Marketing Insider Group

MARCH 18, 2024

Image Source: Medium What does this mean for you? On the flip side, if you see a spike in interest for a particular topic, jump on it. It should clearly show where you’re starting, where you’re heading, and all the interesting stops along the way. And in the world of content, your pen (or keyboard) is your sword.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Marketing Insider Group

OCTOBER 20, 2020

You need to select the right topic and design an engaging presentation to ensure your audience understands your value. As a visual medium, webinars typically provide more value than a lead magnet or blog post and allow you to quickly connect with participants afterward. Plan to Present a Business-Focused Topic.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Liveintent

DECEMBER 13, 2022

However, this change presents a valuable opportunity for small-to-medium-sized retailers because as demand for performant retail media inventory surges, so does the need for addressable retail inventory. The power of email newsletters. Control your destiny.

Spending 114

Spending Ads Advertising Agencies eCommerce 114

Zoominfo

MAY 8, 2020

It is most often used to provide “guardrails” for companies putting together go-to-market (GTM) strategies, or who are planning to present to potential investors. So I provided her a total addressable market of foods that I’d be interested in eating. Two Different Approaches for Calculating Total Addressable Market.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Martech

MARCH 1, 2024

This presents a compelling case for a new view of the importance of investing in the service function. Proven techniques in B2B are next-best-action (customers who did this are most likely to do that next) and reasons to call (customers who did this are likely to be interested in that). Customer defection presents an opportunity.

Tactics 132

Tactics Work Management B2B Marketing Marketing Management 132

Onalytica B2B

SEPTEMBER 15, 2017

Fast forward to today in my present career in social media, I don’t talk exclusively about content marketing but more about content and how to best leverage it for social media marketing or social selling. IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN?

Curation 267

Curation Social Media Advertising Mediums Digital Transformation 267

Marketing Insider Group

SEPTEMBER 22, 2020

Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages. It’s basically a definition of your ideal buyer presented in a way that sounds like it’s talking about a specific person. They’re the place where many of your users will learn about offers and respond with their interest.

Lead Generation 292

Lead Generation Campaigns Generation Planning 292

Navigate the Channel

JANUARY 8, 2024

If each channel isn’t connected and experiences aren’t personalized, customers may lose interest and switch to a brand that provides more positive interactions. These narratives go beyond merely presenting a product or service; they communicate values, evoke emotions and establish a sense of authenticity. Chamber of Commerce.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Zoominfo

MAY 20, 2021

While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. In stage four, email can be used to determine which customers are no longer interested in your brand or doing business with it. Email is the OG digital marketing tool.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Digilant

FEBRUARY 20, 2024

With individuals seeking to express their appreciation through thoughtful gifts, advertisers are presented with a golden opportunity to engage with their target audience. Interested in our full roundup of trends and strategic recommendations ahead of Mother’s and Father’s Day?

Multi-Channel 52

Multi-Channel Planning Paid Search Agency Marketing & Strategy 52

Optinmonster

JULY 16, 2021

Since this is such an in-depth post, feel free to use this table of contents to navigate to the section that interests you most: Common qualities of successful promotional emails. Just because your audience has already shown interest in what you have to say by subscribing to your list, you can’t become complacent. Boost Your ROI.

Promotion 142

Promotion Examples Landing Pages Click Rate 142

Biznology

SEPTEMBER 6, 2017

If the presenter is enthusiastic, they’re generally worth watching. Obviously, video is the best medium for putting a human face on something. Executive summary: It’s reasonable to assume that everyone presented with a business document scans the Executive Summary, if there is one. If not, they can be hard to watch.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Madison Logic

OCTOBER 26, 2023

As more companies look to reinvent their business model by adopting new technologies and developing a larger online presence, they’re showing increased interest in fintech solutions to stay competitive. Take, for instance, hospitality. For most smaller businesses, facing the effects of the global pandemic was no easy task.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech Advisor

FEBRUARY 13, 2020

Recent mobile, data and programmatic enhancements have enabled the swift digitization of OOH and a resurgence of interest in this legacy medium. For brands, these venues present new and innovative ways to connect with consumers at key points during their offline journey. Political Candidates Will Flock to DOOH.

Mobile Advertising 135

Mobile Advertising Advertising Mediums Paid Search Agency Advertisements 135

Hubspot

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Out of both genuine interest and forward-thinking practicality, it's important to understand both where it's been and where it's going. Image Source.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

ClearVoice

MARCH 14, 2024

The Value of Email Marketing in Content Distribution Email marketing brings two significant benefits to any content distribution strategy: Directness and personalization When your content is served directly via email, it doesn’t contend with other marketing elements present on mediums, such as social media sites, search engines, or even blog sites.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

Choozle

MARCH 20, 2024

Highly Targeted Approach: Allows precise targeting of specific demographics or listener interests. The Bottom Line As we navigate advertising in a cookieless world , the rise of streaming and audio consumption presents unparalleled opportunities for savvy marketers. Interested in Having a Conversation?

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

ClickZ

JULY 21, 2023

Walmart aims to provide products that cater to the diverse interests and needs of its customers, from athletes to artists, to anyone who shops with them regularly. This initiative not only fosters a sense of community but also caters to diverse interests and needs, ensuring a more inclusive and engaging shopping experience for their audience.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

Bannerflow

MAY 22, 2023

This has led to an increase in the production of original programming by online streaming services, whilst for advertisers it presents opportunities to use targeted advertising and data-driven insights to reach specific audiences. There are numerous advantages that Connected TV advertising presents that Linear TV ads cannot.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Liveintent

SEPTEMBER 7, 2021

This does not mean, however, that small-to-medium-sized retailers cannot remain competitive. All this information enables retailers to understand their customers’ interests and needs clearly. These audience insights present valuable revenue opportunities. Nelson lives in Long Island, NY, and he’s really into fitness.

