Martech

MARCH 31, 2025

What if the key to customer loyalty isnt faster shipping or flashier ads but a cleverly timed stroll down memory lane? In 2025, a new wave in customer experience (CX) is gaining traction. Memory-driven CX using the past to spark joy in the present is quietly reshaping how brands forge unbreakable customer bonds. The power of remember when Imagine logging into your favorite online store and instead of the usual Welcome back!

Branding 96

Branding Brand Identity B2B Loyalty 96

Webbiquity

MARCH 31, 2025

Guest post by Eduard Klein. Slightly more than half of all global enterprises approximately 61% are already using big data and analytics. Data-driven insights have become a mainstay among high-performing companies. But the real question is: Have you tapped into this trend to strengthen your own B2B demand generation efforts? Image credit: Artem Podrez on Pexels Over the past two decades, in collaborations with industry leaders like Salesforce and HubSpot , its become clear how essential it is fo

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Oktopost

MARCH 30, 2025

B2B marketing regularly leverages digital content, websites, and social media. Businesses must engage their audience through multiple channels, leveraging social media content and content marketing to maximize impact. However, these two approaches serve different purposes and require distinct strategies. While social media content fosters engagement and brand awareness, nurtures relationships, and creates leads, content marketing builds authority, gives educational value, and nurtures leads over

Social Media 62

Social Media Webinar Metrics Lead Generation Social Marketing 62

Orange Owl Blog

APRIL 2, 2025

B2B Marketing The Power of Case Studies in B2B Marketing: The Ultimate Guide Vivek Goel April 2, 2025 Share : Table of Contents Introduction Case studies in B2B marketing have become essential in todays competitive landscape, helping companies stand out and earn the trust of potential clients. Unlike traditional advertising, these real-world success stories showcase how a product or service effectively solved a specific business problem.

Case Study 52

Case Study Case Studies Studies Work Management 52

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

Martech

MARCH 31, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. The term “phygital” refers to the blending of physical and digital experiences, creating a seamless interaction between the two realms. It combines the tangible aspects of physical environments with the convenience and engagement of digital technologies.

Customer Satisfaction 94

Customer Satisfaction Marketing AI Paid Search Agency Loyalty 94

FunnelEnvy

MARCH 31, 2025

In B2B marketing, generating high-quality leads is only half the battle. The real challenge lies in converting those leads into paying customersand this is where marketing and sales alignment becomes critical. When these two teams operate in silos, it often results in lost opportunities, miscommunication, and inefficiencies that hinder revenue growth.

Sales Management 64

Sales Management Lead Ranking B2B Sales Top of Funnel 64

Navigate the Channel

MARCH 31, 2025

A logo isnt just a pretty designit embodies the identity of your business. Its often the first thing people notice about your brand and one of the most powerful tools for building recognition and trust. But as trends evolve and your company grows, your logo must keep pace to reflect your brand accurately. If your logo feels outdated or no longer aligns with your values, goals, or audience, it might be time for a refresh or full rebrand.

Design 65

Design Banners Ideal Customer Profiles Social Media 65

Only B2B

APRIL 2, 2025

Inbound vs Outbound is a popular topic of debate. But we here are neither on any side of the debate. We are here to sit on the fence. We will be telling you the different aspects of both tactics. Basically, the goal of both tactics is to find and attract new leads. In short: Inbound sales techniques are centered around nurturing the relationship. Outbound sales focus on proactive prospecting to drive your pipeline Both sides are winners, but only if they are strong.

Sales Management 71

Sales Management Top of Funnel Ideal Customer Profiles Sales Qualified Leads 71

Marketing Insider Group

MARCH 31, 2025

Graphic design is never boringunless youre staring at another bland corporate PowerPoint template. Every year brings new ideas, but 2025 is turning up the volume with bold colors, AI experiments, and movement-packed visuals. If youre designing for a brand, social media, or just trying to make something cool, knowing whats trending helps keep your designs fresh.

Design 241

Design Trends Ethics Social Media 241

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Trade Press Services Newsletter

APRIL 3, 2025

Our attention spans arent what they used to be. With constant distractions from devices and an endless stream of new messages, people find it increasingly difficult to focus on a single task for an extended period. Over the past couple of decades peoples attention spans have shrunk to just 47 seconds on any screen before shifting their attention elsewhere, says Gloria Mark, PhD , of the University of California Irvine.

