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How to Keep Your SEO When Relaunching Your Website

Webbiquity

Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. It provides an opportunity to rethink and revise the graphic design, content, visitor experience, and technical structure of the site.

SEO 245
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How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

Perform a content analysis by listing your competitors, finding their content locations, uncovering their SEO metrics, auditing their content, and reviewing their off-site activity. Execute monthly or quarterly reviews of your annual analysis. Find out which keywords a site is targeting and which ones it actually ranks for.

Analysis 287
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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Tools like automatic captioning can help, but always review for accuracy. This strategy ensures that your website gets indexed as the primary source for the video, enhancing your site’s SEO. Embed the video on your site in a way that complements your content. It should be compelling enough to entice viewers to click.

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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

The most basic elements of search results are titles, descriptions, and URLs. Search Result URL Information. An optimized URL (web address) should be easily readable for the human eye, explain to search engines what the page is about, and clearly outline the structure of the website. Best Practices for URLs. Site Links.

SERP 295
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Six Ways to Build Customer Trust Using Your Website

Webbiquity

Your website is your “online storefront” where prospects will most often form their first impression of your business and learn about your company before proceeding with completing calls-to-action and making purchases, so you need to carefully consider how you can demonstrate to your site visitors that your business is trustworthy.

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Why Is SEO Not Working for You? (It’s Not Dead)

Marketing Insider Group

Digging Deeper into Search Engines’ Role A deep understanding of search engines, like Google and Bing, can make all the difference when it comes to boosting your site’s presence. It can either help or hurt your site’s search results, ultimately impacting the effectiveness of search marketing efforts.

SEO 205
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Collect Customer Feedback on Your Website With These 7 Tips

Optinmonster

Customer feedback includes information a company specifically asks for through website surveys, customer support logs, product questionnaires, on-site reviews, customer interviews, and more. Additionally, companies can gather feedback by monitoring reviews on 3rd-party sites, as well as posts and comments on social media.