Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. There you have it, my top 10 list of industrial marketing blog posts for 2011. If there is one important takeaway from this exercise, it is that blog posts live forever and continue to attract traffic long after they have been posted.

Industry 202

Industry Buying Cycle Youtube Lead Nurturing 202

NuSpark

JANUARY 2, 2011

Welcome to 2011. This is a good time to think about your goals for 2011. Everyone seems to be doing their list of resolutions. For b2b marketers, think about your target audiences, and continue to understand how they research products. Have you done any business resolutions? Perhaps the list below can help: 1. You will embrace social media for what it is, and do a better job engaging with prospects. Yes, I had to start with a social media … [ visit site to read more ].

Social Media 179

Social Media List Sites Prospect 179

Ambal's Amusings

FEBRUARY 8, 2011

Given the rising importance of B2B blogging, Tony Karrer and Tom Pick have brought together the best thought leaders in B2B blogging to answer some key questions in B2B BloggingTrends in 2011. What do you see as key trends in B2B Blogging for 2011? If you’ve not started a blog yet, is 2011 the year to do so? Will anything be different in 2011 in marketing your business blog? What new challenges might exist in 2011 around B2B blogging?

B2B 138

B2B Paper Demand Social Media 138

Ambal's Amusings

JUNE 30, 2011

It is called Content Marketing World 2011. Joe Pulizzi , content marketing evangelist, is putting together the greatest show on earth for marketers. Joe, is the co-author of Get Content. Get Customers. and one of the leading thought leaders behind the content marketing and social media movement. Joe has rounded up the best and brightest marketers on the planet. Check out the Agenda and FAQs for Content Marketing World. Q: What will you learn at Content Marketing World ?

Content Marketing 136

Content Marketing FAQ Storytelling Content 136

B2B Lead Generation

DECEMBER 12, 2011

Tweet At the B2B Summit 2011 in San Francisco, Daniel Burstein, Director of Editorial Content at MECLABS, asked me and a few other attendees to reveal our most important “aha” moments in 2011. 2:40 – Karen Hayward, CMO and EVP of CenterBeam , believes it’s time for marketers to be accountable for results and has been working diligently with her team throughout 2011 to demonstrate that. 2011 was about … owning our accountability.”.

B2B 242

B2B Lead Generation Advertising Agency Startup 242

Tomorrow People

NOVEMBER 17, 2011

Friday, 18th November 2011. Want to outflank your competition, generate leads and sales and grow your online reputation? If you happen to be going to attending The Great British Business Show , join us at this seminar to learn about how to apply inbound marketing which uses a “pull” approach to marketing. How to Get Married to New Prospects in 90 Days with Inbound Marketing. Venue? Hall 13 Earls Court London.

Business 170

Business Inbound Marketing Consulting Online 170

Everything Technology Marketing

JANUARY 1, 2011

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn. I asked you to rank the marketing areas you think will become more important in 2011.

Trends 208

Trends Webcast B2B Tactics 208

The Point

JANUARY 20, 2011

In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011. 1 in 3 marketers think measuring ROI will be their top marketing challenge in 2011. That popularity may be short-lived, however: 53 percent of marketers were only “somewhat satisfied” with their company’s marketing performance in 2010, and more than two-thirds (69 percent) plan to test new digital tactics in 2011.

Google 143

Google B2B Trade Show Trade 143

The Point

FEBRUARY 8, 2011

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership. Reproduced with permission from B2B Blogging Trends in 2011 , © 2011 Aggregage.

Aggregage 138

Aggregage Report Trends Permission 138

Marketing Insider Group

DECEMBER 22, 2011

” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> February 15, 2011 1:22 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 8:18 am via UberSocial Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 9:00 am via HubSpot Reply Retweet Favorite. e6e6e6 ;'> March 9, 2011 8:50 am via TweetDeck Reply Retweet Favorite.

Link 167

Link Eloqua Forrester Gartner 167

Ambal's Amusings

NOVEMBER 24, 2011

Dear Blogsphere Friends - Have a Happy ThanksGiving surrounded by the love and warmth of family and friends during this wonderful Fall season. I have many, many things to be thankful for during this ThanksGiving.one of the top items on the list is (of-course!) getting to know so many of you in the blogsphere. Thank you, blog readers for reading and engaging on ClickDocuments - Connect the Docs.

