While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. MORE
BEST DIGITAL CAMPAIGNS 2011 by gregory pouy. View more presentations from Gregory Pouy. Gregory Pouy is rapidly becoming one of my favorite social media marketing brainiacs! MORE
Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). MORE
Here’s the actual data: As of: Client Count Year-Earlier Client Count Change in Client Count Growth Rate June 2011 17,215 11,098 6,117 55% December 2011 14,177 7,212 6,965 97% These figures come from eight vendors including all the industry heavyweights: Infusionsoft , OfficeAutoPilot , HubSpot , Pardot , Marketo , Eloqua , Manticore Technology , and Genius. You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing. MORE
According to Compete.com, traffic to the site did fall off sharply in February and March of 2011 after an initial surge, but has rebounded to new highs since then (though half a million unique visitors per month isn’t particularly impressive for a social media site). MORE
Estimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. The downside of reducing influence to a number, though, is oversimplification. MORE
I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. MORE
Yes, those are big ideas for 2011. What is energizing you about 2011? ROI and measurement Social scoring futurist 2011 social media forecast klout social media predictions social media trends social scoring MORE
The 2011 B2B Marketing Agency League Table , compiled by B2B Marketing Magazine and Circle Research , fills in the gaps. . The UK’s top ten B2B marketing agencies by turnover in 2011: IAS B2B (£12.6m). B2B market research B2B Marketing Magazine column B2B Marketing Agency League 2011Are you normal? . As a business I mean. . If you’re running a B2B marketing agency do you really know how your firm performs relative to competitors? MORE
Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. How much does Social Media cost companies in 2011? MORE
The 11 Twitter Tools and Apps I Use Every Day in 2011 by Business2Community. MORE
A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year. Social Media Marketing b2b social media Focus Frank Days Jay Baer Lee Traupel Maggie Fox Mark Schaefer Michael Brenner Paul Dunay social media marketing trends social media predictions for 2011 social media report Stephanie Marx Twitter MORE
” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> February 15, 2011 1:22 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 8:18 am via UberSocial Reply Retweet Favorite. MORE
This is the first mentions of Salesforce having Metallica as their featured performer at their annual Dreamforce 2011. Metallica known for songs like The Unforgiven, Master of Puppets, Fade to Black. I was skeptical about the news but the profile is owned by a Salesforce.com sales rep. MORE
I found this commercial to be brilliant on every level. It tells a great story, the nuanced looks and expressions of the actresses are priceless, it’s memorable, and it’s HILARIOUS. This is a work of art and there is no doubt it had to be shared with the {grow} community! What are your thoughts? What would you name as your all-time favorite commercial of this or any other year? If you can’t view this commercial within the blog, please click here to view it. MORE
InsideView is sponsoring the upcoming Microsoft Dynamics Event – Convergence 2011 April 10-13 in Altlanta Ga. Top Five Reasons to Attend Convergence 2011 Atlanta: Learn how you can get the most out of your Microsoft Dynamics solution to drive sales productivity. The best reason to attend Convergence 2011 is to be in the Geekiest party of the year. Conferences Social CRM B2B b2b sales convergence 2011 CRM crm 2.0 MORE
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. MORE
In the spirit of moving forward with lessons learned, here are 5 big marketing fails of 2011. 5 Big Marketing Fails of 2011 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Everyone makes mistakes. Marketers are no different. In fact, there are some nightmare scenarios many marketers have come to fear. Most of the time those mistakes go unnoticed or blow over quickly. MORE
Top 10 Blog Directories 2011 by SEO Wizardry. Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. MORE
Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. How to Build the Perfect Facebook Fan Page, 2011 Edition by techipedia. MORE
With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. What social media marketing tips helped you out in 2011? MORE
Improving sales’ ability to show benefits / value to prospects is the number one tactic to drive B2B sales performance in 2011, according to a recent survey by CSO Insights. The CSO Insights Sales Management survey for 2011 examined responses from sales executives at 850 firms. MORE
Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011. MORE
It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year! MORE
YouTube etiquette for 2011 by iMedia Connection. And Tumblr is among the fastest-growing networks, tripling its user base in 2011. Social Media Report: Q3 2011 by Nielsen Research. MORE
