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How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

The Nature Conservancy got their employees to make a short video to thank their sponsors: Post-event Surveys: When sending out post-event surveys, include the logos of your sponsors in the survey home and completion pages. You can also send out surveys on behalf of sponsors to your attendees directly. Polling Results.

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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce Marketing Cloud

A recent survey found that Asian, black, and Hispanic respondents were nearly twice as likely as white respondents to have never heard of clinical research. Findings from our Connected Health Consumer Report indicate that receiving accessible, digestible information on the channels they prefer is critical to building trust.

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5 SDR statistics that can help B2B marketing improve performance

Sword and the Script | B2B

A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 A survey report produced this year by the sales consulting firm The Bridge Group provides good context for doing so. The company has conducted this survey every year since 2007. Most (69%) are U.S.-based

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The Workforce Now Spans 5 Generations — How Can You Meet Everyone’s Needs?

Salesforce Marketing Cloud

According to an AARP survey of corporate executives , 83% reported that a multigenerational workforce was valuable to their organizations’ success and growth. Yet, the same survey revealed that fewer than 6% of employers have put policies in place that enable unbiased recruiting. Inclusive companies posted a 14.4%

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How Consumers Are Shopping for Cars Today and How the Automotive Industry is Responding

Porch Group Media

In a September 2020 survey by McKinsey, purchase intent is 14 percent below pre-COVID-19 levels. In a survey by Cars.com, 43% of consumers said they’ve stopped using public transportation and 42% of respondents said they’re using less ride-hailing services. An article by Car and Driver reports that J.D. Online Car Shopping.

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5 Ways to Increase Your Market Share

Hubspot

In 2007, Apple introduced the iPhone. Ultimately, Apple needed to know its market share back in 2007, and continue to innovate and grow, to become a leader in the market today. You don't have to only use surveys, either. In 2007, Apple completely revolutionized mobile phones and tripled their market share in a year.

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Misconceptions About B2B Buyer Personas

Marketing Interactions

Year after year I read research where marketers report their biggest challenges include: Knowing who to target and how to engage buyers. But the above three findings from 2021 reports indicate that’s not true for close to half of the marketers who participated in the research. 2021 Content Management & Strategy Survey – PDF).