The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year!

New Report: 2011 B2B Content Marketing Trends

Everything Technology Marketing

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers.

Trending Sources

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011.

40 Awesome Marketing Tweets From 2011

B2B Marketing Insider

” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> February 15, 2011 1:22 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 8:18 am via UberSocial Reply Retweet Favorite.

Media 86

B2B Blogging Trends for 2011

Webbiquity

You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Among the findings: • If you don’t have a blog yet, 2011 is the year to start one.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. How to Build the Perfect Facebook Fan Page, 2011 Edition by techipedia.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011?

Aha! Marketing Leaders Reveal Their Most Powerful Marketing Insights from 2011

B2B Lead Generation Blog

Tweet At the B2B Summit 2011 in San Francisco, Daniel Burstein, Director of Editorial Content at MECLABS, asked me and a few other attendees to reveal our most important “aha” moments in 2011. 2:40 – Karen Hayward, CMO and EVP of CenterBeam , believes it’s time for marketers to be accountable for results and has been working diligently with her team throughout 2011 to demonstrate that. 2011 was about … owning our accountability.”.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

2011 Marketing Resolutions to Consider

NuSpark

Welcome to 2011. This is a good time to think about your goals for 2011. Everyone seems to be doing their list of resolutions. For b2b marketers, think about your target audiences, and continue to understand how they research products. Have you done any business resolutions? Perhaps the list below can help: 1. You will embrace social media for what it is, and do a better job engaging with prospects. Yes, I had to start with a social media … [ visit site to read more ].

Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior

Tony Zambito

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month. 

The Top 10 Marketing Infographics of 2011

Hubspot

It's almost impossible to believe that 2011 is so close to being over. Check these out for a visual look at inbound marking in 2011. The Top 10 Marketing Infographics of 2011.

Spam 31

B2B Marketing Insider Top Posts Of 2011

B2B Marketing Insider

Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. I’m not sure why we are obsessed with lists at the end of each year.

5 Big Marketing Fails of 2011

Modern Marketing

In the spirit of moving forward with lessons learned, here are 5 big marketing fails of 2011. 5 Big Marketing Fails of 2011 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Everyone makes mistakes. Marketers are no different. In fact, there are some nightmare scenarios many marketers have come to fear. Most of the time those mistakes go unnoticed or blow over quickly.

The Big SaaS Trends of 2011

Modern Marketing

by Egan Cheung | Tweet this This week, Joe Payne wrote a blog post titled A Very Cloudy Year: How the Cloud Drove Apps, Mobile and Social , discussing the positive effect that Software-as-a-Service (SaaS) businesses have had on Social and Mobile platforms in 2011.

B2B Marketing Automation Growth Slowed In First Half of 2011

Customer Experience Matrix

Here’s the actual data: As of: Client Count Year-Earlier Client Count Change in Client Count Growth Rate June 2011 17,215 11,098 6,117 55% December 2011 14,177 7,212 6,965 97% These figures come from eight vendors including all the industry heavyweights: Infusionsoft , OfficeAutoPilot , HubSpot , Pardot , Marketo , Eloqua , Manticore Technology , and Genius. You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing.

Is this the best commercial of 2011?

grow - Practical Marketing Solutions

I found this commercial to be brilliant on every level. It tells a great story, the nuanced looks and expressions of the actresses are priceless, it’s memorable, and it’s HILARIOUS. This is a work of art and there is no doubt it had to be shared with the {grow} community! What are your thoughts? What would you name as your all-time favorite commercial of this or any other year? If you can’t view this commercial within the blog, please click here to view it.

Key Initiatives for 2011 – How are you tackling them?

Reachforce

We kicked off this year asking our customers and marketing leads database (key marketing decision makers) what their priorities were for the New Year (2011). I know you are probably shaking your head and thinking.“Just Just like everyone else.” Yep, just like everyone else.because we wanted to know first hand. While "New

40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO).

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way.

Predictions for B2B Marketing in 2011

Customer Experience Matrix

Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. This will eventually lead to a backlash against marketing automation, although that might not happen until after 2011. Marketers in 2011 will still be confused about how to make best use of the many opportunities presented by social media. 2011 predictions demand generation marketing automation industry trends

SMB 41

Financial benchmarks for B2B marketing agencies

The B2B Research Blog

The 2011 B2B Marketing Agency League Table , compiled by B2B Marketing Magazine and Circle Research , fills in the gaps. . The UK’s top ten B2B marketing agencies by turnover in 2011: IAS B2B (£12.6m). B2B market research B2B Marketing Magazine column B2B Marketing Agency League 2011Are you normal? . As a business I mean. . If you’re running a B2B marketing agency do you really know how your firm performs relative to competitors?

