Industrial Blogs for Lead Generation Using Inbound Marketing

Industrial Marketing Today

If you are an industrial or a manufacturing marketer, you know all about the constant pressure of generating high-quality sales leads. There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing.

Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011

Industrial Marketing Today

As we head into November and the start of the Holiday Season, B2B marketers are getting into their budgeting mode. MarketingSherpa asked more than 900 B2B marketers how they expected their marketing budgets to change for 2011. Social media marketing.

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Inbound Marketing the Way God Intended


Last week I asked my management team if what we do at Abraham Harrison is inbound marketing. Or at least the deities who wrote the Cluetrain Manifesto , where markets are conversations. Image via Wikipedia.

Top 10 Industrial Marketing Posts of 2011

Industrial Marketing Today

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. That’s the power of inbound marketing with content. Unlike David Letterman’s Top Ten list; my industrial marketing blog posts are listed in decreasing order of popularity. How Relevant Marketing Content Helps B2B Branding.

40 Awesome Marketing Tweets From 2011

Marketing Insider Group

I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. I just write about whatever marketing challenge hits me in the forehead at that moment. ” Here is my 2011 list of favorite tweets.@

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Inbound Marketing Must Set the Table for Industrial Sales

Industrial Marketing Today

In my conversations with industrial companies about inbound marketing, I find my audience agreeing with me up to a certain point and then there is a big disconnect. I see heads nodding in face-to-face meetings or hear plenty of “Uh-huhs” on the phone when I talk about the benefits of inbound marketing. Then comes the silence because they are having trouble connecting the dots between inbound marketing and sales.

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. Ergo, these people are too busy at work and couldn’t be bothered with anything that is deemed as interruption marketing. Inbound marketing requires prospects to be actively searching for products and solutions.

The Great British Business Show 2011

Tomorrow People

If you happen to be going to attending The Great British Business Show , join us at this seminar to learn about how to apply inbound marketing which uses a “pull” approach to marketing. How to Get Married to New Prospects in 90 Days with Inbound Marketing.

Inbound Marketing Analytics 101

The Effective Marketer

With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Especially useful for small companies and those who are just starting out with their marketing programs and need some help identifying key metrics, the eBook is packed with good advice. Inbound Marketing Analytics Overview. In the eBook you will see metrics for the following marketing tactics: Social Media. Email Marketing.

The 2011 #Nifty50 Top Twitter Men Reprise


Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. So, as promised in Tom Pick’s blog, “ 2011 #Nifty50 Top Twitter Women ”, in honor of mothers, our 2011 #Nifty50 Top Twitter Men now honors fathers.

Can Inbound Marketing Increase Marketing ROI & Market Share?

Tomorrow People

Why have so many companies moved away from conventional outbound marketing approaches towards inbound marketing? What is it about inbound marketing that not only makes it more cost-efficient, but ultimately more effective? Higher marketing ROI.

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The Nifty 50 Top Women of Twitter for 2011


The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog.

Zoober - Inbound Marketing Methodology to Outflank Your Competition

Tomorrow People

But how can a five step inbound marketing approach help you get - and stay - in front of your competitors? In our new eGuide: Zoober - The Inbound Marketing Methodology to Outflank Your Competition , we outline the five step process you need to take make inbound marketing work in your business: What’s involved with effectively building long-term connections with your customers. Marketing is changing - and changing fast.

Why Your Marketing Needs Inbound Marketing in 2012

Tomorrow People

Plenty of companies do marketing. Here’s why your marketing needs inbound marketing in 2012: Broader reach. Which marketing channels did you use in 2011? Inbound marketing boosts your profile by allowing you to go bigger and multi-channel and to see a better ROI on your marketing. Are you actually tracking how your marketing is performing? By using inbound marketing you can do this, live.

How to Outflank Your Competitors With Inbound Marketing?

Tomorrow People

As a continuation from Monday's Zoober - Inbound Marketing Methodology to Outflank Your Competition post on listening to your potential customers talking , we will be elaborating more on the next two steps you need to take in order to make inbound marketing work for your business. This is because inbound marketing centres around the strategic use of targeted and compelling content to create and reinforce a relationship with potential leads and customers.

How to Get the Best from Inbound Marketing?

Tomorrow People

The key to successful inbound marketing strategy is to apply a methodology consistently. Keep the following issues in mind to ensure that you apply inbound marketing effectively to your business: Every new lead starts with listening. Apply online marketing channels to get closer to and converse with your customers. In inbound marketing , consistently growing results means constantly improving what you do.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. Is a Blog Still Important in 2011? 14% of all blogs are about technology and internet marketing.