According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. The latest marketing spending survey results are out and the budget news is finally good for technology marketers. MORE
You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Among the findings: • If you don’t have a blog yet, 2011 is the year to start one. MORE
Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. This will eventually lead to a backlash against marketing automation, although that might not happen until after 2011. Marketers in 2011 will still be confused about how to make best use of the many opportunities presented by social media. 2011 predictions demand generation marketing automation industry trends MORE
Is 2011 turning out the way you expected? So figuring these two data points are pointing to a trend, I thought I would offer my update on the state of B2B Marketing in 2011. MORE
by Egan Cheung | Tweet this This week, Joe Payne wrote a blog post titled A Very Cloudy Year: How the Cloud Drove Apps, Mobile and Social , discussing the positive effect that Software-as-a-Service (SaaS) businesses have had on Social and Mobile platforms in 2011. MORE
This is the year that the personal brand begins to do battle with the corporate brand. I think we need to let the personal brand win—especially in B2B. Featuring big pictures and bios of your subject matter experts on your website is a good start, but it is the equivalent of paid search. It’s relevant but still a step removed from the truly personal connection. We need the equivalent of organic search, where our people rise to the top on their own, independent of their corporate affiliations. MORE
Tweet At the B2B Summit 2011 in San Francisco, Daniel Burstein, Director of Editorial Content at MECLABS, asked me and a few other attendees to reveal our most important “aha” moments in 2011. 2:40 – Karen Hayward, CMO and EVP of CenterBeam , believes it’s time for marketers to be accountable for results and has been working diligently with her team throughout 2011 to demonstrate that. 2011 was about … owning our accountability.”. MORE
We kicked off this year asking our customers and marketing leads database (key marketing decision makers) what their priorities were for the New Year (2011). I know you are probably shaking your head and thinking.“Just Just like everyone else.” Yep, just like everyone else.because we wanted to know first hand. While "New MORE
Take the 2011 B2B Content Marketing Survey It may sound easy to create crisp definitions of market segments, buyer personas, and buying stages, and then to build compelling content for each relevant intersection of these three (or more) dimensions. MORE
Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. I’m not sure why we are obsessed with lists at the end of each year. MORE
Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. MORE
SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers. MORE
As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. There you have it, my top 10 list of industrial marketing blog posts for 2011. If there is one important takeaway from this exercise, it is that blog posts live forever and continue to attract traffic long after they have been posted. MORE
Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011? MORE
Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this month. MORE
Welcome to 2011. This is a good time to think about your goals for 2011. Everyone seems to be doing their list of resolutions. For b2b marketers, think about your target audiences, and continue to understand how they research products. Have you done any business resolutions? Perhaps the list below can help: 1. You will embrace social media for what it is, and do a better job engaging with prospects. Yes, I had to start with a social media … [ visit site to read more ]. MORE
Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO. It’s a pain in the arse because it’s yet another social network to join. MORE
It's almost impossible to believe that 2011 is so close to being over. Check these out for a visual look at inbound marking in 2011. The Top 10 Marketing Infographics of 2011. MORE
2011 Related Topics Webbiquity
MAY 3, 2011
Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011.
Webbiquity
FEBRUARY 8, 2011
You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Among the findings: • If you don’t have a blog yet, 2011 is the year to start one.
Everything Technology Marketing
JANUARY 1, 2011
It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year!
Webbiquity
SEPTEMBER 12, 2011
Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. How much does Social Media cost companies in 2011?
Everything Technology Marketing
MAY 31, 2011
SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers.
Everything Technology Marketing
APRIL 4, 2011
Take the 2011 B2B Content Marketing Survey It may sound easy to create crisp definitions of market segments, buyer personas, and buying stages, and then to build compelling content for each relevant intersection of these three (or more) dimensions.
Webbiquity
JUNE 6, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.
