KoMarketing Associates

AUGUST 27, 2015

Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers. Ad Manager Improvements. Review Metrics – Date ranges include 1 day, 7 days and all time.

Facebook 120

Facebook Paid Search Agency Ads Mobile Advertising 120

KoMarketing Associates

MAY 4, 2017

The Transparency Opportunity: Quantifying the Benefits of Trust” report from MetaMarkets recently determined that marketers are putting 16 percent of their budgets toward programmatic advertising. In terms of achieving more transparency, 92 percent of marketers said that performance reporting was their top obstacle.

Transparency 120

Transparency Marketing Report Ads Advertisements 120

KoMarketing Associates

OCTOBER 4, 2017

The “2017 Content Insights from Tech Marketing Execs” report from 10Fold and Dimensional Research found that this year, 42 percent of marketers will spend at least $250,000 on content. At the end of 2015, for example, a study published by Contently found that marketers were creating 73 percent more content than they did the year before.

Marketing Report 120

Marketing Report Effectiveness Marketing Budget Content 120

The Point

MAY 16, 2015

Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Outbound is the New Inbound.

Demand Generation Agencies 100

Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

ANNUITAS

MAY 13, 2015

According to last year’s results, B2B enterprise organizations reported the following: Overall only 2.8% Additionally, the study reported findings on lead nurturing, measurement, analytics and content production. effectiveness at achieving their Demand Generation goals.

B2B Marketing 100

B2B Marketing Demand Generation B2B Advertising Benchmark 100

ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. What B2B Companies Did Well in 2015? The panelists include: Ardath Albee – Marketing Interactions. Miles Austin – Fill the Funnel, Inc. Jeffrey Hayzlett – The C-Suite Network.

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

ViewPoint

MARCH 19, 2015

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” Take this opportunity to find out how you can direct your marketing and sales organization’s course for 2015. When in need, they use it.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

KoMarketing Associates

DECEMBER 15, 2015

In fact, according to an October study from our friends at Stone Temple, Google rich answers accounted for almost 31% of search queries in July 2015 vs. 23% in December 2014. According to the CMI/Marketing Profs B2B Content Report , 76% of B2B marketers will create more content in 2016 versus 2015.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

KoMarketing Associates

MARCH 19, 2015

So without further ado, here are my top takeaways from SMX West 2015: 1. #1 To prepare, you can use Google’s mobile usability reports and the mobile friendly testing tool.” — Casie Gillette (@Casieg) March 4, 2015. 1 Rankings Don’t Mean Jack. For years we’ve been telling clients not to focus on rankings.

SERP 120

SERP Mobile Marketing SEM Conference 120

KoMarketing Associates

FEBRUARY 2, 2015

Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. While no rollout date has been set, expect this to launch in 2015. In 2015, if a company wants to remain relevant and visible on Facebook, they need to incorporate paid advertising in their strategy.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

ClickZ

JULY 12, 2019

A new insights report by McKinsey lays out the future of personalization , how important it is to marketing success, as well as ways businesses can prepare to compete and flourish in this smart new world. The report also has some suggestions as to where brands need to focus in order to be proactive on their personalization journey.

Marketing AI 111

Marketing AI Personalization Paid Search Agency Touchpoints 111

Customer Experience Matrix

JULY 31, 2015

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Updating the report gives a nice overview of recent industry developments. Look here for more information or to make a purchase. products are pretty stable, too.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

Onalytica B2B

MARCH 18, 2015

A high quality version is also included in the full report that you can download by clicking the blue button below! Immediately after the event I spoke with CNBC TV reporter Bertha Coombs, who quoted me in her article “ Apple’s ResearchKit: Gamechanger for digital health care? DOWNLOAD THE FULL REPORT TODAY! Twitter Handle.

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

ANNUITAS

JANUARY 6, 2015

As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. The author of the article made the connection between these improvements to a forecast of better Demand Generation results in 2015.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

Contently

NOVEMBER 7, 2016

The Interactive Advertising Bureau’s (IAB) latest revenue report , released on November 1, shows that advertisers are finally catching up to these trends. Additionally, the report found that 47 percent of all search and display revenue now comes via mobile, up 17 percent from 2015. Here’s how.

Facebook 128

Facebook Rules Advertisements Advertising 128

Onalytica B2B

JULY 8, 2015

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. The Holmes Report. Help A Reporter Out. The post PR 2015: Top 100 Influencers & Brands appeared first on onalytica. Things truly changed when social media appeared in the early 2000’s (remember Friendster?). Corporate Baby.

PR 100

PR PageRank Brand Identity Branding 100

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Writing on the Web

DECEMBER 31, 2014

What goals have you identified for your blog and website for 2015? Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

illumin

FEBRUARY 12, 2024

The New York Times reported, “The reality is Ms. The Wall Street Journal reported that the NFL has seen its highest ratings since 2015 and data shows that in just one game, the Kansas City Chiefs saw a 63% increase in female viewers between the ages of 18-49. million to the Kansas City Chiefs brand and the NFL.

