What Response Rate Should I Expect From My Campaign?

The Point

On Focus.com , Adam asks: ““What percentage success rate do people (expect from) direct mail campaigns? We (get) 7% response rate when marketing to existing customers and 2% to new customers.”. My response: It’s a cop out, I know, but there is no right answer to this question or to its popular friend: “What’s a good response rate?” A survey invitation generates much higher response rates compared to say, a free trial offer.

Direct Marketing: 6 steps to drive more through sales pipeline

B2B Lead Generation

Tweet We’ve all heard about how the digital age has been brutal for print media , and I fully expected direct mail to be taking a hit as well. We’ve seen a 12% lift in response rates by incorporating the use of letters and other mailers to supplement email communication,” he said. A report-writing software generates $12,000 in weekly revenues from a direct mail investment of $1,930. Make sure your website looks like your direct mail.

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B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 The report also found that e-mail continues to have a high response rate too.

4 Elements that drive B2B direct marketing results

Biznology

They range from marketing managers to sales managers, and even presidents of smaller firms. If you’re an experienced B2B direct marketer, this is probably not for you. Secondly, determine the job functions and titles of the likely individuals who would be involved and/or responsible for making the purchase decision. B2B contact level data decays at a surprisingly high rate , so insure the source is accurate by testing a sample of 100 if the list vendor will provide it.

How to triple your digital marketing results

Biznology

What metrics do you use to define digital marketing success today? You use direct response communications. Digital marketing is direct marketing. Direct response communications are structured specifically to motivate an immediate response, which is why they are perfect for digital marketing communications. The offer is the key motivator that overcome inertia and stimulates response.

Direct Marketing Formats: A strategic look at 9 mailer options

Direct Response Coach

Direct marketing is a complex business with many elements to consider. These two elements will have the greatest impact on your response rate. The rule says 40% of your direct marketing program will depend on your mailing [.]. The post Direct Marketing Formats: A strategic look at 9 mailer options appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead Generation

Direct Mail Tip: Make your direct mail offer the centerpiece

Direct Response Coach

One of the easiest ways to improve the response rate of your direct mail lead generation campaigns is by giving more exposure to your offer (or lead magnet). Too often the offer is buried in the mailer, the reader never sees it and the response rate suffers. The post Direct Mail Tip: Make your direct mail offer the centerpiece appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead Generation

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B2B Lead Generation Blog: Paper Direct Mail is Not Dead

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 You dont need to spend a ton of money on direct mail to reach top executives.

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Deep Insights on Customer Experience and Technology

B2B Digital Marketer

Business operations and marketing efforts are becoming more automated and less personal. However, as we enter into this new digital age, does it also change the way we do our marketing? 00:36 – John’s background in B2B Digital Marketing. It’s account based marketing.

Direct vs Indirect Marketing

Stevens & Tate

You may not realize it, but all marketing efforts can be categorized in one of two ways — direct marketing or indirect marketing. On the surface, direct vs. indirect marketing is relatively easy to understand. Direct marketing involves engaging with leads or customers directly. Indirect marketing is a strategy in which you put yourself in a position to be found by leads. Direct Marketing. Indirect Marketing.

Does Renting Email Lists Make Sense Any More?

The Point

I wrote recently in this space about the recent resurgence of direct mail as a viable outbound component to an integrated demand generation strategy. Most of that resurgence is due to the benefits of using direct mail on its own merits, but there’s another factor: the greatly diminished effectiveness of rented email lists. Email campaigns were still a fraction of the cost of direct mail. But list managers have priced themselves out of the market.

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Calculating Statistical Significance: A Tool for Marketers

The Point

With a larger list, testing message using a sample cell first is a great way to maximize overall response and minimize risk. In the client scenario above, however, even if the email campaign in question were to generate a response rate of say, 4 percent, the two test cells would need to differ by a significant margin (much more than 1 percent) in order to achieve statistical significance. For example: 1,500 names x 4 percent = 60 responses.

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website High-Performance Email Marketing for Attracting and Engaging Industrial Buyers by Achinta Mitra on October 2, 2010 in B2B E-Mail Marketing , B2B Lead Generation , Industrial Marketing Strategies In today’s “do more with less” industrial marketing environment, email marketing continues to be a productive marketing tool despite all the reports about its declining effectiveness.

