• CHIEFMARTECH  |  THURSDAY, JANUARY 18, 2018
    [2009] 11 Habits of Highly Effective Marketing Technologists
    According to IDC, data will expand 44-fold from 2009 to 2020 to reach an astounding 35.2 The following is a guest post by Anand Thaker , CEO of IntelliPhi and my co-collaborator on the marketing technology landscape since last year. He’ll be a keynote speaker at the upcoming MarTech West conference in San Jose, April 23-25.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, DECEMBER 28, 2017
    [2009] Fallacy of the Day
    Perhaps those making the conjecture that Macroeconomic theories are applicable to the development of software may want to start with The Economics of Iterative Software Development: Steering Toward Better Business Results , Walker Royce, Kurt Bittner, and Mike Perrow, Addison-Wesley, 2009. . Estimation is pretentious rationalism, where rationalism does not serve us well (extremistan)(sic) Take only risks you can survive.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 26, 2017
    [2009] Crypterium converts bitcoin arcana and cryptocurrency confusion into practical magic
    since 2009 when I played miner. Crypterium is a cryptobank with the goal of turning the impenetrable volatile world of cryptocurrency into a contactless payment platform that’s as easy-to-use as the Starbucks App is for buying coffee–providing cryptocurrencies to mainstream everyday users.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, DECEMBER 12, 2017
    [2009] Are You Ready for Content Marketing in 2018? 60+ Predictions
    Check out our forecasts for 2009 , 2010 , 2011 , 2012 , 2013 , 2014 , 2015 , 2016 , and 2017 , to see what we got right, and where we went way off track. It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, DECEMBER 7, 2017
    [2009] Less Brand, More Identity: The Zombie Business Cure
    Melissa gives plenty of examples of problematic brands, including the 2009 story of the self-proclaimed “friendly skies” airline, United, refusing to replace a passenger’s guitar damaged by its employees. (As No company wants to be a zombie – an uncaring, brainless, ruthless, inhuman thing that does whatever it takes to keep going. Yet examples abound of companies that behave in zombie-like ways, often paying the price in lost sales and damaged reputations.
  • TECHNOLOGY SERVICES GROUP  |  MONDAY, DECEMBER 4, 2017
    [2009] Alfresco – Moving to Amazon WebServices Whitepaper Available
    Technology Services Group has been helping clients with Alfresco/Amazon Web Services since 2009 and currently has 15 active AWS/Alfresco clients with move moving every month. To help Alfresco as well as Legacy ECM customers understand both the benefits as well as the process, TSG is happy to release a free 29 page whitepaper to assist […]. Alfresco Amazon OpenContent
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 6, 2017
    [2009] 7 Tech Trends in Email for Marketers
    But email made for desktop (600px) looked congested in mobile (320px) and by 2009, the need for email to be responsive grabbed speed. Introduced first in 2009, video in email made a stunning debut boosting the open rate to 19%. Four decades after its inception, email is still considered a top channel—fiercely competing with social media and organic search when it comes to delivering ROI.
  • CHIEFMARTECH  |  SUNDAY, OCTOBER 29, 2017
    [2009] The 2010 marketing technology proto-landscape did consolidate by 61%
    But if we say that all of the martech companies on that 2010 proto-landscape started at least 8 years ago (2009) — and many started earlier — and then slide back on this chart two more years (2007-2015), we see that the survival rate of any business for that long was 37.5%. Officially, my first published marketing technology landscape graphic was in 2011. That was the one where I categorized around 150 marketing technology companies.
  • HUBSPOT  |  THURSDAY, OCTOBER 26, 2017
    [2009] 7 Books That Will Help You Develop More Empathy
    Siegel (2009). 2) The Age of Empathy: Nature's Lessons for a Kinder Society by Frans De Waal (2009). 4) Wired to Care: How Companies Prosper When They Create Widespread Empathy by Dev Patnaik (2009). When Brian McGrory, Editor-in-Chief of The Boston Globe , gave a talk at HubSpot’s Cambridge office this summer, he told us a story about a crucial leadership lesson he learned during his early days as head editor.
  • EXO B2B  |  THURSDAY, OCTOBER 12, 2017
    [2009] Can you spend 4 minutes reading this post?
    We’ve been blogging since 2009 and in these immemorial times, best practices dictated short posts of about 600 words, divided up into roughly 60 words per paragraph, so a bit less than a dozen of those, with subtitles, images or videos and many hyperlinks, and keywords. The question may seem simplistic or incongruous, but when you think about it, it opens the door to many different answers.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 12, 2017
    [2009] Influencers: the key to content marketing
    Steve has been blogging and tweeting about his brand successfully since 2009. I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. Mike invited me because of all the experience in B2B digital marketing I have accumulated at IBM , much of which we distilled into our book Outside-In Marketing: Using Big Data to Guide Your Content Marketi ng.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 28, 2017
    [2009] How to Get More Done by Doing Less
    To explain what attention residue is and how it impacts us, Newport references a 2009 paper titled Why Is It So Hard to Do My Work?” Productivity is generally thought of in terms of, “How do I get more done?”. If we’re lucky, we work in teams and environments where that perspective is at least softened by combining it with a measure of efficiency or impact, but even then we don’t fully escape the rat-race-like pursuit of more. In fact, we usually answer “How are you?”
