What Response Rate Should I Expect From My Campaign?

The Point

On Focus.com , Adam asks: ““What percentage success rate do people (expect from) direct mail campaigns? We (get) 7% response rate when marketing to existing customers and 2% to new customers.”. All can be used as direct mail offers.

Direct Marketing Formats: A strategic look at 9 mailer options

Direct Response Coach

Direct marketing is a complex business with many elements to consider. These two elements will have the greatest impact on your response rate. The rule says 40% of your direct marketing program will depend on your mailing [.].

B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The report also found that e-mail continues to have a high response rate too.

Direct Marketing: 6 steps to drive more through sales pipeline

B2B Lead Generation

Tweet We’ve all heard about how the digital age has been brutal for print media , and I fully expected direct mail to be taking a hit as well. We’ve seen a 12% lift in response rates by incorporating the use of letters and other mailers to supplement email communication,” he said.

How to triple your digital marketing results


What metrics do you use to define digital marketing success today? You use direct response communications. Digital marketing is direct marketing. The offer is the key motivator that overcome inertia and stimulates response.

B2B Lead Generation Blog: Paper Direct Mail is Not Dead

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You dont need to spend a ton of money on direct mail to reach top executives.

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Does Renting Email Lists Make Sense Any More?

The Point

I wrote recently in this space about the recent resurgence of direct mail as a viable outbound component to an integrated demand generation strategy. Email campaigns were still a fraction of the cost of direct mail. But list managers have priced themselves out of the market.

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Calculating Statistical Significance: A Tool for Marketers

The Point

With a larger list, testing message using a sample cell first is a great way to maximize overall response and minimize risk. For example: 1,500 names x 4 percent = 60 responses. 1,500 names x 5 percent = 75 responses.

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective.

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Successful Companies Create Successful Customers


For a B2B software company like Lattice, success means our customers are improving the efficiencies of their sales and marketing organizations, and increasing revenue. Customer success is the hallmark of a great company.

How much is too much? Let’s talk about communications limits.

Jackie Walts

In my experience, these always add up to more than you’d think and more contact means more noise and lower response. For the one with that responsibility, when you have to decide which emails get priority, focus on company objectives and customer experiences. If you have marketing automation, you can use segmentation to help you prioritize more efficiently. I recommend a reactivation offer or two and then placing unresponsive names on marketing suspend.

Inbound Interaction Management (IIM)

Buzz Marketing for Technology

It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. Tags: Inbound Marketing

7 steps to a better B2B landing page


Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. Here is my seven-step checklist to ensure your landing pages adhere to B2B best practices: Connect the landing page directly to the outbound message.

The 5 Top Media for Cold Prospecting


Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. But what are the most effective outbound marketing channels for kicking off a business relationship? That compares to $7 billion spent on direct mail and $4.5

B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Which is what the CEO and the market wants from you anyway!).

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Is Email Marketing Making a Comeback?

Crimson Marketing

Email marketing was once the staple of online marketing solutions, and it’s easy to see why. A study from ExactTarget found that when it comes to receiving permission-based marketing communications, 77% of consumers prefer email. What are the benefits of email marketing?

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Inbound Interaction Management (IIM)

Buzz Marketing for Technology

It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. Tags: Inbound Marketing

The Basics of B2B Social Media Marketing Strategy


Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

Tips to Manage the Marketer's Personalisation Dilemma

Modern Marketing

But other things being equal, Dear Mr Smith works better than Dear Marketing Manager. It’s what built a global business for direct marketing pioneer American Express.). Small touches like these increase response rates at the cost of a moderate increase in resource. Use extreme personalisation if you’re marketing a high-value product or service to a relatively small and targeted audience. Only expert marketers can do it.

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Customers don’t care about Channels

Buzz Marketing for Technology

You will need to scale your response mechanisms before this happens. 4) Respond like a person, not a company – try to resist the urge to automate the responses. A good response is one that comes from an individual not a company.

10 Tips to Help Marketers Make Political Emails Great (Again)

Modern Marketing

Easy – it is perhaps the most foundational element to any successful email marketing program. At a very high level, ISPs measure signals that range from engagement rates to hard bounce rates to Spam complaints when determining if an email should reach the inbox.

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Wayne Gretzky was an Inbound Marketer

Buzz Marketing for Technology

It was affectionately called the “Wayne Gretzky School of Marketing” slide and it was basically a photo and a single quote that said “Skate to where the puck is going not to where the puck has been”. What to look for in a Social Media Marketer?

