Writing on the Web

APRIL 13, 2011

Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you. Content rules!&# ~ Ann Handley and C.C. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. Tweet This!

Rules 100

Rules Content Digg Press 100

Contently

NOVEMBER 10, 2021

Each episode, I’ll be joined by a rotating cast of content strategy experts in our downtown studio to tackle your most pressing questions and challenges. Here, I reveal my simple rule to determine whether it makes sense to “gate” content behind a form—and why most marketers get this crucial decision wrong.

Marketing & Strategy 199

Marketing & Strategy Content Landing Pages Newsletter 199

Tony Zambito

APRIL 29, 2010

For senior level executives today, the need for a rallying speech of the century may not be that pressing but they need to rally personnel around a deep understanding of customers and buyers like never before.    It has been a privilege to tell the story of the 10 rules for creating a buyer persona. 

Buyer Personas 100

Buyer Personas Rules Marketing Automation Services Wikipedia 100

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. Some of those media scars have been self-inflicted; others were caused by journalists who often play by their own set of rules. Press relations is always a crap shoot.

Media 147

Media PR Press Advertising Agencies 147

Tony Zambito

APRIL 28, 2010

  Just as the invention of the printing press created the advent of knowledge and information being made available to the masses, the compass meant civilizations were given the tool to explore.    The compass allowed travelers and explorers to know what direction they were headed with a good degree of certainty. 

Buyer Personas 100

Buyer Personas Rules Wikipedia Social Media 100

Optinmonster

APRIL 15, 2024

OptinMonster offers 100+ ready-to-use campaign templates to choose from: For today’s tutorial, I’ll use Canvas because it allows me to easily integrate the embed code from other sites: Give the campaign a name and press the Start Building button: This will take you to OptinMonster’s drag-and-drop editor.

Customer Surveys 74

Customer Surveys Marketing Websites Marketing Management Template 74

Vision Edge Marketing

MARCH 23, 2021

Marketing is a mighty output factory, producing websites, graphics, events, blogs, videos, podcasts, articles, press releases, advertisements, plans, and much more. Accounting produces invoices. Legal produces contracts. Sales produces new orders. First, let’s agree on what is manufactured in our Marketing factory.

Product 219

Product Paid Search Agency Advertising Agencies Press 219

Salesforce Marketing Cloud

APRIL 3, 2024

On the backend, Attain Partners also set up dozens of business rules to create an intuitive and low-custom-code user experience. Let common use cases drive the visual hierarchy Everything critical must be on the first page. ” The dashboard highlights immediate tasks and events, so the most pressing matters are visible.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

seo.co

JANUARY 18, 2022

So, continue to build your links, but make sure you’re doing it within the guidelines the search engines have outlined, remembering that Google makes the rules, not a government agency. What people usually mean when they say it’s illegal is that it’s against Google’s rules. It worked great but it was abused.

Link Building 98

Link Building Ad Building Guidelines CAN-SPAM 98

The Point

FEBRUARY 5, 2010

Yet, for me, it raises a concern – namely that stories in the marketing press like this one may be raising the bar for lead nurturing too high, setting too high a standard, and in the process making lead nurturing seem more complex, and more daunting to the uninitiated than it really should be.

Lead Nurturing 100

Lead Nurturing Rules Leads Lead 100

Content Marketing Institute

NOVEMBER 8, 2017

Harking back to her timing rule, she reminds us, “You have eight seconds so be generous. The post What to Do After You Press Record: A Formula for Videos People Love appeared first on Content Marketing Institute. That note refers to the blue bar (the video timeline), which is darkest at the left. Get into that content.”.

Press 87

Press Video Marketing Allocation Youtube 87

Trade Press Services

FEBRUARY 12, 2024

Clear suggests following the “Two-Minute Rule.” The post Mastering Productivity: How to Harness the Power of Tiny Habits to Achieve Remarkable Results appeared first on Trade Press Services. As such, habits are formed based on frequency. When starting a new habit, it’s easy to try to do too much too soon. Atomic Habit Law No.

Product 90

Product Rules Press Paper 90

Anyword

DECEMBER 20, 2023

To prevent these hallucinations, we need to give AI models clear rules and guidance , just like we do with people. Tip #1: Setting Boundaries with Brand Rules One important way to prevent content hallucinations in AI-generated writing is by setting boundaries with brand rules.