  • B2B MARKETING DIRECTIONS  |  SUNDAY, SEPTEMBER 24, 2017
    [2009] Research Says "Bullies" Dictate Most Buying Decisions
    Specifically, B2B buying is all about minimizing fear by eliminating risk." ( The BuyerSphere Project , 2009). The conventional wisdom is that B2B buying decisions are made by buying groups that must reach a consensus. New research says the conventional wisdom may be wrong. A recent study sponsored by DiscoverOrg and conducted by Steve W.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 11, 2017
    [2009] Interactive Content Is Saving Financial Services Marketing
    Though it started as a small web app, Mint’s growth since being acquired by Intuit in 2009 has resulted in more than ten million unique users today. I recently told my family that if I should ever go missing, the first place they should look for me is under a pile of email newsletters. After years of casually signing up for a newsletter here, an email list there, I’ve gotten to the point where I just become exhausted from reading marketing content.
  • ONALYTICA B2B  |  WEDNESDAY, AUGUST 23, 2017
    [2009] Influencer Marketing: What is it and Why Should You be Doing it?
    Shift from ‘deference’ to ‘reference’ As Marketing Week published back in 2009, there has been an “evolutionary shift from deference to reference; deference being people accepting what they are told and reference being people asking advice from peers.” Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover?
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 17, 2017
    [2009] What Personalized Search Results Mean for SEO
    In 2009, personalized search was expanded to all users. Google first introduced personalized search results in 2005 for signed in users with Google accounts. However, new research on consumer sentiment on Google shows that 43.5% of respondents do not realize that their search results are personalized. In this blog, I’ll cover the key factors you need to succeed with personalized SEO results as well as the best way to optimize. Personalization Factors.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 7, 2017
    [2009] Turn Brand Loyalists into Brand Advocates
    When I bought my first iPhone and MacBook Pro in 2009, I knew I was an Apple Geek for life. Chevy or Ford? Pepsi or Coke? Mac or PC? Burger King or McDonald’s? iPhone or Android? Chances are when reading those questions, you had a polarized response to at least one. “I I NEVER would buy a PC. Too unreliable.”. Didn’t you read the report on what McDonald’s does? I wouldn’t eat there if my life depended on it.”.
  • BIZNOLOGY  |  MONDAY, JULY 24, 2017
    [2009] 50 amazing facts about Amazon.com to inspire your company
    In 2009, Amazon acquired Zappos for $1.2 Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Often, the best way to predict what a company will do in the future is to examine what they’ve done in the past. The largest retailers on the planet are Walmart and CVS. Amazon.com is third and closing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 13, 2017
    [2009] How to Leverage Weibo for B2B Marketing in China
    Sina Weibo , founded in 2009, has been recognized as the “Chinese Twitter” by the western world. As a microblogging site, users can share the posts of up to 140 Chinese characters and attach videos or photos. They can also follow other users, celebrities, businesses, government services, and so on. In China, Sina Weibo is a primary channel for users to gain information, read news, and discover interesting stories.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 29, 2017
    [2009] How to Growth-Hack Your Way to Revenue Gains—Even if You’re Not A Startup
    Use case: Instagram: In 2009, location-based mobile applications were skyrocketing. Have your marketing efforts hit a plateau? Are you looking for an innovative way to reach new markets and solve new problems? If so, you may have considered growth hacking but run into snags if your company is beyond startup mode.
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [2009] 10 YouTube Pre-Roll Ads You'll Actually Enjoy
    Suffering through 15, 30, or even 60 second pre-roll ads prompted so many head shakes and back button clicks that eventually YouTube added a skip button to their ads in 2009. You technically can't skip these ads. But you wouldn't want to anyway. Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad.
  • HG DATA  |  TUESDAY, JUNE 6, 2017
    [2009] A Customer-Centric Approach to Sales Intelligence
    We’ve always been extremely customer-focused – when we started RelPro in 2009 (before it was called RelPro), we built the business by doing data and analytics projects with customers as a way of discovering the real-world problems that they were facing in applying data and analytics to business development. Technically Speaking: An Interview with Martin Wise, CEO and Founder, RelPro .
  • EMEDIA  |  FRIDAY, JUNE 2, 2017
    [2009] How I Learned to Stop Worrying and (Sorta) Love the Phone
    I Haven’t Checked Voicemail Since 2009. When it comes to personal phone calls, I ask my friends and acquaintances to follow the Slate Rule : If you haven’t seen me naked, send me a text instead. Business calls have a slightly lower standard (also from Slate): “Have I ever seen this person across a lunch table?”. I straddle the line between very young Gen Xer and very old millennial.
  • CONTENTLY  |  TUESDAY, MAY 16, 2017
    [2009] Mozilla’s CMO on Lazy Marketers, Battling Trump, and the Future of the Open Web
    Mozilla’s Firefox phone and OS was a gigantic flop , and it’s share of desktop browser traffic has fallen from a peak of about 30 percent in 2009 to 11.8 Five years ago, Jascha Kaykas-Wolff sat in a board room, wondering if he’d wasted his life as a marketer. Every time he took a new job, he was filled with the promise of making a positive impact on the world.
  • DISCOVERORG  |  THURSDAY, MAY 11, 2017
    [2009] How Data is Democratizing Growth and Driving Disruption
    The data virtualization company, founded in 2009, decouples data from infrastructure for improvements in business resiliency, agility, and access to the cloud. Launching and growing a business has never been easy, but it used to be a lot harder. Not long ago, large enterprises—with deeply entrenched incumbent business relationships, rolodexes, and enormous advertising budgets—wined, dined, and golfed with their customers more than any small business could ever afford or imagine.
