Webbiquity

APRIL 3, 2018

An authentic subject matter expert will not only use the “language” of his or her target audience in a natural manner, but will also use terms properly in their specific context for the topic at hand. The post The Most Important Keyword for SEO in 2018 appeared first on B2B Marketing Blog | Webbiquity.

Keywords 248

Keywords SEO Wikipedia Fulfillment 248

Biznology

DECEMBER 29, 2017

I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! Particularly in prospecting, new resources like purchase signals (“intent data”) and lookalike modeling will continue to expand marketers’ access to new audiences and provide scale to their ABM programs. AI gets real. Like this post?

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Marketing Insider Group

DECEMBER 27, 2018

Blockbuster movie and TV producers and songwriters know what grabs their audiences by the heartstrings. As we approach the end of 2018, marketers owe it to themselves and their customers […]. The post What Marketers Can Learn from 2018’s Top Movies, Shows, Viral Videos and Songs appeared first on Marketing Insider Group.

Viral Marketing 208

Viral Marketing Video Marketing Marketing Ads 208

KoMarketing Associates

NOVEMBER 20, 2017

The “2018 B2B Marketing Mix Report” from the SageFrog Marketing Group discovered that the majority of B2B marketers (67 percent) have made generating leads for their sales teams a “high priority” for the coming year. Converting leads into customers (47 percent) is also a “high priority” for 2018.

Lead Gen 222

Lead Gen B2B Marketing B2B Leads 222

KoMarketing Associates

JANUARY 8, 2018

Programmatic advertising has become a more prominent tactic for B2B marketers, but how much are they willing to invest in it in 2018? In addition, about two-thirds of respondents intend to increase their spending on programmatic advertising in 2018. Eighteen percent will increase it by more than 25 percent.

Advertisements 190

Advertisements Advertising B2B Marketing B2B 190

KoMarketing Associates

DECEMBER 14, 2017

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. Competition for audience using WeChat official accounts is increasing. Targeting the right audience needs to be a priority. released in June 2017. More than half ( 57.2

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Hubspot

FEBRUARY 9, 2018

It’s 2018, and the way our prospects and customers find and consume content has certainly changed. Make sure you’re following these steps to create an effective webinar that works in 2018. How to Make a Webinar in 2018. Convinced that webinars are still a relevant acquisition strategy in 2018? Is the webinar dead now too?

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

Onalytica B2B

DECEMBER 7, 2017

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? Here are the 5 key areas that brands should work on now, to prepare for and successfully execute influencer marketing in 2018. 1) Do you know who your relevant influencers are?

Planning 198

Planning Work Management SME Budget Programs 198

KoMarketing Associates

SEPTEMBER 19, 2019

Out of all of the features of Instagram that marketers are utilizing, Instagram Stories leads the way, with 81 percent of respondents claiming they use this feature to resonate with their target audience. Specifically, about 18 percent of total spend in Q4 2018 was going toward Instagram for social media marketing purposes.

Customer Surveys 121

Customer Surveys Allocation Social Media Statistics 121

Webbiquity

MARCH 8, 2018

While landing a celebrity to wear or promote your product was once the PR scoop of the century, today the rising profiles of social media influencers have made reaching wider audiences much more accessible. Reach a niche demographic – Micro-influencers are more likely to attract and engage with a niche audience. Last year, E.l.f.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Martech

JULY 24, 2023

FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. If FIFA does hit its income and audience goals, it will be despite many of its own actions. In the U.S., In the U.S., In 2019, 14.3 Stay tuned. Get MarTech!

Broadcasting 95

Broadcasting Paid Search Agency Television marketing Marketing 95

Biznology

MARCH 9, 2018

If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth goals, this video is for you. You’ll find out how to maximize your time and efforts on search marketing in 2018. The post Back to the basics: a method for B2B success in 2018 appeared first on Biznology. Like this post?