Chris Koch
JANUARY 28, 2011
This is the year that the personal brand begins to do battle with the corporate brand. I think we need to let the personal brand win—especially in B2B. Featuring big pictures and bios of your subject matter experts on your website is a good start, but it is the equivalent of paid search. It’s relevant but still a step removed from the truly personal connection. We need the equivalent of organic search, where our people rise to the top on their own, independent of their corporate affiliations.
B2B Lead Generation Blog
DECEMBER 12, 2011
Tweet At the B2B Summit 2011 in San Francisco, Daniel Burstein, Director of Editorial Content at MECLABS, asked me and a few other attendees to reveal our most important “aha” moments in 2011. 2:40 – Karen Hayward, CMO and EVP of CenterBeam , believes it’s time for marketers to be accountable for results and has been working diligently with her team throughout 2011 to demonstrate that. 2011 was about … owning our accountability.”.
Webbiquity
NOVEMBER 14, 2011
Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO).
Reachforce
FEBRUARY 11, 2011
We kicked off this year asking our customers and marketing leads database (key marketing decision makers) what their priorities were for the New Year (2011). I know you are probably shaking your head and thinking.“Just Just like everyone else.” Yep, just like everyone else.because we wanted to know first hand. While "New
NuSpark
JANUARY 2, 2011
Welcome to 2011. This is a good time to think about your goals for 2011. Everyone seems to be doing their list of resolutions. For b2b marketers, think about your target audiences, and continue to understand how they research products. Have you done any business resolutions? Perhaps the list below can help: 1. You will embrace social media for what it is, and do a better job engaging with prospects. Yes, I had to start with a social media … [ visit site to read more ].
Tony Zambito
MAY 13, 2011
Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this month.
Hubspot
NOVEMBER 22, 2011
It's almost impossible to believe that 2011 is so close to being over. Check these out for a visual look at inbound marking in 2011. The Top 10 Marketing Infographics of 2011.
B2B Marketing Insider
DECEMBER 28, 2011
Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. I’m not sure why we are obsessed with lists at the end of each year.
Modern Marketing
DECEMBER 29, 2011
In the spirit of moving forward with lessons learned, here are 5 big marketing fails of 2011. 5 Big Marketing Fails of 2011 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Everyone makes mistakes. Marketers are no different. In fact, there are some nightmare scenarios many marketers have come to fear. Most of the time those mistakes go unnoticed or blow over quickly.
Webbiquity
JANUARY 9, 2012
The 11 Twitter Tools and Apps I Use Every Day in 2011 by Business2Community.
Modern Marketing
DECEMBER 18, 2011
by Egan Cheung | Tweet this This week, Joe Payne wrote a blog post titled A Very Cloudy Year: How the Cloud Drove Apps, Mobile and Social , discussing the positive effect that Software-as-a-Service (SaaS) businesses have had on Social and Mobile platforms in 2011.
Webbiquity
JANUARY 7, 2011
A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year. Social Media Marketing b2b social media Focus Frank Days Jay Baer Lee Traupel Maggie Fox Mark Schaefer Michael Brenner Paul Dunay social media marketing trends social media predictions for 2011 social media report Stephanie Marx Twitter
Customer Experience Matrix
JULY 11, 2011
Here’s the actual data: As of: Client Count Year-Earlier Client Count Change in Client Count Growth Rate June 2011 17,215 11,098 6,117 55% December 2011 14,177 7,212 6,965 97% These figures come from eight vendors including all the industry heavyweights: Infusionsoft , OfficeAutoPilot , HubSpot , Pardot , Marketo , Eloqua , Manticore Technology , and Genius. You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing.
grow - Practical Marketing Solutions
DECEMBER 2, 2011
I found this commercial to be brilliant on every level. It tells a great story, the nuanced looks and expressions of the actresses are priceless, it’s memorable, and it’s HILARIOUS. This is a work of art and there is no doubt it had to be shared with the {grow} community! What are your thoughts? What would you name as your all-time favorite commercial of this or any other year? If you can’t view this commercial within the blog, please click here to view it.
