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AI-powered features to look for in customer data platforms

Martech

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report.

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Unlocking Opportunities: 6 Ways LinkedIn’s Latest Features Help Drive B2B Marketing Excellence

Top Rank Marketing

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? Having released a robust offering of new platform features over the past few months, let’s take a look at six of them and how they can help B2B marketers shine.

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ZoomInfo Brings its Data and Features Straight into Dynamics 365

Zoominfo

Features of the Dynamics Integration with ZoomInfo. Among those features coming straight to customers of both resources are the following: The new application itself, which gives users access to find the most up-to-date B2B contact and account information within Dynamics 365. What This Looks Like for Customers.

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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. What our new Data Cloud updates mean for your business As you explore how first-party data advertising can help your company, we want to make sure we tell you both the what and the why behind these new innovations.

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Understanding and exploring core social media features

Sprout Social

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. How do you know which platform to prioritize to make the biggest impact on your business? But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider.

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Optimize Your Way to Better Content: Conductor’s Latest Features

Conductor

Along with improving your content creation process, upgrade your keyword research workflow with expanded results, increase visibility on keyword reporting, and boost efficiency when building custom reports with the latest platform enhancements this August. Drive impact by getting the most out of small but mighty feature enhancements.

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3 Google Analytics 4 features to make up for lost data

Martech

Aside from getting a major facelift and data model change, one of the platform’s most powerful upgrades was the addition and refinement of machine-learning capabilities. . Using some easy features in GA will help compensate for this loss so that you can remain data-informed. Unobserved data: How it works and why it matters.