Sales Qualified Leads 164

Sales Qualified Leads Cost per Acquisition B2B PPC 164

KoMarketing Associates

JUNE 19, 2018

With that out of the way, let’s get to why I’m writing a post about the 2018 World Cup if I’m just a casual fan. World Cup : According to sources , the 2018 World Cup will be the most expensive soccer competition in history, costing more than $14 billion. Budget and Resources. Qualifying. The Participants.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

KoMarketing Associates

OCTOBER 19, 2017

Blue tags label 2018 text design on creative thinking drawing charts and graphs business success strategy plan ideas, Inspiration concept modern template layout, diagram, Vector illustration. Bates Creative recently surveyed marketers who attended the American Marketing Association’s annual conference to gauge their outlook for 2018.

Advertising Channels 120

Advertising Channels Planning Marketing & Strategy Paid Search Agency 120

KoMarketing Associates

JANUARY 16, 2018

Some of the common mistakes highlighted include neglecting to edit, not knowing the audience, and writing for search engines instead of the reader. In 2018, nearly every customer and content consumer expects messages to be custom-fit to their needs and experiences. Source: Common Mistakes in Writing Web Content.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

KoMarketing Associates

NOVEMBER 20, 2018

2018 has been a crazy year in the world of PPC Marketing. While the feature remained unchanged this year, finding what your audience is specifically searching for gives advertisers the ability to find keywords, both negative and new, to add to the account. Audience Targeting. What’s not to be thankful for? Automated Rules.

PPC 123

PPC Budget Programs Tactics Tools 123

KoMarketing Associates

JULY 16, 2018

As B2B marketers look to make the most of their time, they are turning to tactics, such as improved audience targeting, to boost their efficiency. This is according to a new report titled, “It’s About Time: Why Your Marketing May Be Falling Short” from Bain & Company.

B2B Marketing 156

B2B Marketing B2B Advertising Benchmark Statistics 156

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

Engagement marketing is the use of strategic, resourceful content to engage your audience and deliver on their expectations. A robust engagement platform can assist with cross-department collaboration, and content delivery to the most relevant audience—both best practices for today’s enterprise marketing. Content Strategy.

Enterprise Management 134

Enterprise Management Lead Scoring Practices Lead Ranking 134

Contently

DECEMBER 19, 2018

In 2018, Quartz redesigned its site , specifically to improve time spent. In December, it was clear the industry was shifting toward deepening relationships with audiences and keeping them around. The audience comes regularly, and they spend more time with the content than the first company’s audience.

Top of Funnel 131

Top of Funnel Lead Scoring Lead Ranking Dwell 131

Martech

APRIL 18, 2022

The suit, originally filed in August 2018, claims Facebook induced advertisers to purchase more ads — and pay higher prices for them — by inflating the number of users who might see the ads. It pointed to a report by the Video Advertising Bureau, which said in 2017 Facebook’s estimates of audience reach in every U.S.

Facebook 102

Facebook Class Paper Pricing 102

Heinz Marketing

DECEMBER 30, 2017

How to Better Understand the Size and Composition of Your B2B Audience. Some great tips for understanding your B2B audience. Set yourself up for LinkedIn Success in 2018! 8 Really Good Ideas for Sales People Looking to 2018. In the meantime, here are some B2B Reads we love: How Prepared Are Marketers for the GDPR?

B2B 49

B2B B2B Sales Linkedin Tips 49

KoMarketing Associates

DECEMBER 19, 2018

As customer experience-oriented marketers look for new ways to resonate with their target audience, research suggests that they are harvesting data and analytics from a wide range of resources. Marketing to Resonate with Your Target Audience. percent), surveys (74.3 percent), web analytics (66.2 percent) and online reviews (47.9

Marketing Report 132

Marketing Report Resources Paid Search Agency Analytics 132

Zoominfo

OCTOBER 24, 2018

Branding is most effective when content engages the proper audience. Here’s how your brand can develop in-depth buyer personas that accurately reflect the needs of your target audience. Good branding is simply branding tailored to the right audience. Continue reading. But, what does “good” branding look like?

