Zoominfo

FEBRUARY 1, 2018

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. That won’t change.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

KoMarketing Associates

JUNE 12, 2018

Last week, several KoMarketers had the opportunity to attend SearchLove 2018 in our lovely city of Boston. There were so many of us, we barely fit all fit in the photobooth frame; see exhibit A: A post shared by KoMarketing (@komarketing) on Jun 7, 2018 at 10:56am PDT. Anastasia Warren (@anastasiafwa) June 7, 2018.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Hubspot

JUNE 15, 2020

At this point, email has proven to be a major communication tool for both consumers and marketers. But, as this channel has thrived, mobile technology. And while you might think you have a solid email strategy, a huge portion of your audience might be missing out on your lead-generating content if your emails aren't mobile optimized.

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

Adobe Experience Cloud Blog

SEPTEMBER 5, 2018

And right now, the growth of mobile devices is contributing to an incredible amount of individuals being on the world wide web. In the US, 71% of total digital minutes comes from mobile devices. In 2015, more than 35% of web pages were served to a mobile phone. In 2018, that number has risen to 52.2% 4) Interactive Ads.

Mobile Marketing 126

Mobile Marketing Campaigns Paid Search Agency Planning 126

Kaon

NOVEMBER 6, 2018

According to comScore, mobile devices dominate total minutes spent online across the globe (71 percent in the United States). So, Ciena looked to mobile as a means for evolving its selling methodology to become more solution-based. Interested in learning how interactive marketing can help your organization accelerate the sales process?

Interactive Marketing 127

Interactive Marketing Mobile Marketing Advertising Agencies Multi-Channel 127

Adobe Experience Cloud Blog

JANUARY 25, 2018

2018, though, is going to be filled with some things you might not know. In particular, video is going to rule content creation, voice search will start to find its footing, and mobile results will take priority. How can marketers start to prepare for this video-loving trend? Mobile Results Will Take Priority.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. You can’t count on mobile devices for interactive features. Desktop browsers rule. Like this post? Sign up for our emails here.

Trends 158

Trends Video Marketing Correlation Business 158

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

20% of all market leaders will lose their dominant position to a company founded after the year 2000, due to a lack of digital business advantage. If your company is in the precarious position between market leader and losing ground to a competitor, it’s time to push forward. Inbound Marketing: Scaling Content for the Enterprise.

Enterprise Management 134

Enterprise Management Lead Scoring Practices Lead Ranking 134

Martech Advisor

SEPTEMBER 25, 2019

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. In this article Loren McDonald, Program Director, Marketing Research at Acoustic, shares what's driving this trend and how to optimize your results.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Hubspot

MARCH 22, 2018

In 2018, there’s a whole lineup of new trends that could kickstart major growth for your ecommerce company if you pay attention. To help you reap the many benefits of ecommerce in 2018 and into the future, we’ve chosen the top 10 trends we think will change how people buy and sell online. Ecommerce Trends 2018. Mobile First.

eCommerce 100

eCommerce Trends Amazon Mobile Marketing 100

KoMarketing Associates

SEPTEMBER 16, 2014

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Mobile is The Fastest Growing Niche. Smartphone Use Continues to Grow.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Those are only a handful of the developments expected to impact B2B marketing this year. However, most marketers have too much on their plates to prioritize social networking.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

KEO Marketing

JANUARY 9, 2018

What are some signs that it might be time for a mobile responsive web design in 2018? At KEO Marketing, we ground our expertise and experience in responsive web design services for a wide range of clients. The following points out why your website needs redesigned for 2018. Greater Use of Negative Space. Secure Websites

Marketing AI 69

Marketing AI Design Trends Paid Search Agency 69

KoMarketing Associates

NOVEMBER 23, 2021

Marketers have relied on email marketing as a way to reach out to their customers for years. seconds less than the recorded average in 2018. seconds on an email when reading it on a mobile device. To increase the likelihood that customers will read an email, marketers may want to focus on the time they send it.

Spending 235

Spending Marketing Report Email Marketing Statistics 235

KEO Marketing

JANUARY 4, 2018

What are some of the signs it might be time for a more responsive web design in 2018? KEO Marketing grounds responsive web design in expertise and experience with a wide range of clients. The following points out why your website needs a redesign for 2018. Here are a few of the top strategies for 2018: Incorporate voice search.

Marketing Websites 74

Marketing Websites Lead Scoring Lead Ranking Long Tail Marketing 74

Hubspot

SEPTEMBER 12, 2018

As a marketer, you'll want to stay informed on the upcoming trends to know which ones can help you achieve sustainable, long-term growth, and which ones are more hype than substance. While there are numerous trends emerging in the IoT world today, let's take a look at the seven we believe will most affect consumers and businesses in 2018.

Trends 70

Trends Bandwidth Mobile Advertising Mobile Marketing 70

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Thankfully, there are plenty of ways that B2B businesses can still achieve their marketing goals in today’s marketplace. Here are ten of the best strategies for B2B marketing in 2018.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

PureB2B

MAY 20, 2018

Businesses nowadays need to take advantage of technology when it comes to their B2B marketing and operations strategies. Last year, technology for Account-Based Marketing (ABM) emerged, as more B2B technology companies adopted this strategy. Take your marketing automation strategy up a notch with bots. Blockchain.

