Make Sure Your Press Release Doesn’t Fall Victim to Press Delete


Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Provided you’ve met these requirements, here are seven additional steps you can take to further enhance your chances of getting your press release (or even a bylined story on your topic!)

Press 129

4 Media Relations Lessons…Learned the Hard Way

Marketing Craftmanship

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. Some of those media scars have been self-inflicted; others were caused by journalists who often play by their own set of rules.

Media 141

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Brand marketing: 4 ways businesses should be using press releases — but many aren’t


Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. However, despite their proven value — and staggeringly high ROI compared to most other forms of conventional brand building — many businesses aren’t happily aboard the press-release bus.

Press 145

How to Write Press Release Headlines That People Actually Read

B2B PR Sense

The title did receive a lot of press, albeit for how controversial it was. However, when it comes to your press release, you want your headline to work across the board. Unfortunately, there is no shortage of equally distressing or controversial headlines found in press releases. If only all press release headlines incorporated that measure of clarity, but without the negative press attention. Recipe for Potent Press Release Headlines.

Press 202

6 Tips for Getting Free Press For Your B2B Business


When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . For some press opportunities, it’s all about coming up with a unique angle.

Press 97

How to Leverage Press and Media Kits: Best Practices, Common Mistakes, and Examples


How do you create a successful press kit or media kit? Before we get into the winners of the medium along with some things you should never do, it would probably help to define just exactly what a press kit is and why you need to create them. Press kits vs. media kits. “A

Press 96

8 Steps to a Standout Press Release

Hinge Marketing

Earned media from trusted, authoritative publications is one of the most cost-effective ways to raise your firm’s profile, build credibility, and prompt readers to contact you. Like any good story, a successful press release is as much about content as context.

Press 82

Death by Content: How Press Release Abuse Killed Public Relations

Marketing Craftmanship

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” And its sole purpose was to provide the press with information likely to be of interest to the public; containing what journalists still call “news value.”. Flacks began using the press release as a marketing and propaganda tool, and this was a bad thing.

9 Things That Must Be in Your Electronic Press Kit

SmartBug Media

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. An effective EPK (electronic press kit), like its printed predecessor, is designed to help members of the media develop stories related to your business, products, or services.

Press 67

The Ultimate Guide to Press Release Distribution


To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Why is press release distribution important? How to distribute your press release.

Press 58

15 Smart Techniques that Will Skyrocket Your B2B Press Coverage

B2B PR Sense

You earned that B2B press coverage, and n ow your article is published for the world to see. Many pack up their PR bags and simply pat themselves on the back when they receive B2B press coverage. But publication isn’t the zenith of your B2B media relations glory. You can take it further, and gain triple the results of your original press coverage. There are easy ways you can amplify your press coverage, and use it fuel even greater success going forward.

Press 160

True Influence® Announces Record Year for Growth – The Daily Press


Developed the True Influence Identify Graph Triangulation™ creating an intent contact graph that includes the touchpoints of physical, web/browser, email, e-commerce, device ID and mobile telephone number, social media, name, email address and social handle, and transactional – customer ID.

Press 52

6 Benefits of Targeted B2B Press Releases

Schubert B2B

Some might say that press releases are as useful today as fax machines. Doesn’t it make more sense to control your content and spread the word through social media, your blog and email? This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. Trade pubs that exist today have effectively morphed from print only to include digital (or becoming completely digital), eNews blasts and social media.

Press 60

Tips for Writing a Dynamic Press Release

Launch Marketing

Now it’s time to promote your company update with a press release. Here are six tips on how to write a powerful press release. Check out our News section here for examples of press release topics. Images and media make your content more compelling.

Press 62

5 Reasons Why Press Releases Are Still Relevant Today


Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place.

