Want the Best PR? Avoid These 8 Big PR Mistakes

B2B PR Sense

Ah.the good ol' relationship between journalists and PR professionals. Sometimes they play well and it results in the best PR opportunities. And PR pros rely on journalists for media attention for their brand. Let's take a few moments and see what PR pros can do on their end to improve this relationship. Armed with this information, PR people can deliver pitches that are better designed to hit the mark, interest journalists, and not drive them crazy.

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10 Press Release Best Practices That Will Skyrocket Your PR

B2B PR Sense

Press releases are a valuable tool in the hands of PR professionals -- as long as you use them correctly. Learn what press release best practices can make your news and announcements more effective in today’s busy world. While there are those that believe emphatically that the press release is dead, we are here to tell you that that is an urban myth. Press releases are alive, thriving, a vital tool that continues to empower companies in many ways.

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Five Top PR Trends to Watch in 2021

Webbiquity

The public relations (PR) industry has been under increasing pressure over the past few years. Consumers demand more from brands than ever before, and the rise of cancel culture means it’s more important than ever to avoid a PR scandal. 4) Importance of advanced PR platforms.

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What Is the Link Between PR and SEO and How Can You Leverage It?

Marketing Insider Group

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing.

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Writing a Press Release? 8 Awesome Tools That Will Help

B2B PR Sense

Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. Before we look at the tools that will help you to create better press releases, let's focus on some of the major mistakes you should avoid in your writing. The 4 Culprits of Sucky Press Release Writing. PR BuzzSaw.

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Make Sure Your Press Release Doesn’t Fall Victim to Press Delete

Webbiquity

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Provided you’ve met these requirements, here are seven additional steps you can take to further enhance your chances of getting your press release (or even a bylined story on your topic!)

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Brand marketing: 4 ways businesses should be using press releases — but many aren’t

Biznology

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. However, despite their proven value — and staggeringly high ROI compared to most other forms of conventional brand building — many businesses aren’t happily aboard the press-release bus.

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Don’t Publish a Press Release. Create a Product Story Instead

Contently

When companies write about themselves, we usually wind up with dry, hollow press releases. However, the typical press release machine has become somewhat outdated. The post Don’t Publish a Press Release. Storytelling PR product story

7 tips for effective press releases

Biznology

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. Press releases can be a useful tool for any size business, and they allow smaller businesses to grab the same press attention larger businesses can get. This is also the case for press releases.

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PR's Public Relations Crisis: How to Fix It

B2B PR Sense

Ironically, despite the ballyhoo and effusions, PR is facing its own PR crisis. It turns out PR folks (myself included) aren't master communicators when it comes to our own profession. A recent study showed that a significant number of executives don't believe that PR delivers good value for their brand. Undoubtedly, when we read this, our first fear is that people are losing trust in PR as an industry and that this distrust is going to spread.

How to Upgrade Your PR Strategy for 2020

B2B PR Sense

The same is true with your PR strategy. We are face to face with an exciting time in PR -- with new developments constantly on the horizon. But all of us need to adapt in order to take full advantage of all the latest PR trends 2020 has to offer. PR Trends 2020 and Beyond.

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12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

PR trends are like the oil that keeps your car lubricated. I am joined here today with 11 of the most thoughtful PR pros I know. I asked them to look into their crystal balls to see what we can expect in terms of PR trends 2019. In addition to these public relations trends, you'll find actionable tips on how to accelerate your PR strategy. 12 PR Trends That Will Supercharge Your PR Strategy. What does all of this mean for PR?

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PR 2015: Top 100 Influencers & Brands

Onalytica B2B

At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). We were interested in seeing which PR professionals and brands were leading the online discussion. Below you can see a network map of the online conversation around PR. PR: Top 100 Influencers & Brands Click To Tweet. PR News.

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PR Strategy: 5 Powerful Secrets to Awesome Media Attention

B2B PR Sense

Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. It is attained through media relations, such as press releases and pitches to journalists. This impacts how B2B PR functions and how you enact your PR strategy -- especially when it comes to earned, owned and paid media. Let's examine the report's findings, see what we can learn and pinpoint how it will impact your PR strategies moving forward.

