Act-On

OCTOBER 4, 2023

But what good is all that data if you can’t view and parse it in the formats and reports that make sense to you and your team? Act-On is excited to announce that we’ve just made a major update of our marketing analytics functionality, including a new AI search that lets you ask data questions in natural language. AI to the rescue!

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Salesforce Marketing Cloud

APRIL 3, 2024

Specifically, incorporating case management capabilities allowed students to submit questions as tickets and advisors to easily reply. A student’s first question is: Who is my advisor? Most recently, she added a Course Connection object to grant students their request for a one-click view of their course schedule.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Biznology

OCTOBER 12, 2017

As expected, the executives in attendance asked frank questions about how to do the aspects of their mission they tend to struggle with. I prepared for a lot of questions on the prime topics in our book: digital transformation, content strategy, SEO, agile marketing, and digital design. This makes sense. For that, I am not an expert.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Convince & Convert

JANUARY 4, 2024

Ultimately what it boils down to is the question of value. Asking questions like: “Who is this brand for?” Views @americanballettheatre Replying to @Sarah are you ready for it??The Instead, brands need to do a little bit of self-reflection and introspection themselves.

Trends 146

Trends Lead Scoring Lead Ranking Brand Identity 146

Sprout Social

FEBRUARY 15, 2024

View this post on Instagram A post shared by Sprout Social (@sproutsocial) Shares and resharing Sharing and resharing brand content seems like a simple form of audience engagement. Simply ask your audience a question and give them a couple of responses to choose from. Define the metrics How do you know what success looks like?

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Content Standard

APRIL 22, 2024

In this episode of Content Disrupted, trailblazing CMO, Tricia Nichols shares her insights on fostering and tracking brand bonding, balancing short-term vs. long-term perspectives, and using data science to answer the right questions at the right time. That said, marketers shouldn’t just view historical data. ’ upfront.

CMO 78

CMO Brand Identity Branding Storytelling 78

Martech

JANUARY 4, 2024

Here’s why taking a more holistic view of digital experience is key and how to balance best practices with your business’s unique circumstances. Those questions are only truly answered on a case-by-case basis. This helps answer the important questions that shed light on the larger picture. Get MarTech! In your inbox.

Optimization 134

Optimization Analysis Comparison Opt-in 134

Sprout Social

FEBRUARY 8, 2024

The basics of tiered customer service You have questions, we have answers. Issues escalating to Tier 3 may include persistent challenges that call for developer investigation or questions from advanced users working with a more tailored version of your product or service. This tier may also include simple questions sent via DM.

Work Management 108

Work Management Marketing Management Service Paid Search Agency 108

Martech

NOVEMBER 14, 2023

Join experts as they answer the questions most marketers have about GenAI. Click here to view more MarTech webinars. Most agree that generative AI brings equal parts opportunity and apprehension, but very few answers when it comes to the practice of marketing and the impact it will have on customer experiences.

Webinar Metrics 107

Webinar Metrics Marketing Practices Generation 107

BOP Design

MAY 9, 2023

However, you likely have a few pressing questions about SEO for your B2B web design and marketing strategy. Let’s explore several pressing questions that we often hear from the B2B marketing teams we work with. Next, click on “GA4 Setup Assistant” in the Property View. What do I do about the GA4 transition?

Press 104

Press SEO Marketing Analytics Tools Keywords 104

Salesforce Marketing Cloud

MARCH 15, 2024

AI has taken center stage, but the question on many manufacturers’ minds is “how do I get started with generative AI?” How many different places do your teams have to look at to find answers to simple questions? To take advantage of all the promise of AI, it’s critical for manufacturers to lay a solid data strategy foundation.

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97

Salesforce Marketing Cloud

MARCH 19, 2024

In order to train them to answer complex customer questions with accuracy and fluency, Algo knew it needed something more robust than an off-the-shelf LLM, which is typically trained on the public internet, and lacks the specific business context needed to answer questions accurately.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Launch Marketing

NOVEMBER 1, 2023

Ensuring the Right Hire: Identifying VP or Director of Marketing Interview Questions and Answers to Look For Now that you know what you would like your new marketing hire to accomplish, how do you ensure the candidate has the right skills? Question: How do you approach market research and audience segmentation to inform marketing strategies?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Martech

OCTOBER 16, 2023

The big question to be determined is what kind of ROI your brand with this ad format. Video View Campaigns saw similar results in testing, delivering 40% more views and a 30% lower cost-per-view than in-stream only. Here’s what that looks like: Why we care. Get MarTech!

Youtube 95

Youtube Ads Cost Per Thousand CPM 95

SocialPilot

APRIL 22, 2024

There is no one-size-fits-all answer to this question, as the best time to post on Instagram will vary depending on different factors, such as your target audience, industry, audience location, and many more. Look at when you got the most views, the most likes, and the most comments. Let’s break down the key factors.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

FMG Suite

APRIL 25, 2024

In this article I share some ways you can optimize LinkedIn to grow your business and address some of the most frequently asked questions I receive from advisors. Question 1: What are the best ways to post so that the LinkedIn algorithm will work in your favor? Ask engaging questions to get them involved and make them want to respond.

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Sprout Social

APRIL 4, 2023

It’s the opposite of evergreen content—your audience won’t be able to view it later, except if it can be manually saved to your profile, like Instagram Stories Highlights. It comes with many interactive elements like polls, question boxes, stickers and links. Stories can be a great way to drive leads and customers.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Optinmonster

OCTOBER 17, 2023

It’s generally conducted using observation or unstructured questioning. For instance, when your topic involves sensitive or complex questions. It seeks to discover how individual people view specific experiences. For qualitative research, you should always ask open-ended questions. If so, what motivated you to buy it?

