Remove category email-monetization
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How Home Depot and Kroger use RMN to improve shoppers’ ad experience

Martech

Brands now have opportunities to show ads on company owned properties, including homedepot.com, the retailer’s app, in-store and email, as well as offsite media channels like social and video. “We We see that in our customers’ behaviors, and we wanted to be additive to that by keeping the customer in mind and not just monetizing the website.

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How eCommerce brands can leverage email for third-party monetization

Liveintent

As more ecommerce companies invest in monetizing their emails with third-party advertisements, they’re going to have some questions: How can I maintain brand safety? If email is one of my biggest sales-drivers, will this impact my overall business? “We’re saying, ‘Hey, our email businesses is massive.

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Using an allow list and want to increase your revenue? Consider switching to a block list

Liveintent

Brand safety is an especially critical consideration for email newsletters. The last thing anyone wants (not the reader, the brand, nor the ad tech vendor) is a rogue advertisement that contradicts or undermines the email newsletter’s brand identity. Allow list: a list of approved advertisers who can bid on your email inventory.

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The email marketer’s guide to effective marketing automation

Martech

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It must be a substantial part of every email marketing program.

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4 ways to monetize your first-party data in 2022

Liveintent

With Google Chrome’s third-party cookie deprecation still on the horizon and Apple rolling out new privacy protection features like they’re going out of style, publishers of all sizes — from The New York Times to niche blogs — are realizing the importance of gathering information from owned and operated channels like email.

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Retail media networks: What are they and how to get in on the fun (and revenue)

Liveintent

In this blog post, we’ll explore: Why big retailers have ventured into retail media The advantages retail media networks give retailers How retailers can stay competitive, and the role email will play. This account is tied to an email address, which is also connected to their home address for order delivery. Remember Nelson?

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How to Optimize Your Content Strategy for YouTube in 2023

Scoop.it

In 2018, the platform concentrated on content quality and monetization. Is it a monetization of your content that worries you? Go to “Advanced settings” and choose a relevant category to appear in different lists and gain exposure to more viewers. Also, make sure to promote videos to your email subscribers.

Youtube 101