The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year!

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The Marketing Graveyard: 6 Victims of Inbound Marketing

Tomorrow People

Take a stroll through our inbound marketing graveyard and see which marketing mainstays we’ve killed off in cold blood over the years…. RIP EMAIL MARKETING. In November 2011 we killed email marketing. Inbound Marketing

B2B Marketing Predictions For 2011

Marketing Insider Group

So here is my list of B2B Marketing Insider predictions for 2011. Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. Augmented Reality For B2B Marketing in 2011?"

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Inbound Marketing Leads Costs Less

Marketing Insider Group

Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. I tried to identify the challenges of using paid search as a proof point that pull marketing is not a cheaper, more effective approach. What is Inbound Marketing?

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B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011

Marketing Insider Group

Is 2011 turning out the way you expected? Is B2B Marketing tackling the big strategic challenges or just slogging along and fighting the organizational fires that tend to consume too many of our days? Many marketers are still seeking to integrate social media into the marketing mix ?

Can Inbound Marketing Lower Marketing ROI & Increase Market Share?

Tomorrow People

Why have so many companies moved away from conventional outbound marketing approaches towards inbound marketing? What is it about inbound marketing that not only makes it more cost-efficient, but ultimately more effective? Higher marketing ROI.

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3 Reasons to Attend Inbound Marketing Summit 2011 in Boston


This is a guest post by Paul Roetzer , founder and CEO of PR 20/20 , a Cleveland-based marketing agency and HubSpot VAR. His forthcoming book (December 2011, Wiley), The Marketing Agency Blueprint , serves as a guide for building tech-savvy, hybrid agencies.

From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars

B2B Lead Generation

Tweet I can’t stress this enough: when it comes to marketing, if we’re not constantly learning, we’re going to find ourselves left behind faster than ever. He defined the tenets of the new world of marketing in Revenue Performance Management. “We’ve

Podcast (Part 2): Does Inbound Marketing Make Sense For Your Company?

The Point

In part 2 of my podcast with Steve Farnsworth of Jolt Social Media, we discuss the shift from outbound to inbound marketing: what works and why. inbound or outbound – what makes sense for your product? B2B Marketing Demand Generation Inbound marketing lead generation b2b demand generation b2b lead generation inbound marketing

Useful Tips from Inbound Marketing Summit and Hubspot User Group

Customer Experience Matrix

I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. Web Content Management panel with leaders from Bridgeline, Sitecore, Percussion, and Ektron - content management systems have evolved to deliver personalized customer experiences across all channles - I only mention this because it supports my own view that Web content systems are candidates to encompass the marketing automation industry.

Inbound Marketing Vs. Outbound Marketing


This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. On Demand Webinar & Report: 2011 State of Inbound Marketing.

Inbound Marketing: A Square Peg in a Round Hole?

Digital B2B Marketing

Two weeks ago, I wrote Just Say NO to Marketing Advice. Inbound marketing is a great example of popular marketing advice and it may makes sense for most marketers. Most B2B marketers are not providing pure commodity products, even in commodity markets.

32 Percent of Marketers Investing in Inbound Marketing in 2011 [Data]


Marketing isn't free. One of the core challenges for marketers is understanding how to allocate limited marketing funds for maximum return on investment. Inbound Marketing on the Rise. B2B Marketers Jump on the Content Bandwagon. Marketing Takeaway.

Inbound Marketing Vs The Yellow Pages [Cartoon]


This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. On Demand Webinar & Report: 2011 State of Inbound Marketing.

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011


Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.) This makes inbound marketing a much more effective, and cheaper way to reach people. It is entirely possible for your marketing not to suck.

Use Content Marketing to Manage Industrial Sales Funnels

Industrial Marketing Today

B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. That’s why more B2B and industrial marketers are turning to content marketing to lift their lead generation ROI.

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10 Inbound Marketing Interview Questions


It is exciting to see inbound marketing growing as an industry. As this trends picks up, business owners, marketers and marketing agencies have the tough task of hiring the right people to help with inbound marketing for their business.

New Inbound Marketing Music Video!


You've never seen inbound marketing like this before! Hook: Inbound marketing Who you targeting? You know what you've got to do It will work for you Inbound marketing, you should try it too! How to Use Online Video for Inbound Marketing.

The Traditional Marketing Playbook Is Dead!

Marketing Insider Group

In some organizations, the primary role of marketing is simply to help sales make a deal. And I’m not sure traditional marketing is dead, but it ain’t what it used to be. They call 60 “ the most important number in marketing &# and they just might be right!

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing. What emerging trends in content marketing for the industrial sector do you see in 2012?