Marketing AI 72

Marketing AI Marketing Automation Services Account Based Marketing B2B 72

Hubspot

MARCH 6, 2019

As of 2018, there were 3.7 billion people who accessed the internet through a mobile device, according to Statista. Aside from the astounding growth of mobile, many countries are witnessing people purchase smartphones first, bypassing PC ownership as their first means of internet connectivity. And marketers need to adapt.

Mobile Marketing 77

Mobile Marketing SMS Work Management Paid Search Agency 77

PureB2B

MAY 20, 2018

Businesses nowadays need to take advantage of technology when it comes to their B2B marketing and operations strategies. Last year, technology for Account-Based Marketing (ABM) emerged, as more B2B technology companies adopted this strategy. Take your marketing automation strategy up a notch with bots. Blockchain.

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

Liveintent

MAY 9, 2018

People-based marketing was a hot topic at LiveRamp’s RampUp 2018. And because we care, we even pulled out three important takeaways here for your convenience from the panel, “Input: customer data, output: people-based marketing” Watch the “Input: customer data, output: people-based marketing” panel.

Tips 87

Tips Opt-out Opt-in Loyalty 87

KEO Marketing

DECEMBER 14, 2017

billion on Facebook, 330 million on Twitter, and 800 million on Instagram, successful marketers will turn their marketing strategies to where their target audience hangs out. These social media giants offer B2B marketers a wide range of opportunities in 2018 to help get their message in front of intended targets.

Social Media 59

Social Media Social Marketing Trends Planning 59

RebelMouse

APRIL 3, 2018

It seems like a new Google update or algorithm shift is being detected every day, and we don't expect busy marketers to scour the internet looking for every last one. August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018.

Google 59

Google Lead Ranking SERP Lead Scoring 59

Hubspot

JUNE 14, 2018

Here are the ten best eSignature solutions in 2018. For example, when you sign your name on a courier’s mobile device -- that’s an electronic signature. Mobile app: iOS. |. Mobile app: iOS | Android. With over 200,000 users, DocuSign is, hands-down, the most popular eSignature solution on the market. Adobe Sign.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Best Practices 98

Navigate the Channel

DECEMBER 14, 2017

Content marketing is here to stay. According to a report by Smart Insights , content marketing was rated the most valuable technique for increasing incremental sales throughout 2017—and it shows no signs of stopping anytime soon. Here are some key content marketing trends to focus on for 2018: 1.

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

KEO Marketing

DECEMBER 12, 2017

What do you need to focus on, both online and off, in your key marketing strategies for 2018? Creating your marketing plan begins with your company’s strategic initiatives. All your marketing strategies must tie back into your company’s 2018 objectives. Don’t Forget Offline Marketing.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 48

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Those are only a handful of the developments expected to impact B2B marketing this year. However, most marketers have too much on their plates to prioritize social networking.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Brandpoint

OCTOBER 22, 2018

“Public Relations is the conscience of an organization,” said Del Galloway in his acceptance speech after receiving the Gold Anvil award at the 2018 PRSA International Conference. The post Themes of Integrity and Ethics Dominate 2018 PRSA International Conference appeared first on Brandpoint. PR takes a stand.

Ethics 85

Ethics Conference PR Public Relations 85

KEO Marketing

OCTOBER 26, 2017

Q4 is a common time for companies to prepare 2018 marketing plans and budgets. Depending on your company goals and 2017 results, this may mean a small revamp to your current marketing plan, or it might mean a complete refresh of your marketing approach. Take the time to learn how these new options may benefit you.

Marketing Budget 63

Marketing Budget Marketing Budget Creation Budget Programs Paid Search Agency 63

Schubert B2B

FEBRUARY 16, 2018

The explosion of digital B2B marketing makes it hard for many companies to keep up. In 2017, trends called for B2B marketers to ramp up on the following: Marketing Automation – using an automated platform to nurture and score leads gaine from content offerings. For 2018, most of the 2017 trends are still running strong.

Trends 54

Trends B2B Marketing Lead Scoring Lead Ranking 54

Choozle

JANUARY 17, 2019

It’s an exciting time for digital marketers. While that means only good things for consumers, it can create a tricky environment for marketers to stay on top of their game. In their December 2018 U.S. In addition, more than four-fifths of mobile display and video ad dollars flow through programmatic channels.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Navigate the Channel

FEBRUARY 13, 2018

2018 is here and your competition is gearing up for a new generation of business. Let’s take a look at a few of the most important steps: Fully Responsive Websites/A Mobile-First Strategy. The most robust of your marketing efforts will fall short if there is no destination for your new customers. Enriching Your Content.

Planning 50

Planning Marketing Plans Advertising Agencies Thought Leadership 50

BenchmarkONE

JANUARY 15, 2019

Your website is one of the most versatile, and powerful, tools in your marketing arsenal for several reasons: It’s a validation tool , showing prospects and customers that you’re a legitimate business with a good reputation. The post The 22 Best WordPress Themes of 2018 appeared first on Hatchbuck. Image courtesy of StudioPress.

Paid Search Agency 65

Paid Search Agency Best Practices Advertising Agencies Pricing 65

Digilant

NOVEMBER 8, 2018

We have put together an infographic and report that gives predictions and highlights trends around consumer behavior for the 2018 holiday shopping season. This report will help advertisers and media buyers gain additional insights for their digital marketing strategies. Maximize on mobile. Download the infographic here.

Mobile Advertising 40

Mobile Advertising Multi-Channel Advertising Agencies Work Management 40

Unbounce

SEPTEMBER 24, 2018

This year’s theme was “The Marketing Revolution” in response to the fact that marketing has changed. Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73