Smashmouth Marketing

JUNE 1, 2022

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Kaon

JULY 22, 2020

Kaon Interactive is a B2B software company that creates interactive sales and marketing applications to transform customer engagements. Our platform helps many leading technology, medical technology, and industrial companies elevate the engagement with their customers around the world on any device, any time, and with unlimited users.

Digital Transformation 147

Digital Transformation Interactive Marketing Custom Publishing B2B Sales 147

MindFire

JUNE 22, 2022

Hear from industry titans who have been there before and have come out the other side more vital than ever. Join these seasoned experts who have navigated the importance of brand quality, customer retention, the tough times, and coming out the other end as a premier brand. Holt, COO of PLNTF Holdings, LLC.

Webinar Metrics 85

Webinar Metrics Cost Tips Video Marketing 85

Brandwatch Marketing

FEBRUARY 23, 2024

What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? 1/ Less Data, More Value Unless you’re in an industry that has a high consumer crossover, you can expect the volume of online conversation about your brand to be much lower.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Convert

DECEMBER 18, 2020

Boston Computer Exchange would be a precursor to eBay and, eventually, the massive eCommerce industry that exists today. Pricing, shipping, customer support, and loading time are some factors that play a significant role in achieving these objectives. ebay in 2008. In 2008, eCommerce had developed a certain aesthetic.

eCommerce 119

eCommerce Amazon Comparison User-Generated Content 119

Salesforce Marketing Cloud

AUGUST 22, 2022

Then in 2008, Apple launched the App Store. ” With a slight title change, Seka became the first director of AppExchange in 2008. ” Over the last decade, AppExchange has grown to over 7,000 apps and experts supporting nearly every department and industry. Steve Jobs gave Marc @Benioff advice that changed his life.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Focus Group 52

SmartBug Media

MARCH 23, 2023

We understand how important marketing technology is for modern companies, and we owe our success in developing top-tier campaigns to our ability to capitalize on the latest advancements in industry-related tools. Established in 2008, SmartBug is celebrating 15 successful years of outstanding digital marketing services.

Hubspot 98

Hubspot Enterprise Management Work Management Advertising Agencies 98

Webbiquity

DECEMBER 26, 2017

They conduct research, look for the most convenient location, and read reviews from other customers before making a decision on which provider to use. Companies in these industries tend to have offices in the same building even if they are competitors. What Local Businesses Can Do to Roll with Google ’ s Algorithm Changes.

Paid Search Agency 231

Paid Search Agency Marketing Management Service Advertising Agencies 231

chiefmartech

JANUARY 25, 2023

For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. But as a second-order effect, I believe this is a tailwind for the martech vendor industry too. We’re just getting started. There are many splendid varieties of marketing technologists.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Brandwatch Marketing

FEBRUARY 23, 2024

What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? 1/ Less Data, More Value Unless you’re in an industry that has a high consumer crossover, you can expect the volume of online conversation about your brand to be much lower.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Thinkers360

MARCH 22, 2024

In this edition, we speak with Maribel Lopez technology Influencer, industry analyst, speaker, founder and Principal Analyst, Lopez Research LLC , focused on technology topics including artificial intelligence, cloud computing, connected devices and A.I. We also continue to help companies understand changes in workspace technology.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

chiefmartech

JULY 30, 2022

Marketing departments are going to have tighter budgets and become much tougher customers when it comes to considering and negotiating martech purchases. This is the first time in over a decade of exponential martech growth that the industry is facing a genuinely formidable economic environment. And I’m 99.9% And I’m 99.9%

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

Sprout Social

SEPTEMBER 23, 2021

Even a vampire romance movie from 2008. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. The source: ‘90s TV classics continuously shuffle around streaming services, as they compete for the exclusive offerings needed to attract new customers. Here’s why.

Forecasting 127

Forecasting Social Media Trends Media 127

B2B Marketing Directions

FEBRUARY 5, 2023

Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales. Let's take a closer look at those three.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Oktopost

NOVEMBER 20, 2018

It’s no secret that many financial services have embraced employee advocacy, citing the 2008 crisis as a turning point in the relationship between financial services and their customers.

Webinar Metrics 84

Webinar Metrics Service Thought Leadership Facebook 84

Top Rank Marketing

NOVEMBER 27, 2023

By merging custom databases with AI, brands gain targeted influencer insights. Jen Holtvluwer “Customers will always be your best influencers to leverage in storytelling efforts. This helps B2B influencers broaden and deepen their coverage of critical industry discussions. iPhone App Store was launched in July 2008.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Outreach

SEPTEMBER 29, 2020

Selling teams need to be armed with proven data points, case studies, customer references, and evidence. They need to convince customers that they will deliver strong business results, both now and well into the future. We can only control what we can control — and serving this modern conscientious customer is under our control.

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

Contently

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. Your Sales and Customer Success teams are your “ears to the ground.” Create content for your current customers. Listen to your public-facing teams.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Heinz Marketing

AUGUST 14, 2021

Whether you’re having a one-on-one meeting, speaking at an industry, or just shooting the breeze with friends or family, communicating with clarity shouldn’t be overlooked. Does your team get derailed by miscommunication, hurt feelings, customer service challenges, or another department’s dropped balls? Learning To Speak With Clarity.

B2B 109

B2B Work Management B2B Sales Positioning 109

PathFactory

MARCH 6, 2023

Everything from economic conditions, the B2B technology landscape, and the amount of data companies have access to has made go-to-market teams reconsider how they conduct customer outreach and generate leads. Q: In today’s landscape, is personalization and providing tailored experiences to your customers’ table stakes?