Education 100

Education Course Video List 100

Marketing Insider Group

JANUARY 6, 2011

“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. In this Focus Trends Report, Focus Experts Jay Baer, Michael Brenner, Frank Days, Paul Dunay, Maggie Fox, Stephanie Marx, Tom Pick, Mark Schaefer and Lee Traupel share their 2011 predictions for social media marketing. .

Social Media 204

Social Media Report Trends Media 204

B2B Lead Generation

SEPTEMBER 1, 2011

Tweet If you attended our most recent B2B Lead Roundtable Webinar, Six Funnel Focal Points to Finish 2011 Strong – Part I , you found out that even though the end of the year is less than 125 days away, there’s plenty of time to drive more opportunity through your sales funnel and to the bottom line.

Funnel 193

Funnel B2B Lead Nurturing Clickthrough 193

Chris Koch

JANUARY 28, 2011

This is the year that the personal brand begins to do battle with the corporate brand. I think we need to let the personal brand win—especially in B2B. Featuring big pictures and bios of your subject matter experts on your website is a good start, but it is the equivalent of paid search. It’s relevant but still a step removed from the truly personal connection. We need the equivalent of organic search, where our people rise to the top on their own, independent of their corporate affiliations.

Personalization 146

Personalization Brand Branding Forrester 146

Marketing Insider Group

DECEMBER 8, 2011

What did you learn in 2011? Next week I will be joining my good friends Adam Needles (@ abneedles ), Ardath Albee (@ ardath421 ) and Craig Rosenberg (@ funnelholic ) for a round table discussion on # B2B Marketing – 2011 Year in Review and predictions for 2012. But for those of you who cannot make it, here is my list of the biggest 2011 B2B Marketing lessons and what I thought was the biggest surprise…. What Did We Learn In 2011? Hey B2B marketers!

Review 167

Review Mobile B2B CMO 167

B2B Lead Generation

SEPTEMBER 22, 2011

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. It’s chock full of immediately actionable advice, emerging from data-driven case studies and science-based research, to help you make the most of the time and money you have remaining in 2011 and begin 2012 on solid ground.

Lead Generation 176

Lead Generation Funnel Generation B2B 176

Marketing Insider Group

DECEMBER 28, 2011

Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. Here were some other top posts from 2011 in case you missed them: The Biggest Mistake Marketers Make. I’m not sure why we are obsessed with lists at the end of each year. I know I am fully immersed in reading about the best songs, books, movies, tweets, blogs, etc.

Traffic 159

Traffic Exchange B2B Spot 159

Everything Technology Marketing

MAY 31, 2011

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers. Follow this link to read the complete 2011 B2B Content Marketing Trends report with lots of charts and data that will help you benchmark your own content marketing initiative (and don't forget to share the report with your friends and colleagues): [link] Thanks to everyone who participated in the survey.

Report 166

Report Trends Content Marketing Survey 166

B2B Lead Generation

DECEMBER 29, 2011

Find out much more here: Finish 2011 Strong: Six Funnel Focal Points to Maximize Time, Resources and Revenues Part 1 and Part 2. It all came full circle in October , when Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report, discussed what more than 1,745 marketing organizations had to say about their lead generation efforts in 2011. “

Telemarketing 180

Telemarketing Lead Scoring Lead Nurturing Eloqua 180

Savanta

OCTOBER 24, 2011

The 2011 B2B Marketing Agency League Table , compiled by B2B Marketing Magazine and Circle Research , fills in the gaps. . The UK’s top ten B2B marketing agencies by turnover in 2011: IAS B2B (£12.6m). B2B market research B2B Marketing Magazine column B2B Marketing Agency League 2011Are you normal? . As a business I mean. . If you’re running a B2B marketing agency do you really know how your firm performs relative to competitors?

