Contently

SEPTEMBER 4, 2024

We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment. Needless to say, a lot has changed since then. We wanted a data-backed action plan for making our content as relevant as possible in 2024 and beyond.

Top of Funnel 134

Top of Funnel Allocation Content Keywords 134

Marketing Insider Group

JUNE 3, 2024

Examples of significant past updates include: Panda Update (2011): Focused on reducing low-quality, thin content. These fluctuations occur because the update changes how Google evaluates web pages, making it crucial to stay aligned with the latest criteria. Websites with poor content saw significant drops in their rankings.

Google 301

Google High Quality Lead Search Marketing SEO 301

Webbiquity

JANUARY 7, 2020

Not surprising, but—the top stats of 2013 and social media marketing guidance from 2011 are no longer particularly relevant. Simply looking at Google Analytics data, a couple of the most-read posts of all time covered social media marketing statistics and social media marketing best practices.

Advertising Benchmark 54

Advertising Benchmark Marketing Analytics Tools Copywriting Social Media 54

Marketing Insider Group

JULY 14, 2020

2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. In 2011, I worked at SAP, an international software company that’s certainly a leader in the field. With this launch, we all now have the internet in our pocket. Answers and needs are available with a click.

Paid Content 354

Paid Content Ad Frequency Paid Search Agency Marketing Budget 354

Webbiquity

MARCH 21, 2019

Scott Brinker’s marketing technology supergrapic has grown from just 150 tools in 2011 to almost 7,000 today. Marketing technology has progressed exponentially over the past 10 years, and it’s only going to continue. Image credit: Scott Brinker, Chief Marketing Techologist.

Marketing AI 269

Marketing AI Work Management Marketing Management Marketing Automation Services 269

Biznology

FEBRUARY 20, 2018

What’s really cool is when I can send a prospect or client or colleague a link to a post I wrote about something they’ve just learned about and I had written about it with perfect 20/20 vision back in 2011! It’s actually a rush—sort of like I am a legit futurist fortune teller sage (which I obviously am). Like this post?

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

ViewPoint

JANUARY 2, 2018

A 2017 MARTECH TODAY infographic lists the almost 5,000 companies that are part of the marketing technology landscape, up from just 150 in 2011.

Lead Scoring 217

Lead Scoring Lead Ranking Sales Qualified Leads Budget Programs 217

Webbiquity

MARCH 26, 2019

Year founded: 2010, with the specific Tech Dump brand founded in 2011. And not only has Tech Dump succeeded in providing an innovative solution to for the growing global problem of e-waste, as a social enterprise it provides the dignity of a steady job, reliable income, resources, and training for adults who faced barriers to employment.

Barriers 245

Barriers Multi-Channel Fulfillment Training 245

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. As Anita Lettink shows, that old saw is a bit of a myth.

Marketing AI 694

Marketing AI Stats Planning Case Studies 694

Oktopost

AUGUST 15, 2022

In 2011, Facebook sought other methods of monetization and launched a desktop ad program called Sponsored Stories. A Not-So-Distant Past: 2010-2015. 2010 saw the emergence of photo-sharing network Instagram. In the same year, Twitter launched its own advertising platform where users could promote their tweets.

Social Media 174

Social Media Media Lock-In Budget Programs 174

InsightSquared

MARCH 4, 2019

The long and short of it is that you will not lose any of your Salesforce historical data if: Your Salesforce org was created before June 1, 2011. What does this mean for you as a Salesforce customer? You use Salesforce “out of the box” and have not created any custom objects or fields.

Marketing Attribution 209

Marketing Attribution Forecasting Opt-out Opt-in 209

Marketing Insider Group

NOVEMBER 10, 2020

YoY growth in 2020 net any “churn “and 1,500+ new MarTech solutions from 2019: and from 2011-2020 a stunning CAGR of 5,233%. The MarTech Landscape is still growing, despite long-standing expectations of consolidation, 13.6%

Planning 352

Planning Analytics Enterprise Management Work Management 352

Marketing Insider Group

DECEMBER 3, 2019

In 2011, I was appointed by SAP as their first Vice President of Content Marketing. But the proof is in the figures – it works. Understanding your audience and transitioning to a customer-centric approach is essential for success. SAP Digitalist. image source: digitalistmag.com.

