SmartBrief - Marketing
MARCH 10, 2025
Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products. 5 considerations when evaluating AI claims 1. Ask for other opinions.
ViewPoint
APRIL 25, 2011
What next step[s] can they create to validate their belief that the contact is actually a “lead” is true? In a study done by Tech Validate , marketers report that thought leadership content is more effective than lead generation content and that 3rd party analyst content is more effective than content written in house.
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KoMarketing Associates
JANUARY 2, 2018
As marketing technology continues to evolve, the demand for resources supporting both problem awareness and vendor validation increases dramatically. eMarketing Institute’s Free Online Marketing Course & Certification. I find I retain more information when writing things down in addition to listening. Bing Ads Accreditation.
KoMarketing Associates
SEPTEMBER 18, 2013
A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. As indicated previous, case studies can be a critical asset in validating expertise.
Martech
OCTOBER 12, 2023
A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list. MNTN’s Verified Visits uses source validation to check the traffic for other media sources, ensuring the CTV campaign only takes credit when it’s due. And we get it — attribution is important.
markempa
JUNE 7, 2005
3: Positioning: How To Test, Validate, And Bring Your Idea To Market
Ambal's Amusings
APRIL 26, 2010
Metrics-driven solutions that validate the return of these efforts will be held at a premium. Ardath Albee - eMarketing Strategies for the Complex Sale. Marketing Automation is hot but Sirius Decisions research says that adoption is hovering at just 30%. To survive marketers must participate in these conversations. Over to you.
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