• KOMARKETING ASSOCIATES  |  THURSDAY, JULY 13, 2017
    [2009] How to Leverage Weibo for B2B Marketing in China
    Sina Weibo , founded in 2009, has been recognized as the “Chinese Twitter” by the western world. As a microblogging site, users can share the posts of up to 140 Chinese characters and attach videos or photos. They can also follow other users, celebrities, businesses, government services, and so on. In China, Sina Weibo is a primary channel for users to gain information, read news, and discover interesting stories.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 29, 2017
    [2009] How to Growth-Hack Your Way to Revenue Gains—Even if You’re Not A Startup
    Use case: Instagram: In 2009, location-based mobile applications were skyrocketing. Have your marketing efforts hit a plateau? Are you looking for an innovative way to reach new markets and solve new problems? If so, you may have considered growth hacking but run into snags if your company is beyond startup mode.
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [2009] 10 YouTube Pre-Roll Ads You'll Actually Enjoy
    Suffering through 15, 30, or even 60 second pre-roll ads prompted so many head shakes and back button clicks that eventually YouTube added a skip button to their ads in 2009. You technically can't skip these ads. But you wouldn't want to anyway. Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad.
  • HG DATA  |  TUESDAY, JUNE 6, 2017
    [2009] A Customer-Centric Approach to Sales Intelligence
    We’ve always been extremely customer-focused – when we started RelPro in 2009 (before it was called RelPro), we built the business by doing data and analytics projects with customers as a way of discovering the real-world problems that they were facing in applying data and analytics to business development. Technically Speaking: An Interview with Martin Wise, CEO and Founder, RelPro .
  • EMEDIA  |  FRIDAY, JUNE 2, 2017
    [2009] How I Learned to Stop Worrying and (Sorta) Love the Phone
    I Haven’t Checked Voicemail Since 2009. When it comes to personal phone calls, I ask my friends and acquaintances to follow the Slate Rule : If you haven’t seen me naked, send me a text instead. Business calls have a slightly lower standard (also from Slate): “Have I ever seen this person across a lunch table?”. I straddle the line between very young Gen Xer and very old millennial.
  • CONTENTLY  |  TUESDAY, MAY 16, 2017
    [2009] Mozilla’s CMO on Lazy Marketers, Battling Trump, and the Future of the Open Web
    Mozilla’s Firefox phone and OS was a gigantic flop , and it’s share of desktop browser traffic has fallen from a peak of about 30 percent in 2009 to 11.8 Five years ago, Jascha Kaykas-Wolff sat in a board room, wondering if he’d wasted his life as a marketer. Every time he took a new job, he was filled with the promise of making a positive impact on the world.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 15, 2017
    [2009] Does corporate storytelling work? Some mega-brands say no.
    Beginning in 2009, Sharpie hosted one of the most beloved and creative content sites in the world. By Mark Schaefer. With much flourish, Coca-Cola announced in 2011 that it would be moving from “ creative excellence to content excellence.” ” It made an epic, two-part animated video on their strategy, explaining that they would be creating such amazing content that it could not be contained.
  • DISCOVERORG  |  THURSDAY, MAY 11, 2017
    [2009] How Data is Democratizing Growth and Driving Disruption
    The data virtualization company, founded in 2009, decouples data from infrastructure for improvements in business resiliency, agility, and access to the cloud. Launching and growing a business has never been easy, but it used to be a lot harder. Not long ago, large enterprises—with deeply entrenched incumbent business relationships, rolodexes, and enormous advertising budgets—wined, dined, and golfed with their customers more than any small business could ever afford or imagine.
  • CONTENT STANDARD  |  WEDNESDAY, MAY 10, 2017
    [2009] Building an Audience Is Not a Chore: 5 Brands That Began with Content
    And as Mint’s head-spinning success story unfolded from 2007 to 2009, experts intensively analyzed the “how.” What is Star Wars, truly? Is it a film franchise? Or a great marketing and content strategy? The answer depends on whom you ask. My nine-year-old nephew would say it’s the best evolving narrative of all time. As a marketer, I know there’s more to the story.
  • HUBSPOT  |  THURSDAY, APRIL 27, 2017
    [2009] 6 Cover Letter Examples That Got Something Right
    In 2009, David Silverman penned an article for Harvard Business Review titled, “ The Best Cover Letter I Ever Received. Let’s face it: A job search is, typically, anything but fun. It’s almost as if it carries its own stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers. Of course, there’s bargaining -- “I promise to never complain about work again, if I can find a new job!”
  • THE POINT  |  WEDNESDAY, APRIL 26, 2017
    [2009] Observations from the 2017 Marketo Summit
    The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. For a more detailed recounting of those early events, read this great article on LinkedIn by Sandra Freeman.). This year, more than 6,500 marketers, practitioners, and partners crowded into Moscone Convention Center in San Francisco for Marketing Nation Summit 2017.
  • CONTENTLY  |  WEDNESDAY, APRIL 19, 2017
    [2009] The 6 Most Important Social Media Trends of 2017
    That may seem obvious, but in 2009, only 46 percent of online adults used social media, according to Pew Research. Social media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? What else is new ? Facebook is in trouble for failing to stop fake news , extremist messages , and child pornography ? Par for the course. Facebook shamelessly copied another Snapchat feature? It’s all been going on for years.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 19, 2017
    [2009] Three ways to turn client email into new business value
    Back in the dark ages of 2009, I used to reply to all commission requests in the same way, regardless of the writing style of the client. By Mars Dorian, {grow} Contributing Columnist. A few weeks ago, a disgruntled online biz owner shared his frustrations with me. As a German, he wanted to expand his services to the American market and faced difficulties dealing with US clients via email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 18, 2017
    [2009] Creating content? When is it time to pivot (or quit?)