Research 98

Research Case Studies Case Study Skype 98

B2B Marketing Directions

APRIL 20, 2024

The study defined "thought leadership" as "content that offers expertise, guidance or a unique point of view on a topic or in a field." As with previous editions of the study, the researchers asked survey participants about their consumption and overall view of thought leadership content.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Martech

JANUARY 29, 2024

It also has marketers asking two age-old philosophical questions, “What does it mean to be human?” Here are practical pointers about those questions for those in business and marketing. and “What is authenticity?”

Marketing AI 110

Marketing AI Ethics Training Opinions 110

Litmus

MARCH 13, 2024

Pro tip : you can adjust your view to see all previews in full length to QA right here in Checklist instead of just seeing a cropped view. Select the Grid view to see them in thumbnail view and do a deep-dive into specific clients. Need help or have questions?

CAN-SPAM 92

CAN-SPAM Marketing Automation Services Template Work Management 92

Martech

MAY 3, 2023

The most common question I get about GA4 is how do I make Page Title go away because I can’t tell what’s going on in any of these standard reports,” Harris said. No Views to see When you go to the Admin page in GA4 you’ll quickly notice something is missing. The views column is gone.

Paid Search Agency 112

Paid Search Agency Marketing Analytics Tools Tips Domain 112

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. There’s no one way to do it—you just need to know how to ask the right questions.

Keywords 99

Keywords Template Analysis Barriers 99

Martech

NOVEMBER 16, 2023

For instance, one easy tactic is compiling a list of questions in advance for future projects — most likely unknown at this point. The prospective one should ask themselves: “If I could go back to the start of this project, what questions would I ask with what I know now?” Compiling a list of questions should not be a challenge.

Work Management 97

Work Management Marketing Management Wiki Vendors 97

Spiralytics

JANUARY 19, 2023

Conversational marketing uses tools like chatbots to communicate with customers in real-time, answering their questions and resolving issues. Chatbots in customer service can help businesses save on costs by speeding up response times and answering up to 80% of routine questions. What are their most pressing questions?

SEO 171

SEO Conversion Marketing Strategy Marketing & Strategy 171

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Identify the questions you want to answer Identify the most important metrics you want to track based on your SMART (Specific, Measurable, Achievable, Relevant and Timely) goals. Also, get real-time reports and summary cards.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Martech

NOVEMBER 4, 2022

Dynamic Chat audience targeting was enhanced by adding support for data types that will enable the Marketo chatbot to target based on scores and answers to yes/no questions. Why it helps: An organization may use the Boolean logic to ask questions that more accurately route customer calls. Didn’t get that far in math class?

Lead Scoring 125

Lead Scoring Lead Ranking Marketo Paid Search Agency 125

Sprout Social

SEPTEMBER 13, 2022

See your posts from a feed, calendar, grid or list view. TikTok Q&A helps you engage directly with your audience by letting them ask you questions through your profile or the comments. Addressing your customers’ burning questions helps to reduce friction in their journey, which in turn makes the buying process easier.

Budget Programs 123

Budget Programs Video Marketing Tools Marketing & Strategy 123

Sprout Social

SEPTEMBER 11, 2023

These insights give marketers an in-depth view of how to delight audiences and enhance brand loyalty, resulting in repeat business and ultimately, market growth. Question answering NLP enables question-answering (QA) models in a computer to understand and respond to questions in natural language using a conversational style.

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. This activity includes views, shares, “Likes,” comments and new subscribers. Where do most of a video’s views come from (ex: YouTube search vs. suggested videos)? Is your YouTube engagement where you want it to be?

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

Sprout Social

MARCH 16, 2022

Whether it’s used as an icebreaker with new friends or as a way to bond with besties, it’s a question we’ve all heard, or asked. And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. Sound off video views. Full video views vs. partial.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Convince & Convert

JANUARY 4, 2024

Ultimately what it boils down to is the question of value. Asking questions like: “Who is this brand for?” Views @americanballettheatre Replying to @Sarah are you ready for it??The Instead, brands need to do a little bit of self-reflection and introspection themselves.

Trends 78

Trends Lead Scoring Lead Ranking Brand Identity 78

Martech

MARCH 6, 2023

“As a language model, ChatGPT is best used for tasks that involve natural language processing, such as text generation, text completion and answering questions. Question-answering: ChatGPT can provide answers to questions posed by users, such as providing information about a particular topic or field. Creating blogs.

Marketing AI 115

Marketing AI User-Generated Content Training Press 115

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. This led us to new questions.

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Blue Flame Thinking

SEPTEMBER 8, 2023

Your website is the most visible view of your brand and products or services. Analytics platforms such as GA4 allow you to create custom events for tracking user interactions such as button clicks, video views, and scrolling depth. Keep asking the right questions to ensure you get the information you need.

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Sprout Social

APRIL 5, 2022

These are all great questions to ask when you’re using videos for your Facebook marketing strategy. To view the individual post performance of each video, click on one of the metrics visible under each post. This will open a more detailed view of all the metrics associated with the video. Video views. Engagement.

Advertising Benchmark 131

Advertising Benchmark Facebook Video Marketing Cost Per Click 131

Martech

JULY 29, 2022

Questions to ask at the demo. Not all the questions on this list will be relevant to your business needs; most will be. But the important thing is to be properly prepared with a comprehensive list of questions prior to the demo. Can we segment and view accounts by multiple criteria? clicks and content views)?

Enterprise Management 112

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 112