Vidyard

APRIL 17, 2015

Here’s what we learned at Marketing Nation 2015: Nothing Kills Creativity Like Stress Arianna Huffington opened Marketing Nation 2015 with a sobering observation: more people, especially the connected, high-energy marketers in the room, cared about keeping their phone batteries above 10% than about recharging their own bodies.

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

Marketing Insider Group

OCTOBER 21, 2021

There are 3 major trends in the digital marketing industry I think everyone will be talking about. Savvy marketers have recognized the power of online video for years – back in 2015; The Washington Post predicted that video would account for 80% of all online content by 2020. My 2022 Marketing Predictions.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Zoominfo

DECEMBER 21, 2020

Bringing this tool into the fold allows Vocera to offer a broader range of communications tools to its provider customers — especially in light of the patient satisfaction benefits [EASE] touts on its website,” reported MobiHealthNews. It already has a foothold in the industrial manufacturing and chemical processing industries.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Hinge Marketing

DECEMBER 9, 2014

2015 is just around the corner – and along with it, an architecture, engineering, construction marketing landscape defined by new challenges and new opportunities. On one hand, they can mean a range of new strategies firms need to learn and implement to keep up with the competition. And, 2015 will be no different.

Planning 48

Planning Work Management Trends Marketing Management 48

Webbiquity

FEBRUARY 5, 2019

” Many of today’s entrepreneurs got their start in the working world as hourly employees in the service industry. Year founded: 2015. Showing how much traction the app was gaining among employees organically helped us start conversations and make inroads with a range of retailers. The Company. Funding rounds: $10.4

Enterprise Management 161

Enterprise Management Work Management Marketing Management Paper 161

Marketing Insider Group

AUGUST 7, 2023

In 2015, I created Marketing Insider Group to help provide an insider’s point of view from my 25 years as a company marketers. But mostly, I looked to experts in the industry who had already blazed the trail ahead of me. They’re not just words on a screen; they’re the collective wisdom of the industry.

B2B Marketing 138

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 138

SmartBug Media

APRIL 6, 2023

Excerpts from reports for a wide range of industries are available online and can provide helpful insight into some of the biggest issues facing your target market. Although not every one of these industry-wide goals and challenges may apply to your persona, they’re a good place to start learning. Read industry blogs.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Biznology

DECEMBER 28, 2016

Amazon Business launched in April 2015, with over 250 million products and a more holistic marketplace for B2B companies. Audi City provided a unique brand experience and allows visitors to explore the entire catalogue of Audi’s model range hands-on in stores located in city centers, where large showrooms are not a possibility.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

KoMarketing Associates

SEPTEMBER 14, 2015

The Boston Convention and Exhibition Center was packed with intelligent and passionate marketers, anxious to discuss everything from marketing successes to major blunders, new technologies, industry trends, predictions of the future, innovative strategies and much more. — dennis kardys (@dkardys) September 8, 2015.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

KoMarketing Associates

MARCH 31, 2015

That said, in our experience, we understand that blogging and social media serve a range of objectives in B2B content marketing programs. On one end, there is a range of business objectives other than lead generation for which B2B marketers should measure the impact of blogging and social media tactics. Stay tuned. Related Posts.

Vendors 120

Vendors Social Media Customer Surveys B2B 120

KoMarketing Associates

APRIL 1, 2020

Back in 2015, in our own independent research for the B2B Web Usability Report , we found that more than half (54 percent) of respondents indicated that the lack of thorough contact information reduced a vendor’s a credibility and thus would cause them to leave a website. Highlight third party references, awards, and industry certifications.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

JUNE 29, 2016

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Buffer

MARCH 10, 2022

Brooklyn Candle Studio branding and photography from 2015 to today. For instance, I waited eight months to buy an industrial wax melter—and even then bought a smaller one than I should have—despite the fact that it would have helped us tremendously in terms of being able to fulfill more orders, faster.

Small Business Marketing 85

Small Business Marketing Business Trade Show Fulfillment 85

Zoominfo

DECEMBER 21, 2020

Bringing this tool into the fold allows Vocera to offer a broader range of communications tools to its provider customers — especially in light of the patient satisfaction benefits [EASE] touts on its website,” reported MobiHealthNews. It already has a foothold in the industrial manufacturing and chemical processing industries.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

MLT Creative

MAY 26, 2015

In the spirit of staying informed on our ever-changing industry, every month or so MLT compiles a list of the most important b2b marketing events around the country. June is jam packed with some killer events on a range of topics related to b2b marketing. Meeting and learning from other professionals helps us do our jobs better.

B2B Marketing 40

B2B Marketing B2B Marketing 40

DiscoverOrg

JANUARY 22, 2016

Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. Last year, CISOs were confronted with an abundance of cyberthreats and data breaches, affecting banking, healthcare, government, media, telecommunications, and other industries. The Roles of CISOs.

Enterprise Management 120

Enterprise Management Paid Search Agency Privacy Mobile Advertising 120

Kabbage

NOVEMBER 9, 2016

The Best Marketing Blogs of 2015. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. MarketingProfs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

chiefmartech

DECEMBER 21, 2015

I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. Microsoft made plenty of interesting acqusitions in 2015 , but not a major marketing platform for north of $1 billion. I thought it was a reasonably solid bet.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

Kabbage

NOVEMBER 9, 2016

The Best Marketing Blogs of 2015. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. MarketingProfs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Martech

MAY 8, 2023

That’s understandable — after all, suddenly there are free (or cheap) tools readily available to create a variety of AI-generated content, including text and images, in an unlimited range of styles, and seemingly in seconds. Of course it’s exciting. But stop for a moment and ask yourself a few questions: Do I really know what AI is?

