What Is Bottom-of-Funnel Marketing? Validating the Purchase
ClearVoice
MARCH 29, 2021
Marketing activities late in the funnel work to validate the buyer’s purchase through decision-enabling content that helps late-stage buyers confirm their choice and avoid buyer’s remorse. It’s a good time to offer a demo or consultation… content that validates the purchase. What is bottom-of-funnel (BoFu) marketing?
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