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We’re Die-Hard Fans of Die-Cut Direct Mail Campaigns

US Data Corporation

Postcards are one of the most popular direct mail marketing pieces used for campaigns. By thinking outside of the box (or the rectangle, as it were), you can get your direct mail piece noticed. Die-cuts are a great way to boost direct mail response; however, there are factors to consider before determining whether die-cuts are a good fit for you. If you’re advertising an automotive dealership, why not create a direct mail piece shaped like a car?

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We’re Die-Hard Fans of Die-Cut Direct Mail Campaigns

US Data Corporation

Postcards are one of the most popular direct mail marketing pieces used for campaigns. By thinking outside of the box (or the rectangle, as it were), you can get your direct mail piece noticed. Die-cuts are a great way to boost direct mail response; however, there are factors to consider before determining whether die-cuts are a good fit for you. If you’re advertising an automotive dealership, why not create a direct mail piece shaped like a car?

Mail 40

We’re Die-Hard Fans of Die-Cut Direct Mail Campaigns

US Data Corporation

Postcards are one of the most popular direct mail marketing pieces used for campaigns. By thinking outside of the box (or the rectangle, as it were), you can get your direct mail piece noticed. Die-cuts are a great way to boost direct mail response; however, there are factors to consider before determining whether die-cuts are a good fit for you. If you’re advertising an automotive dealership, why not create a direct mail piece shaped like a car?

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Successful Companies Create Successful Customers

Lattice

For a B2B software company like Lattice, success means our customers are improving the efficiencies of their sales and marketing organizations, and increasing revenue. Using the richness of Lattice’s data cloud, she and her team have build better models that help increase average response rates and average order value. Customer success is the hallmark of a great company.

7 steps to a better B2B landing page

Biznology

Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. I am not sure why, since there’s nothing more important to capturing the responses from outbound messages and kicking off a relationship with prospects. Here is my seven-step checklist to ensure your landing pages adhere to B2B best practices: Connect the landing page directly to the outbound message.

Tips to Manage the Marketer's Personalisation Dilemma

Oracle

But other things being equal, Dear Mr Smith works better than Dear Marketing Manager. It’s what built a global business for direct marketing pioneer American Express.). Small touches like these increase response rates at the cost of a moderate increase in resource. Use extreme personalisation if you’re marketing a high-value product or service to a relatively small and targeted audience. Only expert marketers can do it.

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3 Reasons You Should Consider Direct Mail Marketing

Leadspace

In an age of digital marketing, big data, Artificial Intelligence (AI) and all things technological, direct mail might seem like a thing of the past. It’s not just a question of what’s fashionable; direct mail marketing is a lot costlier and requires significantly more effort than running online ads or sending emails. But despite that, direct mail is still a highly effective medium in its own right. response rate.

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Selecting The Right B2B Telemarketing Vendor

Only B2B

Selecting the right telemarketing company for your campaign is salient for the appointed firm will be representing you in one of the most personal forms of marketing communication. Services like inbound marketing, outbound marketing, B2B, B2C, event promotion or content marketing, demand a specific set of skills. Read More: 3 Ways to Maximize Event ROI with Account-Based Marketing. Telemarketing is a tremendously effective way to nurture your business.

What are CMOs’ Most Important Media Channels?

V12 Data

Other traditional channels included print, direct mail, radio and out-of-home. . Omnichannel Marketing. To reach customers and prospects across all phases of the customer journey, marketers must focus on using all channels in tandem, or at least a mix of channels most suited to the brand’s audience. Email Marketing Statistics. Marketers who use segmented campaigns note as much as a 760% increase in revenue. Direct Mail Marketing. Lyfe Marketing ).

Is Email Marketing Making a Comeback?

Crimson Marketing

Email marketing was once the staple of online marketing solutions, and it’s easy to see why. A study from ExactTarget found that when it comes to receiving permission-based marketing communications, 77% of consumers prefer email. While social media and other, newer marketing solutions are seen as the “sexy” new way to reach buyers, email remains strong. It’s rare that marketers see those same response rate numbers with social media.

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How Direct Mail Automation Can Ease Your GDPR Transition

Marketo

If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. Even if you don’t do business in Europe, you may soon have to adjust your marketing strategy to comply with new regulations. The GDPR and Direct Marketing.

