Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. There you have it, my top 10 list of industrial marketing blog posts for 2011. If there is one important takeaway from this exercise, it is that blog posts live forever and continue to attract traffic long after they have been posted.

Industry 198

Industry Buying Cycle Youtube Lead Nurturing 198

Oracle

SEPTEMBER 1, 2011

Dreamforce 2011: Salesforce.com Talks Platforms #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency #DF11 cloud computing Dreamforce Dreamforce 2011 keynotes Marc Benioff social enterpriseby Jesse Noyes | Tweet this This is the moment most of the people that flock to Dreamforce each year can’t wait for: salesforce.com’s CEO and Chairman Marc Benioff ‘s keynote addresses.

Salesforce.com 148

Salesforce.com Eloqua API Startup 148

NuSpark

JANUARY 2, 2011

Welcome to 2011. This is a good time to think about your goals for 2011. Everyone seems to be doing their list of resolutions. For b2b marketers, think about your target audiences, and continue to understand how they research products. Have you done any business resolutions? Perhaps the list below can help: 1. You will embrace social media for what it is, and do a better job engaging with prospects. Yes, I had to start with a social media … [ visit site to read more ].

Social Media 179

Social Media List Sites Prospect 179

Ambal's Amusings

FEBRUARY 8, 2011

Given the rising importance of B2B blogging, Tony Karrer and Tom Pick have brought together the best thought leaders in B2B blogging to answer some key questions in B2B BloggingTrends in 2011. What do you see as key trends in B2B Blogging for 2011? If you’ve not started a blog yet, is 2011 the year to do so? Will anything be different in 2011 in marketing your business blog? What new challenges might exist in 2011 around B2B blogging?

B2B 138

B2B Paper Demand Social Media 138

Oracle

DECEMBER 29, 2011

In the spirit of moving forward with lessons learned, here are 5 big marketing fails of 2011. 5 Big Marketing Fails of 2011 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Everyone makes mistakes. Marketers are no different. In fact, there are some nightmare scenarios many marketers have come to fear. Most of the time those mistakes go unnoticed or blow over quickly.

Eloqua 184

Eloqua Blogger Spam Release 184

Oracle

OCTOBER 20, 2011

by Jesse Noyes | Tweet this Eloqua Experience 2011 is a big event. Brian Kardon at Eloqua Experience 2011. ” Live Blogging the Eloqua Experience 2011 Keynote is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Does of track sessions, graduations, best practices. But don’t forget the keynotes. A lot of people have been buzzing about the event all week. We’re live blogging here so follow along.

Eloqua 178

Eloqua Experience MQL Buzz 178

Oracle

DECEMBER 18, 2011

by Egan Cheung | Tweet this This week, Joe Payne wrote a blog post titled A Very Cloudy Year: How the Cloud Drove Apps, Mobile and Social , discussing the positive effect that Software-as-a-Service (SaaS) businesses have had on Social and Mobile platforms in 2011. The Big SaaS Trends of 2011 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Trends 164

Trends Benchmark Salesforce.com Eloqua 164

Tomorrow People

NOVEMBER 17, 2011

Friday, 18th November 2011. Want to outflank your competition, generate leads and sales and grow your online reputation? If you happen to be going to attending The Great British Business Show , join us at this seminar to learn about how to apply inbound marketing which uses a “pull” approach to marketing. How to Get Married to New Prospects in 90 Days with Inbound Marketing. Venue? Hall 13 Earls Court London.

Business 170

Business Inbound Marketing Consulting Online 170

B2B Lead Generation

DECEMBER 12, 2011

Tweet At the B2B Summit 2011 in San Francisco, Daniel Burstein, Director of Editorial Content at MECLABS, asked me and a few other attendees to reveal our most important “aha” moments in 2011. 2:40 – Karen Hayward, CMO and EVP of CenterBeam , believes it’s time for marketers to be accountable for results and has been working diligently with her team throughout 2011 to demonstrate that. 2011 was about … owning our accountability.”.