Tips 40

Tips Lead Ranking Rules Content 40

Martech

DECEMBER 4, 2023

As a general rule, marketers should major in the majors. Human beings rarely follow the rules. You need to press your CDP vendor for a better solution. It’s easy to assume that everyone is normal, that they follow the rules and that the ordinary process that everybody else uses will be just fine for your customers.

Work Management 109

Work Management Marketing Management Marketing & Strategy Marketing Strategy 109

Marketing Insider Group

OCTOBER 18, 2023

You probably don’t have anyone pressing you on a deadline for your blog post or newsletter, but content marketing is only effective when it’s consistent. Better Content You’ve probably heard of the “ 10,000-hour rule ,” which more or less states that practice still makes perfect (or at a minimum, professional).

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Anyword

JANUARY 4, 2023

Associated Press Stylebook. The Associated Press Stylebook (AP Stylebook) is one of the most comprehensive and widely used copywriting resources for native and non-native English speakers who want to become successful writers. With its extensive range of features, it’s a great way to get started and help hone your craft.

Copywriting 98

Copywriting Resources Press Course 98

Martech

APRIL 22, 2022

I was pressed for time, and in a pinch, the spreadsheet worked best. It’s going beyond basic business rules like first-touch and last-touch and moving toward data science models that incorporate the nuances of each customer touchpoint.” This all could have been achieved through digital transformation. Food for thought.

Digital Transformation 99

Digital Transformation Touchpoints Press Conference 99

Outbrain

JANUARY 20, 2021

Outbrain’s Co-CEOs, Yaron Galai and David Kostman, sit down to discuss trends seen across the platform throughout the 2020 year, the growing importance of a free and open press, as well as the biggest growth category and opportunity in digital advertising today. Opening Remarks. The Rise of D2C. 2021, here we come.

Rules 29

Rules Advertising Agencies Paid Search Agency Mobile Advertising 29

Hubspot

SEPTEMBER 18, 2023

Track this event with : Google alert for the company name, the company's press releases page, LinkedIn 2. Track this event with : Google alerts, press releases page, industry news 4. Track this event with : Google alerts, press releases page 5. Track this event with : Google alerts, press releases page 6.

Trigger Marketing 73

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 73

Sprout Social

MAY 31, 2023

At Sprout, our communications team employs generative AI to develop creative titles for press releases and media pitches. A simple prompt like “Write 3-4 press release headline variations related to X, Y, and Z” can return valuable starting points for further refinement.

Marketing AI 121

Marketing AI PR Work Management Marketing Management 121

Optinmonster

DECEMBER 21, 2023

As a rule of thumb, all traffic from the guest post should lead people to your coming soon page. Prepare a Press Kit If you want media to cover your product launch, you should prepare a press kit. A press kit is a set of media assets like company information, founders’ bios, images, quotes, or even news articles.

Campaigns 84

Campaigns Ad Building Planning Paid Search Agency 84

Top Rank Marketing

OCTOBER 20, 2023

Richard Murphy, Director, Editor in Chief at ServiceNow While AI promises some significant advancements from revolutionizing creativity to optimizing workflows, it’s important to remember the foundational rule: garbage in, garbage out. Gen AI simply makes you more of what you are — a broke jerk only becomes a rich jerk with more money.

B2B Thought Leadership 109

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 109

Marketing Insider Group

NOVEMBER 20, 2019

That means that if you have a potential employee who’s a Baby Boomer and you manufacture boho fashions, don’t rule them out. Similarly, don’t rule out a hijab-wearing chemist for your brewery. Provide them with all the product knowledge they need to answer questions when they come up in conversation.

Paid Search Agency 256

Paid Search Agency Companies Demographics Marketing & Strategy 256

Zoominfo

FEBRUARY 9, 2022

A: I’m still the new guy around here, but one thing I’ve observed is that we receive lots of questions about how we handle data from different stakeholders, such as people in our database, customers, regulators, and the press. But the good news is that the underlying principles for most of the privacy rules are the same.

Zoominfo 130

Zoominfo Privacy Opt-out Ad brokers 130

Tony Zambito

APRIL 27, 2020

For many businesses across the globe whether in business-to-business or business-to-consumer, pressing questions are top of mind. As a result of COVID-19, there will be new rules for buying emerging in the next year. How we work, travel, communicate, relate, and aspire towards goals will all look and feel different.