    I’ve blogged at least twice a week, every week, since 2009. By Mark Schaefer. I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast series and had begun a new one. “I just thought it was time to create something new,” he said. This seems like such a simple idea, and yet it set my wheels spinning. Creating content means building equity in an audience and a body of work.
  • HUBSPOT  |  TUESDAY, APRIL 11, 2017
    [2009] 6 Websites Every Growth Hacker Should Bookmark
    Since its 2009 founding, one thing has been certain about Uber: It's experienced unequivocal brand growth. I’ll start by saying this: I am officially obsessed with growth hacking these days. I never thought of myself as a growth marketer, let alone a growth hacker. Maybe that’s because it’s a somewhat new concept -- or a new name for a classic concept, at least.
  • WEBBIQUITY  |  THURSDAY, APRIL 6, 2017
    [2009] The Eight Best Social CRM Tools
    According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Market interest has remained fairly strong since then. How does social CRM differ from traditional CRM?
  • HUBSPOT  |  MONDAY, APRIL 3, 2017
    [2009] 7 Creative Stunts People Used to Land Their Marketing Dream Jobs
    After Pasha Stocking was laid off from her job as a marketing and sales director in Connecticut back in 2009, she took all the usual steps to find a new job: sending resumes to prospective employers, going to job fairs, and even registering with temp agencies. Hire Me" is a three-minute music video Biedrzycki created back in 2009 to use in place of a traditional resume and cover letter. My career didn't really start until I launched this [video] in 2009.
  • ABERDEEN CMO ESSENTIALS  |  TUESDAY, MARCH 28, 2017
    [2009] Content Marketing: Is it Something or Is it Nothing?
    ” Now, to be fair, even though I have had a “Director of Content Strategy” title for many years and have essentially made my living since 2009 doing things related to “content marketing,” I am actually sympathetic to his main point: The hype has been outrageous ever since content marketing became a thing and the word “content” is so generic that it can mean anything. A couple weeks ago, I came across this post and it really stuck in my craw.
  • BIZNOLOGY  |  TUESDAY, MARCH 28, 2017
    [2009] Healthcare needs social media influencers and influence
    For example, Dan Krueger and I, Chris Abraham , have been helping Halyard Health (née Kimbery-Clark Heathcare) engage and message patients and caregivers since 2009 when we produced a social media influencer and blogger campaign to message thousands of online influencers on the dangers of HAIs ( Healthcare-Associated Infections ) in the form of central line-associated bloodstream infections, catheter-associated urinary tract infections, and ventilator-associated pneumonia.
  • BIZNOLOGY  |  TUESDAY, MARCH 21, 2017
    [2009] All social media sites should offer profit sharing and ad revenue
    Right now, the only real feedback for doing things right is your Klout Score, which really hasn’t meant much since 2009. There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to their users — and not only corporate and elite members but to everyone who opts in and is willing to sign up and jump through whatever hoops.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [2009] 6 Branding Mistakes Undermining Your Company's Image
    For example, Disney came under fire in 2009 for releasing Hannah Montana -branded cherries. In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees. At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. There was just one big problem for Colgate: their brand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 9, 2017
    [2009] Adjusting to the new sales strategies with Anthony Iannarino
    I had been blogging since 2009! By Mark Schaefer. The story of my book KNOWN is really about how successful people establish a personal brand in the digital age. One of the things that impacted me profoundly is the discovery that all of them followed the same four steps to do it. From time to time, I want to feature people I meet along the way who can relate their own journey of becoming known.
  • HUBSPOT  |  THURSDAY, MARCH 9, 2017
    [2009] How to Overcome the Challenges of Managing a Remote Agency
    A McKinsey & Company study from 2009 championed non-financial incentives, and other research suggested that only 13% feel the prospect of a bonus motivated harder working. Agencies must remain agile and flexible, especially in their early months, to mitigate risk and enable swift allocation of budget to the most pertinent areas. There’s a fine balance to be found during fast-growth stages, and the first year can be particularly volatile.
  • CONTENTLY  |  MONDAY, MARCH 6, 2017
    [2009] Changing the Currency in Advertising: Chartbeat Founder Tony Haile on the Future of Content Measurement
    What brought you to Chartbeat in 2009? In 2014, Tony Haile was in the midst of leading a publishing revolution. As CEO of Chartbeat, a web analytics company, he pushed the industry past the pageview and toward metrics that valued quality over quantity. His Time article “ What You Think You Know About the Web Is Wrong ” was a call to arms: “We confuse what people have clicked on for what they’ve read. We mistake sharing for reading,” he wrote.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [2009] The Stories Behind 5 Social Networks That Never Caught On
    They cited a disastrous site redesign in 2009, after which traffic and users plummeted. What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut? A lot these primitive social networks go forgotten, but that doesn't make their stories any less important.
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [2009] 75 Interactive Infographic Examples to Inspire 2017
    In 2009, for the first time, the number of Americans ditching their car was greater than the number purchasing new ones? Infographics saw the the biggest increase in use of any content type among B2B marketers in 2016, increasing from 50% to 58%. And, for good reason. Infographics provide the perfect vehicle to present complex information in a concise, engaging and easy-to-understand way. .
