DiscoverOrg

APRIL 20, 2017

High-growth companies use 360-degree account-based intelligence to take strategic risks for long-term success; companies who rely on limited, inaccurate, and one-dimensional data spin sales cycles just to keep from losing ground. Account-based sales intelligence includes a lot more than email lists.

Top of Funnel 269

Top of Funnel ROI Ideal Customer Profiles Marketing Management 269

Sword and the Script | B2B

DECEMBER 17, 2024

The median sales cycle in B2B grew to 120 days Sales cycles in B2B seem to get longer every year. That was true again in 2024, according to an analysis of lead generation data: Overall, global respondents reported a median sales cycle of 120 days.

Statistics 61

Statistics Work Management B2B Thought Leadership B2B Marketing 61

Zoominfo

OCTOBER 31, 2019

How long is your average sales cycle? If marketing doesn’t deliver enough leads in October, and you have a 60-day sales cycle, December is going to be bad. The message was sent to 400 CIOs, received 37 responses, and turned three of those into new clients. Is it any wonder your response rate is low?

Top of Funnel 178

Top of Funnel Work Management Marketing Management Zoominfo 178

Zoominfo

APRIL 17, 2025

Users of Copilot report a 83% increase in average deal size and 30% faster deal cycles, saving an average of 45 days per deal. Built-In Tools to Power Sales Execution From prospecting to closing, ZoomInfo includes an integrated toolkit to enhance every stage of the sales cycle.

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Zoominfo 130

Biznology

AUGUST 3, 2020

This is best suited to single-tactic campaigns for products with short sales cycles. Similarly, coupons redeemable through distribution channels but funded by the marketer allow reliable tracking of campaign results. Product registration. Here’s the ultimate end-user sampling technique.

Multi-Channel 197

Multi-Channel Multi-Touch Attribution Advertising Channels Sales Qualified Leads 197

Sprout Social

MAY 18, 2022

The conversations you start on social media may lead to conversions later in the sales cycle. Message response rate. The message response rate metric is calculated in Sprout automatically. Not every social media post is going to generate leads. But with time, you build trust. The goals can also differ.

B2B Thought Leadership 145

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 145

Martech

SEPTEMBER 16, 2024

Sales and support Role: Streamline the customer acquisition process while providing exceptional post-sale support. Sample goals: Shorten the sales cycle by 20%. Achieve a 95% first-response rate within 2 hours for support queries. Reduce churn by 10% through proactive engagement.

Sample 67

Sample Work Management Advertising Agencies Paid Search Agency 67

Seismic

MARCH 19, 2025

Leaders should regularly review: Engagement rates on outreach cadences: If certain messaging isnt working, test variations to improve response rates. Call recordings and email analytics: These tools can help pinpoint where conversations lose momentum in the sales cycle.

Efficiency 52

Efficiency Activities Allocation Marketing Analytics Tools 52

Vidyard

JUNE 15, 2020

The rollout can’t just be, ‘Hey here’s a video tool that gets better response rates.’ Tactics that don’t go viral within the sales culture underperform. Even when it’s proven to earn 3x higher response rates than email alone and cut deal cycles in half, a few detractors can dampen everyone else’s results.

Video Marketing 125

Video Marketing Response Rate Cold Calling Hubspot 125

Zoominfo

FEBRUARY 15, 2023

For many sales professionals, today’s business environment is unlike anything they’ve ever seen. Broad economic and societal shifts — amplified by the COVID-19 pandemic and continued technological disruption — are resulting in longer sales cycles, more discerning buyers, intensifying competition, and lingering uncertainty.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Vidyard

NOVEMBER 6, 2018

94% response rates. Video has emerged as a powerful tool for modern B2B sales teams. LeadIQ’s top performing sales development rep, Jeremy Leveille, recently recorded 24 custom songs and raps for targeted accounts resulting in 23 responses (that’s a 96% response rate, folks) and 17 qualified opportunities.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

KoMarketing Associates

NOVEMBER 8, 2018

The sales funnel for B2B marketing is usually longer than a traditional B2C purchase: Salesforce reports that the average B2B sales cycle takes 84 days. If you want to learn what your company’s average B2B sales cycle is, use this tool from GeckoBoard.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Zoominfo

OCTOBER 31, 2019

How long is your average sales cycle ? If marketing doesn’t deliver enough leads in October, and you have a 60-day sales cycle, December is going to be bad. The message was sent to 400 CIOs , received 37 responses, and turned three of those into new clients. Is it any wonder your response rate is low?