  • CONTENT STANDARD  |  WEDNESDAY, MAY 10, 2017
    [2009] Building an Audience Is Not a Chore: 5 Brands That Began with Content
    And as Mint’s head-spinning success story unfolded from 2007 to 2009, experts intensively analyzed the “how.” What is Star Wars, truly? Is it a film franchise? Or a great marketing and content strategy? The answer depends on whom you ask. My nine-year-old nephew would say it’s the best evolving narrative of all time. As a marketer, I know there’s more to the story.
  • HUBSPOT  |  THURSDAY, APRIL 27, 2017
    [2009] 6 Cover Letter Examples That Got Something Right
    In 2009, David Silverman penned an article for Harvard Business Review titled, “ The Best Cover Letter I Ever Received. Let’s face it: A job search is, typically, anything but fun. It’s almost as if it carries its own stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers. Of course, there’s bargaining -- “I promise to never complain about work again, if I can find a new job!”
  • THE POINT  |  WEDNESDAY, APRIL 26, 2017
    [2009] Observations from the 2017 Marketo Summit
    The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. For a more detailed recounting of those early events, read this great article on LinkedIn by Sandra Freeman.). This year, more than 6,500 marketers, practitioners, and partners crowded into Moscone Convention Center in San Francisco for Marketing Nation Summit 2017.
  • CONTENTLY  |  WEDNESDAY, APRIL 19, 2017
    [2009] The 6 Most Important Social Media Trends of 2017
    That may seem obvious, but in 2009, only 46 percent of online adults used social media, according to Pew Research. Social media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? What else is new ? Facebook is in trouble for failing to stop fake news , extremist messages , and child pornography ? Par for the course. Facebook shamelessly copied another Snapchat feature? It’s all been going on for years.
  • HUBSPOT  |  TUESDAY, APRIL 11, 2017
    [2009] 6 Websites Every Growth Hacker Should Bookmark
    Since its 2009 founding, one thing has been certain about Uber: It's experienced unequivocal brand growth. I’ll start by saying this: I am officially obsessed with growth hacking these days. I never thought of myself as a growth marketer, let alone a growth hacker. Maybe that’s because it’s a somewhat new concept -- or a new name for a classic concept, at least.
  • WEBBIQUITY  |  THURSDAY, APRIL 6, 2017
    [2009] The Eight Best Social CRM Tools
    According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Market interest has remained fairly strong since then. How does social CRM differ from traditional CRM?
  • LEADFEEDER  |  MONDAY, APRIL 3, 2017
    [2009] Mario Martinez Jr.'s Expert Advice on Social Selling (Part 3) — Future Predictions
    According to research published in 2009 by the University of British Columbia, “an incidental similarity shared between a salesperson and a potential consumer in a sales situation… can result in a more favorable attitude and a higher intention to purchase and the need for social connectedness can underlie the effects.” Social selling continues to be a buzz term in 2017 and it’s here to stay.
  • HUBSPOT  |  MONDAY, APRIL 3, 2017
    [2009] 7 Creative Stunts People Used to Land Their Marketing Dream Jobs
    After Pasha Stocking was laid off from her job as a marketing and sales director in Connecticut back in 2009, she took all the usual steps to find a new job: sending resumes to prospective employers, going to job fairs, and even registering with temp agencies. Hire Me" is a three-minute music video Biedrzycki created back in 2009 to use in place of a traditional resume and cover letter. My career didn't really start until I launched this [video] in 2009.
  • ABERDEEN CMO ESSENTIALS  |  TUESDAY, MARCH 28, 2017
    [2009] Content Marketing: Is it Something or Is it Nothing?
    ” Now, to be fair, even though I have had a “Director of Content Strategy” title for many years and have essentially made my living since 2009 doing things related to “content marketing,” I am actually sympathetic to his main point: The hype has been outrageous ever since content marketing became a thing and the word “content” is so generic that it can mean anything. A couple weeks ago, I came across this post and it really stuck in my craw.
  • BIZNOLOGY  |  TUESDAY, MARCH 28, 2017
    [2009] Healthcare needs social media influencers and influence
    For example, Dan Krueger and I, Chris Abraham , have been helping Halyard Health (née Kimbery-Clark Heathcare) engage and message patients and caregivers since 2009 when we produced a social media influencer and blogger campaign to message thousands of online influencers on the dangers of HAIs ( Healthcare-Associated Infections ) in the form of central line-associated bloodstream infections, catheter-associated urinary tract infections, and ventilator-associated pneumonia.
  • BIZNOLOGY  |  TUESDAY, MARCH 21, 2017
    [2009] All social media sites should offer profit sharing and ad revenue
    Right now, the only real feedback for doing things right is your Klout Score, which really hasn’t meant much since 2009. There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to their users — and not only corporate and elite members but to everyone who opts in and is willing to sign up and jump through whatever hoops.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [2009] 6 Branding Mistakes Undermining Your Company's Image
    For example, Disney came under fire in 2009 for releasing Hannah Montana -branded cherries. In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees. At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. There was just one big problem for Colgate: their brand.
  • HUBSPOT  |  THURSDAY, MARCH 9, 2017
    [2009] How to Overcome the Challenges of Managing a Remote Agency
    A McKinsey & Company study from 2009 championed non-financial incentives, and other research suggested that only 13% feel the prospect of a bonus motivated harder working. Agencies must remain agile and flexible, especially in their early months, to mitigate risk and enable swift allocation of budget to the most pertinent areas. There’s a fine balance to be found during fast-growth stages, and the first year can be particularly volatile.