Lead Generation 242

Lead Generation Startup CMO Distribution 242

Oracle

MARCH 3, 2011

Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. Demand Generation B2B b2b marketing B2C data data health data quality database marketing Frost & Sullivan lead management Marketing World 2011 mechanical whale New Orleans Revenue Performance Managementby Jennifer Horton | Tweet this. It was a well-attended session and the group shared several ideas, providing a great opportunity to learn from my peers.

Demand 179

Demand Digg Buyer Personas B2C 179

Oracle

MARCH 4, 2011

But if you read between the lines of the slick demos, there were four key takeaways from yesterday’s Cloudforce 2011 in New York. Marketing Efficiency AppExchange Chatter Cloud 2 cloudforce cloudforce 2011 Facebook Force.com google Radian6 sales and marketing alignment Salesforce salesforce.com service cloud 3 Twitterby Andrew Sinclair | Tweet this. Salesforce Keynotes are quickly becoming legendary for their marketing polish.

Salesforce.com 174

Salesforce.com Digg Eloqua API 174

Oracle

AUGUST 31, 2011

Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency #DF11 cloud computing Dreamforce Dreamforce 2011 Eloqua Event Marketing Marc Benioffby Jesse Noyes | Tweet this There are plenty of reasons to head to Dreamforce : the expo floor, the certifications, the seemingly endless networking and, of course, the parties.

Salesforce.com 154

Salesforce.com Jigsaw Eloqua Social Network 154

Ambal's Amusings

MAY 20, 2011

Mothers Day 2011 was indeed a special day. After breakfast, May 9, 2011 only got better. I was very honored to find out that I was on the " 2011 #Nifty50 Top Twitter Women " list that Tom Pick of KC Associates and Cheryl Burgess of Blue Focus Marketing had just announced. Many of the women on 2011 #Nifty50 Top Twitter Women are ones that I actively follow on twitter. I urge you to follow the experts on the 2011 #Nifty50 Top Twitter Women list.

Twitter 122

Twitter PR Review Social Media 122

Everything Technology Marketing

JANUARY 1, 2011

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn. I asked you to rank the marketing areas you think will become more important in 2011.

Trends 208

Trends Webcast B2B Tactics 208

The Point

JANUARY 20, 2011

In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011. 1 in 3 marketers think measuring ROI will be their top marketing challenge in 2011. That popularity may be short-lived, however: 53 percent of marketers were only “somewhat satisfied” with their company’s marketing performance in 2010, and more than two-thirds (69 percent) plan to test new digital tactics in 2011.

Google 143

Google B2B Trade Show Trade 143

The Point

FEBRUARY 8, 2011

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership. Reproduced with permission from B2B Blogging Trends in 2011 , © 2011 Aggregage.

Aggregage 137

Aggregage Report Trends Permission 137

Ambal's Amusings

NOVEMBER 24, 2011

Dear Blogsphere Friends - Have a Happy ThanksGiving surrounded by the love and warmth of family and friends during this wonderful Fall season. I have many, many things to be thankful for during this ThanksGiving.one of the top items on the list is (of-course!) getting to know so many of you in the blogsphere. Thank you, blog readers for reading and engaging on ClickDocuments - Connect the Docs.

Education 100

Education Course Video List 100

Marketing Insider Group

DECEMBER 22, 2011

” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> February 15, 2011 1:22 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 8:18 am via UberSocial Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 9:00 am via HubSpot Reply Retweet Favorite. e6e6e6 ;'> March 9, 2011 8:50 am via TweetDeck Reply Retweet Favorite.

Link 161

Link Forrester Eloqua Gartner 161

B2B Lead Generation

SEPTEMBER 1, 2011

Tweet If you attended our most recent B2B Lead Roundtable Webinar, Six Funnel Focal Points to Finish 2011 Strong – Part I , you found out that even though the end of the year is less than 125 days away, there’s plenty of time to drive more opportunity through your sales funnel and to the bottom line.