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 10, 2017
    [2009] Social media strategy leaders: Kerry Gallagher
    I graduated from college in 2009 and found myself in a tough economic environment. Introduction to the Interview. Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers. I’ve spoken with leaders in media, marketing technology, higher education and now finance! I am happy to introduce Kerry Gallagher , AVP, Social Media Manager at Citizens Bank.
  • CONTENTLY  |  MONDAY, FEBRUARY 6, 2017
    [2009] Why Do Insurance Companies Advertise So Much?
    trillion in premiums in 2015, a 15 percent increase over 2009. How many insurance ad campaigns can you name off the top of your head? Probably a lot. There’s Mayhem from Allstate , Flo from Progressive , Good Hands , Good Neighbors , Jake and his khakis , Peyton and his parm , Discount Double Checks , Cliff Paul , Generals , Farmers , the Geico Gecko , the Geico Cavemen , and “ AFLAC! “—just to name a few. Most of these campaigns are zany, full of jingles and catchphrases.
  • LISTENLOOP  |  THURSDAY, FEBRUARY 2, 2017
    [2009] Account-based Everything, Measuring ROI, and the Future of ABM
    Marketo was founded in 2006 and didn’t really hit traction until probably 2009. In 2009, you had early adopters, and then you had your big wave in 2011-2012 and onwards. ListenLoop’s CEO, Rodrigo Fuentes, and Engagio’s Director of Marketing, Charlie Liang, talk account-based everything in this week’s video. You’ll learn ABM strategies, KPIs and challenges in orchestrating your account-based everything strategy.
  • PUREB2B  |  MONDAY, JANUARY 23, 2017
    [2009] 10 Brands Show Us How Email Marketing is Done
    Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts.
  • CONTENTLY  |  TUESDAY, JANUARY 17, 2017
    [2009] The Evolution of Data Journalism
    In 2009, The Guardian launched its popular Datablog , and five years later, The New York Times followed suit with The Upshot. In the 19th century, the streets of New York City proved to be the perfect incubator for cholera. The disease made its debut during the summer of 1832, when 3,000 New Yorkers died within a few weeks. By 1849, more than 5,000 deaths could be traced back to cholera, becoming a full-blown epidemic.
  • ACT-ON  |  THURSDAY, JANUARY 5, 2017
    [2009] Rethink Podcast Episode #10 – What Risks Marketers Should Consider with the Internet of Things (IoT)
    He is also a co-author of the 2009 book The Catalyst: How You Can Become an Extraordinary Growth Leader selected by Business Week as one of the best books on innovation and design in 2009. When marketers consider the Internet of Things, they’re likely to see a ton of opportunities (and the cash rewards those may bring).
  • MODERN MARKETING  |  FRIDAY, DECEMBER 23, 2016
    [2009] Top 15 Marketing Books of 2016
    In 2009 Scott and Alison Stratten wrote the bestseller “ UnMarketing: Stop Marketing, Start Engaging.” What a year it’s been! So what about marketing? Well, the world of marketing continues to evolve and change at breakneck speed, leaving marketers racing to keep up with what’s new and what’s actually working and what’s becoming less effective. Enter marketing books.
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 16, 2016
    [2009] Weekend Reading: “UnMarketing” (2nd Edition) by Scott Stratten
    This is the second edition of their 2009 bestseller “UnMarketing: Stop Marketing, Start Engaging.” The 2009 edition showed how to unlearn the old way […]. For the 101st episode of The Marketing Book Podcast I had a very entertaining interview with Scott Stratten, co-author with Alison Stratten of the new book “UnMarketing: Everything Has Changed and Nothing is Different.”
  • BIZNOLOGY  |  TUESDAY, DECEMBER 13, 2016
    [2009] All your best content may now be considered fake news
    The real bloodbath started in 2009. It’s time for you to really invest in your own personal or professional social platforms. As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [2009] The 24 Best Visual Content Creation Tools
    The original meme generator, online since 2009, where you can create, for free, as they put it “Bluntly offensive statements and careless advice with animal icons.” More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual.
  • MODERN MARKETING  |  THURSDAY, NOVEMBER 17, 2016
    [2009] How 4 Brands Are Revolutionizing the Customer Experience
    Its founder began reaching people by mail with a three-page flyer starting in 1912, and online sales didn’t surpass catalog sales until almost 100 years later in 2009. As consumers, we don’t actively think about the “customer experience” — we just know when a brand makes us feel good.
  • MODERN MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [2009] How I Learned to Stop Worrying and Start Loving Third-Party Data
    government’s open data, first launched in 2009. Marketers love to get data about their customers, which helps them gauge patterns, predict behavior, build profiles, and serve up great content at the right time through the right channels. But there is a big difference in how first-party data and third-party data are perceived by marketers. First-party data, which companies get on their own through research, tests, and even qualitative interviews, is more trusted.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 8, 2016
    [2009] How to Leverage Baidu Analytics to Grow Your Digital Presence in China
    Launched in 2009, there are dozens of analytics reports that you can create and view on Baidu Analytics. Most B2B marketers are familiar with web analytics tools, such as Google Analytics. For much of the world, it’s a must-have (free!) tool to discover insights into how your website is performing. In China, however, it’s a different story. A site will become very slow when there is Google Analytics code inserted on the page.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 2, 2016
    [2009] Google says no more Penguin releases–what does it mean?
