Vidyard

FEBRUARY 16, 2018

“In 2016 the average number of videos produced annually was 29. When to shoot horizontal/vertical. In 2017 the average number of videos produced annually was 38+.” ” Demand Metric Report. In under 2 minutes Taylor’s video explores; How to get the best lighting in an office.

Video Marketing 204

Video Marketing B2B Advertising Agencies Amazon 204

Litmus

MARCH 11, 2016

Outlook 2016 : 7%. This data is derived from over 13 billion opens collected worldwide with Litmus Email Analytics between February 1, 2015 and February 28, 2016. It highlights worldwide trends across all industries and verticals. Outlook 2007 : 16%. Outlook 2010 : 35%. Outlook 2013 : 27%. Where did we get all this data?

Mobile Marketing 64

Mobile Marketing Email Marketing Paid Search Agency Stats 64

TaylorMadeIn KEW

JANUARY 3, 2016

build relationships across a wide spectrum of industries and organisations, both horizontally and vertically. This article first appeared in the January 2016 issue of B2B Marketing magazine. _. . The post My marketing resolution for 2016: network, network, network appeared first on Heidi Taylor. What’s yours? _.

Network Marketing 48

Network Marketing Paid Search Agency Peer-to-peer Planning 48

Biznology

JANUARY 27, 2016

million new “things” will get connected every day in 2016, with a total of 6.4 billion connected things in use worldwide during 2016. Business: Vertical-Specific. Business: Vertical-Specific. IoT has finally brought science fiction from the screen into reality with technology that we will see implemented in 2016.

Gartner 40

Gartner Lock-In Internet Marketing Verticals 40

Kaon

NOVEMBER 6, 2018

Ciena’s sales teams were focused on selling a singular product and needed a way to show its partners its entire vertical landscape of solutions. First launched in 2016, usage of the application doubled in just seven months. The Challenge. The Solution. The Result.

Interactive Marketing 127

Interactive Marketing Mobile Marketing Advertising Agencies Multi-Channel 127

Content Standard

AUGUST 26, 2016

Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” And, more importantly, you need to storify your email strategy.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Sprout Social

APRIL 22, 2019

A 2016 internal Facebook study found that 80% of people have a negative reaction to the unexpected playing of loud video ads, though through the same research, Facebook also found that 41% of videos were meaningless without sound. There are three Facebook video ad specs you can use–vertical, square and landscape.

Facebook 105

Facebook Practices Video Marketing Ads 105

SnapApp

MARCH 14, 2016

Customer obsession is one of the top marketing agenda items for 2016. . Whether they’re transacting in retail, finance, travel, real estate, or now even healthcare, consumers see no difference in those verticals and expect the same class of experience, value, and storytelling.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

MARCH 15, 2016

Customer obsession is one of the top marketing agenda items for 2016. Whether they’re transacting in retail, finance, travel, real estate, or now even healthcare, consumers see no difference in those verticals and expect the same class of experience, value, and storytelling.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

Zoominfo

OCTOBER 13, 2022

Between 2016 and 2018, total US forest product exports increased from about $37.7 We’re also now the [second-largest] forest products exporter in the United States, and are continually building up the verticals that we support.” billion to about $40.9 billion, and AGL grew along with the rest of the industry.

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

Leadspace

JANUARY 15, 2017

It’s been one of the hot topics of 2016, and looks set to continue into 2017: The robots are coming to take our jobs. Interest in AI for B2B marketing was already high in early 2016, and skyrocketed with all the hype surrounding Salesforce Einstein and its launch during Dreamforce ’16.

Marketing AI 100

Marketing AI Lead Ranking Work Management Ideal Customer Profiles 100

Crimson Marketing

OCTOBER 29, 2015

A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. . Vertical video: “ Marketers should consider video that is optimized for the vertical mobile screen. User-generated content: Consumers are creating more and more of their own content (e.g. ” 13.

Trends 100

Trends Planning Mobile Advertising Verticals 100

Webbiquity

JANUARY 28, 2016

This is a great listen for anyone interested in B2B content marketing trends and guidance for 2016. Tom and Tony also offer advice on how to use tried-and-true aggregation tactics to generate visibility and business, such as their new B2B Marketing Trends for 2016 e-book.”

Aggregage 100

Aggregage Curation Aggregators B2B 100

Webbiquity

AUGUST 20, 2019

At the peak of infographic mania—between 2010 and 2016—marketers were creating infographics for the sake of making them. There’s also more of a move towards vertical graphics, rather than horizontal visuals, which are also easier to read on a mobile screen. Yes, they are. What Happened to Infographics?