  • CONTENTLY  |  MONDAY, MARCH 6, 2017
    [2009] Changing the Currency in Advertising: Chartbeat Founder Tony Haile on the Future of Content Measurement
    What brought you to Chartbeat in 2009? In 2014, Tony Haile was in the midst of leading a publishing revolution. As CEO of Chartbeat, a web analytics company, he pushed the industry past the pageview and toward metrics that valued quality over quantity. His Time article “ What You Think You Know About the Web Is Wrong ” was a call to arms: “We confuse what people have clicked on for what they’ve read. We mistake sharing for reading,” he wrote.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [2009] The Stories Behind 5 Social Networks That Never Caught On
    They cited a disastrous site redesign in 2009, after which traffic and users plummeted. What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut? A lot these primitive social networks go forgotten, but that doesn't make their stories any less important.
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [2009] 75 Interactive Infographic Examples to Inspire 2017
    In 2009, for the first time, the number of Americans ditching their car was greater than the number purchasing new ones? Infographics saw the the biggest increase in use of any content type among B2B marketers in 2016, increasing from 50% to 58%. And, for good reason. Infographics provide the perfect vehicle to present complex information in a concise, engaging and easy-to-understand way. .
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 10, 2017
    [2009] Social media strategy leaders: Kerry Gallagher
    I graduated from college in 2009 and found myself in a tough economic environment. Introduction to the Interview. Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers. I’ve spoken with leaders in media, marketing technology, higher education and now finance! I am happy to introduce Kerry Gallagher , AVP, Social Media Manager at Citizens Bank.
  • CONTENTLY  |  MONDAY, FEBRUARY 6, 2017
    [2009] Why Do Insurance Companies Advertise So Much?
    trillion in premiums in 2015, a 15 percent increase over 2009. How many insurance ad campaigns can you name off the top of your head? Probably a lot. There’s Mayhem from Allstate , Flo from Progressive , Good Hands , Good Neighbors , Jake and his khakis , Peyton and his parm , Discount Double Checks , Cliff Paul , Generals , Farmers , the Geico Gecko , the Geico Cavemen , and “ AFLAC! “—just to name a few. Most of these campaigns are zany, full of jingles and catchphrases.
  • LISTENLOOP  |  THURSDAY, FEBRUARY 2, 2017
    [2009] Account-based Everything, Measuring ROI, and the Future of ABM
    Marketo was founded in 2006 and didn’t really hit traction until probably 2009. In 2009, you had early adopters, and then you had your big wave in 2011-2012 and onwards. ListenLoop’s CEO, Rodrigo Fuentes, and Engagio’s Director of Marketing, Charlie Liang, talk account-based everything in this week’s video. You’ll learn ABM strategies, KPIs and challenges in orchestrating your account-based everything strategy.
  • PUREB2B  |  MONDAY, JANUARY 23, 2017
    [2009] 10 Brands Show Us How Email Marketing is Done
    Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts.
  • CONTENTLY  |  TUESDAY, JANUARY 17, 2017
    [2009] The Evolution of Data Journalism
    In 2009, The Guardian launched its popular Datablog , and five years later, The New York Times followed suit with The Upshot. In the 19th century, the streets of New York City proved to be the perfect incubator for cholera. The disease made its debut during the summer of 1832, when 3,000 New Yorkers died within a few weeks. By 1849, more than 5,000 deaths could be traced back to cholera, becoming a full-blown epidemic.
  • ACT-ON  |  THURSDAY, JANUARY 5, 2017
    [2009] Rethink Podcast Episode #10 – What Risks Marketers Should Consider with the Internet of Things (IoT)
    He is also a co-author of the 2009 book The Catalyst: How You Can Become an Extraordinary Growth Leader selected by Business Week as one of the best books on innovation and design in 2009. When marketers consider the Internet of Things, they’re likely to see a ton of opportunities (and the cash rewards those may bring).
  • MODERN MARKETING  |  FRIDAY, DECEMBER 23, 2016
    [2009] Top 15 Marketing Books of 2016
    In 2009 Scott and Alison Stratten wrote the bestseller “ UnMarketing: Stop Marketing, Start Engaging.” What a year it’s been! So what about marketing? Well, the world of marketing continues to evolve and change at breakneck speed, leaving marketers racing to keep up with what’s new and what’s actually working and what’s becoming less effective. Enter marketing books.
  • MARKETING INSIDER GROUP  |  FRIDAY, DECEMBER 16, 2016
    [2009] Weekend Reading: “UnMarketing” (2nd Edition) by Scott Stratten
    This is the second edition of their 2009 bestseller “UnMarketing: Stop Marketing, Start Engaging.” The 2009 edition showed how to unlearn the old way […]. For the 101st episode of The Marketing Book Podcast I had a very entertaining interview with Scott Stratten, co-author with Alison Stratten of the new book “UnMarketing: Everything Has Changed and Nothing is Different.”
  • BIZNOLOGY  |  TUESDAY, DECEMBER 13, 2016
    [2009] All your best content may now be considered fake news
    The real bloodbath started in 2009. It’s time for you to really invest in your own personal or professional social platforms. As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [2009] The 24 Best Visual Content Creation Tools
    The original meme generator, online since 2009, where you can create, for free, as they put it “Bluntly offensive statements and careless advice with animal icons.” More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual.
  • MODERN MARKETING  |  THURSDAY, NOVEMBER 17, 2016
    [2009] How 4 Brands Are Revolutionizing the Customer Experience
    Its founder began reaching people by mail with a three-page flyer starting in 1912, and online sales didn’t surpass catalog sales until almost 100 years later in 2009. As consumers, we don’t actively think about the “customer experience” — we just know when a brand makes us feel good.
