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Salesforce Marketing Cloud
MARCH 20, 2024
Did it come from a trusted source, like a peer-reviewed journal in your industry, or a dubious one, like a smart-sounding comment scraped from social media? LLMs trained on this data are versatile, and can generalize their knowledge to a range of topics. The good: The biggest upside is relevance.
Martech
MARCH 21, 2024
And it might just be that alternative data , a type of big data that ironically went mainstream for the finance industry, might also be a gamechanger for digital advertising. The ability of machine learning to parse through alternative data and deliver valuable insights could be a game changer in the advertising industry.
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Oktopost
MAY 11, 2022
Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Christopher’s biggest challenge when it comes to category creation and what he would have done sooner to make the concept of content governance easier to consume. Meet Christopher Willis.
Oktopost
FEBRUARY 12, 2024
With much of the industry relying more today on social media to communicate and engage with customers, there also comes an increase in associated risks and challenges that require compliance with many regulations governing their outbound communications. Companies that fail face consequences that can be severe and far-reaching.
Martech
DECEMBER 19, 2023
Industry experts are already speculating about potential repercussions. hit the marketplace neither consumers nor governments were as concerned about individual privacy rights. A CMG spokesperson told MarTech: “CMG Local Solutions markets a wide range of advertising tools. Early response. ” Why we care. Company response.
Customer Experience Matrix
APRIL 1, 2020
While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. These range from obvious (consumers are accepting more product substitutions in the face of stock-outs) to intriguing (canned goods sales rose twice as much in the U.S. People in the U.S.
Webbiquity
MAY 3, 2022
The past couple of years have been devastating for those in the live events industry. What’s clear though is that the industry will never return to 2019. The live events industry will rebound, but with new processes and priorities. Event industry growth is accelerating, but it depends where you are. percent.
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