Paid Search Agency 105

Paid Search Agency Broadcasting Advertisements Advertising 105

Vidyard

OCTOBER 21, 2015

And that’s why, for the second year in a row, we’ve partnered with Demand Metric to offer a new, in-depth research report on how B2B marketers are using video and the state of video marketing overall. Download the 2015 Video Content Marketing Benchmark Report. Want a quick taste? Snack on this video appetizer first!

Peer-to-peer 50

Peer-to-peer Video Marketing Advertising Agencies Advertising Benchmark 50

6sense

DECEMBER 23, 2015

We run a data-driven shop, so when it came time to revisit the best content of 2015, we thought we’d start with the articles most shared by our readers. The 5 most shared posts of 2015: 1) Meagen Eisenberg on Measuring What Matters. Here’s why , along with 6 takeaways from the biggest B2B marketing event of 2015.

B2B Marketing 48

B2B Marketing B2B Stats CMO 48

Webbiquity

AUGUST 24, 2021

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Total monthly active users increased 77% from 2015 to 2020. Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort.

Social Networks 294

Social Networks Stats Spyware Mobile Advertising 294

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. hours each day watching video content in front of a screen in 2015, eMarketer reports. No matter the screen size, users clamored for video—users spent an average 5.5

Stats 61

Stats Video Marketing Verticals Emarketing 61

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. You can access the complete report on the Software Advice blog – no registration required.). (You

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

ANNUITAS

DECEMBER 23, 2014

As we head into 2015 and final strategies are being developed and budgets finalized, it is incumbent upon marketers to understand that not all content is created the same. Throw out the excuses that I hear so often of “but sales is wanting.”. It does not matter what sales wants, it matters what buyers are demanding.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

Marketing Insider Group

AUGUST 7, 2020

The best infographics of 2015 are some of content marketing’s finest examples of visually engaging content. As Adobe’s Social Intelligence report noted, posts that have images are 600x more likely to be shared on social media and to receive engagement elsewhere. This one might be the most viral infographic of 2015.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

The Customer

OCTOBER 23, 2019

The report assesses the variation between what consumers recall shopping for online versus their actual behaviors, which is known as the consumer recall gap. The divergence between what consumers report and their actual behavior is not a new concern. LOS ANGELES, Oct. Respondents overestimated online shopping for electronics up to 26%.

Blast Campaigns 52

Blast Campaigns Comparison Opt-in PR 52

Adobe Experience Cloud Blog

JANUARY 26, 2015

My answer—not yet, and I don’t think we should expect it to in 2015. For example, ChiefMarTech reported there was over $3.3B of new venture capital and private equity invested in marketing technology companies in the first three quarters of 2015 (excluding M&A activity). Modern Marketing b2b Consumer'

SMS 48

SMS Mobile Advertising B2B Thought Leadership Marketing Management 48

6sense

JANUARY 6, 2016

For B2B professionals, 2015 was the year of data-driven marketing. After tripling its revenue in 2015, putting in place a strong team to execute on 2016 goals and recommitting to an unwavering focus on culture, we are setting our sights on the path to becoming a world-class company.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Lead Ranking 48

Content Standard

JANUARY 22, 2015

Online data-driven firm RKG’s recent Digital Marketing Report for Q4 2014 shows that people still default to search engines over every other channel when looking for information. The RKG report also compares its data on organic and paid search to traffic generated from popular social media networks. percent a year ago.

Cost Per Click 40

Cost Per Click Allocation Brand Identity Branding 40

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Let’s recap some of Google’s biggest changes in 2015. This change was probably the most momentous update Google made to its search algorithm in 2015. That ended in 2015, too.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

6sense

JANUARY 12, 2016

2015 was a remarkable year of growth for the 6sense team. We grew 3X while remaining true to the vision and core values of our company, one of our biggest accomplishments of 2015. We grew 3X while remaining true to the vision and core values of our company, one of our biggest accomplishments of 2015. Making a Lasting Impact.

Lead Ranking 48

Lead Ranking Peer-to-peer Enterprise Management Marketing Qualified Leads 48

Zoominfo

APRIL 20, 2022

In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI. A 2021 Business Wire survey of senior-level B2B sales and marketing leaders revealed that 66% reported suboptimal alignment. So, what metrics should marketers report on ? In 2020, that figure was down to 47%.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Webbiquity

AUGUST 3, 2021

Those are just a few of the findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. A recent post here detailed 12 Fascinating Facts About Global Internet Use in 2021 , compiled from that report. Average daily time spent using social media increased by 25% from 2015 to 2020.

Social Media 172

Social Media Spyware Wikipedia Correlation 172

Martech

AUGUST 11, 2023

CTV is growing at a three-times slower rate than retail media at a similar point in its development, the report found. CTV hit this mark in 2019, while retail media did so in 2015. Here’s a chart showing the growth of both markets after reaching $10 billion in revenue. CTV vs. YouTube.

Spending 98

Spending Ads Media Youtube 98

Hinge Marketing

DECEMBER 8, 2014

And as we head into 2015, firms face some big questions. We’ve published the results in our free research report, 2015 Marketing Priorities for Professional Services Firms. We asked our respondents to indicate which initiatives they expected to undertake in 2015. Which business challenges are the most urgent?

Work Management 48

Work Management Marketing Management Research Service 48