Customer Experience Matrix

NOVEMBER 16, 2014

When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

Customer Experience Matrix

FEBRUARY 26, 2009

But I also knew that some of the vendors focused on complex programs ( Market2Lead , Marketbright and arguably Silverpop/Vtrenz ) embed similar-looking list-style campaigns within a larger flow logic. Marketbright and the new Market2Lead interface use an actual flow chart; Silverpop/Vtrenz uses non-visual rules.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 2, 2010

Nor have I forgotten that Oracle already bought marketing automation vendor Market2Lead, plugging a different set of holes. Since ATG itself provides substantial online marketing functionality, there’s a smaller gap for Oracle to fill with a separate marketing automation purchase.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 30, 2010

It will also be competing with Eloqua, Silverpop and, perhaps most dangerously, the Market2Lead technology recently purchased by Oracle. The Market2Lead-Oracle deal raises the other major question facing marketing automation vendors: what role CRM vendors will play? who are entering this market from a different direction.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. (For more on vendor classifications, see my list of demand generation vendors from last November.)

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

LeadSquared

AUGUST 28, 2019

According to Market2Lead , nurtured leads experience a 23% shorter sales cycle. While some use clever hacks and others take help from third parties, the fact that a significant portion of these leads is not ready to buy yet is why nurturing is paramount.

Lead Nurturing 52

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 52

Customer Experience Matrix

MAY 25, 2010

Oracle tersely announced today that it had purchased the intellectual assets of demand generation vendor Market2Lead. This is an excellent fit for Oracle in that Market2Lead is a sophisticated product that is best suited to large, demanding marketing operations. Tags: demand generation marketing automation market2lead oracle.

Market2Lead 120

Market2Lead Buy Marketing Automation Services Eloqua 120

Customer Experience Matrix

JUNE 25, 2008

When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

MARCH 26, 2009

flow list Act-On Software x ActiveConversion x Eloqua x Infusionsoft x LeadLife x LoopFuse x Manticore Technology x Market2Lead (1) x Marketbright (1) x Marketo x Neolane x OfficeAutoPilot x Pardot x Silverpop Engage B2B x Treehouse Interactive x True Influence x (1) embeds simple list- based campaign in a larger flow chart.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 The main result of the conversations so far has been to clarify the items related to lead routing. The relative ranking of the different vendors hasn't been significantly affected. Here, then, is the final usability matrix. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

LeadSloth

AUGUST 10, 2010

Industry consolidation is starting (Market2lead acquired, LeadGenesys refocused). This is supported by the main trends in the Marketing Automation market: The product scope of all marketing automation vendors is quite similar. There is severe competition (30+ vendors). Land grab is common, where vendors lower prices to get customers on board.

Marketing Automation Services 100

Marketing Automation Services Loopfuse Marketing Automation LeadGenesys 100

Customer Experience Matrix

NOVEMBER 5, 2009

by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.) But the other presenters disagreed, largely arguing that the separate groups have distinct needs. See Who’s Afraid of the Big, Bad Wolf? Is Salesforce.com a threat to vendors of marketing automation solutions?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

AUGUST 3, 2010

Market2Lead had something similar but is no longer sold.) However, Marketo's implementation brings this reporting to a new level. Most specifically, Marketo has introduced a star-schema reporting database, which I’m pretty sure no other marketing automation system currently offers.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 1, 2010

The key finding here is that nurturing tripled the number of “slow” leads (taking longer than one month) that eventually reached Marketing Qualified status: with nurturing without nurturing % higher Fast Leads (MQL 20% 20% 0 Slow Leads (MQL>1 mo) 20% 6.67% 200% Market2Lead (before they were absorbed by Oracle ) told me they had analyzed their own customers' (..)

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

JULY 22, 2010

Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. Of the remainder, the stronger firms will probably be purchased by companies seeking enter the demand generation space, and the weaker firms will quietly go out of business or be purchased for their client lists.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

APRIL 28, 2009

nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

JULY 8, 2009

Vendors who can deliver on these key requirements at reasonable price points should earn their place as tomorrow's industry leaders.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook?

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Marketing Qualified Leads 100

Tomorrow People

MARCH 5, 2012

According to Market2Lead, the sales cycle is nearly 25% shorter for nurtured leads. Do they want to know more, hear from you less often, or express an idea for a new feature? Lead nurturing helps provide the means they need to stay engaged with you and your offerings. Shorten the Time Between Initial Contact and the Sale.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Work Management 120

Smashmouth Marketing

MARCH 19, 2009

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days!

Lead Scoring 100

Lead Scoring Lead Ranking Market2Lead Marketing Qualified Leads 100

Smashmouth Marketing

MARCH 9, 2009

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management. nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days!