Buzz Marketing for Technology
DECEMBER 8, 2010
Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way.
Webbiquity
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing.
Customer Experience Matrix
DECEMBER 12, 2010
Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. This will eventually lead to a backlash against marketing automation, although that might not happen until after 2011. Marketers in 2011 will still be confused about how to make best use of the many opportunities presented by social media. 2011 predictions demand generation marketing automation industry trends
The B2B Research Blog
OCTOBER 24, 2011
The 2011 B2B Marketing Agency League Table , compiled by B2B Marketing Magazine and Circle Research , fills in the gaps. . The UK’s top ten B2B marketing agencies by turnover in 2011: IAS B2B (£12.6m). B2B market research B2B Marketing Magazine column B2B Marketing Agency League 2011Are you normal? . As a business I mean. . If you’re running a B2B marketing agency do you really know how your firm performs relative to competitors?
Paul Gillin
SEPTEMBER 6, 2011
Estimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. The downside of reducing influence to a number, though, is oversimplification.
Webbiquity
FEBRUARY 2, 2012
According to Compete.com, traffic to the site did fall off sharply in February and March of 2011 after an initial surge, but has rebounded to new highs since then (though half a million unique visitors per month isn’t particularly impressive for a social media site).
The ROI Guy
MAY 4, 2011
Improving sales’ ability to show benefits / value to prospects is the number one tactic to drive B2B sales performance in 2011, according to a recent survey by CSO Insights. The CSO Insights Sales Management survey for 2011 examined responses from sales executives at 850 firms.
Hubspot
DECEMBER 9, 2011
With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. What social media marketing tips helped you out in 2011?
Webbiquity
FEBRUARY 23, 2012
Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO. It’s a pain in the arse because it’s yet another social network to join.
Industrial Marketing Today
DECEMBER 22, 2011
As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. There you have it, my top 10 list of industrial marketing blog posts for 2011. If there is one important takeaway from this exercise, it is that blog posts live forever and continue to attract traffic long after they have been posted.
The ROI Guy
APRIL 7, 2011
According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. The latest marketing spending survey results are out and the budget news is finally good for technology marketers.
B2B Marketing Insider
MAY 10, 2011
Is 2011 turning out the way you expected? So figuring these two data points are pointing to a trend, I thought I would offer my update on the state of B2B Marketing in 2011.
Sales Intelligence View
MAY 26, 2011
This is the first mentions of Salesforce having Metallica as their featured performer at their annual Dreamforce 2011. Metallica known for songs like The Unforgiven, Master of Puppets, Fade to Black. I was skeptical about the news but the profile is owned by a Salesforce.com sales rep.
Biznology
SEPTEMBER 10, 2013
I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me.
grow - Practical Marketing Solutions
NOVEMBER 29, 2011
BEST DIGITAL CAMPAIGNS 2011 by gregory pouy. View more presentations from Gregory Pouy. Gregory Pouy is rapidly becoming one of my favorite social media marketing brainiacs!
grow - Practical Marketing Solutions
DECEMBER 28, 2010
Yes, those are big ideas for 2011. What is energizing you about 2011? ROI and measurement Social scoring futurist 2011 social media forecast klout social media predictions social media trends social scoring
Webbiquity
JANUARY 16, 2012
Top 10 Blog Directories 2011 by SEO Wizardry. Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever.
Webbiquity
JANUARY 24, 2012
YouTube etiquette for 2011 by iMedia Connection. And Tumblr is among the fastest-growing networks, tripling its user base in 2011. Social Media Report: Q3 2011 by Nielsen Research.
Sales Intelligence View
MARCH 16, 2011
InsideView is sponsoring the upcoming Microsoft Dynamics Event – Convergence 2011 April 10-13 in Altlanta Ga. Top Five Reasons to Attend Convergence 2011 Atlanta: Learn how you can get the most out of your Microsoft Dynamics solution to drive sales productivity. The best reason to attend Convergence 2011 is to be in the Geekiest party of the year. Conferences Social CRM B2B b2b sales convergence 2011 CRM crm 2.0
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