people 
Act-On
NOVEMBER 15, 2023
And that’s your people. Similar to other technologies, marketing automation can only work as well as the people behind it. That’s why we’re going to give you the lowdown on the “people factor” in marketing automation ROI and how to get the most from your investment. And a large factor in both is your people.
Zoominfo
FEBRUARY 18, 2021
It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in the business world). Whether we realize it or not, we want to buy from people we can trust. People who do what they say, fulfill their promises, and fix things when they go wrong.
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Tomorrow People
APRIL 13, 2021
Tomorrow People, the go-to-market agency with offices in Birmingham, London, and New York, is delighted to announce that it has won the contract to provide a range of marketing and creative services for Glassbox, the digital experience platform. A lead generation content programme to drive SQLs into the pipeline.
Tomorrow People
SEPTEMBER 22, 2022
Pioneering ticketing platform TicketCo is working with Tomorrow People agency on a major rebrand and go-to-market strategy aimed at driving further expansion. Tomorrow People has been chosen to work on a wide-ranging strategy to position TicketCo as the go-to digital ticketing assistant, and support the company’s ambitious growth goals.
Advertiser: ZoomInfo
With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle.
Salesforce Marketing Cloud
JANUARY 17, 2024
At Salesforce, we ask, “What do people truly want when they interact with their insurance company?” Now insurers must combine them to design powerful insurance customer experiences that put people first. One in three customers switched providers last year, due to unsatisfactory insurance customer experiences.
Zoominfo
FEBRUARY 18, 2021
It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in sales). Whether we realize it or not, we want to buy from people we can trust. People who do what they say, fulfill their promises, and fix things when they go wrong.
Speaker: Bronwen Rees, Author and Lead Product Designer at Xero
But in a world where profits often matter more than people, how can we personally build a nuanced understanding of inclusive design and get our teams to commit to it? Many in the UX space reiterate that “knowing your audience” is paramount to developing great user experience, and that empathy is the cornerstone of UX.
Speaker: Dawn Colossi, CMO, FocusVision
So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. We were measured by the number of leads we generate. Over time, we’ve become much better at measuring conversion rates and lead quality.
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In the context of resource and project management, resources are the people, equipment, and money needed to complete a project, and every project needs resources to produce deliverables and achieve project goals. In this eBook, we refer to resources as the people on a project team.
Advertiser: ZoomInfo
Good people are the foundation of any organization. That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce.
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want. So which emerging sustainability & ESG topics garner more audience attention?
Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank
First, we have to ask the right questions, to the right people, in the right way. This session will cover: How to ask the right questions, to the right people, in the right way to yield accurate relevant information. Conducting UX Research can often be a daunting task. Moving from findings and insights (they are different!)
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Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for! Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years.
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So forget your old sales playbook, because the ultimate value proposition is an impactful buying experience that guides people to the best possible decision. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.
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