The Trouble with Klout

Paul Gillin

Estimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. The downside of reducing influence to a number, though, is oversimplification.

Number One Sales Priority for 2011: Show Buyers the Money

The ROI Guy

Improving sales’ ability to show benefits / value to prospects is the number one tactic to drive B2B sales performance in 2011, according to a recent survey by CSO Insights. The CSO Insights Sales Management survey for 2011 examined responses from sales executives at 850 firms.

30 Brilliant Social Media Marketing Tips From 2011

Hubspot

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. What social media marketing tips helped you out in 2011?

Technology Marketing Budgets Recover With Strength into 2011

The ROI Guy

According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. The latest marketing spending survey results are out and the budget news is finally good for technology marketers.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

The 11 Twitter Tools and Apps I Use Every Day in 2011 by Business2Community.

B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011

B2B Marketing Insider

Is 2011 turning out the way you expected? So figuring these two data points are pointing to a trend, I thought I would offer my update on the state of B2B Marketing in 2011.

Metallica Will Be at DreamForce 2011 #DF11 (maybe?)

Sales Intelligence View

This is the first mentions of Salesforce having Metallica as their featured performer at their annual Dreamforce 2011. Metallica known for songs like The Unforgiven, Master of Puppets, Fade to Black. I was skeptical about the news but the profile is owned by a Salesforce.com sales rep.

The World’s Best Digital Marketing Campaigns

grow - Practical Marketing Solutions

BEST DIGITAL CAMPAIGNS 2011 by gregory pouy. View more presentations from Gregory Pouy. Gregory Pouy is rapidly becoming one of my favorite social media marketing brainiacs!

2011 Social Media Forecast: Digging deeper

grow - Practical Marketing Solutions

Yes, those are big ideas for 2011. What is energizing you about 2011? ROI and measurement Social scoring futurist 2011 social media forecast klout social media predictions social media trends social scoring

My social media marketing posts from 2011

Biznology

I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me.

2011 Social Media Marketing Trends

Webbiquity

A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year. Social Media Marketing b2b social media Focus Frank Days Jay Baer Lee Traupel Maggie Fox Mark Schaefer Michael Brenner Paul Dunay social media marketing trends social media predictions for 2011 social media report Stephanie Marx Twitter

The anti-prediction of 2012 social media predictions

grow - Practical Marketing Solutions

Here are social media predictions I made throughout 2011 and my grade for my guess! In early 2011 I was the lone voice it seemed not piling on the Robert Scoble bandwagon. I thought AR would take off in a bigger way in 2011 but it is still in the silent movie stages.

Sales Intelligence & Microsoft Dynamics – Convergence 2011

Sales Intelligence View

InsideView is sponsoring the upcoming Microsoft Dynamics Event – Convergence 2011 April 10-13 in Altlanta Ga. Top Five Reasons to Attend Convergence 2011 Atlanta: Learn how you can get the most out of your Microsoft Dynamics solution to drive sales productivity. The best reason to attend Convergence 2011 is to be in the Geekiest party of the year. Conferences Social CRM B2B b2b sales convergence 2011 CRM crm 2.0

7 ideas to turn PowerPoint slides into social media marketing gold

grow - Practical Marketing Solutions

Although PowerPoint has been around for years, it is still the king of presentation software tools. It is an absolutely critical arrow in my business marketing quiver … and for some reasons that might surprise you!

Why Klout matters. A lot.

grow - Practical Marketing Solutions

Yes, this is a real invitation. If you hate Klout … and you probably do … try to take a deep breath and read ahead with an open mind.

The New Social Buyer Ecosystem

Tony Zambito

  The pace in 2011 has noticeably quickened.  Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution. 

Are we killing our customers with engagement?

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. Facebook is seeing a decline in use. Studies show that users are un-Liking business pages. Consumers are getting savvy and more jaded about businesses use of social media—and they’re responding negatively. The thing is, it’s our own fault.

The Three Most Dangerous Social Media Metrics

grow - Practical Marketing Solutions

By Srini nvas Rao, Contributing {grow} Columnist. A while back I said that metrics and measurements have a tendency to limit our potential. What I failed to realize was that this is only the case when we measure the wrong things.