Benchmark 211

Benchmark Agency B2B Income 211

Marketing Insider Group

JANUARY 18, 2011

Mobile Marketing has appeared on many B2B Marketing lists of things to watch in 2011. The association is predicting $13 – $14 Billion will be spent in 2011 on mobile advertising. But whether you’re considering privacy issues, QR codes, Augmented Reality or even 3D, here I will outline the Mobile Marketing top 10 trends in Mobile Marketing for 2011. MMA’s top ten for 2011. Will the dream of the electronic wallet finally become a reality in 2011?

Mobile 163

Mobile Skype Privacy Permission 163

Customer Experience Matrix

JULY 11, 2011

Here’s the actual data: As of: Client Count Year-Earlier Client Count Change in Client Count Growth Rate June 2011 17,215 11,098 6,117 55% December 2011 14,177 7,212 6,965 97% These figures come from eight vendors including all the industry heavyweights: Infusionsoft , OfficeAutoPilot , HubSpot , Pardot , Marketo , Eloqua , Manticore Technology , and Genius. You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing.

Manticore 190

Manticore Experience Customer Marketing Automation 190

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    The Basone Buyersphere Report surveys approximately 1,000 businesses, heavily comprised of UK and European firms and ranging from small to multi-national enterprises, on the steps they take in making purchases.    The annual report is aimed at surveying the changing B2B buyer behavior.

Behavior 133

Behavior Buyer Personas Report Persona 133

Sales Lead Insights

DECEMBER 5, 2011

The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2011. I am grateful to all of you who voted me into the Top 10 of the list for 2011! Thank you! If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. B2B sales leads News Sales lead management

Lead Management 130

Lead Management Sales Lead Leads Lead 130

Everything Technology Marketing

APRIL 4, 2011

Take the 2011 B2B Content Marketing Survey It may sound easy to create crisp definitions of market segments, buyer personas, and buying stages, and then to build compelling content for each relevant intersection of these three (or more) dimensions. The 2011 B2B Content Marketing Survey takes less than 5 minutes to complete - take it now.

Survey 139

Survey Webcast Buyer Personas Buying Cycle 139

Ambal's Amusings

JANUARY 7, 2011

Joe Pulizzi has rounded up over 100 of content marketing thought leaders to weigh in on content marketing and social media predictions in 2011. Download the 2011 content marketing and social media predictions eBook. What is my content marketing prediction for 2011? Content Marketing Action for 2011. Read Joe's post on The Best Content Marketing Predictions for 2011.

Podcast 133

Podcast Social Media Review Content Marketing 133

Biznology

JANUARY 11, 2011

Recently, I was approached, along with a lot of other digital marketing experts, to provide advice to e-Commerce companies for the most important areas on which to focus for 2011. Image via Wikipedia. You'll have to scroll fairly well down the page to find me, but don't do that. Instead, read the advice from each expert. If you are in e-Commerce, this advice is invaluable.

Companies 101

Companies Wikipedia Interests Customer 101

B2B Lead Generation

SEPTEMBER 16, 2011

If you’re eager for a solid finish to 2011, I strongly recommend you attend! Tweet Your success hinges on what you accomplish in the time you have, and that is never more true than these last few months of the year as we all race to meet projections, quotas and sales goals. At our next B2B Lead Roundtable webinar, I will once again be joined by an outstanding in-the-trenches marketer, Pamela Markey, MECLABS Director of Marketing & Brand Strategy.

Resources 152

Resources Funnel Lead Management Prospect 152

Biznology

DECEMBER 2, 2011

What do you mean that the holiday season of 2011 is over? Heck, we’re still in the same calendar week as Cyber Monday 2011! Whatever you have done for the online shopping season for 2011 is already in place and running. Good luck in 2012 because for all intents and purposes the 2011 holiday season has already taken its course. Image by paparutzi via Flickr. Whoa there, big fella!!! It just got started?

PPC 97

PPC Internet Relationship SEO 97

Marketing Insider Group

NOVEMBER 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 18, 2010 16 Subscribe B2B Marketing Predictions For 2011 Share Whenever I start to see Thanksgiving turkeys flying out of the grocery store and Black Friday ads start to appear, I know it’s that time of year to prognosticate.