  • MODERN MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [2009] How I Learned to Stop Worrying and Start Loving Third-Party Data
    government’s open data, first launched in 2009. Marketers love to get data about their customers, which helps them gauge patterns, predict behavior, build profiles, and serve up great content at the right time through the right channels. But there is a big difference in how first-party data and third-party data are perceived by marketers. First-party data, which companies get on their own through research, tests, and even qualitative interviews, is more trusted.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 8, 2016
    [2009] How to Leverage Baidu Analytics to Grow Your Digital Presence in China
    Launched in 2009, there are dozens of analytics reports that you can create and view on Baidu Analytics. Most B2B marketers are familiar with web analytics tools, such as Google Analytics. For much of the world, it’s a must-have (free!) tool to discover insights into how your website is performing. In China, however, it’s a different story. A site will become very slow when there is Google Analytics code inserted on the page.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 2, 2016
    [2009] Google says no more Penguin releases–what does it mean?
    So if you are still listening to people describing how you fool Google with tricks and other chicanery, that’s so 2009. Google announced in September that their most recent Penguin release will be their last. For the uninitiated, Penguin is a four-year-old initiative that Google introduced to directly reduce spammy websites in the search results.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2016
    [2009] A Brief History of Search & SEO
    It’s worth noting that nearly twelve years later, in June 2009, Microsoft released Bing -- its previous editions were also known as Live Search, Windows Live Search, and MSN Search. 2009: SEO shakeups. In 2009, the search engine world saw a bit of a shakeup. Here's Matt Cutts, Google's head of webspam, discussing Caffeine in August 2009: Source: Wayback Machine // WebProNews. Tracing the history of SEO is kind of like trying to trace the history of the handshake.
  • VIDYARD  |  WEDNESDAY, OCTOBER 19, 2016
    [2009] A Shortish History of Online Video
    As with any medium, YouTube celebrities also began to emerge, with the popular Fred being the first channel to reach 1 million subscribers in 2009. In the years following World War II, a strange and exciting new technology emerged. Moving pictures … in your living room. Showing eager audiences moving pictures was nothing new — people had been watching nickelodeons since the 1800s, and theatres were showing silent films and “talkies” well into the dawn of the 21st century.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 18, 2016
    [2009] 12 Lessons I’ve Learned from Writing 1,000 Blog Posts
    The New York Times reported back in 2009 that 95% of blogs are abandoned, and there’s little evidence that state has changed much since then. In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly. I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things.
  • B2B MARKETING DIRECTIONS  |  SUNDAY, OCTOBER 9, 2016
    [2009] Why Marketers Must Beware of Bad "Research-Based" Conclusions
    The chart shows that from 2000 through 2009, there was a strong correlation (r = 0.992558) between the divorce rate in Maine and the per capita consumption of margarine in the United States. If you're a B2B marketer, you probably read survey reports on a fairly regular basis. They have become popular marketing tools for companies that provide marketing-related services and/or technologies.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 28, 2016
    [2009] The 4 Things That All Well-Connected People Do
    Author: Alexandra Nation June 2009, UCSD graduation. I sat in the crowd, typing on my Blackberry (I know), and wondering when I could leave to finish emptying out my apartment in San Diego. I couldn’t wait to start work in just two short days, as a bright-eyed and bushy tailed management trainee at Nordstrom. Then our graduation speaker asked the crowd a question that made me snap to attention: “How many of you have a job lined up for after graduation?”
  • CONTENTLY  |  FRIDAY, SEPTEMBER 16, 2016
    [2009] Why Failing to Fact-Check Could Ruin Your Content Marketing
    When I worked at Vanity Fair for six weeks, I shared fact-checking duties for Andrew Ross Sorkin’s November 2009 story about the 2008 financial collapse. My name is Cara, and I’m a recovering fact-checker. After more than a decade as a freelance researcher at publications like Vogue, Vanity Fair, and Bon Appétit, I process information through a skeptic’s eye.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 13, 2016
    [2009] Punch hard through the entire campaign clear through to the final hours
    Case-in-point: back in 2009 I did an influencer marketing campaign for an international purveyor of medical devices on behalf of preventing HAIs — Healthcare-Associated Infections — as well as feeding tubes and guess what? When it comes to contract work, it’s essential that you keep on driving the ball well through the end zone. Never allow yourself to get lazy because there’s a lot of good work to do all the way to the end.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 10, 2016
    [2009] The Top 10 Stats from 2016 that Will Jumpstart Your Social Media Marketing Strategy
    percent of marketing budgets in 2009 to 11.7 In 2004, Facebook was launched as a simple site that allowed college students to share pictures, post statuses, and generally interact with their peers online. In 2006, Twitter launched—much to the confusion of many people still trying to wrap their heads around the utility of character limits and hashtags.
  • CONTENTLY  |  FRIDAY, SEPTEMBER 9, 2016
    [2009] The Art of Content: How Artsy Brought a $64 Billion Industry Into the Digital Age
    Since the company was founded in 2009, its goal has been to break down the exclusivity barrier of the art industry. Last October, Artsy teamed up with auction house Sotheby’s for a digital art sale. To bid on a Richard Prince piece replicating an Instagram selfie, estimated to be worth between $100,000 and $150,000, you didn’t have to turn up in a blazer or heels, champagne flute in hand, discretely raising an auction paddle.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 9, 2016
    [2009] Skyword’s Top Takeaways from Content Marketing World 2016
    Could people trust a large institution in 2008 and 2009? Co-written by Linsey Morse. Cleveland: These days known as Championship City…or, at least content capital of the world for one week every September. With over 3,500 conference attendees from all over the globe this year, representing top B2B, B2C, and nonprofit brands, Content Marketing World continues to grow in size.
