Aberdeen

FEBRUARY 1, 2019

B2B Intent Data Applications and Future Predictions. This article on Forbes explores the challenges of collecting B2B purchase intent signals, the ways in which intent data providers synthesize insights from those intent signals, and predicts the future of B2B usage of intent data.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Zoominfo

JULY 25, 2023

ZoomInfo’s SalesOS platform is the clear leader, supplying GTM teams with over 80 million direct dial contacts, 140 million email addresses, and millions of intent signals across more than 11,000 topics.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

NetLine

MARCH 27, 2023

Imagine if you could take that same time instead and begin catering to those folks who’ve actually shown legitimate interest in your solutions simply by studying intent signals. Buyer-level intent data offers tangible evidence of those with their hands raised. In-Actionable Data Marketers get excited about data.

Intent Data 52

Intent Data Intent B2B Sales Intent Signal 52

Digilant

JUNE 27, 2023

Consider how your business correlates to some of these searches and take advantage of Google intent signals to connect with fans actively researching your products. For example, in the lead-up to the Women’s Euros in 2022, search interest for the “sportswear” category was up 35% compared to the year average.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

Consider how your business correlates to some of these searches and take advantage of Google intent signals to connect with fans actively researching your products. For example, in the lead-up to the Women’s Euros in 2022, search interest for the “sportswear” category was up 35% compared to the year average.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Aberdeen

JANUARY 22, 2019

A longtime provider of company contact information, DiscoverOrg recently announced it would be enhancing and relaunching its OppAlerts product (part of their platform offering) with Bombora Company Surge buyer intent signals. ” Leadspace also partners with Bombora for their intent data. EverString. ” MRP.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

DealSignal

AUGUST 30, 2021

As important as data hygiene is, it’s a task that gets pushed to the backburner because of pressing deadlines and priorities. If you’re new to the term “intent-based leads,” these are customers who are actively shopping for a product or solution like yours who are demonstrating strong intent to buy.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

Madison Logic

JANUARY 13, 2022

This multi-channel digital approach has proved crucial to driving growth at leading organizations around the world. “Today’s most sophisticated enterprise marketers are leveraging account-based strategies to accelerate growth,” said Tom O’Regan, CEO of Madison Logic.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Inbox Insight

JANUARY 15, 2019

Draw on your research findings of them, how they present themselves and any press you can find. These include real-time digital body language signifiers such as: Intent signals. The more detail you can capture the better. Then, like you have for your own business, run a SWOT analysis for each of your competitors. Preferences.

Planning 62

Planning Demand Generation Marketing Plans Research 62

Heinz Marketing

OCTOBER 24, 2022

I need something with intent signals to help me understand who to sell to. Once a month, we send out a newsletter, but throughout the month, we have more specific personalized emails based on things that just happened, based on intent signals that just triggered, right? Hand-Raiser like ours is, right?

Marketing Automation Services 42

Marketing Automation Services Intent Signal Paid Search Agency Newsletter 42

Leadspace

JUNE 21, 2017

Many others may not pay it serious attention at all, not believing that such an “outlandish” technology could ever really apply to them and their very ordinary, yet no less pressing, needs. After all, what possible application could an army of autonomous droids have to a mid-market sized company selling IT solutions?

Marketing AI 70

Marketing AI Lead Ranking Marketing Management Lead Scoring 70

Inbox Insight

JANUARY 15, 2019

Draw on your research findings of them, how they present themselves and any press you can find. These include real-time digital body language signifiers such as: Intent signals. The more detail you can capture the better. Then, like you have for your own business, run a SWOT analysis for each of your competitors. Preferences.

Planning 42

Planning Demand Generation Marketing Plans Research 42

Aberdeen

MARCH 22, 2019

Now remember, this is the same internet provider that is displaying ads customized to your specific intent signal. CTV or “Connected Television” is exactly what you’d guess: a television connected to the internet via a wireless internet provider. Well, they can. And they will. Know Your Buyers Need for Speed.

Buyer Intent 8

Buyer Intent Display Intent Paid Search Agency 8

Directive Agency

FEBRUARY 22, 2019

New Customers: Using “Search” as Buyer Intent Signal. One of the primary principles of PPC strategy is serving text ads in search engines to users with buying intent. Boost press releases that generate buzz and social sharing around your new product announcement.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

DotDigital

APRIL 30, 2021

By all accounts now is no time to be resting on our laurels, the latest Engagement Cloud release is hot off the press and brings all our customers new ways to uncover meaningful, profitable opportunities as they arise. . Uncover emerging opportunities. . And this is where eRFM and the new Opportunities dashboard come into play.

Intent 94

Intent Ideal Customer Profiles Intent Signal SMS 94

Terminus

OCTOBER 29, 2021

5 Intent data. You can leverage intent data sources to identify in-the market accounts, and identify triggers for your outreach. #6 6 Press releases, news, product roadmaps, and interviews. Talk to partners or shared connections about target accounts’ key initiatives. Ask for an intro. #5

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

SalesIntel

MAY 25, 2023

Bombora Company Surge® Intent The internet’s a big place. Bombora curates an ecosystem that ignores all of that and focuses only on B2B buying intent signals. These are intent signals like engagement with niche verticals, trade publications, and broader business news sites like Wall Street Journal, Bloomberg, and Forbes.

Intent Data 52

Intent Data Ideal Customer Profiles Paid Content Intent 52

DealSignal

JANUARY 25, 2023

As important as data hygiene is, it’s a task that gets pushed to the back burner because of pressing deadlines and priorities. If you’re new to the term “intent-based leads,” these are customers who are actively shopping for a product or solution like yours who are demonstrating strong intent to buy.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Conductor

JANUARY 21, 2021

From social intent signals, to audience demographics, to topic sentiment analysis, to intent from search engines around the globe, Explorer remains the largest and most advanced solution out there. Understanding customer needs is the foundation of every organic marketing strategy. Digital Presence.

Lead Scoring 52

Lead Scoring Lead Ranking Enterprise Management Work Management 52

SnapApp

AUGUST 13, 2019

But in reality, that inbound request could be a customer looking for product support, or someone reaching out with a press inquiry. There’s a major difference between a lead that looks like a good fit on paper, and a lead that exhibits the right intent signals, and has the potential to convert.

Top of Funnel 61

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 61

Engagio

JANUARY 25, 2017

Yes, you need to look for intent signals. You could write a series of blog posts, create infographics, design worksheets, print physical versions, shoot videos, host webinars, get press, share social posts, etc. The difference is that predictive models allow you to analyze vastly more dimensions and data points. – J.J.

Sales Management 48

Sales Management Account Based Marketing ABM Lead Ranking 48

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Inbox Insight

JANUARY 5, 2023

Gather buyer intelligence – identify: Customer needs – through intent intelligence and data science. Pain points – when you know the most pressing challenges facing your target audiences, you’ll understand how to target them with relevant content that engages and intercepts.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Heinz Marketing

DECEMBER 14, 2020

We press on and we are glad you’re here. And so that produces both good information for the buyers and really strong intent signals for the sellers of software. Matt: Because my regular mic is not working, so I’m using my webcam mic. I’m way over explaining this. Thanks everyone for joining us.

Sales Management 129

Sales Management Top of Funnel Work Management Peer-to-peer 129