Direct Marketing: 6 steps to drive more through sales pipeline

B2B Lead Generation Blog

Tweet We’ve all heard about how the digital age has been brutal for print media , and I fully expected direct mail to be taking a hit as well. We’ve seen a 12% lift in response rates by incorporating the use of letters and other mailers to supplement email communication,” he said.

How to triple your digital marketing results

Biznology

What metrics do you use to define digital marketing success today? You use direct response communications. Digital marketing is direct marketing. The offer is the key motivator that overcome inertia and stimulates response.

Trending Sources

Direct Marketing Formats: A strategic look at 9 mailer options

Direct Response Coach

Direct marketing is a complex business with many elements to consider. These two elements will have the greatest impact on your response rate. The rule says 40% of your direct marketing program will depend on your mailing [.].

4 Elements that drive B2B direct marketing results

Biznology

They range from marketing managers to sales managers, and even presidents of smaller firms. If you’re an experienced B2B direct marketer, this is probably not for you. Good luck, as it’s not easy to obtain results in this over communicated and cluttered market place.

B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

B2B Lead Generation Blog

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The report also found that e-mail continues to have a high response rate too.

Calculating Statistical Significance: A Tool for Marketers

The Point

With a larger list, testing message using a sample cell first is a great way to maximize overall response and minimize risk. For example: 1,500 names x 4 percent = 60 responses. 1,500 names x 5 percent = 75 responses.

Successful Companies Create Successful Customers

Lattice

For a B2B software company like Lattice, success means our customers are improving the efficiencies of their sales and marketing organizations, and increasing revenue. Customer success is the hallmark of a great company.

7 steps to a better B2B landing page

Biznology

Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. Here is my seven-step checklist to ensure your landing pages adhere to B2B best practices: Connect the landing page directly to the outbound message.

B2B Lead Generation Blog: Paper Direct Mail is Not Dead

B2B Lead Generation Blog

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You dont need to spend a ton of money on direct mail to reach top executives.

The Basics of B2B Social Media Marketing Strategy

Webbiquity

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

Does Renting Email Lists Make Sense Any More?

The Point

I wrote recently in this space about the recent resurgence of direct mail as a viable outbound component to an integrated demand generation strategy. Email campaigns were still a fraction of the cost of direct mail. But list managers have priced themselves out of the market.

Moving On: Lessons from the B2B Marketing Trenches

Customer Experience Matrix

It was fun to work again as a hands-on marketer. It’s an old saw among direct marketers that the list determines most of your response rate and the offer controls for most of the rest. Looking at conversion rates in isolation, it was hard to see those patterns.

Tips to Manage the Marketer's Personalisation Dilemma

Modern Marketing

But other things being equal, Dear Mr Smith works better than Dear Marketing Manager. It’s what built a global business for direct marketing pioneer American Express.). Small touches like these increase response rates at the cost of a moderate increase in resource. Use extreme personalisation if you’re marketing a high-value product or service to a relatively small and targeted audience. Only expert marketers can do it.

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Is Email Marketing Making a Comeback?

Crimson Marketing

Email marketing was once the staple of online marketing solutions, and it’s easy to see why. A study from ExactTarget found that when it comes to receiving permission-based marketing communications, 77% of consumers prefer email. What are the benefits of email marketing?

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The Importance of Clarity in B2B Marketing Copywriting

Great B2B Marketing

Unfortunately this copywriter didn’t last at our company because he failed to meet the objectives for response rates, leads, revenue, and so forth. When it comes to direct marketing, all the brilliance in the world won’t save you if you can’t produce good results.

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10 Brands Show Us How Email Marketing is Done

PureB2B

An essential aspect of nurturing new sales leads is email marketing. According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts. Direct Marketing Association also noted that there is a 4,300 percent return on investment when it comes to email marketing for businesses in the United States. There is now no question that marketers should believe in the power of email.

The 7-Step Formula for Writing Copy That Sells

Hubspot

It’s one of only a handful of restaurants in America that have earned the coveted 3-star Michelin rating, making it one of the best restaurants in the world. As a marketer, if you want to sell people like a Michelin 3-star restaurant, you have to execute like one.

The Secrets of Successful Content Marketing – Webinar

Marketing Action

Did you miss the Content Marketing World event? But for those who yearn to do content marketing better and smarter, do I have an offer for you: “ The Secrets of Successful Content Marketing ,” an Act-On sponsored webinar running Tuesday, September 17 at 2 p.m.

