Customer Experience Matrix

JUNE 2, 2011

If I were more on the ball, I would have noticed that May 25 marked a full year since Oracle bought the intellectual property* of high-end B2B marketing automation vendor Market2Lead. Except for improved reporting, the features of the new Oracle product are pretty much the same as the old Market2Lead, which I last reviewed two years ago.

CRM 120

CRM Market2Lead Demand Marketing Automation 120

Customer Experience Matrix

NOVEMBER 19, 2008

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. This doesn’t particularly surprise me, although seeing Alterian, Aprimo and Neolane rank well below Manticore Technology and Market2Lead is odd. Yet there are so many more vendors I could add. How to choose?

Vtrenz 120

Vtrenz Market2Lead Manticore ActiveConversion 120

Customer Experience Matrix

MARCH 3, 2009

Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 1 1 1 1 0.5

Market2Lead 120

Market2Lead Manticore Eloqua Demand 120

Customer Experience Matrix

DECEMBER 20, 2012

Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Market2Lead was very good system, but it lacked the huge market presence that Oracle gains from Eloqua. So that’s all fine, but what industry observers really want to know is how Salesforce.com will react.

Eloqua 120

Eloqua Marketing Automation Automation B2B 120

Customer Experience Matrix

MARCH 2, 2009

Select marketing assets from shared libraries Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Text search for assets. Text search for assets Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Share marketing assets across campaigns.

Market2Lead 120

Market2Lead Manticore Demand Generation 120

Customer Experience Matrix

JANUARY 5, 2010

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). Upgraded reporting. New user interfaces.

Marketing Automation 120

Marketing Automation Market2Lead Manticore Automation 120

Customer Experience Matrix

OCTOBER 1, 2008

to order in the next few days, contact me via email at draab@raabassociates.com More details to follow.

Vtrenz 120

Vtrenz Market2Lead Manticore Eloqua 120

Customer Experience Matrix

NOVEMBER 16, 2014

When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle.

Market2Lead 120

Market2Lead Sites Marketing Vendor 120

Customer Experience Matrix

FEBRUARY 26, 2009

But I also knew that some of the vendors focused on complex programs ( Market2Lead , Marketbright and arguably Silverpop/Vtrenz ) embed similar-looking list-style campaigns within a larger flow logic. Marketbright and the new Market2Lead interface use an actual flow chart; Silverpop/Vtrenz uses non-visual rules.

Vtrenz 120

Vtrenz Market2Lead Rate Manticore 120

Customer Experience Matrix

NOVEMBER 2, 2010

Nor have I forgotten that Oracle already bought marketing automation vendor Market2Lead, plugging a different set of holes. Since ATG itself provides substantial online marketing functionality, there’s a smaller gap for Oracle to fill with a separate marketing automation purchase.

Marketing Automation 120

Marketing Automation Automation Buy Market2Lead 120

Customer Experience Matrix

FEBRUARY 13, 2009

Here are the questions I asked, with summaries of answers from the five vendors in the current Raab Guide ( Eloqua , Manticore Technology , Market2Lead , Marketo , Vtrenz ) plus two I’ll be adding shortly ( Marketbright and Neolane.) Market2Lead and Marketbright also use the company data and links imported from Salesforce.com.

Demand 120

Demand Generation Market2Lead Vtrenz 120

LeadSloth

AUGUST 10, 2010

Industry consolidation is starting (Market2lead acquired, LeadGenesys refocused). This is supported by the main trends in the Marketing Automation market: The product scope of all marketing automation vendors is quite similar. There is severe competition (30+ vendors). Land grab is common, where vendors lower prices to get customers on board.

Marketing Automation 100

Marketing Automation Loopfuse Automation LeadGenesys 100

Customer Experience Matrix

JULY 3, 2008

The question here is whether most demand generation systems ( Eloqua , Vtrenz , Marketo , Market2Lead , Manticore , etc.) I’ve now carefully reviewed my notes on this topic, and can tell you that Marketo and Market2Lead currently have this capability, while the other vendors I’ve listed should have it before the end of the year.