Funnel 193

Funnel Lead Nurturing Clickthrough Bundling 193

Chris Koch

JANUARY 28, 2011

This is the year that the personal brand begins to do battle with the corporate brand. I think we need to let the personal brand win—especially in B2B. Featuring big pictures and bios of your subject matter experts on your website is a good start, but it is the equivalent of paid search. It’s relevant but still a step removed from the truly personal connection. We need the equivalent of organic search, where our people rise to the top on their own, independent of their corporate affiliations.

Personalization 146

Personalization Brand Branding Forrester 146

Marketing Insider Group

DECEMBER 8, 2011

What did you learn in 2011? Next week I will be joining my good friends Adam Needles (@ abneedles ), Ardath Albee (@ ardath421 ) and Craig Rosenberg (@ funnelholic ) for a round table discussion on # B2B Marketing – 2011 Year in Review and predictions for 2012. But for those of you who cannot make it, here is my list of the biggest 2011 B2B Marketing lessons and what I thought was the biggest surprise…. What Did We Learn In 2011? Hey B2B marketers!

Review 160

Review Mobile B2B CMO 160

B2B Lead Generation

SEPTEMBER 22, 2011

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. It’s chock full of immediately actionable advice, emerging from data-driven case studies and science-based research, to help you make the most of the time and money you have remaining in 2011 and begin 2012 on solid ground.

Funnel 176

Funnel Case Study Studies Survey 176

Marketing Insider Group

JANUARY 6, 2011

“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. In this Focus Trends Report, Focus Experts Jay Baer, Michael Brenner, Frank Days, Paul Dunay, Maggie Fox, Stephanie Marx, Tom Pick, Mark Schaefer and Lee Traupel share their 2011 predictions for social media marketing. .

Social Media 183

Social Media Report Trends Media 183

Everything Technology Marketing

MAY 31, 2011

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers. Follow this link to read the complete 2011 B2B Content Marketing Trends report with lots of charts and data that will help you benchmark your own content marketing initiative (and don't forget to share the report with your friends and colleagues): [link] Thanks to everyone who participated in the survey.

Report 166

Report Trends Survey Content Marketing 166

B2B Lead Generation

DECEMBER 29, 2011

Find out much more here: Finish 2011 Strong: Six Funnel Focal Points to Maximize Time, Resources and Revenues Part 1 and Part 2. It all came full circle in October , when Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report, discussed what more than 1,745 marketing organizations had to say about their lead generation efforts in 2011. “

Telemarketing 180

Telemarketing Lead Scoring Lead Nurturing B2B 180

Customer Experience Matrix

JULY 11, 2011

Here’s the actual data: As of: Client Count Year-Earlier Client Count Change in Client Count Growth Rate June 2011 17,215 11,098 6,117 55% December 2011 14,177 7,212 6,965 97% These figures come from eight vendors including all the industry heavyweights: Infusionsoft , OfficeAutoPilot , HubSpot , Pardot , Marketo , Eloqua , Manticore Technology , and Genius. You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing.

Manticore 191

Manticore ActiveConversion Marketing Automation Automation 191

Marketing Insider Group

DECEMBER 28, 2011

Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. Here were some other top posts from 2011 in case you missed them: The Biggest Mistake Marketers Make. I’m not sure why we are obsessed with lists at the end of each year. I know I am fully immersed in reading about the best songs, books, movies, tweets, blogs, etc.

Traffic 149

Traffic Exchange B2B Spot 149

Marketing Insider Group

JANUARY 18, 2011

Mobile Marketing has appeared on many B2B Marketing lists of things to watch in 2011. The association is predicting $13 – $14 Billion will be spent in 2011 on mobile advertising. But whether you’re considering privacy issues, QR codes, Augmented Reality or even 3D, here I will outline the Mobile Marketing top 10 trends in Mobile Marketing for 2011. MMA’s top ten for 2011. Will the dream of the electronic wallet finally become a reality in 2011?

