[Updated 2018] Ultimate Small Business Marketing Guide

SendX

So let's first talk about various marketing channels for a web business so to communicate to your audience : Email. You can dedicate each landing page for a specific feature, use-case or audience. Right Message for the Right Audience. The real power of marketing automation comes when you are able to reach out to the right audience with the right message. To do so, you need to classify your audience correctly into: Lists. Setting the Stage.

Here are the 2018 Markie Award Finalists

Oracle

We are excited to announce the Markie Award finalists for 2018 ! A lot goes into great marketing - from leveraging data for insights, to creating personalized messages and reaching target audiences through multiple channels. With focused, methodical and well-executed campaigns, these organizations were able to increase open rates, build pipeline and tightened the overall experience, providing seamless touchpoints for their target audiences.

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Congratulations to the 2018 Markie Award Winners!

Oracle

Magician and performer Nigel Mead hosted the evening with fun and entertaining magical tricks and even turned our audience members into legendary magicians! And now…congratulations to our 2018 Markie Award winners: Account Based Marketing Team of the Year. The data-driven Modern Marketer targets and engages their ideal audience for specific business initiatives These finalists are successfully using data to target, personalize, measure and win.

2018 Report: Engaging Your Audience With Visual Content

Contently

Here are a few major takeaways: 75 percent of respondents always use a visual when posting to the channel that best engages their audience. To dig into the full results, download the 2018 report “ Engaging Your Audience With Visual Content ” by filling out the form at the top of the page. The post 2018 Report: Engaging Your Audience With Visual Content appeared first on The Content Strategist.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? How to embrace new channels for brand and audience building. September 18, 2018 11 AM PST, 2 PM EST, 7 PM GMT

Digital Marketing Trends You Must Follow in 2018

Marketing Insider Group

The more a certain marketing technique is used, the more audiences around the world become accustomed to it […]. The post Digital Marketing Trends You Must Follow in 2018 appeared first on Marketing Insider Group. The world of online marketing moves fast. There are strong and rapid currents which brands use to promote their products and services, many of which will be effective for only a few years before a big change.

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12 Tips for Amazingly Effective Email Subject Lines for 2018

Act-On

How to write email subject lines your audience actually wants to click! Read these tips for more effective email subject lines, then start experimenting and testing. Email Marketing

Google Ads: The Definitive Guide (2018 Update)

SendX

So if you’re looking to improve your advertising game for 2018 and beyond, you’ll love this guide. Google allows you to target your audience on multiple places on the internet. So if you want to sell primarily to the american and canadian audience, you can select US and Canada, and your ad will only be shown to them. Audience Targeting. Google Affinity and Custom Affinity Audiences. Similar Audiences. Google In-Market and Custom Intent Audiences.

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Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. He then initiated a fun interactive quiz about influencer marketing, where the audience logged in on their phones to take part. These individual influencers will resonate with different audiences. When working with influencers it’s important to consider what value you can offer them and their audience. Central route means your audience cares more about the message.

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Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. Google has shown us throughout 2018 that it values purposeful content that adequately serves user intent above all else. July 20, 2018: Google Updates Search Quality Rating Guidelines. July 9, 2018: Speed Update Debuts Worldwide. May 13, 2018: Snippet Length Decreases. March 19, 2018: Subscribe with Google.

Back to the basics: a method for B2B success in 2018

Biznology

If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth goals, this video is for you. You’ll find out how to maximize your time and efforts on search marketing in 2018. In this free 30-minute Biznology® webinar, you’ll learn what not to do in 2018 and specific recommendations to follow that will increase your lead volume and decrease your cost per acquisition.

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The Most Important Keyword for SEO in 2018

Webbiquity

An authentic subject matter expert will not only use the “language” of his or her target audience in a natural manner, but will also use terms properly in their specific context for the topic at hand. The post The Most Important Keyword for SEO in 2018 appeared first on B2B Marketing Blog | Webbiquity. Search Engine Optimization (SEO) computational fluid dynamics link building on-page SEO SEO keywords SEO ranking factors 2018Search rankings matter.

What Marketers Can Learn from 2018’s Top Movies, Shows, Viral Videos and Songs

Marketing Insider Group

Blockbuster movie and TV producers and songwriters know what grabs their audiences by the heartstrings. As we approach the end of 2018, marketers owe it to themselves and their customers […]. The post What Marketers Can Learn from 2018’s Top Movies, Shows, Viral Videos and Songs appeared first on Marketing Insider Group. So do great marketers. Just look at the best ads of all time, and you’ll see a lot of common themes along with memorable movies and songs.

