Hubspot

OCTOBER 16, 2023

Networking on LinkedIn brings you something a cocktail hour doesn’t: data. So you might be wondering, who viewed your LinkedIn profile? Why LinkedIn Views Matter How to See Who Viewed Your Profile Why Can’t I See Everyone Who Viewed My LinkedIn Profile? LinkedIn can even become a key business driver for your company.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. Log into LinkedIn or go to Google Trends and you’ll immediately see that everyone—marketers included—are pumped about AI. Prefer video? Be specific.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Paid Content 104

Paid Content Linkedin Social Media Top of Funnel 104

SmarkLabs

NOVEMBER 14, 2022

Are you looking for new ways to expand your reach on LinkedIn that don’t involve a significant amount of time or financial resources? LinkedIn Live, LinkedIn Events, and LinkedIn Newsletters are worthy features to consider for promoting the content you already have. LinkedIn Events. LinkedIn Live.

Linkedin 52

Linkedin Top of Funnel Broadcasting Newsletter 52

Marketing Insider Group

JULY 11, 2023

Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. If you sell to other businesses, advertise online through Facebook and LinkedIn. On LinkedIn, target people by job title, function, or industry. Don’t get too broad with your focus. Image Source 7.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Marketing Insider Group

MARCH 18, 2020

A powerful analytics platform makes it easier to gather audience insights and track the performance of your social media content. My favorite part of Hootsuite, like Mailchimp, is the ability to automate the sharing of new posts to your audiences on LinkedIn, Facebook and Instagram via RSS feeds.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Hubspot

DECEMBER 7, 2017

I don't know about you, but I have an odd fascination with LinkedIn's "Who's Viewed Your Profile" feature. Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform to digitally network, share information, recruit, and advertise. What Is LinkedIn's Website Demographics?

Demographics 77

Demographics Linkedin Marketing Websites Domain 77

CoSchedule

JUNE 29, 2022

When is the best time to post on LinkedIn? LinkedIn differs from other social networking sites as its most prominent use is for professional networking, industry-related conversations, and career-building. Download Your “Best Time To Post” Google Analytics Custom Reports + Social Media Calendar Template. Website URL.

Linkedin 52

Linkedin Analysis Research Best Practices 52

Valasys

MARCH 13, 2020

LinkedIn is the progenitor of 97% of the total leads on several social media platforms. Having said that, one of the most obvious questions on the minds of B2B marketers would be how to increase followers on LinkedIn Business Page. We have put together tips that will help you increase followers on LinkedIn business page: 1.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. This set of tools offers robust analytics software to help you keep track of performance in one place. Buffer's content marketing analytics offer you the option to build reports according to your goals.

Analytics 101

Analytics Work Management Planning Tools 101

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. Link the account to Google Ads and Analytics. Linking Optimize with Analytics. Specific URLs. The page itself needs to be perfect to acquire new customers.

Advertisements 207

Advertisements Advertising Optimization Google 207

Digital B2B Marketing

FEBRUARY 23, 2012

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing. shortened URL. By searching for the t.co-shortened

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Valasys

JULY 31, 2023

Data Analytics and Performance Tracking: Content automation tools provide data analytics on content performance. Insights from data analytics enable data-driven content optimization and decision-making. Comprehensive analytics help you refine your content approach and optimize future content creation.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Go Beyond SEO

FEBRUARY 20, 2023

According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform. This is because LinkedIn allows lawyers to promote themselves professionally, and because of its popularity within the legal profession. What are they doing well?

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Martech

JULY 19, 2023

Payments and Subscriptions releases Better understand customer conversion and engagement to get a more complete view of the buyer’s journey now that Google Analytics accounts show data from the HubSpot payments checkout page. Watch videos about Content Assistant features in Marketing Hub , Sales Hub , and Service Hub.

Data Hygiene 97

Data Hygiene Privacy Landing Pages CAN-SPAM 97

SmartBug Media

MARCH 4, 2020

UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns. By using UTM tags to label URLs, you can use analytics to track the paths that visitors take to get to your site. This might be Facebook, Twitter, LinkedIn, or Reddit. Example: utm_source = linkedin. UTM Source.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Directive Agency

OCTOBER 2, 2019

On LinkedIn, an account-based marketing list was uploaded, and through the use of lookalikes, the total audience with similar characteristics increased by 436%. Google, Linkedin, and Facebook allow you to upload customer email lists. You can accomplish this by having your source audience target the URL of the login page.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Go Beyond SEO

FEBRUARY 20, 2023

According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform. This is because LinkedIn allows lawyers to promote themselves professionally, and because of its popularity within the legal profession. What are they doing well?