    So if you are still listening to people describing how you fool Google with tricks and other chicanery, that’s so 2009. Google announced in September that their most recent Penguin release will be their last. For the uninitiated, Penguin is a four-year-old initiative that Google introduced to directly reduce spammy websites in the search results.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2016
    [2009] A Brief History of Search & SEO
    It’s worth noting that nearly twelve years later, in June 2009, Microsoft released Bing -- its previous editions were also known as Live Search, Windows Live Search, and MSN Search. 2009: SEO shakeups. In 2009, the search engine world saw a bit of a shakeup. Here's Matt Cutts, Google's head of webspam, discussing Caffeine in August 2009: Source: Wayback Machine // WebProNews. Tracing the history of SEO is kind of like trying to trace the history of the handshake.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 25, 2016
    [2009] How to become an influencer (even if you’re a little guy!)
    Back in 2009, I started a Twitter account because I saw the potential to have a worldwide presence. By Aaron Lee, {grow} Community Member. If you’ve never heard of me, hello there! This is @AskAaronLee. And I was right. I’ve used Twitter to connect with people, grow a small brand, and became an influencer. Today, I’ve been featured in websites such as Forbes, Entrepreneur, Inc, Lifehacker, Mashable, Huffington Post and many others.
  • VIDYARD  |  WEDNESDAY, OCTOBER 19, 2016
    [2009] A Shortish History of Online Video
    As with any medium, YouTube celebrities also began to emerge, with the popular Fred being the first channel to reach 1 million subscribers in 2009. In the years following World War II, a strange and exciting new technology emerged. Moving pictures … in your living room. Showing eager audiences moving pictures was nothing new — people had been watching nickelodeons since the 1800s, and theatres were showing silent films and “talkies” well into the dawn of the 21st century.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 18, 2016
    [2009] 12 Lessons I’ve Learned from Writing 1,000 Blog Posts
    The New York Times reported back in 2009 that 95% of blogs are abandoned, and there’s little evidence that state has changed much since then. In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly. I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 28, 2016
    [2009] The 4 Things That All Well-Connected People Do
    Author: Alexandra Nation June 2009, UCSD graduation. I sat in the crowd, typing on my Blackberry (I know), and wondering when I could leave to finish emptying out my apartment in San Diego. I couldn’t wait to start work in just two short days, as a bright-eyed and bushy tailed management trainee at Nordstrom. Then our graduation speaker asked the crowd a question that made me snap to attention: “How many of you have a job lined up for after graduation?”
  • CONTENTLY  |  FRIDAY, SEPTEMBER 16, 2016
    [2009] Why Failing to Fact-Check Could Ruin Your Content Marketing
    When I worked at Vanity Fair for six weeks, I shared fact-checking duties for Andrew Ross Sorkin’s November 2009 story about the 2008 financial collapse. My name is Cara, and I’m a recovering fact-checker. After more than a decade as a freelance researcher at publications like Vogue, Vanity Fair, and Bon Appétit, I process information through a skeptic’s eye.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 13, 2016
    [2009] Punch hard through the entire campaign clear through to the final hours
    Case-in-point: back in 2009 I did an influencer marketing campaign for an international purveyor of medical devices on behalf of preventing HAIs — Healthcare-Associated Infections — as well as feeding tubes and guess what? When it comes to contract work, it’s essential that you keep on driving the ball well through the end zone. Never allow yourself to get lazy because there’s a lot of good work to do all the way to the end.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 10, 2016
    [2009] The Top 10 Stats from 2016 that Will Jumpstart Your Social Media Marketing Strategy
    percent of marketing budgets in 2009 to 11.7 In 2004, Facebook was launched as a simple site that allowed college students to share pictures, post statuses, and generally interact with their peers online. In 2006, Twitter launched—much to the confusion of many people still trying to wrap their heads around the utility of character limits and hashtags.
  • CONTENTLY  |  FRIDAY, SEPTEMBER 9, 2016
    [2009] The Art of Content: How Artsy Brought a $64 Billion Industry Into the Digital Age
    Since the company was founded in 2009, its goal has been to break down the exclusivity barrier of the art industry. Last October, Artsy teamed up with auction house Sotheby’s for a digital art sale. To bid on a Richard Prince piece replicating an Instagram selfie, estimated to be worth between $100,000 and $150,000, you didn’t have to turn up in a blazer or heels, champagne flute in hand, discretely raising an auction paddle.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 9, 2016
    [2009] Skyword’s Top Takeaways from Content Marketing World 2016
    Could people trust a large institution in 2008 and 2009? Co-written by Linsey Morse. Cleveland: These days known as Championship City…or, at least content capital of the world for one week every September. With over 3,500 conference attendees from all over the globe this year, representing top B2B, B2C, and nonprofit brands, Content Marketing World continues to grow in size.
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [2009] 6 Things I Wish I’d Known About Twitter Before I Started Tweeting
    I was surprised to see that he and I both joined Twitter in March 2009! I recently read that my longtime friend Aaron Lee has been tweeting for over 6 years. I’ve sent 159,000 tweets since then, and I love tweeting just as much now as I did in the beginning. And although I owe much of my personal success. The post 6 Things I Wish I’d Known About Twitter Before I Started Tweeting appeared first on Opentopic. Marketing Technology
  • ACT-ON  |  FRIDAY, AUGUST 19, 2016
    [2009] Back to School – Let’s Keep Our Kids Safe Online
    A 2009 study reported that 16 percent of kids and teens have been approached by strangers online; it’s unlikely that this number has gone down. I love this time of year. We’re into the fourth quarter of summer, and if you’re a sports fan we’ve got a bit more of the 2016 Summer Olympics to go. College football is a couple of weeks away, and the US Open is just knocking on the door for your attention (well, mine, anyway). Time to upgrade your TV size?
