Webbiquity

SEPTEMBER 19, 2017

Which is why a documented strategy and audience research are so important. Considering the high correlation of marketing success to having a documented marketing strategy in place, one may have expected these numbers to be higher. What matters is producing strategic, relevant , high-quality content.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Kapost

SEPTEMBER 27, 2017

However, Content Marketing Institute found that only 37% of B2B organizations have a documented. The post How to Create a Content Marketing Strategy [Plus Templates and eBooks!] It shouldn’t be a surprise that proper planning leads to better results for B2B content marketers. appeared first on Kapost Content Marketing Blog.

Template 75

Template Marketing Strategy Marketing & Strategy Planning 75

Webbiquity

NOVEMBER 12, 2018

Numerous studies have shown that having a documented content marketing strategy is vital. But what about documenting your content marketing technology strategy? That’s where The Comprehensive Guide to Content Marketing Software , a new 377-page ebook now available on Amazon, comes in.

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

ClearVoice

MAY 12, 2020

You can download an ebook version of this post as well. A crisis management plan (CMP) is a reference tool that provides lists of key contact information, reminders of what typically should be done in a crisis, and forms to be used to document the crisis response. Ensure your company has a plan. Develop a social strategy.

Contingency Planning 85

Contingency Planning Work Management Marketing & Strategy Business 85

Marketing Insider Group

FEBRUARY 14, 2023

XYZ is back in-stock for a limited time only Free Ebook inside! Emails like this need to offer something of value and often include useful information like important documents, ebooks, newsletters, etc. Include that discount code, a link to the product you’re highlighting, the ebook to download or the blog page to read.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Trade Press Services Newsletter

NOVEMBER 2, 2022

A documented marketing strategy is essential. Don’t just take our word for it—the CMI report reveals that 64 percent of the most successful content marketers say they have a documented strategy. Yet only 40 percent of B2B content marketers have a written marketing plan in place. Speaking engagements are back with a bang.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Marketing Insider Group

NOVEMBER 17, 2020

For those with a well-documented content marketing strategy , you can expect to benefit greatly. They don’t have leadership buy-in, resources are slim, it’s just words in a document, or it’s not really a cultural foundation. Types of content (blogs, eBooks, webinars, video, etc.) Image: SEMRush. It’s not static.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Webbiquity

JUNE 15, 2021

It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. This could include a one-month plan for things to do before launching a new eCommerce business, developing a documented blogging plan, or even strategizing marketing activities for a specific business.

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

Hubspot

JUNE 23, 2017

Seriously, think about it -- when's the last time you had to type Command + P and print out a document? So you can imagine my surprise when HubSpot's audience started telling us they still like to print out our ebooks -- which are often 20 or 30 pages in length -- instead of viewing them on a web page. What We Do. What We Wondered.

Hubspot 74

Hubspot Inbound Marketing Template Domain 74

Navigate the Channel

NOVEMBER 6, 2023

Offering something of value in exchange for contact information is another great way to build your email list—think in terms of white papers or free eBooks that offer solutions to a common customer problem. Keep this master document handy for reference any time you consider launching a new part of your strategy.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Heinz Marketing

JANUARY 27, 2023

Document Your Current State Take a detailed look at how your organization currently documents and defines sales stages from lead to opportunity to post-sale. To learn more about creating sales and marketing alignment within your sales process, check out this eBook B2B Marketing and Sales Roadmap.

Sales Qualified Leads 108

Sales Qualified Leads Top of Funnel B2B Sales Forecasting 108

DivvyHQ

AUGUST 23, 2017

That’s why we tapped 12 leading content pros in our latest eBook, The Future-Proof Guide to Content Marketing Strategy , to help marketers like you go from hectic to ahead of the curve. To get the full scoop, you can download the eBook here. Define & document content workflow, even if it’s all in your team’s head.

