Martech

MARCH 31, 2025

What if the key to customer loyalty isnt faster shipping or flashier ads but a cleverly timed stroll down memory lane? In 2025, a new wave in customer experience (CX) is gaining traction. Memory-driven CX using the past to spark joy in the present is quietly reshaping how brands forge unbreakable customer bonds. The power of remember when Imagine logging into your favorite online store and instead of the usual Welcome back!

Branding 95

Branding Brand Identity B2B Loyalty 95

Webbiquity

MARCH 31, 2025

Guest post by Eduard Klein. Slightly more than half of all global enterprises approximately 61% are already using big data and analytics. Data-driven insights have become a mainstay among high-performing companies. But the real question is: Have you tapped into this trend to strengthen your own B2B demand generation efforts? Image credit: Artem Podrez on Pexels Over the past two decades, in collaborations with industry leaders like Salesforce and HubSpot , its become clear how essential it is fo

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Orange Owl Blog

MARCH 20, 2025

B2B Marketing How to Craft a Winning B2B Digital Marketing Plan Vivek Goel March 21, 2025 Share : Table of Contents Introduction In todays digital-first world, having a well-structured B2B digital marketing plan is crucial for business success. Unlike B2C marketing, which targets individual consumers, B2B strategies focus on building relationships, demonstrating expertise, and solving industry-specific problems.

Paid Content 52

Paid Content Planning Marketing Plans Enterprise Management 52

Webbiquity

MARCH 14, 2025

Guest post by David Kamjoo. Image credit: Google DeepMind on Pexels Artificial Intelligence (AI) is no longer a futuristic concept; its already become a transformative force across industries. For B2B businesses, which thrive on strong customer relationships and personalized experiences, AI is becoming a game-changer. Whether using AI to improve UX or automating your marketing strategies, AI is helping businesses become both more efficient and effective.

Marketing AI 152

Marketing AI Design B2B Marketing Lead Ranking 152

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

B2BMarketing.net

MARCH 20, 2025

Theres been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But hype doesnt always equal reality. Except in this case, it does. Following the excellent discussion that I had with Katy Howell of IF and Kevin Sutherland of Volume Agency on this very topic , I wanted to see what the data from the hundreds of entries into the B2B Marketing Awards 2024 showed when upl

Allocation 121

Allocation B2B Thought Leadership B2B Marketing Thought Leadership 121

Only B2B

MARCH 12, 2025

Are webinars just another passing trend in B2B marketing? Absolutely not. Webinars are not just populartheyre one of the most effective content formats in B2B marketing. With a single webinar, you can repurpose content into six different assets , making it a highly cost-effective strategy. And yes, webinars drive serious lead generation. 73% of B2B marketers and sales leaders say webinars help generate high-quality leads (Source: Content Marketing Institute ).

Lead Nurturing 62

Lead Nurturing Sales Qualified Leads Webinar Metrics Lead Ranking 62

The Point

MARCH 24, 2025

B2B marketers have long understood that successful demand generation requires tailoring messages and offers to a buyers stage in the lead lifecycle. Early-stage buyers respond better to best practice and thought leadership content, mid-stage buyers to case studies and Webinars, and so on. However, when a prospect becomes a customer, this level of segmentation frequently disappears.

Top of Funnel 157

Top of Funnel Demand Generation Agencies SMB B2B Thought Leadership 157

Marketing Insider Group

MARCH 17, 2025

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. The strategies that worked five years ago may no longer be effective, while new opportunities have emerged that can deliver higher ROI and better engagement. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.

Marketing Budget 147

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 147

Marketing Insider Group

MARCH 17, 2025

SEO without data is like throwing darts in the dark. Sometimes it works, but most of the time, its a hard miss. Every search, click, and bounce tells a story. The challenge is figuring out what the data means and how to use it to make SEO strategies stronger. Quick Takeaways Traffic sources reveal where visitors come from and whats working. Bounce rates and session times show if people actually like what they find.