Press 58

5 Ultimate Press Release Components That Will Boost Your B2B Marketing

B2B PR Sense

With the press release nearly as ancient as Methusalah, it's easy -- far too easy -- to bash this relic. In fact, press releases with their inverted pyramid format of the big news on top are ideal for our 140 character world. And indeed press release headlines make excellent Twitter bait. Not to mention that the media still find them useful and that they get indexed by the search engines. Imagine your press release as a meal. Press Releases B2B PR b2b marketin

Press 152

Oxford University Press former CMO weighs in on martech challenges, trends, and predictions


Colleen Scollans began her career at Oxford University Press (OUP) in the sales department before going on to head up OUP’s US-based marketing department, where she managed a team of nearly three hundred marketers.

Press 66

Do Press Releases Still Work for Startups and Online Businesses in 2021?

Altitude Branding

Press releases are among the most commonly used public relations tools that companies can apply to their effective PR campaigns. 1) What are press releases? . 2) How do Press Releases Help SEO? . 3) Are Press Releases Still Worth it? . 4) Advantages of a press release .

Press 56

Benefits of Using a Press Release Distribution Service for Your Business

Altitude Branding

In fact, most of them get important updates from their favorite companies through social media. These days, many businesses have recognized how social media and digital marketing strategies are powerful tools in improving profits and statistics. However, they tend to forget about press releases, which are equally effective in rallying desirable numbers. Why Should You Consider Press Release Distribution? Businesses usually have an in-house press release writer.

Press 72

How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Press releases have been teetering on the edge of death for years now. Should the press release go to its eternal resting place, six feet under, and be forgotten -- replaced with communications channels like Twitter? A recent study showed that more than a third of journalists still get their story ideas from press releases -- and another 88% of journalists found the press releases they read valuable. Why Storytelling Enhances Press Release Best Practices.

Press 186

Marketing Your Press Coverage: How to Maximize Media Exposure


Your company just secured some great press coverage – congrats! Here are four simple ways you can maximize your press coverage by marketing it: 1. Post it on social media. As soon as the video, article or transcript of your publicity is posted, link to it on all your social media channels. If you decide to post multiple times, write new copy each time to keep your social media feeds fresh and prevent the news from feeling stale. Extra! Extra!

Press 46

How To Get More B2B Press Coverage Without Being a Jackass

The Forward Observer

In the old days of PR (which means recently), success at getting media coverage for your business-to-business company was due in part to building lists of reporters, blasting out news releases (via mail, fax or email), pitching editors with the tenacity of a cold-calling sales person, asking favors, etc. Looking back, it was a shotgun approach to glorified begging in order to get as much media share of voice as possible. Think of your media relations outreach as customer service.

Press 200

Press Coverage Done Right: A Story Of Social Media, PR And Stalking

Marketing Insider Group

But for marketers, there is nothing better than good press coverage in a respected trade publication. Recently I saw that one of my Twitter friends Rachel Macik ( @RachelMacik ) scored a huge win for her company Atos Origin with this article coverage in the highly-coveted media property: “ Killing Email Softly – How One Company Is Planning Its Demise.&#. Since then, Kristin has moved to covering social media and Web 2.0 Social Media

Press 138

Reviews and press coverage still matter for movies

What stood out to me is that press mentions, social chatter, and SEO matter for films leading up to their release. Notably, the film had the most article mentions and high social media traffic months prior to opening weekend. For three days after the trailer was released, from September 25 – 27 , social media drove 43% of traffic to articles about the film. Articles about Creed II also had half the social media traffic as Grindelwald.

Press 59

Four Things Smart Marketers Do With Press Coverage


If you think the press coverage is a one-and-done type of deal, think again! There are lots of things that you can do with a press hit to make it go the extra mile for your brand. Even though press coverage isn’t an endorsement, sharing articles where your company is reported on externally adds legitimacy to your narrative. That’s because studies show that earned media is considered the most trustworthy form of marketing.

Press 100

How to Get Featured on Forbes, Techcrunch, Mashable, Inc (Press Marketing Tips)

At Flux.LA , we specialize in press marketing. Since a lot of our questions on social media were about how to get press, we found it quite pressing to write this step-by-step formula to getting more media coverage.