Buy 182

Buy Buyer Personas Ideal Customer Profiles Amazon 182

Bionic

NOVEMBER 15, 2023

Bionic enables you to set rules to automatically calculate the end date based on the start date. Press Save All your selected placement dates will update accordingly. Dynamic End Dates Another way to automate dates is with dynamic end dates. It even handles the Broadcast Calendar. Choose the “Start Date” and/or “End Date” fields.

Media Plans 52

Media Plans Automation Tools Media 52

Predictive Response

AUGUST 15, 2022

This means that the moment you press the “send” button on your next email newsletter, someone will read it. The first rule of creating a successful newsletter is : DO NOT try and send your newsletter manually through Gmail, Outlook, or any other public email service provider. Does your business need an Email Newsletter?

Newsletter 98

Newsletter Template Ad Frequency Eye-Tracking 98

ClearVoice

AUGUST 18, 2020

There are definitely good and not-great tactics for writing press releases, but there are also good and not-so-good ways of sending them. How you target media, clean up a list, and personalize your email pitch is of equal or more importance to what’s in the press release. Press release best practices: Top 7 do’s.

PR 105

PR Practices Press Best Practices 105

Launch Marketing

FEBRUARY 8, 2023

Product Launch Schedule and Marketing Budget Two of the most basic rules of a marketing plan are to know the budget and know the schedule. The marketing channels where the content will be published, whether it is internal, such as on the website or blog, or external, like a press release publication site.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

Contently

NOVEMBER 3, 2021

“It’s about bulletproofing your work,” said Amy George , former Associated Press reporter and founder of By George Communications. There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia. Note all third-party-sourced information via hyperlink or comment.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

markempa

JUNE 16, 2006

» PR Has New Rules for Reaching Buyers Directly In launching my book , I didnt want to rely on the same time-worn lead generation tactics as everyone else. Simply put, the web has changed the rules for press releases. If you have not read it already, I recommend you get David’s free e-book “ The New Rules of PR."

PR 120

PR Lead Generation Rules Generation 120

Optinmonster

MARCH 22, 2023

Follow our instructions for creating your first campaign , then go to Display Rules » Who should see the campaign? Then, go to Display Rules – When should the campaign appear? Name your campaign and press Start Building. Set your Display Rules. and select After scrolling down ‘X’ amount. Choose a theme.

Examples 119

Examples Tips Cross-Selling Bundling 119

Biznology

JUNE 1, 2021

This happened – again – recently, this time to the Associated Press, which prides itself on its neutral objective stand on issues and has a tough line on political statements by its staff. Meanwhile, the poor person is out of a job and is alone at the center of his or her own horror show without resources or support.

Social Media 118

Social Media Media Personalization Business 118

Optinmonster

JANUARY 27, 2022

And don’t forget, OptinMonster comes with targeting rules so you can show your visitors the exact campaigns you want at the second you want: Exit-Intent® Technology : recover users actively leaving your site. Step 3: Set Display Rules. Display rules control when your campaign shows up on your site and who sees it.

Display 110

Display Trigger Marketing Rules Lead Scoring 110

EMagine B2B Blog

MAY 17, 2011

Many marketers think of press releases as something kind of “over there” …the somewhat mystical domain of PR specialists, subject to arcane and inscrutable rules. By way of proof, here are some of those historic rules: First, be [.].

Press 40

Press Guidelines PR Domain 40

Salesforce Marketing Cloud

APRIL 10, 2024

Digital sovereignty matters because it’s become a larger story on data in the digital realm, and a pressing topic of concern among global entities and individuals alike. It’s also about sharing what we know on how to create airtight digital infrastructure, so every company is equipped in the age of AI.

Privacy 59

Privacy Allocation Ethics API 59

Trade Press Services

NOVEMBER 13, 2023

Every publication has its own rules about word count, referencing, inclusion of graphics and style. The post Best Practices for Unlocking the Power of Contributed Content appeared first on Trade Press Services. Follow submission guidelines. That’s why savvy companies make it a priority.

Practices 52

Practices B2B Thought Leadership Best Practices Thought Leadership 52