  • ACT-ON  |  MONDAY, AUGUST 15, 2016
    [2009] Should Social Marketing Still Get Your Vote?
    In 2009–2013 throwing money into social with a soft (or no) ROI was acceptable. My point of view to this important question is an emphatic “ NO *.” But please, indulge me for a couple of minutes as I explain that little asterisk I put next to my answer. First, let me start by saying that I get social. I was in a variety of product and marketing leadership roles from 2007-2016 for a leading company in the “social business” space, Jive Software.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2016
    [2009] NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content
    Since joining Twitter in 2009, Poo~Pourri has achieved a type of brand authenticity that is unapologetically honest and, for its 14,300+ followers, relatable. Back when I was in business school, just a wee lass interning for a consulting firm, one of my first assignments was to deliver a presentation on the value of social media. I had to prove why something like Twitter was actually of any use in this industry, and explain how we would leverage it to promote our company.
  • CONTENT STANDARD  |  TUESDAY, JULY 19, 2016
    [2009] Ink and Bytes: Using Print in Your Digital Marketing Strategy
    From 1995 to 2009 the internet went from being a premium service used by less than one percent of the world to an everyday tool used by more than a quarter of the global population. The way people communicated was forever changed, businesses were transformed, and digital marketing strategy evolved from curious theory to necessary practice.
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [2009] Top 10 Advantages of Online Marketing for Professional Services
    As of May 2014, LinkedIn boasted over 300 million members, compared to 32 million in 2009. Online marketing is growing in popularity – and importance. As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads. For a sign of the times, just look at the explosive growth of LinkedIn.
  • CONTENT STANDARD  |  MONDAY, JUNE 20, 2016
    [2009] How Your Digital Marketing Strategy Can Transform Your Storefront
    In the middle of the scale, we might look at IKEA, who has been using a store app since 2009 that allows users to navigate store layouts, scan items, and look at sample room arrangements all while wandering one of their stores. Growing up, my parents were easy-going consumers. They hit all the regular suburban rhythms: grocery store for food, hardware store for home repair and improvement, strip mall restaurants and movie theater for entertainment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 15, 2016
    [2009] 3 Business tips to make the second half of your 2016 count
    Back then, we’re talking the prehistoric 2009 era, I proudly branded myself as a Pro-Blogger because blogging was my major money maker. By Mars Dorian, {grow} Contributing Columnist. It’s the middle of the year and I’ve done a little check-up review of my web business situation. I always try to learn from my peers and good blog posts to bring my online career to the next level. Call it the mid-year version of the New Year’s resolutions.
  • BASEONE  |  MONDAY, JUNE 6, 2016
    [2009] What Makes a Brand Great?
    They may not have the best pizza around (in an American taste test in 2009 by Brand Keys, Dominos came in last place) but for many years you knew that if your pizza did not arrive in under 30 minutes, you were getting it for free; they made speed their USP. There is a big difference between a great product and a great brand. Let me explain. I’m a coffee addict; no matter where I end up in the world, I will always seek out the best brew possible.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 25, 2016
    [2009] Demandbase Buys Web Data Collector Springbook to Expand Its Account Based Marketing Footprint Yet Again
    I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. This has landed them at the center of today’s Account Based Marketing excitement which, in turn, paved the way further developments such as last month’s announcement that Demandbase data and account scores would be part of Oracle Eloqua ’s ABM solution.
  • OPENTOPIC  |  SATURDAY, MAY 21, 2016
    [2009] The Future Belongs To Leaders Who Get Artificial Intelligence
    Ayata was started in 2009 after receiving a grant from the State of Texas to commercialize its research. Opentopic blog >> inc.com Atanu Basu is the founder of Ayata, which uses artificial intelligence software to improve mission-critical processes for Fortune 500 companies in oil & gas, high-tech, and other industries. Michael Simmons is the co-founder of Empact and a bestselling. Cognitive Technology undefined
  • OPENTOPIC  |  FRIDAY, MAY 20, 2016
    [2009] 2016 Big Data 100: 30 Coolest Data Management Vendors
    VoltDB was founded in 2009 and is based in Bedford, Mass. Opentopic blog >> crn.com VoltDB develops an in-memory SQL database that combines streaming analytics with transaction processing capabilities in a single platform. Businesses use the software to develop applications that process streaming data the instant it arrives to make immediate decisions. Read complete article Step up your digital. Marketing Technology Cmo Digital Marketing undefined
  • OPENTOPIC  |  FRIDAY, MAY 20, 2016
    [2009] 2016 Big Data 100: 30 Coolest Data Management Vendors
    VoltDB was founded in 2009 and is based in Bedford, Mass. Opentopic blog >> crn.com VoltDB develops an in-memory SQL database that combines streaming analytics with transaction processing capabilities in a single platform. Businesses use the software to develop applications that process streaming data the instant it arrives to make immediate decisions. Read complete article Step up your digital. Marketing Technology Cmo Digital Marketing undefined
  • ACT-ON  |  WEDNESDAY, MAY 18, 2016
    [2009] 7 Things About Online Reviews Every B2B Business Needs to Know
    That’s according to a 2009 Convergys Corporation study, and I can’t imagine that the effect isn’t still with us. Ever wondered what people say about you behind your back? If it’s your business they’re talking about, this isn’t mere paranoia – your survival is at stake. Online reviews are read by anywhere from 67-97% of consumers, depending on which study you cite. There is less data available about how B2B companies are affected by online reviews than there is for B2C companies.