Demand Generation 227

Demand Generation Viral Marketing Webinar Metrics Storytelling 227

WordAgents

APRIL 3, 2025

Content strategy is key to digital marketing success, but how a brand approaches it makes all the difference. Content planning is a proactive, structured approach that prioritizes consistency and SEO optimization. Reactive publishing, on the other hand, is created on the fly and often chases trends but lacks long-term impact. Brands relying on reactive content may struggle with inconsistency, wasted resources, and weak audience retention.

Planning 195

Planning Paid Search Agency Content Custom Publishing 195

Webbiquity

APRIL 2, 2025

Guest post by Ann Smarty. For a few years now, we’ve watched Google focusing on better understanding and answering users’ questions. Google has started giving (what it views as) the best answers additional exposure in search, suggest related questions, and try to answer questions in various visual ways (i.e., knowledge graph and carousels).

FAQ 211

FAQ Keywords Google Paid Search Agency 211

Zoominfo

APRIL 2, 2025

Throughout my career guiding B2B teams through data transformations, I’ve identified a recurring challenge: despite investing millions in sophisticated data tools, companies maintain operational silos that severely limit their return on investment. My colleague Ali Z. Syed recently highlighted this problem through the lens of Systems Thinking an approach that examines how components interact within a complex whole.

Enterprise Management 130

Enterprise Management Marketing & Strategy Marketing Management Marketing Analytics Tools 130

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Martech

APRIL 3, 2025

News about tariffs is inescapable this week as concerns about retail spending mount. In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Before today, predictions for U.S. retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% and 3.7% over 2024 to between $5.42 trillion and $5.48 trilli

Paid Search Agency 114

Paid Search Agency Spending Ads Forecasting 114

Salesforce Marketing Cloud

MARCH 31, 2025

Nicole L. Rose is a lead front-end Commerce Cloud developer and architect at Capgemini North America. Her career in Salesforce Commerce Cloud spans more than 12 years during which time she’s worked with iconic brands like Diane von Furstenberg, Yeti, Dooney & Bourke and PGA Superstore. Prior to her work in enterprise-level e-commerce, Nicole worked with ODM Inc., McKinsey & Company and The New York Times.

eCommerce 98

eCommerce Lead Scoring Lead Ranking Enterprise Management 98

Trade Press Services

MARCH 31, 2025

Innovation isnt just about launching external products or servicesit often starts from within. Intrapreneurship, the practice of fostering entrepreneurial thinking and innovation within a company, empowers employees to develop new ideas, improve processes, and drive business growth. When organizations support intrapreneurial initiatives, they create a dynamic culture where innovation flourishes, operational efficiency improves, and teams become more engaged in problem-solving.

Allocation 94

Allocation Adsense Amazon Lead Ranking 94

Litmus

APRIL 3, 2025

Key takeaways You should never use bulletproof button images because they get lost when images are turned offand theyre not accessible. Eye-catching and clickable buttons depend on multiple factors like shape, size, spacing, and more. There are five ways to code bulletproof CTAs including conditional-padding, VML-based, padding-based, border-based, and padding-and-border-based.

Tagging 105

Tagging Paid Search Agency Display Eye-Tracking 105

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. But then comes the fundamental question: What’s the actual return on ad spend? Do we know the true cost-per-lead? More importantly, did those clicks turn into paying customers? The marketing report looks impressive, but the sales report tells a different story.

Top of Funnel 105

Top of Funnel Conversion Cost per Acquisition Lead Ranking 105

Contently

APRIL 1, 2025

I’ve been running a little experiment over the past few monthstyping the exact same queries into Google and ChatGPT to compare the results. The results prove to me that search has changed forever. When I asked “what’s the best approach for financial content marketing,” Google served up its familiar lineup of blue links (many from the usual suspects).