Enterprise Management 265

Enterprise Management Work Management Marketing Management Effectiveness 265

Webbiquity

JANUARY 31, 2019

Since 2011 more than 10M consumers and businesses have used Vast Bridges’ web properties to search for Internet and TV service. Quarterly or at least annually, take information gathering into your own hands and plot a course for future social media success. Most recently he and a small team have launched broadbandsearch.net , the U.S.’s

Social Media 244

Social Media Media Word of Mouth Analysis 244

Martech

FEBRUARY 3, 2025

What started as 150 martech solutions in 2011 has exploded into a 9,304% growth over 13 years, with a relentless 41.8% And every month, another vendor pitches you the next game-changing solution to a problem you’re not sure you have. The modern marketing leader is drowning in options. compound annual growth rate.

Marketing Automation Services 103

Marketing Automation Services Cost Lead Ranking Burn Rate 103

Biznology

DECEMBER 29, 2017

Ever since Scott Brinker began tracking the martech space in 2011, when he identified 150 point solutions on the market, the category’s growth has been unstoppable. But I will limit my predictions to just seven and hope they provide food for thought to my fellow followers of the B2B marketing scene.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Webbiquity

DECEMBER 19, 2023

Okay, maybe just a little further ado.

Paid Search Agency 202

Paid Search Agency B2B Marketing Screencast Planning 202

Zoominfo

JUNE 18, 2019

It takes an average of 52 days to fill an open position, up from 48 days in 2011 ( source ). Nearly half of employers (47%) said that unfilled positions are staying open longer due to unmatched salary requirements ( source ). Social candidate sourcing. 52% of hiring managers claim that passive candidate recruitment has been less effective.

Statistics 248

Statistics Zoominfo High Quality Lead Work Management 248

Zoominfo

SEPTEMBER 10, 2020

Mobile Devices Make Loyalty Immediate (2011-present). Smartphones from Apple and Android hit the market in the mid-2000s, but it would take a few years to realize the sway these devices would have on customer loyalty by giving companies access to an unprecedented amount of data.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Benchmark Email

MAY 19, 2022

In 2011 and 2014, HubSpot asked survey takers which they prefer, and both years a majority chose HTML. Which is better: text-based emails or HTML? The debate is almost as old as email marketing itself. In practice, though, simple, text-based email designs win out time and time again in A/B testing.

Advertising Benchmark 128

Advertising Benchmark Hubspot Customer Surveys Email Marketing 128

Smashmouth Marketing

JUNE 1, 2022

2011 Acquired Target 250 in London to enter the EMEA market. Here’s the fifteen year timeline: 2007 Formed Green Leads, providing SQLs (appointments). 2008 The two of us get married. 2009 Closed our first billion-dollar company (at higher than industry price). 2013 Moved 100% of the company to a virtual, cloud based company.

Sales Qualified Leads 246

Sales Qualified Leads Activities Ideal Customer Profiles Lead Ranking 246

B2B Marketing Directions

JANUARY 12, 2025

GPO, 2011), GL-8.] A decisive point in a military operation is "a geographic place, key event, critical factor, or function that, when acted on, allows commanders to gain a marked advantage over an adversary on contribute materially to achieving success." Joint Publication 5-0, Joint Operation Planning (Washington, D.C.:

B2B Marketing 71

B2B Marketing Planning B2B Trigger Marketing 71

Webbiquity

JANUARY 25, 2024

At its peak, it had over 85 million subscribers worldwide in September 2011. And while it did bring new products to the market, it never returned to the peak of its 2011 success, and today it has a 0% share of the smartphone market, while Samsung and Apple hover around 19% each as of the first quarter of 2023.

First-Mover Advantage 164

First-Mover Advantage Dwell Paid Search Agency Bandwidth 164

The Forward Observer

MAY 10, 2024

She is Chief Executive at Momentum ITSMA, which she founded in 2011, advising global technology, professional, and financial services firms on growth strategies, key account development, and team alignment. About the Author Alisha Lyndon pioneered the idea of Account-Based Marketing to drive growth in strategic accounts.