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The Right Metrics for Measuring Audience Growth

RebelMouse

When we think of audience growth, we tend to latch on to metrics that we believe will give us a good indication of a website's performance. It's more useful to analyze and track user-based metrics instead because session-based metrics can be somewhat misleading in the context of audience growth. Creating Better KPIs for Audience Growth. However, this is typically done without isolating variables, which leaves takeaways hard to find.

October 2018 B2B Blog Post Round-Up

Zoominfo

Branding is most effective when content engages the proper audience. Here’s how your brand can develop in-depth buyer personas that accurately reflect the needs of your target audience. Good branding is simply branding tailored to the right audience. The right audience is defined as the types of consumers who match your buyer personas. In order to define your target audience and make better branding decisions, you must develop comprehensive buyer personas.

2018 Report: Engaging Your Audience With Visual Content

Contently

Here are a few major takeaways: 75 percent of respondents always use a visual when posting to the channel that best engages their audience. To dig into the full results, download the 2018 report “ Engaging Your Audience With Visual Content ” by filling out the form at the top of the page. The post 2018 Report: Engaging Your Audience With Visual Content appeared first on The Content Strategist.

The Definitive Guide to Web Push Notifications (Updated 2018)

SendX

Since it is a new marketing channel and unsubscribing from web push notifications is not straightforward for not tech-savvy audience hence the unsubscription rate is significantly low. As of Sep 2018, it only works for Chrome on Android. Being able to craft the message using personal attributes ( Name, Location ) or preferences ( choice, activity ) of your subscribers will ensure that your message finds resonance and strikes a note with your audience. Is this Guide for you?

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How To Stun Your Audience With Amazing Audiovisuals

Marketing Insider Group

As more attention gets paid to the incredible art, music, and cinema coming out of South America, those hoping to make their mark on local art scenes must focus more on how to best connect with a potential audience. The post How To Stun Your Audience With Amazing Audiovisuals appeared first on Marketing Insider Group. Recognition for the South American fine arts has been increasing worldwide in recent years.

In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Release from platform dependency meant content diversification , new monetization strategies, and audience development became a top priority for publishers big and small throughout the year. Which is why 2018 didn't just shake up the platforms. In August 2018, their returning visitors increased by 74% and new visitors increased by 115%!

The 2018 Branded Twitter Awards

Contently

From existential rants to sass to actual nonsense tweeted for two hours straight, 2018 may be the year that goes down in history as harboring some of the strangest, most unique, and most entertaining tweets of all time. — Burger King (@BurgerKing) November 28, 2018. Seamless has a great sense of its audience. — Seamless (@Seamless) June 14, 2018. — Steak-umm (@steak_umm) September 26, 2018. The Tweet Most in Tune With its Audience.

How to Succeed in Public Relations & Spark Change for 2018

B2B PR Sense

Social media is undisputedly the top way for brands to interact with their audience. With its far-reaching and continually growing audience, as well as a host of tools to amplify brand content, your brand needs to be active on Facebook. Beef up your social media profiles so that your audience can easily find and interact with you on social media Take full advantage of such tools as live video and paid social ads to draw attention to your brand and connect with your audience.

The RebelMouse Audience Development Playbook

RebelMouse

Introduction and Overview The RebelMouse product suite is packed with tools to help you develop your audience. The purpose of this article is to highlight what you should be doing to take full advantage of our platform and grow your audience as quickly as possible. Make sure you're using Discovery in the Entry Editor to get it in front of the right social audiences. Pick a post from the biggest accounts to share back to your own audience if you can.

Finding Your Target Audience on the Web

Act-On

You've created your targeted audience's buyer persona, but do you know where to find them on the web? Learn why that's important. B2B Marketing Customer Marketing Marketing Automation

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3 Mega-Trends from Litmus Live 2018

Litmus

The talks at Litmus Live 2018 ran the gamut. — Taxi for Email (@TaxiforEmail) August 21, 2018. — tvjames (@tvjames) November 9, 2018. — Leonie Jonker (@LeonieOnline) August 21, 2018. Wistia’s Robin Panish talked to the Boston audience about of the hardest things to do in email marketing: get alignment and buy-in. — Kelly Whelan (@kellsbells374) September 19, 2018. — Lindsay Brothers (@LindsayBro) November 10, 2018.