  • CONTENTLY  |  WEDNESDAY, MAY 11, 2016
    [2009] How 3 Insurance Companies Took Content Marketing by Storm
    And this was back in 2009 when the term “content marketing” wasn’t as widely accepted as it is now. “Let’s face it,” said Matt Johnson, State Farm’s former head of digital marketing. “Insurance is not a high-interest category for someone aged 18 to 35. They want to spend as little time as possible thinking about insurance.” ” On the surface, the perception of the insurance industry can be a huge hurdle.
  • BULLDOG SOLUTIONS  |  MONDAY, MAY 9, 2016
    [2009] Kendra Brown: Unleashed
    This was in 2009, so our main focus was creating a Facebook "fan page" and encouraging people to follow the museum. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! So we’ve asked our dogs some questions about themselves and life in the Dog House to help you get to know our team better. This week, we’re featuring Kendra Brown , the newest member of Bulldog Solutions’ awesome team of QA Specialists.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2016
    [2009] When all the hard work on social media … just doesn’t work
    Social media has changed since I first drank the Kool-Aid back in 2009. I’ve known Ray Hiltz for nearly five years. We became close social media chums, and the friendship solidified when I spoke at his content marketing event in Montreal in 2013. That’s an event I’ll remember for all the wonderful friends who came out to see me and the fact that it was the first time I mentioned the concept of “content shock,” and the need to focus on content “ignition.”
  • CONTENTLY  |  MONDAY, APRIL 18, 2016
    [2009] The Sequel Paradox, in 11 Charts
    Reboots, like 2009’s Star Trek , typically earn more money than their predecessors. How important is originality in filmmaking? Instead of heading to the theater for Batman vs. Superman or My Big Fat Greek Wedding 2 last week, I took a painstaking look at the data on 600 recent movie sequels to find out. This is apparently how nerds spend their spare time.
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 13, 2016
    [2009] Why Investigative Journalism Should Be Part of Your Content Strategy
    Laura Ling and Euna Lee aren’t smalltimers—they were imprisoned in North Korea when investigating human trafficking in 2009. The recent Oscar-winning film, Spotlight , raised an important question. With today’s version of All The President’s Men making headlines about the intrinsic moral value of investigative journalism, people asked: With its clear importance in society, why isn’t investigative journalism a big thing anymore?
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 13, 2016
    [2009] Why Investigative Journalism Should Be Part of Your Content Strategy
    Laura Ling and Euna Lee aren’t smalltimers—they were imprisoned in North Korea when investigating human trafficking in 2009. The recent Oscar-winning film, Spotlight , raised an important question. With today’s version of All The President’s Men making headlines about the intrinsic moral value of investigative journalism, people asked: With its clear importance in society, why isn’t investigative journalism a big thing anymore?
  • MARKETING CRAFTMANSHIP  |  FRIDAY, APRIL 8, 2016
    [2009] Survival Skills for the Hedge Fund Apocalypse
    There’s a reason why it’s been viewed more than 26 million times since 2009. There’s an increasing volume of negative news regarding the “exodus from hedge funds,” in favor of less expensive alternatives such as liquid alts and “engineered equity” products. Although many large investors still maintain significant assets in hedge funds, the industry’s ratio of contributions to withdrawals has turned south, and the near-term outlook for hedge fund growth is not encouraging.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 8, 2016
    [2009] Marketing Giveaway Grand Prize Winner Announcement [Part 1]
    In 2009, Abby and Edward Olsen welcomed their fourth child, William Christian Olsen, into the world. At the end of 2015, we launched The Ultimate Holiday Marketing Giveaway as part of our Everything Holiday resource center. The contest allowed one lucky small business to receive $2,016 of professional marketing products and services. We are excited to announce our Grand Prize Winner – drumroll, please – Will’s Hope Charity!
  • HUBSPOT  |  FRIDAY, APRIL 1, 2016
    [2009] How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try
    An additional $5 million in funding was raised in 2007, which was followed by $12 million in May 2008, and $16 million in late 2009. Every time I write, my goal is to write easy-to-read sentences. I never want my audience to stumble or slow down or start a sentence over. That’s why, whenever possible, I use simple words instead of jargon, periods instead of semicolons, and active voice instead of passive voice. Most importantly, though, that’s why I strive to write concisely.
  • HUBSPOT  |  FRIDAY, MARCH 25, 2016
    [2009] 16 of the Best Motivational Speeches of All Time
    6) Ellen DeGeneres: Tulane University Commencement Speech (2009). 9) Dan Pink: "The Puzzle of Motivation" (2009). According to Dan Pink in his 2009 TED Talk, such extrinsic motivators (a.k.a. 12) Elizabeth Gilbert: "Your Elusive Creative Genius" (2009). In her 2009 TED Talk, Gilbert explores that question while also examining how our ideas of genius and creativity have shifted over the generations.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 14, 2016
    [2009] Lessons learned while deleting 274 blog posts
    Between 2009 and mid-2011 I could see a definite shift toward a more confident and authoritative voice. Between 2009 and mid-2011 I could see a definite shift toward a more confident and authoritative voice. I’m in the process of creating a new website (soon to be revealed with the help of Joel Hughes and his Glass Mountains Digital Agency ) and decided it was time to clean house. After more than seven years of blogging I had a lot of clutter. Irrelevant posts. Broken links.