Account Based Marketing 156

Account Based Marketing ABM Effectiveness B2B Thought Leadership 156

Webbiquity

APRIL 6, 2017

According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year.

Marketing Automation Services 250

Marketing Automation Services CRM Marketing Management Tools 250

Contently

MAY 20, 2019

Game of Thrones debuted in April 2011, right before we moved into our Soho office, and we promptly painted this mural on our wall. If you don’t want to take neuroscientists’ word for it, just listen to Barack Obama, who explained the power of stories in a presidential podcast on an episode of The Wilderness last year.

Content Marketing 154

Content Marketing Content Rules Marketing 154

Spiralytics

MAY 5, 2021

In this post, we’re going to consider whether today’s internet users are safer or less safe than they were back in the 2010-2011 era. The post Are Users Safer Online Than They Were 10 Years Ago? appeared first on Spiralytics Inc.

Marketing 116

Marketing 116

markempa

AUGUST 25, 2014

150% increase in lead generation from 2010 to 2011. 1,500% ROI on SEO in 2011. 200% ROI on PPC in 2011. This effort led to lead generation through website form registration, and even phone calls from prospects who initially found the company through the digital marketing. What were the results?

Case Studies 120

Case Studies Case Study Lead Gen Studies 120

Zoominfo

DECEMBER 20, 2019

This worked for a hot minute in 2011. Email panic attacks belong in the trash. WeIRd CApiTaLiZAtioN: Spam. RE: Alligators” (or hippos, falling rocks, etc.): Thanks in advance.” Are you daring us to NOT do whatever it is you want? Cuz we will. That’s what passive aggression gets ya. And speaking of passive aggression… “Did I misunderstand?”

CAN-SPAM 243

CAN-SPAM B2B Zoominfo Open Rate 243

DivvyHQ

MAY 17, 2024

Back in 2011, we created our first "Killer Web Copy Template", which has become one of our most popular free resources for content managers at DivvyHQ. Now, we’ve refreshed and updated this asset to ensure it aligns with what works in the 2024 digital environment. Here's more.

Template 104

Template Work Management Resources Content 104

Contently

SEPTEMBER 28, 2017

That ship sailed around 2011. You can reach granular audiences at scale in a way that’s never been possible before. But Facebook is just that—an ad platform. It’s not a benevolent benefactor of free traffic and audiences.

Distribution 159

Distribution Paid Search Agency Top of Funnel Advertising Funnels 159

SmartBrief - Marketing

MARCH 17, 2025

In 2011, there was a commercial quantum annealer. As a certified ethical hacker and supported by the EC-Council as a mentor for Cybersecurity Professionals, this topic has been something I have researched for a few years now. It was a theory in the 1980s and had the first practical algorithms in the 1990s for breaking encryption.

Practices 63

Practices Work Management Ethics Marketing Management 63

Animalz blog

DECEMBER 5, 2024

Andreessen published his idea in a 2011 essay, which became the inspiration for the tagline of their VC firm, Andreessen Horowitz: “Software is eating the world.” ” What to look for?

Long Tail Marketing 109

Long Tail Marketing Work Management Startups Marketing Management 109

Webbiquity

MAY 5, 2020

In 2011, their customers came to them asking for a system to deploy and manage rich media to iPads for their sales teams. Sales Hub is optimized for global manufacturers with direct and indirect distribution channels. Modus is a spin-off from a digital media production company servicing the medical device industry.

CMS Development 186

CMS Development Enterprise Management Work Management Marketing Automation Services 186

Contently

SEPTEMBER 30, 2021

Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers. So they wrote scripts for a few lessons, shot a few videos, and published them on a landing page. At the end of the course, they included an optional exam.

Course 174

Course Lead Generation Leads Lead 174

KoMarketing Associates

JANUARY 19, 2022

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Contently

DECEMBER 11, 2017

Contently has been behind this push for quality since opening for business in 2011. Some of today’s best SEO experts are actually just the next wave of smart content strategists—even if some of them don’t know it yet.

SEO 166

SEO Lead Scoring Lead Ranking Thought Leadership 166