Content Marketing 216

Content Marketing Content High Quality Lead Mobile Marketing 216

Moz

MAY 13, 2019

To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements" 2017 – 2,453 "changes" 2016 – 1,653 "improvements" 2013 – 890 "improvements" 2012 – 665 "launches" 2011 – 538 "launches" 2010 – 516 "changes" 2009 – 350–400 "changes". 2016 – 75.1° / 73.7° Should we even try?

Google 69

Google Verticals Click Rate Eye-Tracking 69

ClickZ

JANUARY 8, 2021

Over the next decade these devices could become as ubiquitous as the smartphone, with smart AR glasses shipments forecast to amount to approximately 22,800,000 million units by 2022, compared to 150,000 in 2016. They will allow consumers to access real-time, relevant content across any vertical and deliver endless marketing use cases.

Planning 145

Planning Bandwidth Mobile Advertising Forecasting 145

Hubspot

JUNE 24, 2016

100+ INBOUND 2016 Sessions Just Announced: Picks for Every Kind of Marketer. See numerous examples from various verticals. At INBOUND 2016, Oli Gardner will unveil the most ridiculously complicated equation you’ve ever seen. Just use the code FIRST100 when you register. For the Email Marketer.

Marketing Analytics Tools 49

Marketing Analytics Tools Paid Search Agency Advertising Agencies Work Management 49

Lattice

FEBRUARY 24, 2016

2016 is indeed the year of ABM. The power of applying ABM across a a larger # of accounts, greater # verticals or segments is clear – whether to reduce waste in marketing spend or increase sales/marketing alignment or increase bottomline revenue. 4 Steps to Scaling ABM with Predictive Analytics.

Account Based Marketing 100

Account Based Marketing ABM Top of Funnel Verticals 100

Brightedge

AUGUST 8, 2022

Mobile search traffic has exceeded that of desktop since at least 2016. A responsive design will display equally well both horizontally and vertically. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. And some of our clients consider that figure to be a conservative one.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

Contently

FEBRUARY 24, 2017

In the first quarter of 2016, revenue rose 21 percent year over year, according to the Interactive Advertising Bureau—but 90 percent of that growth went to Facebook and Google. And they’re bringing superior talent, vertical advantages, and astronomical budgets with them. Ultimately, Google controls the flow of data.

Amazon 118

Amazon Paid Search Agency Facebook Google 118

NuSpark Consulting

DECEMBER 24, 2018

While Google Ads struggled to regain the 11% that search clicks were down in 2017 over 2016, Yahoo grew by 10% in paid clicks and Bing grew by 19.7% Ads on Bing have higher click-through rates on certain verticals, such as shopping and financial services. Last Full-Year Results. search market share.

Paid Search Agency 100

Paid Search Agency CPC Cost Per Click Ad Exchange 100

Magisto

JANUARY 13, 2020

While that format was starting to gain in popularity slowly but surely, it became massively popular in 2016 when Instagram integrated a similar feature to their app. If you want to go further in the optimization, you can even start prioritizing vertical videos as a growing part of the users consume on smartphones. Instagram Stories.

Trends 84

Trends Planning Lead Ranking Lead Scoring 84

Buffer

SEPTEMBER 26, 2018

Facebook first introduced the format to one of its properties in 2016 with the launch of Instagram Stories and has since launched similar updates across Whatsapp, Messenger and Facebook itself. More than 300 million people use Facebook Stories and Messenger Stories every day. And the format is still growing across the board.

Paid Search Agency 99

Paid Search Agency Facebook Advertising Agencies Ads 99

Adobe Experience Cloud Blog

JUNE 16, 2017

While most of the shortcuts are currently for B2C industries, B2Bs should be preparing for the inevitable invasion of their verticals as well. While Google has not confirmed its intention to release a job search engine, it’s proof that the company is considering ways to convert traffic from a strong B2B vertical into its own.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

Content Standard

JANUARY 5, 2016

The year’s most compelling video marketing stats point to where video marketing has been and where we’re headed in 2016. Vertical Takes Center Stage. Thanks to mobile, video recorded vertically got a shot in the arm. 2016 Outlook for Video Marketing. Online Video Views Are Rising Rapidly.