Moving On: Lessons from the B2B Marketing Trenches

Customer Experience Matrix

It was fun to work again as a hands-on marketer. It’s an old saw among direct marketers that the list determines most of your response rate and the offer controls for most of the rest. Looking at conversion rates in isolation, it was hard to see those patterns.

10 Brands Show Us How Email Marketing is Done


An essential aspect of nurturing new sales leads is email marketing. According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts. Direct Marketing Association also noted that there is a 4,300 percent return on investment when it comes to email marketing for businesses in the United States. There is now no question that marketers should believe in the power of email.

Marketing is changing--are you?


If you've ever watched a storm coming over the horizon, you'll be right at home with the changes that are happening in marketing. Everywhere you look, marketing is undergoing changes. Four big areas head the list of marketing changes.

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The Secrets of Successful Content Marketing – Webinar

Marketing Action

Did you miss the Content Marketing World event? But for those who yearn to do content marketing better and smarter, do I have an offer for you: “ The Secrets of Successful Content Marketing ,” an Act-On sponsored webinar running Tuesday, September 17 at 2 p.m.

5 trade show marketing mistakes


Part of the challenge today for trade show marketers is to cost effectively attract attendees. Traditional marketing approaches such as direct mail and email are becoming less effective due to both clutter and poor targeting. Not creating a marketing database. The U.S.

How to Explain Mobile Marketing to Your Boss


By Jason Brick Although many senior executives are beginning to understand the value of mobile marketing, not all of them understand what it is exactly. Not only is this frustrating to the mobile marketing team, it can lead to a downward spiral of performance. If it's your job to explain mobile marketing to a higher-up who doesn't understand it, try using these strategies as you prepare for the presentation. Speak Plainly Mobile marketing is as jargon-filled as any field.

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ClickLaunch: The Content Marketing PlayBook

Ambal's Amusings

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Joe writes one of the most popular content marketing blogs in the world.

5 Email Marketing Tips for Nonprofit Organizations

Marketing Action

That’s why marketers working for nonprofit organizations face their own unique challenges when it comes to putting together effective email campaigns. What can you do to increase response rates? Here are five email marketing tips for nonprofit organizations.

How to Write Copy People Notice, Read, and Trust: Lessons from "The World’s Best Copywriter"


In 1995, Pat published The Doctor’s Vest-Pocket Sampler of Natural Remedies , a piece of direct response mail designed to sell a bigger, more complete book called New Choices in Natural Healing. You're holding one of the finest direct marketing assets ever created.

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ClickInsights: Mistakes to avoid in copy used for lead generation

Ambal's Amusings

Bob Bly's Book The White Paper Marketing Handbook. Savvy B2B Marketing blog posts about white papers. Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. Blog Savvy B2B Marketing. Her website is Ten Ton Marketing.

WiseGuys Gives Small Firms Powerful List Selection Software

Customer Experience Matrix

Like a doctor specialized in “diseases of the rich”, I've been writing mostly about technologies for large organizations: specialized databases, enterprise marketing systems, advanced business intelligence platforms. WiseGuys from Desktop Marketing Solutions, Inc. It is basically a system to help direct marketers select names for catalog mailings and email. In WiseGuys, marketers can control them directly.

B2B Lead Generation Blog: Avoid wasting your Pay-Per-Click lead generation budget

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Positioning: How To Test, Validate, And Bring Your Idea To Market

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B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Target Marketing: What’s a Lead? What are some tips to improve event marketing?

20 Ways to Generate ROI from a Corporate Blog


Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? You can follow any responses to this entry through the RSS 2.0

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The Evolution of the Marketing Database


1872: Direct marketing begins with the first direct mail catalog sent by Montgomery Ward. The industry has continued to grow, though response rates have been declining and costs increasing, with an estimated 44% of direct mail being discarded before it is even looked at.

16 Must-Read B2B Marketing Strategy Ebooks

Modern B2B Marketing

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Increasing the Response to Your Email Marketing. Marketing [M.O.]

The 7-Step Formula for Writing Copy That Sells


It’s one of only a handful of restaurants in America that have earned the coveted 3-star Michelin rating, making it one of the best restaurants in the world. As a marketer, if you want to sell people like a Michelin 3-star restaurant, you have to execute like one.