Mobile 151

Mobile Skype Privacy Permission 151

Sales Lead Insights

DECEMBER 5, 2011

The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2011. I am grateful to all of you who voted me into the Top 10 of the list for 2011! Thank you! If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. B2B sales leads News Sales lead management

Lead Management 130

Lead Management Sales Lead Leads Lead 130

Savanta

OCTOBER 24, 2011

The 2011 B2B Marketing Agency League Table , compiled by B2B Marketing Magazine and Circle Research , fills in the gaps. . The UK’s top ten B2B marketing agencies by turnover in 2011: IAS B2B (£12.6m). B2B market research B2B Marketing Magazine column B2B Marketing Agency League 2011Are you normal? . As a business I mean. . If you’re running a B2B marketing agency do you really know how your firm performs relative to competitors?

Benchmark 211

Benchmark Agency B2B Income 211

Oracle

OCTOBER 14, 2011

Eloqua Experience 2011 also features a strong mix of public and private companies, including many multinational businesses to younger startups. Marketing Efficiency #EE11SF Eloqua Eloqua conference Eloqua Experience Eloqua Experience 2011 Revenue Performance Management sales and marketing sales and marketing eventsby Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away.

Eloqua 205

Eloqua Experience Reachforce Bulldog Solutions 205

Everything Technology Marketing

APRIL 4, 2011

Take the 2011 B2B Content Marketing Survey It may sound easy to create crisp definitions of market segments, buyer personas, and buying stages, and then to build compelling content for each relevant intersection of these three (or more) dimensions. The 2011 B2B Content Marketing Survey takes less than 5 minutes to complete - take it now.

Survey 139

Survey Webcast Buyer Personas Buying Cycle 139

Ambal's Amusings

JANUARY 7, 2011

Joe Pulizzi has rounded up over 100 of content marketing thought leaders to weigh in on content marketing and social media predictions in 2011. Download the 2011 content marketing and social media predictions eBook. What is my content marketing prediction for 2011? Content Marketing Action for 2011. Read Joe's post on The Best Content Marketing Predictions for 2011.

Podcast 133

Podcast Social Media Review Content Marketing 133

Biznology

JANUARY 11, 2011

Recently, I was approached, along with a lot of other digital marketing experts, to provide advice to e-Commerce companies for the most important areas on which to focus for 2011. Image via Wikipedia. You'll have to scroll fairly well down the page to find me, but don't do that. Instead, read the advice from each expert. If you are in e-Commerce, this advice is invaluable.

Companies 101

Companies Wikipedia Interests Customer 101

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    The Basone Buyersphere Report surveys approximately 1,000 businesses, heavily comprised of UK and European firms and ranging from small to multi-national enterprises, on the steps they take in making purchases.    The annual report is aimed at surveying the changing B2B buyer behavior.

Behavior 121

Behavior Buyer Personas Report Persona 121

B2B Lead Generation

SEPTEMBER 16, 2011

If you’re eager for a solid finish to 2011, I strongly recommend you attend! Tweet Your success hinges on what you accomplish in the time you have, and that is never more true than these last few months of the year as we all race to meet projections, quotas and sales goals. At our next B2B Lead Roundtable webinar, I will once again be joined by an outstanding in-the-trenches marketer, Pamela Markey, MECLABS Director of Marketing & Brand Strategy.

Resources 152

Resources Funnel Lead Management Prospect 152

Oracle

AUGUST 31, 2011

This is how Revenue Performance Management was positioned during Eloqua’s Super Session with Involver and NetApp at Dreamforce 2011 this afternoon. Revenue Performance Management #DF11 cloud computing Dreamforce Dreamforce 2011 RPM sales and marketing alignmentby Jesse Noyes | Tweet this When it comes to marketing, you can take the red pill or the blue pill.

Eloqua 201

Eloqua Government Lead Scoring Linkedin 201