  • CAPTORA  |  TUESDAY, MARCH 1, 2016
    [2009] CMO to CEO: Meet 3 Digital Marketers Who’ve Made the Leap
    His path: While Schott is not new to the CEO role at MuleSoft — he’s held that title since 2009 — his extensive experience in marketing no doubt has been a key factor in the company’s success. In 2009, she was hired as the first employee at cloud communications startup Twilio. It’s not a new trend, but one clearly gaining momentum: Businesses are tapping CMOs to become their CEOs. What is new is that more high-profile companies are making this move.
  • LEANDATA  |  MONDAY, FEBRUARY 22, 2016
    [2009] Understanding the Data: The Warriors and Basketball Analytics
    What changed everything, he said, was when SportVU tracking technology started being used in 2009. You can learn a lot about what happened in a basketball game from a basic box score. Which team won, of course. How many points, rebounds, assists that players accumulated. Shooting percentages, fouls and so on. But for real basketball junkies, a box score is only the starting point of understanding what happened. It doesn’t tell the complete story.
  • LEANDATA  |  MONDAY, FEBRUARY 22, 2016
    [2009] Understanding the Data: The Warriors and Basketball Analytics
    What changed everything, he said, was when SportVU tracking technology started being used in 2009. You can learn a lot about what happened in a basketball game from a basic box score. Which team won, of course. How many points, rebounds, assists that players accumulated. Shooting percentages, fouls and so on. But for real basketball junkies, a box score is only the starting point of understanding what happened. It doesn’t tell the complete story.
  • LEANDATA  |  MONDAY, FEBRUARY 22, 2016
    [2009] Understanding the Data: The Warriors and Basketball Analytics
    What changed everything, he said, was when SportVU tracking technology started being used in 2009. You can learn a lot about what happened in a basketball game from a basic box score. Which team won, of course. How many points, rebounds, assists that players accumulated. Shooting percentages, fouls and so on. But for real basketball junkies, a box score is only the starting point of understanding what happened. It doesn’t tell the complete story.
  • BIZIBLE  |  MONDAY, FEBRUARY 22, 2016
    [2009] Marketing Management Strategies That Define Great Organizations
    Hamilton began as TUNE’s first marketer in 2009, helping to launch HasOffers with a team of 12. On Feb. 16, Bizible CEO Aaron Bird sat down for a fireside chat with Peter Hamilton, CEO of TUNE, a mobile marketing analytics platform, during this month’s Pipeline Marketing Playbooks event. The CEOs discussed everything from the rise of TUNE and Hamilton’s development into CEO, to demand gen hacks and the future of mobile.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 22, 2016
    [2009] Break the mold: Why content marketing needs to be like a chalupa
    When I wrote the first edition of The Tao of Twitter in 2009 I noted that the real opportunity for business “is not B2B, it’s not B2C, it’s #P2P — connecting People to People.” A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” ” In this post I postulated that the traditional advice that businesses need to “think like media companies” is losing steam.
  • SCRIBBLELIVE  |  THURSDAY, JANUARY 21, 2016
    [2009] Visually Appealing: Behind Our New Logo
    This is a huge step forward for our company — we’ve had the same face since our inception in 2009, and this new rebrand marks the next step in our journey. We’ve been around for a little while, since 2009 to be exact. The Visually team is very excited to unveil our new logo. To help inspire your brand’s next step, here’s a peek behind the curtain into our design process to see how some of the magic was made. Why a rebrand?
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 18, 2015
    [2009] Why You Should Be Able to Explain Your Content Strategy in 3 Sentences Or Less
    Simon Sinek, in his popular Ted Talk from 2009, “How Great Leaders Inspire Action,” says, “Every single organization on the planet knows what they do. Someone asks you what your company’s media site is about—how long does it take you to explain it to them? If it takes you more than two or three sentences to explain your content strategy, chances are you’re overcomplicating things.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 18, 2015
    [2009] Why You Should Be Able to Explain Your Content Strategy in 3 Sentences Or Less
    Simon Sinek, in his popular Ted Talk from 2009, “How Great Leaders Inspire Action,” says, “Every single organization on the planet knows what they do. Someone asks you what your company’s media site is about—how long does it take you to explain it to them? If it takes you more than two or three sentences to explain your content strategy, chances are you’re overcomplicating things.
  • LEANDATA  |  MONDAY, DECEMBER 14, 2015
    [2009] Tapping the Brakes
    This marked the worst year for tech IPOs since 2009, according to Dealogic, as companies decided to remain private. When cloud software company Atlassian celebrated a banner IPO this month, there was a noticeable sigh of relief throughout the tech community. Shares surged 30 percent in the firm’s market debut. And it served as a counterpoint to the increasingly gloomy talk about the precarious nature of stratospheric valuations for private technology startups.
  • LEANDATA  |  MONDAY, DECEMBER 14, 2015
    [2009] Tapping the Brakes
    This marked the worst year for tech IPOs since 2009, according to Dealogic, as companies decided to remain private. When cloud software company Atlassian celebrated a banner IPO this month, there was a noticeable sigh of relief throughout the tech community. Shares surged 30 percent in the firm’s market debut. And it served as a counterpoint to the increasingly gloomy talk about the precarious nature of stratospheric valuations for private technology startups.