Optimization 96

Optimization Enterprise Management Lead Ranking Comparison 96

Salesforce Marketing Cloud

MARCH 31, 2025

Amy Sillince is a freelance luxury ecommerce consultant who has worked in the ecommerce industry for 15 years. She started her ecommerce career in the fashion sector in London. She has spent about 10 years in the Salesforce Commerce Cloud ecosystem first as a client, then as a solution architect for the Commerce Cloud team. She has had her own consulting firm, Lux Commerce , since 2023, where she creates elegant online experiences for brands and partners in various industries, from fashion and

eCommerce 97

eCommerce Consulting Personalization Merchandising 97

Sprout Social

MARCH 31, 2025

Used correctly, YouTube is an outstanding platform for marketers. With over 2 billion monthly active users, it is one of the most popular sites on the internet. As the second-largest search engine globally, YouTube is a go-to site for answering questions and learning new things. From educational content to entertainment, the platform caters to every niche, making it a powerful tool for building brand awareness and driving engagement.

Youtube 87

Youtube Best Practices Social Media Paid Search Agency 87

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Martech

APRIL 3, 2025

Only 34% of senior executives (CEOs and CFOs) agree with their CMO about how marketing supports growth. Just 22% of senior executives say their CMO has significantly clarified marketing accountabilities. Those are staggering numbers from a Gartner report published in January 2025 called “How CMOs Overcome the C-Suite Expectations Gap.” Yet, they’re not entirely surprising if you follow research about the CMO role. “Some of these are evergreen challenges for CMOs,” s

CMO 90

CMO Marketing Analytics Tools Gartner Enterprise Management 90

SocialPilot

APRIL 1, 2025

Just Google it! Thats exactly what you (and I) do when searching for a restaurant, a car repair shop, or just about anything. No surprise, 82% of people use search engines like Google to find local businesses. If you run a small or medium-sized business, you know how important it is to attract local customers. Now, heres something to think about: 88% of potential customers check your Google profile before making a purchase decision or visiting your business.

Ideal Customer Profiles 72

Ideal Customer Profiles Profiling Google Work Management 72

Visitor Queue

MARCH 30, 2025

70% of C-suite executives said that thought leadership had led them to reconsider their current vendor relationship. When people view your company as a trusted resource for information, theyre more likely to seek out what you have to offer. It builds credibility, and with that, a stronger connection to your audience. In this article, we […] The post Why You Need to Grow Your Company’s Thought Leadership appeared first on Visitor Queue Blog | Identify Website Traffic.

Thought Leadership 85

Thought Leadership Vendors Traffic Resources 85

SmartBrief - Marketing

APRIL 2, 2025

Thought leadership is a powerful tool for industrial manufacturers and other companies looking to differentiate themselves, build trust and establish credibility in the marketplace. But how do you execute a thought leadership strategy that truly opens doors to new opportunities? Simply publishing content is not enough. The key is to create insights that are valuable, novel and relevant to the right audience, and delivered at the right time.

Thought Leadership 82

Thought Leadership Custom Publishing Opinions Differentiation 82

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Martech

APRIL 3, 2025

Marketings obsession with short-term wins has created a dangerous cycle. Brands keep investing in whats immediately measurable while neglecting long-term growth a trap WARC calls the doom loop. The result? Shrinking brand equity and unsustainable returns. To escape, we dont just need a better media mix we need more innovative marketing measurement.

Marketing Attribution 85

Marketing Attribution Paid Search Agency ROAS Top of Funnel 85

Oktopost

MARCH 31, 2025

Smarter, not harder marketing In B2B marketing, working harder isnt enough. Marketers need smarter ways to decode the competitive landscape and make faster, more strategic decisions. Social listening has become necessary for tracking real-time sentiment, brand mentions, and share-of-voice. But while it captures what the market is saying , it doesnt explain why competitors are saying what theyre saying or what strategies lie beneath their content and campaigns.

Social Marketing 71

Social Marketing Top of Funnel B2B Thought Leadership Webinar Metrics 71

Salesforce Marketing Cloud

APRIL 2, 2025

You know those delicious samples you snack on while shopping at warehouse clubs? And when the samples are so good that you decide without prompting to buy the product on the spot? That’s a classic example of product-led sales (PLS). Samples of donuts, pizza, or almond croissants don’t require a lengthy explanation or complicated product demonstration.

Sales Management 84

Sales Management Lead Ranking Product Top of Funnel 84