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [2009] 6 Things I Wish I’d Known About Twitter Before I Started Tweeting
    I was surprised to see that he and I both joined Twitter in March 2009! I recently read that my longtime friend Aaron Lee has been tweeting for over 6 years. I’ve sent 159,000 tweets since then, and I love tweeting just as much now as I did in the beginning. And although I owe much of my personal success. The post 6 Things I Wish I’d Known About Twitter Before I Started Tweeting appeared first on Opentopic. Marketing Technology
  • ACT-ON  |  FRIDAY, AUGUST 19, 2016
    [2009] Back to School – Let’s Keep Our Kids Safe Online
    A 2009 study reported that 16 percent of kids and teens have been approached by strangers online; it’s unlikely that this number has gone down. I love this time of year. We’re into the fourth quarter of summer, and if you’re a sports fan we’ve got a bit more of the 2016 Summer Olympics to go. College football is a couple of weeks away, and the US Open is just knocking on the door for your attention (well, mine, anyway). Time to upgrade your TV size?
  • ACT-ON  |  MONDAY, AUGUST 15, 2016
    [2009] Should Social Marketing Still Get Your Vote?
    In 2009–2013 throwing money into social with a soft (or no) ROI was acceptable. My point of view to this important question is an emphatic “ NO *.” But please, indulge me for a couple of minutes as I explain that little asterisk I put next to my answer. First, let me start by saying that I get social. I was in a variety of product and marketing leadership roles from 2007-2016 for a leading company in the “social business” space, Jive Software.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2016
    [2009] NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content
    Since joining Twitter in 2009, Poo~Pourri has achieved a type of brand authenticity that is unapologetically honest and, for its 14,300+ followers, relatable. Back when I was in business school, just a wee lass interning for a consulting firm, one of my first assignments was to deliver a presentation on the value of social media. I had to prove why something like Twitter was actually of any use in this industry, and explain how we would leverage it to promote our company.
  • CONTENT STANDARD  |  TUESDAY, JULY 19, 2016
    [2009] Ink and Bytes: Using Print in Your Digital Marketing Strategy
    From 1995 to 2009 the internet went from being a premium service used by less than one percent of the world to an everyday tool used by more than a quarter of the global population. The way people communicated was forever changed, businesses were transformed, and digital marketing strategy evolved from curious theory to necessary practice.
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [2009] Top 10 Advantages of Online Marketing for Professional Services
    As of May 2014, LinkedIn boasted over 300 million members, compared to 32 million in 2009. Online marketing is growing in popularity – and importance. As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads. For a sign of the times, just look at the explosive growth of LinkedIn.
  • CONTENT STANDARD  |  MONDAY, JUNE 20, 2016
    [2009] How Your Digital Marketing Strategy Can Transform Your Storefront
    In the middle of the scale, we might look at IKEA, who has been using a store app since 2009 that allows users to navigate store layouts, scan items, and look at sample room arrangements all while wandering one of their stores. Growing up, my parents were easy-going consumers. They hit all the regular suburban rhythms: grocery store for food, hardware store for home repair and improvement, strip mall restaurants and movie theater for entertainment.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 25, 2016
    [2009] Demandbase Buys Web Data Collector Springbook to Expand Its Account Based Marketing Footprint Yet Again
    I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. This has landed them at the center of today’s Account Based Marketing excitement which, in turn, paved the way further developments such as last month’s announcement that Demandbase data and account scores would be part of Oracle Eloqua ’s ABM solution.
  • OPENTOPIC  |  SATURDAY, MAY 21, 2016
    [2009] The Future Belongs To Leaders Who Get Artificial Intelligence
    Ayata was started in 2009 after receiving a grant from the State of Texas to commercialize its research. Opentopic blog >> inc.com Atanu Basu is the founder of Ayata, which uses artificial intelligence software to improve mission-critical processes for Fortune 500 companies in oil & gas, high-tech, and other industries. Michael Simmons is the co-founder of Empact and a bestselling. Cognitive Technology undefined
  • OPENTOPIC  |  FRIDAY, MAY 20, 2016
    [2009] 2016 Big Data 100: 30 Coolest Data Management Vendors
    VoltDB was founded in 2009 and is based in Bedford, Mass. Opentopic blog >> crn.com VoltDB develops an in-memory SQL database that combines streaming analytics with transaction processing capabilities in a single platform. Businesses use the software to develop applications that process streaming data the instant it arrives to make immediate decisions. Read complete article Step up your digital. Marketing Technology Cmo Digital Marketing undefined
  • OPENTOPIC  |  FRIDAY, MAY 20, 2016
    [2009] 2016 Big Data 100: 30 Coolest Data Management Vendors
    VoltDB was founded in 2009 and is based in Bedford, Mass. Opentopic blog >> crn.com VoltDB develops an in-memory SQL database that combines streaming analytics with transaction processing capabilities in a single platform. Businesses use the software to develop applications that process streaming data the instant it arrives to make immediate decisions. Read complete article Step up your digital. Marketing Technology Cmo Digital Marketing undefined
  • ACT-ON  |  WEDNESDAY, MAY 18, 2016
    [2009] 7 Things About Online Reviews Every B2B Business Needs to Know
    That’s according to a 2009 Convergys Corporation study, and I can’t imagine that the effect isn’t still with us. Ever wondered what people say about you behind your back? If it’s your business they’re talking about, this isn’t mere paranoia – your survival is at stake. Online reviews are read by anywhere from 67-97% of consumers, depending on which study you cite. There is less data available about how B2B companies are affected by online reviews than there is for B2C companies.