Top of Funnel 130

Top of Funnel Work Management Marketing Management Zoominfo 130

DiscoverOrg

FEBRUARY 6, 2019

Include decision-makers in email for better response rates. When we’re reaching out to an organization, we probably don’t know all the different buyers who will be influencing the decision regarding our sale. Ultimately, this will shorten the sales cycle as a whole. Strategic post-event follow-up.

Video Marketing 29

Video Marketing Cross-Selling Sales Cycle B2B Sales 29

The Effective Marketer

JUNE 1, 2011

Increasing Response Rates. From the report, it seems the key critical element that is impacted the most by marketing technology when it comes to automating campaign response, nurturing, and scoring your leads is the increase in response rates. The best way to think about it is to imagine the traditional funnel.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

Zoominfo

JUNE 16, 2021

If you provide your prospect with something of value upfront, you give them the chance to 1) explore your product or service on their own and 2) establish rapport before taking that next step in the sales cycle. Take advantage of your company name. Stick to your Ideal Customer Profile (ICP).

Ideal Customer Profiles 130

Ideal Customer Profiles Outreach Opt-out B2B Sales 130

Vidyard

FEBRUARY 28, 2018

As buyers become more sophisticated and well-researched, maintaining trust throughout your sales cycle is more important than ever. Leveraging video in your sales cadence is a game-changing way to build trust, establish authenticity, and strengthen relationships with your buyers. 37% increase in click rates.

Video Marketing 94

Video Marketing Ads Sales Cycle Deliverability 94

Unbound B2B

MARCH 19, 2025

AI in sales prospecting helps sales teams spot patterns in data, identify the most promising leads, and deliver the right message at the right time.The payoff is indeed huge, AI-driven prospecting can drive up to 3X more pipeline growth by improving lead quality, increasing conversion rates, and shortening sales cycles.

Lead Ranking 40

Lead Ranking Lead Scoring Outreach Sales Cycle 40

SalesIntel

MAY 8, 2025

Use multi-channel engagement (email, LinkedIn, video) to increase response rates. Challenge #9: Long Sales Cycles That Stall B2B deals take time, but they dont have to take forever. Why do sales cycles stall? Most importantly, sales success isnt about working harder, its about working smarter.

Ideal Customer Profiles 40

Ideal Customer Profiles Lead Ranking Multi-Touch Attribution Sales Qualified Leads 40

Oktopost

SEPTEMBER 21, 2023

Cost-effectiveness: Social selling tools bring significant lead generation and conversion results with minimal financial investment, it’s particularly advantageous for B2B businesses with painfully long sales cycles. There’s a reason these untailored messages have a low response rate and are unlikely to produce any results.

Sales Management 139

Sales Management Examples Top of Funnel B2B Thought Leadership 139

Orange Owl Blog

DECEMBER 28, 2024

For B2B marketers, where sales cycles are longer and decision-making involves multiple stakeholders, measuring the right metrics becomes even more critical. Shorter sales cycles typically indicate an efficient sales process. Shorter sales cycles typically indicate an efficient sales process.

Marketing AI 52

Marketing AI Cost per Lead Marketing Report Lead Ranking 52

Zoominfo

SEPTEMBER 9, 2020

Here are some of the key criteria businesses need to focus on, when wanting to craft effective prospecting messages at various stages of the sales cycle: Being succinct always works. 6) Print Media can be extremely effective for field sales teams. You either get through, or diminish. Get to the point quickly and precisely.

Top of Funnel 191

Top of Funnel Ideal Customer Profiles Acquisitions Marketing Proposals 191

The Point

JANUARY 13, 2015

Opens/Open Rate. Clicks/Click Rate (CTR). Click to Open (CTO) Rate. Leads/Response Rate. Opens, clicks and leads can be thought of as measures of volume – the amount of response that a campaign generated. So even measuring response rate doesn’t tell the whole story. MQLs/Cost Per MQL.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Orange Owl Blog

APRIL 5, 2025

This predictive engagement scoring helps sales and marketing teams prioritize their outreach and focus their energy on high-intent accounts. With better foresight, companies can time their actions more strategically, resulting in higher conversion rates and shorter sales cycles. Can AI help reduce the sales cycle in ABM?

Account Based Marketing 52

Account Based Marketing Marketing AI ABM Ideal Customer Profiles 52

ViewPoint

JANUARY 17, 2012

Short-term leads, also called qualified sales opportunities, are ready buyers that have the potential to close within one or two sales cycles. A lead is a general classification of an individual with an actionable need for a product or service.

