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Cracking the code on accurate attribution for connected TV by MNTN

Martech

A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list. MNTN’s Verified Visits uses source validation to check the traffic for other media sources, ensuring the CTV campaign only takes credit when it’s due. And we get it — attribution is important.

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5 Digital Advertising Trends in Europe 2023

Matchcraft

increase in overall digital ad spending according to eMarketer forecast. Brands that use retail media wisely can benefit from better ad placements, digital promotions, and tapping into retailer loyalty programs and validated sales data. of global users in 2023 according to eMarketer.

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Beyond Beige: Ardath Albee’s Blueprint for Buyer-Driven B2B Strategies

Content Standard

Ardath is the author of eMarketing Strategies for the Complex Sale, and Digital Relevance: Developing Marketing Content and Strategies that Drive Results. She emphasizes the importance of validating AI-generated content and avoiding the dissemination of inaccurate or misleading information.

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eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset

ViewPoint

What next step[s] can they create to validate their belief that the contact is actually a “lead” is true? In a study done by Tech Validate , marketers report that thought leadership content is more effective than lead generation content and that 3rd party analyst content is more effective than content written in house.

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8 SEO Recommendations for Maximizing B2B Case Studies & Collateral

KoMarketing Associates

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. As indicated previous, case studies can be a critical asset in validating expertise.

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

As marketing technology continues to evolve, the demand for resources supporting both problem awareness and vendor validation increases dramatically. eMarketing Institute’s Free Online Marketing Course & Certification. I find I retain more information when writing things down in addition to listening. Bing Ads Accreditation.

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Email Marketing Benchmarks, Trends and Statistics

Porch Group Media

According to eMarketer, 70 percent of people expect a personalized experience. Learn more about our industry leading email solutions for append, reverse append, validation, and deployment. Almost three-fourths of marketers say personalization in email increases engagement ( Litmus , 2020). How Do Your Campaign Strategies Stack Up?