2018: A RebelMouse Year in Review

RebelMouse

But this time, 2018 took the cake. But we're proud to have navigated it successfully alongside our clients, audiences, and colleagues to come out on top. January: Rising Above Facebook's Doomsday Algorithm Change Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. April: Powering the Best and Brightest in New Media 2018 brought no April showers for RebelMouse.

Video: How to Create Content Your Audience Actually Cares About

Contently

Most brands get in trouble by focusing too much on what they want to say, and not enough on what their audience cares about. A great content strategy requires a deep understanding of your target audience—one that evaluates both quantitative and qualitative factors to learn what your audience wants from you. In the second episode of our new Content Marketing Minute series, I reveal the content strategy secrets to building strong relationships with a high-value audience.

SEO Changes in 2018

EMagine B2B Blog

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors. Google truly gave and took away in 2018. January 2018 Updates. March 2018 Updates. May 2018 Updates. June 2018 Updates.

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How to Use Micro-Moments to Capture Your Audience

Act-On

Want to know how to leverage micro-moments to captivate your audience? These strategies will help you make the most out of these marketing opportunities. Digital Marketing Strategies Marketing Strategy

SEO Changes in 2018

EMagine B2B Blog

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors. Google truly gave and took away in 2018. January 2018 Updates. March 2018 Updates. May 2018 Updates. June 2018 Updates.

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B2B Product Launch Secrets: How to Wow Your Audience

B2B PR Sense

With so much competition, how can you woo and wow your audience? Instead, create a strategy that outlines your overall plan, including audience, messaging, and timing. An integral part of your strategy is to find your core audience. Take the time to write up buyer personas for this audience. Outline the specifics about your target audience that will take your product launch to the next level. Before you release your product, use video to warm up your audience.

B2B Lookalike Audiences Are Here, And The Future Looks Bright

LeadCrunch

One way that this is done is through the use of “lookalike audiences.” ” It’s not uncommon for those lookalike audiences to shave 50% or more off of the cost of acquisition in a B2C environment. Behold: You want to take a guess at which adset has the lookalike audience applied? So it’s obvious that lookalike audiences are the future of targeting. We can deliver B2B lookalike audiences.

8 Tips to Increase Your Organic Page Ranking in 2018

Webbiquity

Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. Develop long-form content that is valuable for your target audience. Ultimately, your content needs to demonstrate value to its target audience. Guest post by Nathan Elly.

Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

In October 2018, publishers. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. The results we've chosen to display below were taken on December 11, 2018, and updated throughout February 2019. For sites with heavy traffic, page speed is a do-or-die factor when it comes to audience growth. received warnings via Google Search Console that their sites were performing too slow.

NICE Interactions 2018 Recap

Aberdeen

Last week, I traveled to Las Vegas to attend Interactions 2018, the annual user event of NICE and inContact. Combining the two events in 2018 under the same name was a signal of the company’s progress in integrating its past and recent acquisitions. This is an area where we might expect to hear more updates from the firm later in 2018 and beyond, as the acquisition is still rather recent, and we haven’t yet heard many news on Satmetrix capabilities weaved into NICE’s core products.

2018’s Content Metric of the Year: Time

Contently

In 2018, Quartz redesigned its site , specifically to improve time spent. In December, it was clear the industry was shifting toward deepening relationships with audiences and keeping them around. The Nieman Lab at Harvard University noted that many publishers had set pageviews aside in 2018, opting instead to focus on quality time and time on site. The audience comes regularly, and they spend more time with the content than the first company’s audience.

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Flip the Funnel: How To Use Micro-Influencers in 2018

Webbiquity

While landing a celebrity to wear or promote your product was once the PR scoop of the century, today the rising profiles of social media influencers have made reaching wider audiences much more accessible. Reach a niche demographic – Micro-influencers are more likely to attract and engage with a niche audience. Given the power they have to expose your brand to a much more qualified audience, micro-influencers are a valuable addition to your campaigns.

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To Save Time, B2B Marketers Now Look to Improve Audience Targeting

KoMarketing Associates

As B2B marketers look to make the most of their time, they are turning to tactics, such as improved audience targeting, to boost their efficiency. Demand Gen Report recently conducted the “2018 Marketing Measurement and Attribution Benchmark Survey” and found that 87 percent of marketers believe marketing measurement and reporting continue to be top priorities. B2B Marketing News Industry News audience targeting B2B Marketing digital marketing

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