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How Sales Can Triple Response Rates With Video

Vidyard

Video is transforming many organizations sales processes and their results, like Terminus who saw great numbers after implementing video into their sales cycle: 40% increase in email open rates. 37% increase in click rates. 216% higher response rates.

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Deal Volume and Sales Response Rates Drop to New Lows [COVID-19 Benchmark Data, Updated Weekly]

Hubspot

Sales teams are sending about 50% more email to prospects than they were pre-COVID, but responses continue to drop. Last week, sales response rates hit an all-time low for 2020 at 2.1%, a lower response rate than Christmas week 2019. Response rate hit 2.1% Response rate hit 2.1%

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4 Ways Video Helps Maintain Control and Accelerate the Sales Cycle

Vidyard

But it’s time to dive a little deeper into how you can strategically use video to tighten up your sales cycle and maintain control of the buying process – at the same time, providing a seamless experience for your customers and prospects.

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Customer Survey: Faster Prospecting, Better Performance with ZoomInfo

Zoominfo

For many sales professionals, today’s business environment is unlike anything they’ve ever seen. Broad economic and societal shifts — amplified by the COVID-19 pandemic and continued technological disruption — are resulting in longer sales cycles, more discerning buyers, intensifying competition, and lingering uncertainty.

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Top Social Selling Examples: 7 Mistakes To Avoid

Oktopost

Cost-effectiveness: Social selling tools bring significant lead generation and conversion results with minimal financial investment, it’s particularly advantageous for B2B businesses with painfully long sales cycles. There’s a reason these untailored messages have a low response rate and are unlikely to produce any results.

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8 social selling metrics to measure success

Sprout Social

The conversations you start on social media may lead to conversions later in the sales cycle. Message response rate. The message response rate metric is calculated in Sprout automatically. Not every social media post is going to generate leads. But with time, you build trust. The goals can also differ.

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How to Convince Reluctant Sales People to Use Video

Vidyard

The rollout can’t just be, ‘Hey here’s a video tool that gets better response rates.’ Tactics that don’t go viral within the sales culture underperform. Even when it’s proven to earn 3x higher response rates than email alone and cut deal cycles in half, a few detractors can dampen everyone else’s results.