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PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

"Get me some PR". Unfortunately, PR doesn't work like that. It requires a well thought out PR strategy and flawless execution to be effective. Let's identify these areas, explain how you can solve the issues -- and create a winning PR campaign. 10 PR Strategy Problem Areas & How to Fix Them. And every PR campaign and strategy needs an end goal. Many people feel that PR is simply the natural progression for their business. PR Strategy

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PR and Inbound Marketing Success Stories

SmartBug Media

Earned media is the opportunity to publish your content on another company’s channels through PR efforts. Keep in mind that paid media strategies tend to differ quite a bit from PR and inbound marketing. The original PR goal was to land one placement (e.g.,

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Are you making these common PR mistakes?

Biznology

Press releases are a popular tactic to gain media attention for your brand. So, before you send your final press release copy onto the newswires, check for these common mistakes and ask yourself the following questions: Is your headline too long? Lists or bullet points are great for press releases. If you have more than one event or topic going on, do not combine them into one press release. The post Are you making these common PR mistakes?

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How Content Marketing Can Help You Earn Digital PR

Marketing Insider Group

Everyone knows how important PR is for building your brand reputation and attracting new customers. But traditional PR can be time-consuming, expensive, and limited in its reach. The good news is that anyone can get started with digital PR. What is Digital PR?

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How to Write Press Release Headlines That People Actually Read

B2B PR Sense

The title did receive a lot of press, albeit for how controversial it was. However, when it comes to your press release, you want your headline to work across the board. Unfortunately, there is no shortage of equally distressing or controversial headlines found in press releases. If only all press release headlines incorporated that measure of clarity, but without the negative press attention. Recipe for Potent Press Release Headlines.

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6 Tips for Getting Free Press For Your B2B Business

BenchmarkONE

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . For some press opportunities, it’s all about coming up with a unique angle.

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Artificial Intelligence and PR: What You Need to Know

B2B PR Sense

Artificial intelligence and PR have had a a bit of a wobbly relationship from the beginning.But it has been one of the hottest button topics to hit the PR industry recently. Let's look at artificial intelligence and its impact on PR -- including how it may possibly affect your brand! What is Artificial Intelligence Exactly, and How Does It Relate to PR? In terms of PR, this technology has the potential to: Distribute press releases.

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4 Media Relations Lessons…Learned the Hard Way

Marketing Craftmanship

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. Here are four lessons I’ve learned from working with the press: 1. Press relations is always a crap shoot.

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Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Over the past 5 decades, to rationalize hefty monthly fees, the PR profession has successfully promoted three underlying assumptions: Any publicity is good publicity. Fire your PR firm in 2014.

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15 Smart Techniques that Will Skyrocket Your B2B Press Coverage

B2B PR Sense

You earned that B2B press coverage, and n ow your article is published for the world to see. Many pack up their PR bags and simply pat themselves on the back when they receive B2B press coverage. You can take it further, and gain triple the results of your original press coverage. There are easy ways you can amplify your press coverage, and use it fuel even greater success going forward. Maximize Your B2B Press Coverage and Kick Some Major PR Butt.

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PR Strategy: What You Need to Know About Earned and Owned Media

B2B PR Sense

For years, certain assumptions have dominated PR strategy and tactics. What are common misconceptions that people have about their PR tactics? A recent case study from Onclusive explores the results of a PR campaign deployed by 23andMe , a popular DNA testing company. The case study sheds light on how we make decisions and the PR tactics that underpin our strategy. Instead, PR has been riddled with assumptions and untested theories. PR Strategy

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5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

Previously, we've talked about the best PR tactics to get your brand some media love -- but sadly, not all tactics are created equal. Let's delve into some examples of PR strategies and tactics that should have been retired long ago. But first, let's go over some of the timeless tactics that we use within our B2B PR agency. The 5 Timeless Tactics of PR. Establish a PR Strategy. If a PR opportunity comes your way, you want to be ready to handle it professionally.