Demand 120

Demand Market2Lead Analytics Vtrenz 120

Smashmouth Marketing

MARCH 19, 2009

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days!

Leads 100

Leads Lead Market2Lead CMO 100

Customer Experience Matrix

JUNE 30, 2010

It will also be competing with Eloqua, Silverpop and, perhaps most dangerously, the Market2Lead technology recently purchased by Oracle. The Market2Lead-Oracle deal raises the other major question facing marketing automation vendors: what role CRM vendors will play? who are entering this market from a different direction.

Loopfuse 120

Loopfuse Marketing Automation Automation Eloqua 120

Smashmouth Marketing

MARCH 9, 2009

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management. nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days!

Leads 100

Leads Lead Market2Lead CMO 100

Customer Experience Matrix

MARCH 26, 2009

flow list Act-On Software x ActiveConversion x Eloqua x Infusionsoft x LeadLife x LoopFuse x Manticore Technology x Market2Lead (1) x Marketbright (1) x Marketo x Neolane x OfficeAutoPilot x Pardot x Silverpop Engage B2B x Treehouse Interactive x True Influence x (1) embeds simple list- based campaign in a larger flow chart.

Vendor 120

Vendor Campaign Loopfuse ActiveConversion 120

Customer Experience Matrix

JUNE 25, 2008

When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results.

Demand 120

Demand Generation Software Market2Lead 120

Customer Experience Matrix

SEPTEMBER 23, 2010

We’ve already seen this with Oracle ’s purchase of Market2Lead (now apparently embedded in the Oracle OnDemand CRM system) and, depending on how you look at it, in IBM ’s purchase of Unica. We’ve also seen various Web content management vendors ( Marqui , SiteCore ) add marketing functionality.

Marketing Automation 120

Marketing Automation Small Business Automation Marketing 120

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. (For more on vendor classifications, see my list of demand generation vendors from last November.)

Marketing 120

Marketing Market2Lead Salesforce.com Business 120

LeadSquared

AUGUST 28, 2019

According to Market2Lead , nurtured leads experience a 23% shorter sales cycle. While some use clever hacks and others take help from third parties, the fact that a significant portion of these leads is not ready to buy yet is why nurturing is paramount.

Lead Nurturing 52

Lead Nurturing Leads Lead Strategy 52

Customer Experience Matrix

JULY 8, 2009

Vendors who can deliver on these key requirements at reasonable price points should earn their place as tomorrow's industry leaders.

Vendor 120

Vendor Traffic Loopfuse Demand 120

Tomorrow People

MARCH 5, 2012

According to Market2Lead, the sales cycle is nearly 25% shorter for nurtured leads. Do they want to know more, hear from you less often, or express an idea for a new feature? Lead nurturing helps provide the means they need to stay engaged with you and your offerings. Shorten the Time Between Initial Contact and the Sale.

Lead Nurturing 120

Lead Nurturing Leads Lead Market2Lead 120

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 The main result of the conversations so far has been to clarify the items related to lead routing. The relative ranking of the different vendors hasn't been significantly affected. Here, then, is the final usability matrix. 9 Now what?

Demand 120

Demand Generation Market2Lead Manticore 120

Customer Experience Matrix

NOVEMBER 5, 2009

by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.) But the other presenters disagreed, largely arguing that the separate groups have distinct needs. See Who’s Afraid of the Big, Bad Wolf? Is Salesforce.com a threat to vendors of marketing automation solutions?

Marketing Automation 120

Marketing Automation CRM Automation B2B 120

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook?

Lead Nurturing 100

Lead Nurturing Facebook Leads Lead 100

Customer Experience Matrix

APRIL 28, 2009

nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems.

Demand 120

Demand Generation Survey Vtrenz 120

Customer Experience Matrix

AUGUST 3, 2010

Market2Lead had something similar but is no longer sold.) However, Marketo's implementation brings this reporting to a new level. Most specifically, Marketo has introduced a star-schema reporting database, which I’m pretty sure no other marketing automation system currently offers.