Lead Qualification 120

Lead Qualification Lead Nurturing Sales Qualified Leads Marketing Qualified Leads 120

ViewPoint

JANUARY 17, 2012

Short-term leads, also called qualified sales opportunities, are ready buyers that have the potential to close within one or two sales cycles. A lead is a general classification of an individual with an actionable need for a product or service.

Lead Qualification 120

Lead Qualification Lead Nurturing Sales Qualified Leads Marketing Qualified Leads 120

Cintell

MARCH 10, 2016

New product launches: Ex: $1B+ Global Workforce Management Software saw 28% higher campaign response rate (SiriusDecisions). PegaSystems saw a 20% increase in pipeline value, 100% increase in sales qualified leads year over year, 50% increase in conversion, and 5X more contacts mapped to a persona and responding to campaigns.

Lead Ranking 100

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 100

Oktopost

OCTOBER 5, 2021

Reportedly, the response rate for InMails is three times higher than that of regular emails. The stakes are higher, the sales cycles are longer, and you usually have to win over an entire team of decision-makers. Try These InMail Hacks to Increase Your Response Rate. B2B marketing can be tough.

Paid Content 133

Paid Content Linkedin Generation Marketing Qualified Leads 133

Orange Owl Blog

APRIL 5, 2025

These insights reduce friction in the buying process, shorten sales cycles , and increase win rates. This proactive approach increases the likelihood of conversion and shortens the sales cycle. It improves response rates and helps teams scale their outbound GTM strategy with minimal manual effort.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing AI Ideal Customer Profiles Top of Funnel 52

Orange Owl Blog

MARCH 16, 2025

Sales Cycle: B2B purchases take longer due to higher-value transactions and complex negotiations. ABM Benefits: Higher Engagement: Personalized content increases response rates. Improved Sales Alignment: Marketing and sales teams collaborate to close deals faster.

Ideal Customer Profiles 52

Ideal Customer Profiles Segmentation Enterprise Management Work Management 52

Sprout Social

AUGUST 19, 2020

This seamless experience will work wonders on your customer satisfaction rate as well as conversions. If you’re selling a service or have a longer sales cycle, Facebook Messenger can help create additional, personalized touchpoints and drive increased conversions.

Facebook 145

Facebook Business Paid Search Agency Work Management 145

Vidyard

NOVEMBER 6, 2018

Thanks to their use of creative video and their Demand-Side Energy Management 101 series , CPower has dramatically increased engagement in website content and email campaigns, increased lead flow by nearly 250% year-over-year,, and improved response rates to outbound sales by 60%.

Video Marketing 139

Video Marketing Generation Marketing Management B2B Thought Leadership 139

Contently

JULY 30, 2018

For a recent article on improving the customer experience for patients , we profiled a medical group in active sales discussions that also happened to be driving innovation in personalized marketing. Co-creating thought leadership content offers a creative way to engage enterprise level accounts over long sales cycles.

Storytelling 160

Storytelling Top of Funnel Enterprise Management Work Management 160

Vidyard

MARCH 16, 2018

Video Vednesday delivers industry-leading tips right to your inbox every Wednesday on how to use video to increase response rates, book more meetings, speed up sales cycles, and close more deals. Let’s take a look at the powerful sales knowledge we delivered to sales professionals around the world last month.

Video Marketing 72

Video Marketing Response Rate Sales Cycle Outreach 72

Heinz Marketing

JANUARY 22, 2020

We often see companies whose nurture programs are filled with product and company-centric messaging, and the cadence may last 4 weeks, yet their average sales cycle is 9 months long. These emails are sent to cold prospects, and companies wonder why response rates are low—their nurture programs “just aren’t performing”.

Lead Nurturing 127

Lead Nurturing Top of Funnel Lead Scoring Lead Ranking 127

Vidyard

SEPTEMBER 28, 2021

. #17: More than 70% of sales pros who leverage video report that it has increased response rates. 18: Over half of sales pros report that hybrid video delivers the highest response rate. 20: Over 50% of sales pros who leverage video report that it has increased their close rates.

Statistics 148

Statistics Video Marketing Stats Marketing Prospects 148

Vidyard

SEPTEMBER 14, 2021

Where to Use Video in the Sales Cycle 4.1 Post-Sale 5. Response rates for financial services sales emails are at an all-time low. Video is how you can change that and get those responses up. Here are the four types of sales videos that are beneficial to video selling for financial services.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139