Marketing Strategy 42

Marketing Strategy Marketing & Strategy Content Marketing Planning 42

Webbiquity

MARCH 2, 2021

Content marketers, on the other hand, are focused on understanding customer questions, doing research, developing content like blog posts and ebooks that answers those questions, and optimizing that content for organic search. They’re viewed as more technical and introverted. But are they really so different?

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Convince & Convert

DECEMBER 10, 2012

To help document some of today’s important ideas about business culture, research, social media, mobile, content marketing and more, I recruited an all-star team of 12 contributors. It’s an era of exploration and experimentation that favors the nimble marketer. Click to read more »

Mobile Marketing 132

Mobile Marketing Content Social Media Rules 132

Seismic

FEBRUARY 27, 2024

With Quick Access Search, when a seller is searching for something, they will be presented with a history of their searches that will give access to previously searched or access documents. See the latest features and updates in action Want to see our Fall ‘23 Release for yourself? Get a demo today !

Generation 59

Generation Marketing Analytics Tools User-Generated Content Work Management 59

Optinmonster

FEBRUARY 15, 2024

Here’s how they work… You create a lead magnet, usually a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. A lead magnet is a valuable piece of content offered to website visitors in exchange for contact details, like an email address. You deliver the lead magnet.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Act-On

SEPTEMBER 24, 2023

More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. Simple SEO: Use keywords in the file names of documents and images.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Act-On

APRIL 26, 2024

This means having well-documented and up-to-date ideal customer profiles (ICP) and buyer personas, which will be essential in step five. Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Scoop.it

OCTOBER 12, 2021

A content strategy is a documented plan that identifies your business goals and then uses content as a primary conduit for achieving those goals. On the other hand, if you’re an established brand with plenty of eyeballs and clicks, your strategy might be centered on establishing authority through high-value content like eBooks and courses.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Modern B2B

JANUARY 10, 2024

Benefits to your website SEO strategy You’ve worked hard on this eBook, it’s got loads of relevant industry and product messaging which you know will resonate with your audience. LinkedIn document ads are a great way of getting thought leadership content in front of an engaged audience.

B2B Thought Leadership 52

B2B Thought Leadership Top of Funnel Thought Leadership Lead Scoring 52

Hubspot

MARCH 14, 2018

The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. And although it is put together like an ebook, the two are written quite differently. And although it is put together like an ebook, the two are written quite differently.

FAQ 99

FAQ Case Studies Case Study Comparison 99

ConvertKit

JULY 20, 2021

You open up a document, your fingers are hovering above the keyboard and…you freeze. After getting your thoughts out of your head onto the paper, you’ll feel much lighter and you’ll have a document packed with ideas and potential phrases for your content. Notice she doesn’t say, “ you’ll get a 30 paged ebook ”.

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

Hubspot

FEBRUARY 16, 2016

The most common, however, is the ebook. Despite the ebook's prominence, the steps between ideation to launch are often a bit hazy. For some, it's the additional length of a typical ebook that causes dread. Then there's the pressure of crafting a professional design that doesn't look like Word document.

Landing Pages 28

Landing Pages Inbound Marketing Template Lead Generation 28

Hubspot

FEBRUARY 16, 2016

The most common, however, is the ebook. Despite the ebook's prominence, the steps between ideation to launch are often a bit hazy. For some, it's the additional length of a typical ebook that causes dread. Then there's the pressure of crafting a professional design that doesn't look like Word document.

Landing Pages 28

Landing Pages Inbound Marketing Template Lead Generation 28

ClearVoice

JANUARY 3, 2024

A content calendar is a document accessible to members of your content team that details the upcoming schedule of content along with topics, types of content, keywords, publish dates, etc. This is a document that will be utilized by your whole content team, so you want to make sure everyone’s on the same page. Glad you asked!

Content 52

Content Work Management Eye-Tracking Marketing Management 52

ClearVoice

OCTOBER 30, 2023

In this ebook, we’ll explore outsourcing along with other strategies you can use to optimize your content marketing team and get the best results from your budget and time. The strategies outlined in this ebook will help you make the most of what you have — and enable you to deliver better results without increasing headcount.