  • CONTENTLY  |  WEDNESDAY, MAY 11, 2016
    [2009] How 3 Insurance Companies Took Content Marketing by Storm
    And this was back in 2009 when the term “content marketing” wasn’t as widely accepted as it is now. “Let’s face it,” said Matt Johnson, State Farm’s former head of digital marketing. “Insurance is not a high-interest category for someone aged 18 to 35. They want to spend as little time as possible thinking about insurance.” ” On the surface, the perception of the insurance industry can be a huge hurdle.
  • BULLDOG SOLUTIONS  |  MONDAY, MAY 9, 2016
    [2009] Kendra Brown: Unleashed
    This was in 2009, so our main focus was creating a Facebook "fan page" and encouraging people to follow the museum. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! So we’ve asked our dogs some questions about themselves and life in the Dog House to help you get to know our team better. This week, we’re featuring Kendra Brown , the newest member of Bulldog Solutions’ awesome team of QA Specialists.
  • CONTENTLY  |  MONDAY, APRIL 18, 2016
    [2009] The Sequel Paradox, in 11 Charts
    Reboots, like 2009’s Star Trek , typically earn more money than their predecessors. How important is originality in filmmaking? Instead of heading to the theater for Batman vs. Superman or My Big Fat Greek Wedding 2 last week, I took a painstaking look at the data on 600 recent movie sequels to find out. This is apparently how nerds spend their spare time.
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 13, 2016
    [2009] Why Investigative Journalism Should Be Part of Your Content Strategy
    Laura Ling and Euna Lee aren’t smalltimers—they were imprisoned in North Korea when investigating human trafficking in 2009. The recent Oscar-winning film, Spotlight , raised an important question. With today’s version of All The President’s Men making headlines about the intrinsic moral value of investigative journalism, people asked: With its clear importance in society, why isn’t investigative journalism a big thing anymore?
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 13, 2016
    [2009] Why Investigative Journalism Should Be Part of Your Content Strategy
    Laura Ling and Euna Lee aren’t smalltimers—they were imprisoned in North Korea when investigating human trafficking in 2009. The recent Oscar-winning film, Spotlight , raised an important question. With today’s version of All The President’s Men making headlines about the intrinsic moral value of investigative journalism, people asked: With its clear importance in society, why isn’t investigative journalism a big thing anymore?
  • MARKETING CRAFTMANSHIP  |  FRIDAY, APRIL 8, 2016
    [2009] Survival Skills for the Hedge Fund Apocalypse
    There’s a reason why it’s been viewed more than 26 million times since 2009. There’s an increasing volume of negative news regarding the “exodus from hedge funds,” in favor of less expensive alternatives such as liquid alts and “engineered equity” products. Although many large investors still maintain significant assets in hedge funds, the industry’s ratio of contributions to withdrawals has turned south, and the near-term outlook for hedge fund growth is not encouraging.
  • HUBSPOT  |  FRIDAY, APRIL 1, 2016
    [2009] How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try
    An additional $5 million in funding was raised in 2007, which was followed by $12 million in May 2008, and $16 million in late 2009. Every time I write, my goal is to write easy-to-read sentences. I never want my audience to stumble or slow down or start a sentence over. That’s why, whenever possible, I use simple words instead of jargon, periods instead of semicolons, and active voice instead of passive voice. Most importantly, though, that’s why I strive to write concisely.
  • HUBSPOT  |  FRIDAY, MARCH 25, 2016
    [2009] 16 of the Best Motivational Speeches of All Time
    6) Ellen DeGeneres: Tulane University Commencement Speech (2009). 9) Dan Pink: "The Puzzle of Motivation" (2009). According to Dan Pink in his 2009 TED Talk, such extrinsic motivators (a.k.a. 12) Elizabeth Gilbert: "Your Elusive Creative Genius" (2009). In her 2009 TED Talk, Gilbert explores that question while also examining how our ideas of genius and creativity have shifted over the generations.
  • LEADFEEDER  |  WEDNESDAY, MARCH 2, 2016
    [2009] Interview with Wizard of MOZ, Rand Fishkin
    I think if we’d been more classically fitting to the SaaS model, we’d have been in big trouble in 2008 and 2009 when fundraising was incredibly hard. How do you make your startup’s marketing rock and what made Moz succeed where others failed? We had a chat with SEO superstar and Moz founder Rand Fishkin and asked him to spill the beans on his company’s success and failures.
  • CAPTORA  |  TUESDAY, MARCH 1, 2016
    [2009] CMO to CEO: Meet 3 Digital Marketers Who’ve Made the Leap
    His path: While Schott is not new to the CEO role at MuleSoft — he’s held that title since 2009 — his extensive experience in marketing no doubt has been a key factor in the company’s success. In 2009, she was hired as the first employee at cloud communications startup Twilio. It’s not a new trend, but one clearly gaining momentum: Businesses are tapping CMOs to become their CEOs. What is new is that more high-profile companies are making this move.
  • LEANDATA  |  MONDAY, FEBRUARY 22, 2016
    [2009] Understanding the Data: The Warriors and Basketball Analytics
    What changed everything, he said, was when SportVU tracking technology started being used in 2009. You can learn a lot about what happened in a basketball game from a basic box score. Which team won, of course. How many points, rebounds, assists that players accumulated. Shooting percentages, fouls and so on. But for real basketball junkies, a box score is only the starting point of understanding what happened. It doesn’t tell the complete story.