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Adobe Experience Cloud Blog

DECEMBER 29, 2017

By now, your budget is mostly set, your planning has wrapped up , and you’re likely settling on a personal New Year’s resolution for 2018. In this blog, I’ll share five videos that will help you improve your marketing skills in 2018. . What marketing skills are you looking to improve upon in 2018?

Video Marketing 134

Video Marketing B2B Thought Leadership Planning Psychographics 134

Content Marketing Institute

DECEMBER 12, 2017

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. Take a look at a few more highlights from our new e-book: In 2018, I expect to see more diversification of content formats. Apple will buy Disney in a few years, says @JoePulizzi.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Stevens & Tate

AUGUST 6, 2020

Gen Z adults and millennials are the most dedicated users, however Gen X users increased daily use by 10% from 2018 to 2019. As nearly 30% of Pinterest users have a 6-figure income, Pinterest is a sufficient platform for real estate companies to reach their target audiences. 30 Ways to Boost Instagram Engagement and Following.

Paid Search Agency 88

Paid Search Agency Social Media Marketing Display 88

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. And tens of millions of dollars in new pipeline. No problem! Then we cried.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Brightedge

MAY 28, 2018

Humor is a great way to connect with an individual or an audience. The post SEO Jokes — SEO Humor for 2018 appeared first on BrightEdge SEO Blog. Industry-specific jokes have the additional benefit of reinforcing the identity of its members by requiring industry knowledge to appreciate the joke or the pun.

SEO 91

SEO Demand Generation Demand Practices 91

Contently

OCTOBER 17, 2018

I set up and send out the newsletters for Contently’s two publications, The Content Strategist and The Freelancer , so I’m hyper-aware of trying to give our audience a reason to open and click the next newsletter. 2018 Adobe Consumer Email Survey from Adobe.

Email Marketing 116

Email Marketing Newsletter CAN-SPAM Studies 116

ConvertKit

SEPTEMBER 14, 2020

His audience grew and the positive responses he got every time he wrote a new post made him wonder: What would happen if I just threw them together in a book? Being a public figure in a world of social media basically means that you put on a face for your audience 24/7. He loved focusing on his direct connection to his audience again.

Opinions 77

Opinions Communities Creativity Television marketing 77

Brandpoint

SEPTEMBER 11, 2018

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. ” If an industry expert is part of your research, they will be more likely to promote it to their networks, so your research extends to new audiences.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

Convince & Convert

FEBRUARY 1, 2018

As the 2018 Olympic Games quickly approach, I am nearly as excited for the Twitter arguments as the competitions. Watson has grown and maintained an engaged audience through her strong voice and consistent storytelling. A post shared by Sage Watson (@sagewatson) on Jan 10, 2018 at 2:47pm PST. Click To Tweet. Let the games begin!

Cable 117

Cable Social Media Paid Search Agency Eye-Tracking 117

Litmus

NOVEMBER 16, 2018

The talks at Litmus Live 2018 ran the gamut. — Taxi for Email (@TaxiforEmail) August 21, 2018. — tvjames (@tvjames) November 9, 2018. — Leonie Jonker (@LeonieOnline) August 21, 2018. — Kelly Whelan (@kellsbells374) September 19, 2018. — Lindsay Brothers (@LindsayBro) November 10, 2018.

Trends 70

Trends A/B testing SMS Conference 70

PureB2B

FEBRUARY 6, 2018

Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections. Leverage this information by producing more content more frequently so you can cater to your audience’s information demands. Consider Retargeting.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Hubspot

JANUARY 24, 2018

The State of Video Marketing in 2018. 99% of those who already do use video, say they'll continue to do so in 2018. 65% of those who don't currently use video, say they plan to start in 2018. 85% of people say they'd like to see more video from brands in 2018. LinkedIn is poised to fly in 2018. Not so much.

Video Marketing 101

Video Marketing Planning Dwell Paid Search Agency 101