Work Management 95

Work Management Budget Programs Marketing Management Content Marketing 95

Ambal's Amusings

SEPTEMBER 22, 2009

His guest post today focuses on his eBook on case studies - Making Your Case: Everything you and your colleagues need to write compelling, lead-generating case studies (which has a fresh new look!). In addition to the above, the ebook provides advanced tips and example copy based on a hypothetical business. It will be delayed.

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

TrustRadius Marketing

MARCH 11, 2022

Virtual field trips, electronic documents, email instead of printed memos, virtual labs, electronic textbooks, and the thousands of free online resources help schools save cash and still give students amazing educational experiences. Advanced Research, Quick Information, and eBooks. At the start of the pandemic, 16.9

Practices 140

Practices Peer-to-peer Budget Programs Work Management 140

B2B Marketing Directions

NOVEMBER 19, 2023

In the 2022 CMI/MarketingProfs survey, 64% of the "most successful" respondents reported having a documented content marketing strategy. Only 19% of the "least successful" respondents said they had a documented strategy. B2B marketers can easily find books, white papers, ebooks, and other resources about content marketing.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

Launch Marketing

APRIL 19, 2023

Download our free B2B Marketer’s Guide to Event Marketing eBook to increase the success of your next customer-facing event! Any documentation of clear quantitative results will go a long way with prospects and credibility. For your organization to boost customer marketing activities, consider these B2B content personalization tactics.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Inbox Insight

MARCH 22, 2023

Whitepaper lead generation is a key part of every successful demand generation strategy, and while it’s been well-documented that engaging content plays a key role in lead generation, there are so many different options available, it can be hard for marketers to know where to start. And how can they be used for lead generation?

Lead Scoring 52

Lead Scoring Lead Ranking Sales Qualified Leads Generation 52

Litmus

APRIL 6, 2021

Don’t forget about your email audit document. If you’ve done your email audit correctly, this document will house everything you need to migrate over to your new ESP. If you don’t have one, you can get our template in our ESP migrations ebook. This is where adding priorities to your email audit document comes in handy!

CAN-SPAM 100

CAN-SPAM Template Paid Search Agency Automation 100

Unbounce

NOVEMBER 13, 2021

A white paper is a marketing document that explores a topic in-depth using research and expertise. While white papers look like ebooks at first glance, they tend to have more technical and highly researched content. While white papers look like ebooks at first glance, they tend to have more technical and highly researched content.

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

Hubspot

JULY 16, 2015

In this brand new ebook from HubSpot and Traackr , we’ve documented how to: Identify the right influencers. By leveraging this small pool of influential people to promote your content, you can grow your audience, generate more traffic and leads, and even break into new markets. Leverage influencers in your content.

Content 28

Content Outreach Marketing & Strategy Traffic 28

Litmus

AUGUST 24, 2020

Document, document, document. Chris’s team uses Litmus to not only build each template, but also to document key considerations for each module. Findable and accessible templates remove the need to send a base file to each marketer or designer each time.

Efficiency 76

Efficiency Template Clickthrough Bandwidth 76

Animalz blog

FEBRUARY 13, 2023

As long as your company wants to grow revenue, earn market share, and build relationships, there will always be posts to write, launches to prepare for, ebooks to edit, pages to audit… It can start to feel like you’re on a treadmill. The systems and processes I’ve created have all come from mishaps that I recorded in this document.

Terms and Conditions 96

Terms and Conditions Paid Search Agency Training Work Management 96

Launch Marketing

JUNE 9, 2021

Define the new goals against the current metrics tracked and create goals such as: “Increase form submissions by 10% monthly” “Increase traffic to an eBook and improve downloads by 20%”. Download our Brand Identity eBook for a complete guide on establishing and evaluating your brand identity. Conduct a Content Audit.

Marketing Websites 79

Marketing Websites CMS Development Lead Scoring Lead Ranking 79