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Death by Content: How Press Release Abuse Killed Public Relations

Marketing Craftmanship

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” And its sole purpose was to provide the press with information likely to be of interest to the public; containing what journalists still call “news value.”. Flacks began using the press release as a marketing and propaganda tool, and this was a bad thing.

A tech journalist on the 5 best and worst practices of B2B PR

Biznology

It’s no wonder PR professionals are frustrated. Cutting through the noise has never been harder, but some PR pros manage to do it consistently. Find out what they do right and what too many PR pros still do wrong. The post A tech journalist on the 5 best and worst practices of B2B PR appeared first on Biznology. In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers.

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3 Easy Ways to Stretch Your B2B PR Budget by Displaying Your Own Press

B2B PR Sense

You’ve worked hard to gain press mentions. You’ve nailed your PR campaign! If you want your press to become evergreen, you’ll have to make it that way. Don’t rely on happenstance or the whims of the media world to dictate how your press will be used. In this post, we’ll take a look at how to stretch your PR dollars to display your own press by using the following as PR tools: Your corporate newsroom. Press and Your B2B Newsroom.

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9 Things That Must Be in Your Electronic Press Kit

SmartBug Media

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. An effective EPK (electronic press kit), like its printed predecessor, is designed to help members of the media develop stories related to your business, products, or services.

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5 Ultimate Press Release Components That Will Boost Your B2B Marketing

B2B PR Sense

With the press release nearly as ancient as Methusalah, it's easy -- far too easy -- to bash this relic. In fact, as a B2B PR and marketing agency, we frequently send releases on behalf of our clients. In fact, press releases with their inverted pyramid format of the big news on top are ideal for our 140 character world. And indeed press release headlines make excellent Twitter bait. Yet so many press releases are pro forma with all the excitement of an IRS manual.

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How to Get PR and Content Marketing Right: Think Like a PR Person

B2B PR Sense

Let's consider why PR and content marketing are a good combination, and how you can use the two effectively. But first, let's consider what some pessimists say about using PR to create content and consider the facts involved in this discussion. However, some critics of this union have claimed that PR and content marketing have vastly different goals. They say that the quality of content suffers when it is produced by a PR person. What role does PR play in this?

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How to Pick the Right B2B PR Agency For You

B2B PR Sense

Choosing a B2B PR agency can be a daunting task. 10 Things to Do Before Hiring a B2B PR Agency. Define What You Want From Your PR Agency. If you want a PR agency that will fit your needs, specify what your needs are. What do you want to accomplish with your B2B PR? Whether it’s an increase in leads, B2B thought leadership, or effective press coverage, it’s important to know what you want before you meet with potential agencies. B2B PR

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Stop doing PR. Start doing visibility.

Chris Koch

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? That’s why increasingly, PR is going to become a matter of simply allowing your subject matter experts to be found rather than enlisting armies of PR people to try to force journalists and customers to find those subject matter experts. I’m not saying we fire all PR people. Is this the new model for PR?

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Is the era of PR over?

Chris Koch

Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. First, let’s define what PR means from the perspective of the customer (i.e., Looked at this way, there are only two types of PR: Guard dog PR and placement PR. Guard dog PR. These are the internal corporate PR representatives. Back when we had a strong press, the fact that press releases were self-aggrandizing crap didn’t matter.

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3 Simple Ways to Make Your PR Campaign More Effective

B2B PR Sense

You've just launched a huge initiative and garnered some great press! As much as you want your press to be evergreen, it won't reach immortality without a little (really, a lot) of strategic planning. In this post, we'll examine three way you can extend the life of your PR campaign by using: Your email in various ways. PR Campaign Tip #1: Make Use of Newsletters. PR Campaign Tip #2: Use Your Email Signature as a Billboard. Boosting your press in social media.

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5 PR Strategies That Will Amp Up Your Business

B2B PR Sense

Strong PR strategies keep you on course as your business moves ahead. How to Develop Your Own Successful PR Strategy. For instance, if your research shows that your target audience reads a certain trade publication, then your tactics should include media relations and press releases that target that trade publication. Use such programs as Google Analytics or AirPR to measure your PR efforts. PR Measurement: 10 Important Metrics That You Need to Monitor.

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