Analytics 191

Analytics SEO Marketing & Strategy Lead Scoring 191

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Trade Press Services Newsletter

MARCH 6, 2025

With recent news of widespread layoffs and rapid advancements in AI, keeping your resume up-to-date and enhanced for the modern job search has never been more critical. Whether looking for a new opportunity, seeking a promotion, or showcasing your thought leadership accomplishments, optimizing your resume can help you stand out in a competitive marketplace.

Optimization 243

Optimization Work Management Lead Ranking Marketing Management 243

Webbiquity

MARCH 18, 2025

Ever stare at a blank screen with a nasty case of writer’s block? Need a list of 10 insights about (topic) but you can only think of four? Have a 2,000-word post to write and you’d like to knock it out faster? Image credit: Lil Mayer on Unsplash These are just a few scenarios copy writers and bloggers have to turning to artificial intelligence (AI) to help with at least since ChatGPT exploded onto the scene in November 2022.

Marketing AI 161

Marketing AI Work Management Blogger Training 161

Vision Edge Marketing

MARCH 18, 2025

Aligning your business strategies with customer expectations is essential for fostering loyalty, differentiation, and long-term success. In this episode of Whats Your Edge?, Karen Norheim , President and CEO of American Crane, discusses how data-driven insights, innovation, and a customer-centric mindset can overcome challenges anddeliver exceptional business and customer value.

Lead Scoring 149

Lead Scoring Lead Ranking Organization Work Management 149

Convince & Convert

MARCH 20, 2025

My theory is that marketing leaders dont need more content. They need better filters. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. Theres always another podcast episode, a LinkedIn think piece, and a must-read report. But, you don’t have time to consume it all. And yet, working in marketing requires knowing what matters and why.

Webinar Metrics 122

Webinar Metrics Email Marketing Marketing & Strategy Marketing Strategy 122

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Zoominfo

MARCH 26, 2025

Marketing teams of all sizes are eager to drive growth wherever they can find it, from expanding into new markets to driving cross- and upsell opportunities. But moving from inspiration to action is easier said than done. One major roadblock? Incomplete, inaccurate data that isnt built to capture the constantly evolving needs of your customers. Luckily, todays top marketers are able to assemble a much more accurate view of their customers and prospects by relying on Go-to-Market Intelligence , w

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing Analytics Tools Zoominfo Outreach 130

Marketing Insider Group

MARCH 31, 2025

Graphic design is never boringunless youre staring at another bland corporate PowerPoint template. Every year brings new ideas, but 2025 is turning up the volume with bold colors, AI experiments, and movement-packed visuals. If youre designing for a brand, social media, or just trying to make something cool, knowing whats trending helps keep your designs fresh.

Design 241

Design Trends Ethics Social Media 241

Martech

MARCH 28, 2025

Google’s year-old spam limit and Apple’s iOS are causing significant problems for email marketing SMB or enterprise, CPG or B2B brands of all sizes and verticals are still struggling to get under Gmails spam thresholds. Its not for lack of trying, either. Apples iOS 15 and iOS 18 updates have complicated the email picture, making analytical insights and subsequent solutions difficult to pinpoint.

Email Campaigns 126

Email Campaigns CAN-SPAM Campaigns Privacy Protection 126

Webbiquity

MARCH 11, 2025

In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. To indulge in a bit of understatement, a lot has changed since then. A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn.

B2B Thought Leadership 161

B2B Thought Leadership Lock-In Twitter Thought Leadership 161

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Vision Edge Marketing

MARCH 4, 2025

Imagine a cutting-edge enterprise software suite designed to seamlessly integrate supply chains across global networks, involving multiple stakeholders from IT, Operations, Finance, and Procurement. Marketing and selling such a solution takes more than showcasing features or benefits; it requires navigating complex decision-making processes, overcoming competing priorities, and demonstrating transformative customer value.