Ideal Customer Profiles 125

Ideal Customer Profiles Media Advertising Agencies Mobile Advertising 125

Vidyard

JANUARY 6, 2016

Video is a content medium that impacts—and is impacted by—the rest of the content you are presenting. Sometimes you may want to present other, supplementary content while the video is playing. This version, though, presented in a lightbox, can offer a different experience.

Video Marketing 50

Video Marketing Best Practices Display Landing Pages 50

Sprout Social

APRIL 18, 2022

Picture this: You’re given the opportunity to share a presentation on something you’re absolutely obsessed with. Would you rather give that presentation in front of a stadium of random people or a cozy conference room filled with fellow fanatics? You could practically talk about it in your sleep, if you had to.

Verticals 104

Verticals Social Media Media Social Networks 104

Hubspot

DECEMBER 1, 2020

The infographic is one of the most effective mediums content marketers have at their disposal. Why are companies so interested in incorporating these kinds of infographics into their content marketing strategies? They add a more immersive element to the medium and, in turn, drive greater engagement. But why is that the case?

Process 89

Process Enterprise Management Tools Work Management 89

ClickZ

FEBRUARY 6, 2024

‘Less Social Media, More SnapChat’ Launched on February 2, 2024, this was the title of Snapchat’s latest campaign aimed at distancing the platform from the traditional social media tag and presenting it as an antidote to the issues plaguing other social media platforms.

Social Media 52

Social Media Media Differentiation Validation 52

Hubspot

AUGUST 24, 2020

You can identify users that are particularly interested in your industry or products and services similar to yours through forums like LinkedIn groups and similar message boards. By joining and contributing to those groups, you can find interested prospects and establish yourself as an industry authority through your insight.

Peer-to-peer 87

Peer-to-peer Webinar Metrics Case Study Case Studies 87

Scoop.it

FEBRUARY 22, 2024

Make the Most of Social Media Platforms Social media presents a huge opportunity for HR teams to expand their reach, build brand awareness, and engage active and passive talent. As for the various content mediums, blogs allow you to dive into subjects in an approachable way. That builds trust and connection. And remember reviews.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Contently

JULY 26, 2022

Since many millennials are in the early stages of figuring out their finances, presenting them with apps and tools designed to provide a simple, streamlined user experience can help them navigate the intimidating world of financial independence. Showcase your team.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Launch Marketing

JANUARY 12, 2022

Unfortunately, many small- and medium-sized businesses approach marketing projects from a tactical standpoint, taking a responsive approach rather than a proactive one, and tackling projects as they come. As we take on a new year, it’s always in your best interest to think of tactical ways to level up your marketing strategy.

Marketing & Strategy 139

Marketing & Strategy Marketing Strategy Webinar Metrics Planning 139

Hinge Marketing

SEPTEMBER 13, 2023

Just last week, I registered for a webinar on a topic that interested me. In a 45-60 minute presentation, your experts can go in-depth on a problem faced by your customers and provide them with valuable perspectives and solutions that reinforce your firm’s capabilities. No one is interested in planning an event for an empty room.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Launch Marketing

OCTOBER 27, 2021

A well-designed website and portfolio make the online medium easier to navigate and draws the buyer’s eyes to what you want them to see. No matter how interesting and creative your graphic design on your website is, if a potential lead can’t easily navigate it, your content can have a limited impact. Simplify your design .

Design 118

Design Paid Search Agency Effectiveness Tips 118

Launch Marketing

APRIL 2, 2020

Canceled in-person events, conferences and prospect meetings do not mean you have to cancel your presentation or promotion plans. Review what has been canceled, were you going to present at a tradeshow, conference or another type of leadership event? Are you able to get a list of who signed-up for that presentation?

B2B Thought Leadership 87

B2B Thought Leadership Webinar Metrics Social Media Skype 87

Liveintent

APRIL 28, 2021

Growing consumer interest in the market presents a tremendous opportunity for health and wellness brands and signals an increasingly crowded and competitive market. Newsletter subscribers opt-in to newsletters, so their interest in the content and topics is already built into the medium. Personalization.

Advertisements 118

Advertisements Advertising Personalization Mobile Advertising 118

Content Marketing Institute

JUNE 1, 2018

In his keynote presentation at Content Marketing World last year, Joseph Gordon-Levitt served as an in-person example of the “different kind of mind.” They match the experience to the medium. What’s interesting is shared experience – having something big happen,” she says. Great storytellers collaborate. reminds us.

Storytelling 111

Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 111

Optinmonster

JUNE 13, 2023

This means you have to find out what they value, what they’re interested in, and then find a way to present that to them. It piques the interest of the user, increasing the chance of them taking an action. The reason people don’t take action on your website is because they don’t see the value in doing so.

Lead Generation 63

Lead Generation Template Campaigns Lead Ranking 63

The Lead Agency

JANUARY 12, 2021

Why are QR Codes of Interest to B2B Marketers? Many marketing professionals would argue that QR codes have always presented a valuable opportunity for businesses, even before the coronavirus pandemic. One of the technology’s primary benefits is that it connects non-digital mediums directly to digital marketing channels.

B2B 87

B2B Marketing Analytics Tools Advertising Agencies Paid Search Agency 87

ATAK Interactive

MARCH 27, 2019

Regardless of the medium, it’s an invitation to be sold and you want to show up to the party prepared. Let’s get everything in order so you and your team know exactly how to present your offerings to your target market. I’m officially interested. If they determine the prospect to be a good fit, something further is scheduled.

Work Management 113

Work Management Marketing Management Budget Programs Advertising Mediums 113