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B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. The big eye opener for me was – B2B marketers are always tasked with getting net new customers when in reality their existing customer base is their most important source of revenue and referrals. Which is what the CEO and the market wants from you anyway!).

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5 Tips For Being a Data-driven B2B Marketing Genius

TrueInfluence

B2B demand generation guru, Ruth Stevens, author of “B2B Data-Driven Marketing,” was a recent guest on The True Influence Accelerating Revenue Podcast. In “How to Think Like a B2B Data-Driven Marketing Genius,” we cover a lot of ground, including what it takes to navigate the data-driven world of digital marketing. As you read through these takeaways from Ruth’s podcast, you’ll gain a better understanding of the data-driven world of B2B marketing.

Inbound Interaction Management (IIM)

Buzz Marketing for Technology

It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. And further - that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates. Tags: Inbound Marketing

Marketing is changing--are you?

Biznology

If you've ever watched a storm coming over the horizon, you'll be right at home with the changes that are happening in marketing. Everywhere you look, marketing is undergoing changes. Read on to see what changes are coming and what you need to know to make a smooth adjustment to where marketing is headed. Four big areas head the list of marketing changes. Avi Dan believes that CMOs need to appoint a marketing technology czar.

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5 trade show marketing mistakes

Biznology

Part of the challenge today for trade show marketers is to cost effectively attract attendees. Traditional marketing approaches such as direct mail and email are becoming less effective due to both clutter and poor targeting. This is evident by declining response and sign-up rates when sending communications to last year’s attendees list. Not creating a marketing database. The data in the registration file is only a response list. The U.S.

Inbound Interaction Management (IIM)

Buzz Marketing for Technology

It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. And further – that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates. Tags: Inbound Marketing

Customers don’t care about Channels

Buzz Marketing for Technology

You will need to scale your response mechanisms before this happens. 4) Respond like a person, not a company – try to resist the urge to automate the responses. Some companies are telling me their volume of social media mentions are getting to high and they are considering automating a response to a Twitter DM. A good response is one that comes from an individual not a company. Let’s face it at this point social media has gone mainstream.

The 5 Top Media for Cold Prospecting

Pointclear

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. But what are the most effective outbound marketing channels for kicking off a business relationship? According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. That compares to $7 billion spent on direct mail and $4.5

How much is too much? Let’s talk about communications limits.

Jackie Walts

In my experience, these always add up to more than you’d think and more contact means more noise and lower response. For the one with that responsibility, when you have to decide which emails get priority, focus on company objectives and customer experiences. If you have marketing automation, you can use segmentation to help you prioritize more efficiently. I recommend a reactivation offer or two and then placing unresponsive names on marketing suspend.

10 Brands Show Us How Email Marketing is Done

PureB2B

An essential aspect of nurturing new sales leads is email marketing. According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts. Direct Marketing Association also noted that there is a 4,300 percent return on investment when it comes to email marketing for businesses in the United States. There is now no question that marketers should believe in the power of email.

Wayne Gretzky was an Inbound Marketer

Buzz Marketing for Technology

It was affectionately called the “Wayne Gretzky School of Marketing” slide and it was basically a photo and a single quote that said “Skate to where the puck is going not to where the puck has been”. Years later we have terms like Content Marketing (created by Junta 42 ) and Inbound Marketing (created by HubSpot ) that advocate the same type of approach. In reality Wayne Gretzky wasn’t a marketer but he was a very intuitive and successful hockey player.

Tech Titans: Eastside Tech Companies That Aim To Change How We Live

Versium

Through its product offerings, Datafinder and Predict, Versium Analytics was able to improve the results of T-Mobile’s small-business direct marketing nearly four-fold by building a predictive model for the telecommunications company. “We In the end, according to Matty, Versium Analytics was able to double the wealth management company’s marketing response rate. DATA BUMP: Versium Analytics, Inc. Redmond, WA.

Tech Titans: Eastside Tech Companies That Aim To Change How We Live

Versium

Through its product offerings, Datafinder and Predict, Versium Analytics was able to improve the results of T-Mobile’s small-business direct marketing nearly four-fold by building a predictive model for the telecommunications company. “We In the end, according to Matty, Versium Analytics was able to double the wealth management company’s marketing response rate. DATA BUMP: Versium Analytics, Inc. Redmond, WA.