6 thorny data problems that Vex B2B marketers, and how to solve them


How do I match and de-duplicate customer records effectively? You could consider conducting an audit to validate the quality of your various append sources. Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing.

Machine Learning Problems: The Easy Parts


So, we implemented de-duplication algorithms to significantly reduce the resources required to process the information in these documents. We therefore had to write our own version of hierarchical clustering that returns a large number of tight clusters or duplicates.

Integrate + LinkedIn: B2B Social Marketing Just Got Easier


Marketers must also either manually clean and validate these spreadsheets or struggle with invalid, incomplete or duplicate leads in their database. We’ve got some BIG news today. We want to shout it from the rooftops!

6 Quick Tips to Improve Lead Database Quality

Modern B2B Marketing

It contains duplicate records, incomplete addresses, and limited segmentation. While getting your data enriched and validated by a data vendor is always a good thing, you can make significant and rapid improvements to your data and keep it clean with inexpensive data automation solutions.

Did Somebody Ask About Data Quality?


Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm.

5 Reasons Why Marketing and Sales Technology Just Won’t Work


Often, the fallacy is that because there is a marketing automation and/or  CRM system in place (and the two are integrated), the data will be maintained and kept valid.   This includes processes for data validation, data segmentation, data standardization, de-duplication rules and data control.  Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process. 

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