Stats 61

Stats Video Marketing Verticals Emarketing 61

ClearVoice

JUNE 5, 2023

Facebook Reels Short-term video content exploded with the release of TikTok in 2016. Facebook Reels are short vertical videos that can be up to 90 seconds long. Facebook Live videos are best for real-time engagement. Then, Instagram featured Reels in 2020. More recently, Facebook Reels became globally available in 2022.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

LeadSquared

DECEMBER 8, 2017

We attribute our 523 Percent Revenue Growth to consistently meeting the need for a marketing and sales execution platform across various industry verticals. We successfully cater to that requirement, and so, are seeing broad-based traction across industry verticals.”. 26 on 2016 Deloitte Technology Fast50. It’s very encouraging.

Paid Search Agency 52

Paid Search Agency Companies Verticals Internet Marketing 52

SocialPilot

JANUARY 15, 2024

Since 2016, the number of businesses using video content for marketing has increased by 41%. Videos that can be watched vertically on mobile devices showed the most engagement on Facebook. WordStream reports that adding a video on the website’s landing page can increase conversion by 18%.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Contently

APRIL 20, 2016

A video posted by Marnie The Dog (@marniethedog) on Feb 7, 2016 at 12:11pm PST. ” Later on, they awkwardly announce the full model name (2016 Nissan Ultima 3.5SL), use the branded hashtag #sonotmeh, and Tiff even claims it was her “dream car” growing up. And I like how it drives too.” Subtle this is not.

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

BenchmarkONE

MAY 27, 2021

When Facebook released its chatbot platform in 2016, many in the marketing world thought that chatbots would be the next great digital channel, and with good reason. Regardless of the industry or vertical, it was someone’s job to help consumers complete the buying process. Most ad campaigns, for example, yield sub-10% conversion rates.

Top of Funnel 59

Top of Funnel Conversion Rate Conversion Digital Marketing Funnels 59

Walker Sands

JUNE 21, 2022

Affectiva has worked with Walker Sands since 2016, and in that time, the team has established the company as a leader in Emotion AI across fields such as automotive and market analytics. A media strategy that included multiple pitch angles targeting a number of verticals such as AI, investor, automotive, tech and business press.

PR 52

PR Peer-to-peer Acquisitions Press 52

Ledger Bennett

JANUARY 9, 2022

This phenomena is not limited to the consumer market, but instead is spreading across nearly all industry verticals – especially B2B. Zuora estimated a total addressable market of $102 billion from 2016-2020. Salesforce is one of the most prevalent B2B subscription model examples.

Cross-Selling 59

Cross-Selling Work Management B2B Marketing Management 59

Envy

FEBRUARY 17, 2019

Est. 2016, London Twitter: @TrueLayer. million and secured partnerships with companies in a range of financial verticals, including open banking, personal finance, and accounting. Est. 2016, London Twitter: @_Previse_. No small feat when upwards of $410 billion was donated to charity by Americans alone in 2017.

Startups 85

Startups Work Management Marketing Management P2P 85

Content Standard

AUGUST 29, 2018

Munro says mobile has been the biggest driver of the move from horizontal to vertical video formats. “YouTube has been playing vertical videos full-screen since 2015, and Snapchat claimed vertical video ads on its platform were watched in full nine times more than horizontal video ads. The secret is to go vertical.

Paid Content 54

Paid Content Marketing AI Verticals Marketing & Strategy 54

Buzz Marketing for Technology

DECEMBER 14, 2016

We work with brands across several industry verticals, including tourism, hospitality, entertainment, media, CPG, retail, quick-serve restaurants and more,” he said. Creating conversations, not messaging. “We For example one apparel brand delivers a 30-day workout experience using basic Facebook Messenger.

Conversion 100

Conversion Work Management Marketing Management Verticals 100

Conversica

SEPTEMBER 8, 2020

Conversica has an incredible head start in Intelligent Automation for revenue-generating teams, and there are more verticals and larger companies that can tremendously benefit from this,” Peter says. “As This requires digging in to learn the key business drivers, unique advantages and then connecting these to preferred business models.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Lead Ranking 52

ANNUITAS

SEPTEMBER 15, 2016

Business-to-business marketing stretches all key verticals and involves millions of professionals worldwide and hundreds of billions of dollars of investment. Take a look at the program from the 2016 B2B Summit in London and start thinking about how to get to the Chicago event in December. It is not small. We’ll see you there.

B2B Marketing 100

B2B Marketing Industry CMS B2B Paid Search Agency 100