B2B Sales 149

B2B Sales Acquisitions B2B Thought Leadership B2B 149

Salesforce Marketing Cloud

MARCH 20, 2025

A finance team streamlines operations, thanks to an AI agent that reconciles transactions, flags discrepancies, and generates reports in seconds. A product manager accelerates go-to-market strategies via an AI agent that instantly analyzes customer feedback and predicts trends. A salesperson, once drowning in paperwork, now spends their time closing deals, armed with AI-driven insights that anticipate customer needs.

Paid Search Agency 124

Paid Search Agency Marketing AI Lead Ranking Companies 124

Zoominfo

MARCH 26, 2025

Imagine that one of your top sales reps spends weeks courting a promising prospect, only to discover at the 11th hour that its actually a subsidiary of your largest customer. What shouldve been a smooth upsell turned into wasted effort time you could have spent on an expansion play that was actually effective. Its hard to stomach, but scenarios like this play out every single day.

Zoominfo 130

Zoominfo Trust Marketing CRM Budget Programs 130

Marketing Insider Group

MARCH 18, 2025

Spending money on ads doesnt guarantee success. In fact, 42% of small businesses waste a chunk of their ad budget on campaigns that dont convert. Why? Because they jump into paid media without a clear strategy. If you want to avoid burning through your budget and get real results, you need a plan. A smart, well-executed strategy helps you reach the right audience, boost conversions, and make every dollar count.

Cost per Acquisition 269

Cost per Acquisition Marketing Strategy Marketing & Strategy Media 269

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Navigate the Channel

MARCH 10, 2025

Much of today’s advertising has shifted from print to the digital realm, occupying the top, bottom, and sides of the web pages we browse daily. To stand out, digital ads need to be more than visually appealing; they must grab attention and entice users to click through. Crafting such ads is a blend of art and strategy. But there are fundamental, time-tested stepsincluding some emerging trendsthat even a beginner digital marketer can master when creating display ads that drive results.

Display 118

Display Marketing AI Ads Banner Ads 118

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. It also addressed video engagement and budget trends. The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality.

Marketing AI 112

Marketing AI Video Marketing Branding Brand Identity 112

Vision Edge Marketing

MARCH 25, 2025

Business is a high-stakes endeavor. For every business leader weve ever worked with, growth has been both a goal and a necessity. But what if I told you the secret to organic growth might just be in your mind? No, this isnt a plot twist from a sci-fi book or movie; its about leveraging the Law of Attractiona principle that blends positive thinking, clear intentions, and strategic action to create real-world results.

Intent 149

Intent Marketing & Strategy Thought Leadership Work Management 149

Webbiquity

MARCH 22, 2025

Contributed post. Whether youre thinking of launching your first startup or are an experienced entrepreneur, its important to continuously take steps to expand your business knowledge. You can never know too much about running a business. Image credit: Binti Malu on Pexels Even the most successful business leaders are constantly learning about how to adapt to new legal requirements, emerging technologies and changing customer expectations.

Education 130

Education Ad Building Business Marketing Management 130

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Zoominfo

MARCH 13, 2025

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove. ZoomInfo equips marketing teams with data-backed insights that make it easier to refine messaging, target the right buyers, and scale impact through AI-driven automation.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Sales Qualified Leads Work Management 130

Marketing Insider Group

MARCH 3, 2025

Content marketing turns website visitors into loyal customers, but a scattered approach wastes effort. A structured funnel guides buyers through awareness, consideration, and decision stages, using blog posts to answer questions, address concerns, and provide solutions. Businesses that use blog content effectively create a steady flow of engaged prospects.

Top of Funnel 256

Top of Funnel Marketing Funnels Content Marketing Ad Building 256

Navigate the Channel

MARCH 19, 2025

Youve heard it before: Customer feedback is a gift. Its given to you from your most-valuable business asset, your customers. As HubSpot advises, if you never ask for customer feedback, youll never understand what drives customer satisfaction. And, if you don’t know what drives satisfied customers, you cant create customer loyalty. Why is Customer Feedback So Invaluable?

Tools 105

Tools Customer Satisfaction Loyalty eCommerce 105