Marketing AI 109

Marketing AI Enterprise Management Work Management Marketing Management 109

nDash

MARCH 16, 2022

I love drawing connections between these industries and adjacent fields, from blockchain to diversity to insurance. I specialise in social justice, literature and cultural history but am also adept in applying my research and storytelling skills across a wide range of subjects – particularly in the fields of travel, food and parenting.

B2B Thought Leadership 52

B2B Thought Leadership Ideal Customer Profiles Television marketing Ethics 52

LeadSquared

JANUARY 13, 2016

So, right at the start of a great new year, let us look back a bit and learn from the awesome health and fitness websites that carved a niche for themselves in the health and wellness industry. The company that sells the popular UP bands – a range of fitness wearable that has the fitness freaks panting. Visual Appeal.

Marketing Websites 52

Marketing Websites Eye-Tracking Work Management Marketing Management 52

Moz

MAY 13, 2019

Unfortunately, we don't have confirmed data for 2014-2015 (if you know differently, please let me know in the comments). You'll notice that the temperature ranges aren't fixed — instead, I've split the label into eight roughly equal buckets (i.e. This gives us a little more sensitivity in the more common ranges.

Google 69

Google Verticals Click Rate Eye-Tracking 69

Televerde

FEBRUARY 16, 2022

Depending on the investors’ goals, they can choose from a range of investment options with various risks ranging from public equity to grant support. NASA reported that NO 2 pollution levels in the northeast United States were 30% lower in March 2020 than the monthly averages between 2015 and 2019. Image Source.

Paid Search Agency 66

Paid Search Agency Lead Ranking Lead Scoring Marketing Proposals 66

Hubspot

MAY 22, 2017

No other B2C industry has thrived on Instagram quite like the fashion industry. And brands from any industry could learn a thing or two from these inspirational feeds. And brands from any industry could learn a thing or two from these inspirational feeds. Source: Digiday. Source: L2. 12) Eileen Fisher @eileenfisherny.

Brand Identity 100

Brand Identity Branding Planning Paid Search Agency 100

ClickZ

AUGUST 27, 2020

Launched in 2015 by Chris Gerber, Sebastian Hass, and an experienced team of developers and entrepreneurs, Talon.One is on a mission to be the leading Promotion Engine for businesses across the globe. Talon.One’s uniqueness is its ability to serve clients across multiples industries and verticals. However, one thing has not changed.

Promotion 64

Promotion Enterprise Management Efficiency Work Management 64

KoMarketing Associates

FEBRUARY 5, 2015

Here are a few examples of B2B organizations already leveraging this tactic: Web conference technology provider PGi offers a range of product and solution-specific tutorials in their YouTube channel and through their learning center. Interviews.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

KoMarketing Associates

MAY 3, 2016

Key Takeaway: B2B online marketers need to be aware of the complete range in strategic marketing endeavors, and sometimes broader business initiatives, being executed before assuming a periodic downward trend is indicative of poor performance in existing tactics.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

Launch Marketing

NOVEMBER 6, 2019

Since launching in 2003, they’ve grown to 1,035 team members and helped build millions of websites for customers across industries. What They Did: Squarespace has attained their growth and success thanks to their focus on reaching a wide range of prospective clients. The campaign began with bi-weekly emails segmented by industry.

Campaigns 70

Campaigns B2B Marketing Examples Paid Search Agency 70

Engagio

AUGUST 6, 2018

For the second consecutive year, Engagio is Named to the Prestigious ‘Hot 100’ List with Continued Strong Customer Growth and Increasing Industry Momentum. Launched in 2015, Engagio’s Account Based Marketing Platform enables B2B marketers to execute and measure account-centric programs in one place.

Account Based Marketing 63

Account Based Marketing Software Paid Search Agency Companies 63

seo.co

AUGUST 23, 2021

OpenAI is a non-profit artificial intelligence research company that was founded in 2015. What is Open AI’s GPT-3 Important in the SEO Industry? The SEO industry relies on the accurate collection of data to help real humans make important decisions. GPT-3 is produced by OpenAI. Clearly, GPT-3 can assist in that regard.

Marketing AI 126

Marketing AI SEO Budget Programs Marketing Budget 126

KoMarketing Associates

MARCH 15, 2016

This age range likely makes up many of your target audience who are making regular B2B purchases. As I’ve mentioned on Social Media Examiner before, many active local community and industry groups are rife with opportunities to connect with an audience that may be looking for your exact product or service. Advertise on YouTube.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Let’s tackle the most obvious pick right off the bat. Des Cahill (Oracle CX). Tony Ralph (Walmart).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

KoMarketing Associates

FEBRUARY 18, 2016

One of our clients in the call center industry recently starting including CTAs in their blog posts and has seen 31 qualified leads (directly attributed to blog posts) over the course of just a few months. Another client in the healthcare space has a list of more than 30 blog CTAs they use to drive leads and conversions.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

Litmus

APRIL 15, 2022

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. It supports and enables a range of interactive features within advertising email campaigns and uses a markup that works with HTML and CSS.

Email Marketing 70

Email Marketing Paid Search Agency Webinar Metrics Top of Funnel 70

KoMarketing Associates

FEBRUARY 10, 2021

There are a wide range of different types of SERP features, which we’ll cover in detail below, starting with the basics. It varies depending on which industry you’re in, which keyword search, and other factors. SERP features are all the little widgets of information Google (or Bing) can put into the search results.

SERP 295

SERP Features Google Top of Funnel 295

Hubspot

JULY 13, 2023

Though AI can reduce the number of low-level tasks, the sales industry will still need a human touch — with 60% of customers agreeing to it. That being said, salespeople should have a wide range of skills to become successful, and AI is just an enhancer of their productivity, not a replacement.

Marketing AI 52

Marketing AI Tips Work Management Ethics 52