  • LEANDATA  |  MONDAY, FEBRUARY 22, 2016
    [2009] Understanding the Data: The Warriors and Basketball Analytics
    What changed everything, he said, was when SportVU tracking technology started being used in 2009. You can learn a lot about what happened in a basketball game from a basic box score. Which team won, of course. How many points, rebounds, assists that players accumulated. Shooting percentages, fouls and so on. But for real basketball junkies, a box score is only the starting point of understanding what happened. It doesn’t tell the complete story.
  • LEANDATA  |  MONDAY, FEBRUARY 22, 2016
    [2009] Understanding the Data: The Warriors and Basketball Analytics
    What changed everything, he said, was when SportVU tracking technology started being used in 2009. You can learn a lot about what happened in a basketball game from a basic box score. Which team won, of course. How many points, rebounds, assists that players accumulated. Shooting percentages, fouls and so on. But for real basketball junkies, a box score is only the starting point of understanding what happened. It doesn’t tell the complete story.
  • BIZIBLE  |  MONDAY, FEBRUARY 22, 2016
    [2009] Marketing Management Strategies That Define Great Organizations
    Hamilton began as TUNE’s first marketer in 2009, helping to launch HasOffers with a team of 12. On Feb. 16, Bizible CEO Aaron Bird sat down for a fireside chat with Peter Hamilton, CEO of TUNE, a mobile marketing analytics platform, during this month’s Pipeline Marketing Playbooks event. The CEOs discussed everything from the rise of TUNE and Hamilton’s development into CEO, to demand gen hacks and the future of mobile.
  • SCRIBBLELIVE  |  THURSDAY, JANUARY 21, 2016
    [2009] Visually Appealing: Behind Our New Logo
    This is a huge step forward for our company — we’ve had the same face since our inception in 2009, and this new rebrand marks the next step in our journey. We’ve been around for a little while, since 2009 to be exact. The Visually team is very excited to unveil our new logo. To help inspire your brand’s next step, here’s a peek behind the curtain into our design process to see how some of the magic was made. Why a rebrand?
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 18, 2015
    [2009] Why You Should Be Able to Explain Your Content Strategy in 3 Sentences Or Less
    Simon Sinek, in his popular Ted Talk from 2009, “How Great Leaders Inspire Action,” says, “Every single organization on the planet knows what they do. Someone asks you what your company’s media site is about—how long does it take you to explain it to them? If it takes you more than two or three sentences to explain your content strategy, chances are you’re overcomplicating things.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 18, 2015
    [2009] Why You Should Be Able to Explain Your Content Strategy in 3 Sentences Or Less
    Simon Sinek, in his popular Ted Talk from 2009, “How Great Leaders Inspire Action,” says, “Every single organization on the planet knows what they do. Someone asks you what your company’s media site is about—how long does it take you to explain it to them? If it takes you more than two or three sentences to explain your content strategy, chances are you’re overcomplicating things.
  • LEANDATA  |  MONDAY, DECEMBER 14, 2015
    [2009] Tapping the Brakes
    This marked the worst year for tech IPOs since 2009, according to Dealogic, as companies decided to remain private. When cloud software company Atlassian celebrated a banner IPO this month, there was a noticeable sigh of relief throughout the tech community. Shares surged 30 percent in the firm’s market debut. And it served as a counterpoint to the increasingly gloomy talk about the precarious nature of stratospheric valuations for private technology startups.
  • LEANDATA  |  MONDAY, DECEMBER 14, 2015
    [2009] Tapping the Brakes
    This marked the worst year for tech IPOs since 2009, according to Dealogic, as companies decided to remain private. When cloud software company Atlassian celebrated a banner IPO this month, there was a noticeable sigh of relief throughout the tech community. Shares surged 30 percent in the firm’s market debut. And it served as a counterpoint to the increasingly gloomy talk about the precarious nature of stratospheric valuations for private technology startups.
  • LEANDATA  |  MONDAY, DECEMBER 14, 2015
    [2009] Tapping the Brakes
    This marked the worst year for tech IPOs since 2009, according to Dealogic, as companies decided to remain private. When cloud software company Atlassian celebrated a banner IPO this month, there was a noticeable sigh of relief throughout the tech community. Shares surged 30 percent in the firm’s market debut. And it served as a counterpoint to the increasingly gloomy talk about the precarious nature of stratospheric valuations for private technology startups.
  • VIDYARD  |  MONDAY, DECEMBER 14, 2015
    [2009] Tracking Video Music Trends: How to Stay Current
    NYC based company ‘Next Big Sound’ launched in 2009 and they currently lead the charge in analytics tracking of artists all over the planet. Finding captivating, relevant and creative new music for your video is challenging. On the one hand, the information age has brilliantly streamlined music discovery. Information technology has made new sounds and music accessible in ways like never before.
  • HUBSPOT  |  SUNDAY, DECEMBER 13, 2015
    [2009] Long Live Britney & Pepsi: 10 of the Most Memorable Celebrity Sponsorship Deals
    The brand renewed the relationship in 2009 right before introducing us to the "T-Mobile girl.". This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Nike recently announced that it has signed a "lifetime" deal with LeBron James, who has been a brand spokesperson for the company for the past 12 years.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 8, 2015
    [2009] Small Business Marketing Optimization Tips for 2016
    In 2006 and in 2009, John was awarded the Technology Executive of the Year, and the Titan of Technology awards by the CTA. Guest post by John Oechsle. The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. You’re probably thinking, “If only I had more time today!,” but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015.
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