Lead Scoring 100

Lead Scoring Lead Ranking Market2Lead Marketing Qualified Leads 100

Customer Experience Matrix

FEBRUARY 24, 2009

Products including Silverpop Engage B2B (formerly Vtrenz), Market2Lead and Marketbright also let marketers set up small, sequential campaigns and embed them in selection framework. Here is where it’s worth considering the approaches of other vendors.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

NOVEMBER 18, 2009

names (unlimited email, page views, users) Genius.com blog $1,750 / month for 50,000 names Lead Genesys yes $995 / month for 10,000 names, 20,000 emails, 25,000 page views LeadLife blog $500 / month for 1,500 emails; $1,395 / month for 25,000 emails Manticore Technology* blog $2,000 / month up for 10,000 names Marketbright* blog $1,600 / month Marketo* (..)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

FEBRUARY 4, 2009

My own consideration set also includes Marketbright , Market2Lead , MarketingGenius , LeadLife , LoopFuse , LeadGenesys , , eTrigue and SalesFusion360 , although I haven't looked at all of those in detail. Obviously you need to evaluate these products in depth before deciding which is right for you.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. This is not to say that Market2Lead is especially hard to use. But Market2Lead does not provide its own email services.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

JUNE 5, 2009

Summary: Market2Lead's revised user interface has plenty of refined details. I saw a demonstration of Market2Lead ’s new user interface last December, and they released it in February. It’s a good thing that Market2Lead moved more quickly than I did, because the new interface is a huge improvement. Time flies.

Market2Lead 120

Market2Lead Work Management Marketing Automation Services Marketing Management 120

Hubspot

FEBRUARY 22, 2011

Automate Nurturing Through the Sales Cycle - Market2Lead found that nurtured leads have a 23% shorter sales cycle. The same Market2Lead study found that nurtured leads have a 9% higher average deal size, showing that there is an opportunity to not only increase the number of sales but the size of sales using lead nurturing.

Lead Nurturing 28

Lead Nurturing Market2Lead Sales Qualified Leads Marketing Qualified Leads 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2009

The #1 Factor in Executing Effective Campaigns - Market2Lead , August 28, 2009. Infusionsoft Pushes the Right Buttons for Small Business Marketing - Customer Experience Matrix , August 6, 2009. Staying the Course is NOT Stuck in the Mud - Marketing Interactions , August 4, 2009. Content is king, again - Fearless Competitor , August 26, 2009.

Lead Nurturing 40

Lead Nurturing Twitter B2B Marketing Lead Ranking 40

B2B Marketing Zone Posts

AUGUST 3, 2009

Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. BtoB Content Marketing: Six Places to Find Hidden Content Gems - Savvy B2B Marketing , July 27, 2009. Geek Good Intentions: Case of the Missing Twitter Brand - B2B Marketing Savvy , July 21, 2009. Time to Replace your Online News Room with Facebook!

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

B2B Marketing Zone Posts

NOVEMBER 3, 2009

Who cares what you’re selling, what are customers buying - Market2Lead , October 21, 2009. Service Economics in a “Something Failed to Go Right&# World - Digital Body Language , October 27, 2009. Mine’s Bigger than Yours! Phoenix Rising , October 20, 2009. 6 tips for B2B landing pages that land business.

Social Media 40

Social Media Demand Generation Agencies B2B Marketing Social Marketing 40

B2B Marketing Zone Posts

OCTOBER 6, 2009

Pull versus push for more effective lead nurturing campaigns - Market2Lead , September 29, 2009. Marketing Dashboards - Digital Body Language , September 2, 2009. Five Simple Tips for Managing a LinkedIn Group - PR Meets Marketing , September 7, 2009. But We CAN’T - Phoenix Rising , September 28, 2009. What is a Social Business?

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

Hubspot

OCTOBER 10, 2012

Market2Lead also found that leads that go through automated workflows have a 23% shorter sales cycle. According to a report released by Lenskold Group and The Pedowitz Group, 60% of survey respondents who use marketing automation say it has increased the quality of the leads that get passed to sales.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Market2Lead 28

WebMarketCentral

SEPTEMBER 9, 2009

Here's the list of the sources that represent the Top 40+ B2B Marketing blogs: B2B Sales and Marketing Wondering Out Loud Junta 42 FYIndOut Anything Goes Marketing Beyond B2B Web Strategy Content Marketing Today B2B Marketing Zone Posts Marketing-Gimbal B2B Marketing Savvy B2B Conversations Now WebMarketCentral B2B Lead Generation Blog Modern B2B Marketing (..)

B2B Marketing 20

B2B Marketing Market2Lead B2B Blogger 20

B2B Marketing Zone Posts

DECEMBER 9, 2009

Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. How B2B Marketing Became Responsible For EVERYTHING (and how to reverse it) - B2B Conversations Now , August 14, 2009. Unclogging the Pipeline - B2B Sales and Marketing , February 21, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication Marketing Management 40

Customer Experience Matrix

JUNE 2, 2011

If I were more on the ball, I would have noticed that May 25 marked a full year since Oracle bought the intellectual property* of high-end B2B marketing automation vendor Market2Lead. Except for improved reporting, the features of the new Oracle product are pretty much the same as the old Market2Lead, which I last reviewed two years ago.

Work Management 120

Work Management Marketing Management Marketing Automation Services Market2Lead 120

Customer Experience Matrix

MARCH 4, 2009

Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Linear campaigns embedded in larger campaign flows Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 0 0 1 Integrated a/b testing.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

MARCH 2, 2009

Select marketing assets from shared libraries Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Text search for assets. Text search for assets Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Share marketing assets across campaigns.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120