  • LEANDATA  |  MONDAY, DECEMBER 14, 2015
    [2009] Tapping the Brakes
    This marked the worst year for tech IPOs since 2009, according to Dealogic, as companies decided to remain private. When cloud software company Atlassian celebrated a banner IPO this month, there was a noticeable sigh of relief throughout the tech community. Shares surged 30 percent in the firm’s market debut. And it served as a counterpoint to the increasingly gloomy talk about the precarious nature of stratospheric valuations for private technology startups.
  • VIDYARD  |  MONDAY, DECEMBER 14, 2015
    [2009] Tracking Video Music Trends: How to Stay Current
    NYC based company ‘Next Big Sound’ launched in 2009 and they currently lead the charge in analytics tracking of artists all over the planet. Finding captivating, relevant and creative new music for your video is challenging. On the one hand, the information age has brilliantly streamlined music discovery. Information technology has made new sounds and music accessible in ways like never before.
  • HUBSPOT  |  SUNDAY, DECEMBER 13, 2015
    [2009] Long Live Britney & Pepsi: 10 of the Most Memorable Celebrity Sponsorship Deals
    The brand renewed the relationship in 2009 right before introducing us to the "T-Mobile girl.". This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Nike recently announced that it has signed a "lifetime" deal with LeBron James, who has been a brand spokesperson for the company for the past 12 years.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 8, 2015
    [2009] Small Business Marketing Optimization Tips for 2016
    In 2006 and in 2009, John was awarded the Technology Executive of the Year, and the Titan of Technology awards by the CTA. Guest post by John Oechsle. The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. You’re probably thinking, “If only I had more time today!,” but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015.
  • SALESFUSION  |  MONDAY, NOVEMBER 9, 2015
    [2009] Content Marketing is Nothing New
    In 2009, a study from the University of Southern California revealed that Americans consumed, on average, 34 gigabytes of content and 100,000 words in a single day. The need for quality content isn’t new, just the label is. Content marketing is one of marketing’s biggest, newest buzzwords, but what it actually stands for isn’t all that new.
  • HUBSPOT  |  THURSDAY, NOVEMBER 5, 2015
    [2009] The Doom Boom: Inside the Surivival Industry's Explosive Growth
    The Colony - 2009. Are you prepared for the unknown? Prior to attending the National Preppers and Survivalists Expo in Louisville, Kentucky, I hadn’t put much thought into it. In fact, most days, I don’t even know what I’m going to eat for lunch, let alone what I’d do in the event of lean times -- or worse, an apocalypse. Turns out, more and more people are interested in learning survivalist techniques.
  • SCRIBBLELIVE  |  THURSDAY, OCTOBER 29, 2015
    [2009] Video Content Marketing: The Three Es of Success
    When I joined DNS Made Easy’s team in 2009, I did so with the simple request to create animated videos in the vein of the “Erin Esurance” spots that were very popular at the time. When I first got into the field of animation, the last place I thought I would ever find myself is the world of content marketing. Really, it’s mostly because the term was never used this frequently in the history of advertising, let alone as late as 2011.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 27, 2015
    [2009] 5 Insights to Help You Navigate the Inbound Marketing Job Market
    Digital marketing job listings—specifically those mentioning “digital marketing” or “inbound marketing”—grew more than 800 percent between 2009 and 2015. Inbound marketing has become the go-to tactic for many brands because it offers a more authentic and sincere way to connect with an audience, and its low cost and high returns–especially when compared to traditional outbound techniques–makes it even more appealing.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 27, 2015
    [2009] 5 Insights to Help You Navigate the Inbound Marketing Job Market
    Digital marketing job listings—specifically those mentioning “digital marketing” or “inbound marketing”—grew more than 800 percent between 2009 and 2015. Inbound marketing has become the go-to tactic for many brands because it offers a more authentic and sincere way to connect with an audience, and its low cost and high returns–especially when compared to traditional outbound techniques–makes it even more appealing.
  • FATHOM  |  THURSDAY, OCTOBER 22, 2015
    [2009] Fathom SEO Pulse #42: Why Quality Content is a Must, Cross-Device Optimization & More
    Google has announced that they are “deprecating their AJAX crawling proposal from 2009.” Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Wix Web Sites Dropping From Google’s Search Results”. Websites powered by Wix have been dropping out of the Google Index.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 21, 2015
    [2009] How Much Money Has Been Invested In Content Marketing Technology
    There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. Venture capital in this space is growing at an unprecedented rate. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?
  • RADIUS  |  TUESDAY, SEPTEMBER 29, 2015
    [2009] [Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics
    Since 2009, when Radius was founded and when the term “predictive analytics” began to gain traction in business and technology circles, what began as a topic of experts or an ambiguous idea lost in the macro concept of data is now a mainstream topic and has become a standard layer in the modern marketing technology stack. Click on image to download full infographic.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 29, 2015
    [2009] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]
    I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. This is the question I posed: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 27, 2015
    [2009] Pleased to Beat You: The Stories Behind 5 Epic Brand Rivalries
    The brand beef all started with the "Get a Mac" campaign from Apple that ran from 2006 to 2009 that went on to be declared the best advertising campaign of the first decade of the new century by Adweek. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. A few weeks ago, Burger King propositioned McDonald's in an effort to press pause on what it called the "burger wars" and support the International Day of Peace on September 21.
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