B2B 179

B2B Satisfaction Loyalty Telemarketing 179

Biznology

JANUARY 20, 2011

Let's suppose I gave you a quiz and asked, "Which of the following is the most important skill for online marketing in 2011? Image by Getty Images via @daylife. by Tim Peter. Is it social media marketing? Search engine optimization? Pay-per-click advertising? Video optimization? Mobile marketing? Well, would you believe me if I said, "None of the above"? None of them. I regularly argue that digital marketing is a core skill. And it is.

Social Media 108

Social Media Search Engine Promotion Survey 108

Marketo

SEPTEMBER 2, 2011

The Sights of Dreamforce 2011. The Sights of Dreamforce 2011 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Rick Siegfried I finally did it. I lost my virginity. Having attended the largest conference in the enterprise software industry, I feel that I entered a boy and emerged a man of a marketer. With a record 45,000 registered to attend, the experience of Dreamforce can’t quite be put into words.

Marketo 90

Marketo Trade Show Trade Conference 90

Customer Experience Matrix

DECEMBER 12, 2010

Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. This will eventually lead to a backlash against marketing automation, although that might not happen until after 2011. Marketers in 2011 will still be confused about how to make best use of the many opportunities presented by social media. 2011 predictions demand generation marketing automation industry trends

Experience 204

Experience Customer SMB Advertising Agency 204

Marketing Insider Group

MAY 10, 2011

Is 2011 turning out the way you expected? So figuring these two data points are pointing to a trend, I thought I would offer my update on the state of B2B Marketing in 2011. And maybe you will be completely surprised by what I see… In my B2B Marketing predictions for 2011, I list 13 separate predictions. Is B2B Marketing tackling the big strategic challenges or just slogging along and fighting the organizational fires that tend to consume too many of our days?

Satisfaction 160

Satisfaction Loyalty Social Media ROI 160

Customer Experience Matrix

SEPTEMBER 2, 2011

I spent most of this week at Salesforce.com ’s Dreamforce conference. With 45,000 registrants, the company says that Dreamforce is now the largest technology industry gathering. I don’t know whether that’s true (as someone pointed out, the Consumer Electronics Show is much bigger, for starters). But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. Peer pressure worked, and there I was.

Salesforce.com 166

Salesforce.com Experience Customer Marketing Automation 166

Webbiquity SMM

FEBRUARY 8, 2011

You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Among the findings: • If you don’t have a blog yet, 2011 is the year to start one. Again, you can download the complete Aggregage white paper on B2B Blogging Trends in 2011 here.

Trends 62

Trends Aggregage Digg PR 62

Webbiquity SMM

JANUARY 7, 2011

A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year. Social Media Marketing b2b social media Focus Frank Days Jay Baer Lee Traupel Maggie Fox Mark Schaefer Michael Brenner Paul Dunay social media marketing trends social media predictions for 2011 social media report Stephanie Marx Twitter

Social Media 63

Social Media Trends Media Digg 63

SnapApp

DECEMBER 29, 2011

2011 was a big year for SnapApp! We were thrilled to see clients creating so many amazing quizzes and sweepstakes. We couldn't help but look back and share our favorites from the year with you. Best SnapApp Sweepstakes: Magic Beans. The Magic Beans 31 Days of Giveaways generated over 100,000 leads in one month! This campaign had all the elements for a successful Facebook sweepstakes --a built-in audience, highly effective prize(s), and viral buzz.

Microsite 48

Microsite Best Viral Buzz 48

Pointclear

NOVEMBER 29, 2011

I am deeply honored to be selected as a finalist in two categories for the 2011 Top Sales & Marketing Awards. The Truth About Leads , has been selected as one of ten finalists in the 2011 Top Sales & Marketing Book category. And the article, Coaxing Long-Term Leads to the Finish Line , is a finalist in the 2011 Top Sales & Marketing Articles category.

PointClear 63

PointClear Amazon Best Practice Lead Nurturing 63

Industrial Marketing Today

OCTOBER 26, 2010

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. MarketingSherpa asked more than 900 B2B marketers how they expected their marketing budgets to change for 2011. How are you allocating your 2011 B2B marketing budget? As we head into November and the start of the Holiday Season, B2B marketers are getting into their budgeting mode.

Budget 190

Budget Inbound Marketing Tactics Websites 190