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. Industry niches that used to stick to their same old marketing schemes are not experimenting.

Case Study 90

Case Study Case Studies Work Management Studies 90

Heinz Marketing

APRIL 30, 2020

For example, we have several clients in board meetings this week discussing and confirming their path forward – with broad product, customer, marketing and sales implications. Lately other customer-facing teams have gotten involved as well, rebranding these events as Sales & Marketing Kick-Off (SMKO) or Revenue Kick-Off (RKO).

Planning 99

Planning Act-On Work Management Interactive Marketing 99

B2B Digital Marketer

OCTOBER 28, 2021

Although his illustrious career started at Gatorland Zoo in Florida (he has scars to prove it), Jim cut his teeth in the hospitality training industry and eventually led Global Training for Hard Rock International for two decades. Jim put his experience and creativity to work, which has consistently developed cutting-­edge training concepts.

B2B 98

B2B Work Management Class PR 98

B2B Marketing Directions

FEBRUARY 26, 2023

For example, the use of artificial intelligence in marketing has been a hot topic in the industry for the past few years, and the recent tsunami of buzz surrounding ChatGPT and other generative AI applications has been nothing short of astounding. Technology and data science have received a great deal of attention in marketing circles.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

Conversica

DECEMBER 20, 2022

But, even with an economic bull market “light at the end of the tunnel”, we are still seeing and feeling panic from our customers. Do you recall that this was during the 2008 Great Recession? If you don’t prioritize your existing customers by providing them with real value, you risk churn—which is almost inevitable in times like this.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Martech

SEPTEMBER 21, 2021

I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. But I hit my KPIs when customers click or convert. Strategy is harder to cram into a 10-minute YouTube video, 750 words in an industry newsletter or a 20-minute conference session.

Open Rate 140

Open Rate Email Marketing Planning Click Rate 140

B2B Digital Marketer

MAY 20, 2021

But if you aren’t aware of it already, data is already a big part of business operations, and governments and legislators are stepping in to make sure that the usage of data is regulated and the privacy of the customer is protected. Customers are becoming more and more conscientious with the privacy of their data.

Privacy 52

Privacy Paid Search Agency PPC Companies 52

Contently

SEPTEMBER 12, 2019

Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. After all, you can attract potential customers at the top of the funnel, but there’s no guarantee they’re going to stick around when it’s time to make a purchase. How does video impact this relationship? Q&A videos.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

B2B Digital Marketer

MAY 20, 2021

And in a privacy-first world, data privacy has become very important in establishing trust with the customer and protecting the company as a whole. Navah is the Director of Paid Media for Justuno, an AI-powered CRO solution, and a veteran of the digital marketing industry.

Click Fraud 52

Click Fraud PPC Privacy Paid Search Agency 52

Outbound Engine

APRIL 20, 2020

No longer able to meet with customers face-to-face, and losing out on buying and selling opportunities, many agents saw shades of 2008. This is not 2008. Some industries are growing during this crisis, and a stunning 56% of people are now working from home. In this case, you must be top of mind with your customer base.

Top of Funnel 65

Top of Funnel Paid Search Agency Digital Marketing Funnels Lead Ranking 65

6sense

NOVEMBER 9, 2021

This is because maintaining R&D means that companies emerge from the recession with a relatively stronger pipeline, particularly in cyclical industries such as automobiles, cement, and steel. Take the case of a one large Russian conglomerate that we advised during and after the 2008 global financial crisis. Prices and promotions.

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

ClickZ

JANUARY 15, 2021

Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. Jivox recently published a study looking across Fortune 1000 in their customer base with a detailed return-on-investment model illustrating how these companies used personalized digital marketing to achieve ROI.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Bannerflow

APRIL 6, 2023

The pace of technological change is quickening, and customer expectations are constantly evolving. This requires constant monitoring of industry changes, emerging technologies, and shifts in consumer behaviour. According to McKinsey Global Institute , taking advantage of customer analytics can generate immense value for business.

Marketing AI 52

Marketing AI Advertising Agencies Marketing Budget Marketing & Strategy 52

B2B Marketing Directions

OCTOBER 1, 2022

For example, the "Great Recession of 2008-2009" is widely regarded as the worst economic downturn since the Great Depression of the 1930's. To assess how a recession could affect their company, marketing leaders must analyze how it is likely to impact their company's customers, and perhaps their customers' customers.

Terms and Conditions 52

Terms and Conditions Marketing Budget Marketing Management Paid Search Agency 52

Sana Commerce

OCTOBER 9, 2022

So, depending on what industry your business is in, you might be more attracted to one than the other. The 2008 financial crisis didn’t affect Australia and while it continued to grow, other countries suffered from the crisis. Companies in ANZ struggle with shipments and having customer support in the right time zones.

B2B 52

B2B Lead Scoring Lead Ranking Cross-Selling 52

B2B Marketing Directions

MAY 14, 2022

The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.) Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February.

CMO 52

CMO Customer Surveys Research B2B 52

QuanticMind

MAY 25, 2023

At the same time, there’s massive churn happening across the industry in terms of personnel. So far, they’ve stuck together and shown more unity than back in 2007-2008. With the Screen Actor’s Guild and the Directors Guild preparing to negotiate their contracts as well, we don't know what's going to happen.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89