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Sprout Social

MAY 18, 2022

According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. LinkedIn’s Social Selling Index (SSI). You can’t talk about social selling without mentioning LinkedIn’s Social Selling Index (SSI). Exploring your network’s 2nd-degree connections on LinkedIn is one way to seek out potential leads.

B2B Thought Leadership 138

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 138

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. Like organic traffic, this data can be viewed in most search engine analytics dashboards. In Google Analytics, you’ll find the data under “Users” on the Analytics home dashboard.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look. For example, Bit.ly For example, Bit.ly

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Convert

AUGUST 11, 2022

Achieving clean and reliable data collection into near-perfect Google Analytics setups. In this post, I’m going to share an internal search results workflow I’ve developed over the years from my analytics and SEO days that will help speed up your research into areas your CRO program should focus on. link] (cost is $151.77

SEO 80

SEO Keywords Intent Analytics 80

NuSpark Consulting

JULY 15, 2012

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. FYI if you’d rather watch a video, here it is: Step 1: On Google Analytics click on the Experiments word under the Content section. Step 2: Name your experiment.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

NuSpark Consulting

JULY 15, 2012

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. FYI if you’d rather watch a video, here it is: Step 1: On Google Analytics click on the Experiments word under the Content section. Step 2: Name your experiment.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

Directive Agency

SEPTEMBER 12, 2019

Lookalike audiences are available on various ad platforms, but today we’ll discuss how you can create them on Facebook, LinkedIn, and Google Ads. Like Facebook, if you plan on using a website audience here, make sure your LinkedIn Insights Tag is set up. On LinkedIn, you can create an audience based on website URLs or list uploads.

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40

Brandwatch Marketing

MARCH 7, 2023

people watching digital video content 78% of people watch online videos every week , 55% watch every day It’s estimated that video will account for 74% of all online traffic in 2017 [bw_banner_cta type=1 url=” [link] /” button=”GET THE REPORT” title= “What can billions of tweets tell us about the world?

Statistics 98

Statistics Social Media Media Mobile Advertising 98

SmartBug Media

AUGUST 5, 2019

To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Most web analytics platforms, like Google Analytics, utilize an algorithm and flow chart based on the referring website or URL parameters that determine the source of traffic.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Sprout Social

NOVEMBER 11, 2021

Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. While you may already have their email information, now you’ll know their LinkedIn handle, and that they had another touchpoint with your brand specifically on social media around your annual conference. Website & URL tracking.

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

Martech Advisor

AUGUST 21, 2019

84% of social sharing happens via “dark social,” which is impossible to capture via traditional analytics. Audience types to consider when tracking dark social analytics. For a source of traffic to be deemed dark social, a reader simply copies the page URL and pastes it into their preferred sharing channel.

Marketing Attribution 79

Marketing Attribution Social Marketing Activities Marketing Analytics Tools 79

Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Urchin Tracking Modules (UTMs) are a set of 5 parameters you can use to make any URL uniquely trackable. But when Google saw the potential for UTM parameters, they quickly acquired Urchin Software to build Google Analytics (GA).

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Sprout Social

MARCH 11, 2020

Whether you’re totally new to analytics or just need a quick refresher, here are some key metrics to help you determine your most successful social media posts. Facebook is known for its robust (and sometimes overwhelming) analytics platform. So, where do you start? What makes a post “successful,” though?

Social Media 125

Social Media Media Eye-Tracking Impressions 125

Lead Liaison

APRIL 6, 2020

Updates include Event Activations, Security Enhancements, Custom Analytics Reporting, and more! 1: GOOGLE ANALYTICS CONNECTOR [details]. Similarly, Lead Liaison users can pull in gender, age, continent, metro, region, latitude, longitude and more from Google Analytics to enrich Prospect records and use relevant criteria in segments.

Lead Liaison 62

Lead Liaison Marketing Analytics Tools Paid Search Agency Trade Show 62

Outgrow

DECEMBER 6, 2022

Scale Up Your Analytics and Reporting With These New Features. Channel Analytics. We’ve made an effort to improve analytics and reporting for you. Additionally, you will find a separate tab called ‘Channel Analytics’ under the Analyze section dedicated to the analytics of these launch links.

Outgrow 98

Outgrow Features Product Lead Ranking 98

SocialPilot

FEBRUARY 6, 2024

For example, our overarching marketing goals were: Increasing product awareness Lead generation Market penetration in a specific niche Strengthening brand positioning Driving conversions That led us to collaborate with Luke Shalom, a micro-influencer with over 49K followers on Linkedin. That’s exactly why we chose to collaborate with Luke.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83