10 Tips to Help Marketers Make Political Emails Great (Again)

Modern Marketing

Easy – it is perhaps the most foundational element to any successful email marketing program. At a very high level, ISPs measure signals that range from engagement rates to hard bounce rates to Spam complaints when determining if an email should reach the inbox.

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective.

5 Email Marketing Tips for Nonprofit Organizations

Marketing Action

That’s why marketers working for nonprofit organizations face their own unique challenges when it comes to putting together effective email campaigns. What can you do to increase response rates? Here are five email marketing tips for nonprofit organizations.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog.

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B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

B2B Lead Generation Blog

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Target Marketing: What’s a Lead? What are some tips to improve event marketing?

5 trade show marketing mistakes

Biznology

Part of the challenge today for trade show marketers is to cost effectively attract attendees. Traditional marketing approaches such as direct mail and email are becoming less effective due to both clutter and poor targeting. Not creating a marketing database. The U.S.

David Raab and Atri Chatterjee Talk About Marketing Automation, Part I: What Do You Need in a Core System?

Marketing Action

Editor’s Note: David Raab has thirty years’ experience as a marketer, consultant, speaker, and analyst. Atri Chatterjee is Act-On’s Chief Marketing Officer. ATRI: There’s been so much information about new marketing techniques and technologies.

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The 5 Top Media for Cold Prospecting

ViewPoint

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. But what are the most effective outbound marketing channels for kicking off a business relationship? That compares to $7 billion spent on direct mail and $4.5

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? You can follow any responses to this entry through the RSS 2.0

Inbound Interaction Management (IIM)

Buzz Marketing for Technology

It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. Tags: Inbound Marketing

Inbound Interaction Management (IIM)

Buzz Marketing for Technology

It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. Tags: Inbound Marketing

B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Which is what the CEO and the market wants from you anyway!).

Wayne Gretzky was an Inbound Marketer

Buzz Marketing for Technology

It was affectionately called the “Wayne Gretzky School of Marketing” slide and it was basically a photo and a single quote that said “Skate to where the puck is going not to where the puck has been”. What to look for in a Social Media Marketer?

Customers don’t care about Channels

Buzz Marketing for Technology

You will need to scale your response mechanisms before this happens. 4) Respond like a person, not a company – try to resist the urge to automate the responses. A good response is one that comes from an individual not a company.

Marketing is changing--are you?

Biznology

If you've ever watched a storm coming over the horizon, you'll be right at home with the changes that are happening in marketing. Everywhere you look, marketing is undergoing changes. Four big areas head the list of marketing changes.

ClickLaunch: The Content Marketing PlayBook

Ambal's Amusings

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Joe writes one of the most popular content marketing blogs in the world.

Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in.

How to Explain Mobile Marketing to Your Boss

SnapApp

By Jason Brick Although many senior executives are beginning to understand the value of mobile marketing, not all of them understand what it is exactly. Not only is this frustrating to the mobile marketing team, it can lead to a downward spiral of performance. If it's your job to explain mobile marketing to a higher-up who doesn't understand it, try using these strategies as you prepare for the presentation. Speak Plainly Mobile marketing is as jargon-filled as any field.

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The Evolution of the Marketing Database

Hubspot

1872: Direct marketing begins with the first direct mail catalog sent by Montgomery Ward. The industry has continued to grow, though response rates have been declining and costs increasing, with an estimated 44% of direct mail being discarded before it is even looked at.

ClickInsights: Mistakes to avoid in copy used for lead generation

Ambal's Amusings

Bob Bly's Book The White Paper Marketing Handbook. Savvy B2B Marketing blog posts about white papers. Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. Blog Savvy B2B Marketing. Her website is Ten Ton Marketing.

WiseGuys Gives Small Firms Powerful List Selection Software

Customer Experience Matrix

Like a doctor specialized in “diseases of the rich”, I've been writing mostly about technologies for large organizations: specialized databases, enterprise marketing systems, advanced business intelligence platforms. WiseGuys from Desktop Marketing Solutions, Inc. It is basically a system to help direct marketers select names for catalog mailings and email. In WiseGuys, marketers can control them directly.

B2B Lead Generation Blog: Avoid wasting your Pay-Per-Click lead generation budget

B2B Lead Generation Blog

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Positioning: How To Test, Validate, And Bring Your Idea To Market