Press 63

Eight Ways to Get More Out of Your Press Release

KEO Marketing

Press releases are an important part of a business’s communication process. Besides your clients seeing the release, you want the media to read it and follow up with you. If you invest in creating a great press release , you want to get the most of it. Here are eight tips for creating an online press release that will get media attention. Your press release will get a 1 second visual scan. They do not read every press release word-for-word.

Press 68

How to Use Your B2B Blog to Promote Your Press

B2B PR Sense

Most recently, I detailed how to optimize your own press. Now, let's extend that concept a little further and talk about how your blog is a useful tool in promoting your press. How to use it to promote your press. How to use your blog to run a lead campaign based on your recent press. First, if you've never created any owned media , you may think that a blog is just a creative outlet. How to Use Your B2B Blog to Promote Your Press.

Press 139

Earned-media micro-influencer marketing primer


It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. And then there’s earned media marketing. Earned media micro-influencer marketing still works — it’s alive and well , but it isn’t easy and it always demands your awesome. When I do my earned media micro-influencer campaigns , I do get a lot of rejection, and I also get a lot of outstretched hands.

Press Play on Your B2B Revenue Growth: 6 Benefits of Video Marketing

Lake One

While video marketing has been around for a while in B2C, now thanks to the many benefits of video marketing we’re seeing B2B come around to it and use it in their: Sales processes Marketing campaigns Social media platforms Lead generation efforts Email marketing Outreach pitches And More!

Press 56

Attack of the Customers Press Release

Paul Gillin

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. “A lot of attention has been focused on social media’s capacity to aid in awareness, marketing and positive brand perception,” said co-author Paul Gillin, “but little has been written to date about its dark side. Decision-makers believe that social media has made managing crises more difficult and more expensive,” Gillin said. “We

Press 74

First Aid for Media Burn

Marketing Craftmanship

Regardless of how well a company communicates with the press, it stands a good chance of being “burned” on occasion. Unfortunately, no standard methodology exists for redress of grievances with the press. In the business of keeping everyone else honest, the news media is “one of the worst sectors in keeping themselves accountable,” according to American Lawyer editor Steven Brill.

Media 100

Hello News Releases; Good Bye Press Releases


In today’s post, I explore the notion that press releases are becoming a bit obsolete (cue: sounds of shock and horror from journalists and publicists around the world). According to David Meerman Scott, “The media have been disintermediated. Also, be sure to use spell checker and the Press Release Grader from HubSpot. Press Release Grader is a simple, free tool that analyzes your press releases and gives you some ideas on how to improve them.

10 Amazing Ideas for B2B Press Releases


Many marketing and business executives believe that the press release has become an outdated promotion tool. Press releases (or better, news releases) are still used in B2B and can produce meaningful results if produced and distributed properly. Before writing a B2B press release… You should keep in mind that a good press release requires interesting and unique information; it should include facts and be objective. A press release is a good way to do it.

Press 130

Get Backlinks with your own Press Releases

EMagine B2B Blog

Many marketers have finally caught on to the low hanging fruit of back linking – namely links in your syndicated press releases. Once a press release is syndicated, press releases can create vast duplicate content and redundant anchor text links, which makes your initial intent backfire with regard to a linking strategy. So how can you effectively use your press releases to get links back to your site? Write your press release about something truly newsworthy.

Press 57

How to Launch a Product Without a Press Release


Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. Spark curiosity about your product by starting the conversation about your product on social media well before launch. Depending on your industry, some social media platforms may serve as a customer service tool.

Press 57

When Does a Personal Social Media Post Become the Company’s Business? Adventures in the World of Social Media, Corporate Reputation & Blowback


This happened – again – recently, this time to the Associated Press, which prides itself on its neutral objective stand on issues and has a tough line on political statements by its staff. The AP says she violated its social media policy , but it hasn’t said how or when or with what.