Marketo 120

Marketo Marketing Automation Market2Lead Funnel 120

Customer Experience Matrix

SEPTEMBER 1, 2010

The key finding here is that nurturing tripled the number of “slow” leads (taking longer than one month) that eventually reached Marketing Qualified status: with nurturing without nurturing % higher Fast Leads (MQL 20% 20% 0 Slow Leads (MQL>1 mo) 20% 6.67% 200% Market2Lead (before they were absorbed by Oracle ) told me they had analyzed their own customers' (..)

Marketing Automation 120

Marketing Automation Automation Marketing Eloqua 120

chiefmartech

OCTOBER 29, 2017

having acquired Eloqua, Responsys, Market2Lead, ATG, RightNow, Maxymiser, BlueKai, NetSuite, and Endeca ( plus many more not included on my 2010 proto-landscape). For instance, Oracle could be nicknamed “The Consolidator” — isn’t that a great name for an action/thriller movie?

Marketing 59

Marketing Market2Lead Reachforce Marketo 59

Customer Experience Matrix

FEBRUARY 24, 2009

Products including Silverpop Engage B2B (formerly Vtrenz), Market2Lead and Marketbright also let marketers set up small, sequential campaigns and embed them in selection framework. Here is where it’s worth considering the approaches of other vendors.

Marketo 120

Marketo Release Vtrenz Market2Lead 120

Customer Experience Matrix

JULY 22, 2010

Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. Of the remainder, the stronger firms will probably be purchased by companies seeking enter the demand generation space, and the weaker firms will quietly go out of business or be purchased for their client lists.

Marketing Automation 120

Marketing Automation Vendor Automation Marketing 120

Customer Experience Matrix

NOVEMBER 18, 2009

names (unlimited email, page views, users) Genius.com blog $1,750 / month for 50,000 names Lead Genesys yes $995 / month for 10,000 names, 20,000 emails, 25,000 page views LeadLife blog $500 / month for 1,500 emails; $1,395 / month for 25,000 emails Manticore Technology* blog $2,000 / month up for 10,000 names Marketbright* blog $1,600 / month Marketo* (..)

Vendor 120

Vendor Demand Generation List 120

Hubspot

FEBRUARY 22, 2011

Automate Nurturing Through the Sales Cycle - Market2Lead found that nurtured leads have a 23% shorter sales cycle. The same Market2Lead study found that nurtured leads have a 9% higher average deal size, showing that there is an opportunity to not only increase the number of sales but the size of sales using lead nurturing.

Lead Nurturing 28

Lead Nurturing Market2Lead Leads Lead 28

Customer Experience Matrix

FEBRUARY 4, 2009

My own consideration set also includes Marketbright , Market2Lead , MarketingGenius , LeadLife , LoopFuse , LeadGenesys , , eTrigue and SalesFusion360 , although I haven't looked at all of those in detail. Obviously you need to evaluate these products in depth before deciding which is right for you.

Demand 120

Demand Generation Cost LeadGenesys 120

B2B Marketing Zone Posts

AUGUST 3, 2009

Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. BtoB Content Marketing: Six Places to Find Hidden Content Gems - Savvy B2B Marketing , July 27, 2009. Geek Good Intentions: Case of the Missing Twitter Brand - B2B Marketing Savvy , July 21, 2009. Time to Replace your Online News Room with Facebook!

Social Media 40

Social Media B2B Twitter Measurement 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2009

The #1 Factor in Executing Effective Campaigns - Market2Lead , August 28, 2009. Infusionsoft Pushes the Right Buttons for Small Business Marketing - Customer Experience Matrix , August 6, 2009. Staying the Course is NOT Stuck in the Mud - Marketing Interactions , August 4, 2009. Content is king, again - Fearless Competitor , August 26, 2009.

Lead Nurturing 40

Lead Nurturing B2B Twitter Content 40