Paul Gillin

Gems from Godin

Paul Gillin

That’s revolution” “Mass media appeals to the masses and that means average. Seth Godin keynoted the #Inbound13 conference in Boston this morning, serving up his usual bounty of great quotes.

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Not Dead Yet: Blogging’s Popularity Surges Among F500

Paul Gillin

Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses.

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Trending Sources

8 Data Points about the Importance of Customer Experience

Paul Gillin

Attack of the Customers B2B marketing Social Media social networks I was asked to prepare some background information on the importance of delivering a positive customer experience, and I thought I would share some of the research with you.

How to Get Salespeople Aboard the Social Media Train

Paul Gillin

One of the most common frustrations I hear B2B marketers express is about the difficulty of getting salespeople interested in social media. Hoffman listed four characteristics of salespeople that make them poor candidates for social media success: They’re reluctant to share.

3 Branded B2B News Services That Get It Right

Paul Gillin

Cisco does a lot of things well with social media, from its expansive blog network to its innovative newsroom, The Network. Which is one thing I really, really like about K@W – its resourceful use of multiple media.

Skepticism on Gallup’s Gloomy Social Media Assessment

Paul Gillin

A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. Gallup asked 18,000 consumers about the influence of social media on their buying decisions.

Marketing firm piggybacks on March Madness for fun social media “bracket”

Paul Gillin

Here’s a good example I that came over the transom from Blue Fountain Media , a design an online media firm. The results showed that engagement rates for social media accounts owned by brands and teams were very different.

I’m Quoted in HBR – Kinda. And Like Three Years Ago…

Paul Gillin

Here’s the study if you’re interested, entitled “ Taking Social Media from Talk to Action.” ” Social Media flagrant self-promotion Harvard Business Review

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What a Hotel Manager Taught Me About the Future of Business

Paul Gillin

advertising communities influence Social Media social networks business 2.0 Scott Wright is the general manager of the Wyndham Wingate Hotel in Erlanger, KY, and in a 15-minute ride to the airport yesterday morning he taught me something about the future of business.

How to Promote an Event with Social Media

Paul Gillin

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. Your speakers and fellow organizers are your best sources of social media promotion.

Slides and Video Cover What You Need to Know About Search

Paul Gillin

B2B search Social Media social networks Tips Facebook google HubSpot Mike Moran Paul Gillin Search Engine Land Search engine optimizationA client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing.

When Bad News is Good

Paul Gillin

Scores of articles have appeared in mainstream media. In today’s hyper-caffeinated media market, you have to make a scene to get noticed. The story is a microcosm of the new media industry. In the echo chamber of extreme media, it’s almost impossible to go too far.

As Business Goes Social, CIOs Sit on Sidelines

Paul Gillin

In its formative years, social media has been largely relegated to marketing departments under the assumption that it’s just another form of communications. BtoB magazine asked 375 marketers last year who was primarily responsible for social media within their companies.

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Cool & Useful Sites for the Holidays

Paul Gillin

innovation Social Media social networks Tips Crackle google Hipmunk skype SocialVest The folks at the Webby Awards sent along a super-helpful list of Web resources to use over the holidays. They range from social shopping to gift recommendations to real-time TV and music sharing. While I was familiar with several of these sites, I hadn’t heard of gems like, Wantful and Trippy. Definitely bookmarkable.

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Measuring the Immeasurable

Paul Gillin

The authors argue that the influence of media in general, and social media in particular, is greatly overrated. In the mainstream media world, audience was associated with influence because we had few tools to understand the true dynamics of decision-making.

Stop Talking! I’m Trying to Listen!

Paul Gillin

The factors that once made social media so appealing – accessibility and openness – have become a liability. Democratic media is great, but when everyone is shouting at once you can’t hear anything. Beyond Social Media.

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A Nice Collection of B2B Marketing Stats and Videos

Paul Gillin

B2B Content Marketing Research Social Media Earnest is a U.K.-based based B2B marketing agency that says its mission is, “to chase out the humdrum and bring a lot of love and passion to B2B marketing.” ” Its work certainly bears out that goal. Earnest’s B2B campaigns have a lot of B2C energy inside them. Its research and how-to presentations on SlideShare are an excellent resource for companies that want to get into content marketing.

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How to Run a Great Dinner Meeting

Paul Gillin

For example, I knew Joi Ito was head of the MIT Media Lab, but knowing that he is also a licensed lobster diver made him appear to be more of a regular guy.

PR 78

What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

A journalist contacted me with some questions about social media marketing that I hear quite often. What are three or four things social media marketers should do, and explain why they’re important. Identify the social media channels that your customers use – if any – and stake out at least a basic presence there. What are three or four things social media marketers shouldn’t do and why? Social media is a conversation.

How Much Should You Pay For Content?

Paul Gillin

The ability to communicate well in any media demands a certain amount of innate ability and it’s a difficult skill to teach. The technology trade media learned this long ago, and that’s why they have hired professional journalists to fill their pages for the past 75 years.

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Five Tips to Make Your Writing Sparkle

Paul Gillin

blogging journalism marketing Social Media TipsNow that we’re all publishers, writing has become a core skill for marketers. I love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s writing better.

Interesting Threads in Dell’s 2013 Social Media Predictions

Paul Gillin

I happen to be one of the 14 people quoted in this Dell e-book, Social Media Predictions for 2013 , but that’s not why I’m pointing out to you. Stop using social media as another kind of fire hose and start using it for listening, which is its most basic value. Social Media Predictions for 2013 from Dell Social Media.

How to Summarize Content for a Business Audience

Paul Gillin

Even then, most are struggling to find the skills needed to analyze the deluge of unstructured data like voice, video and conversations in social media.

The Other Social Network

Paul Gillin

Stephanie Sammons posted some great tips on Social Media Examiner early this year about how to make the most of LinkedIn groups. B2B Facebook Social Media communities social networks linkedinHave you checked out LinkedIn lately?

Security Tips for Social Netizens

Paul Gillin

Digital Defense,a security assessment and software firm, has published this free guide to the most common security dangers in social media. I’ll admit that I was taken in the first time I got a tweet like this: “You gotta see this! lolol…

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My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

One of the things that has always captivated me about social media is the power it gives to individuals to greatly amplify their voice. With YouTube views averaging about 25,000 per day, her story caught the eye of mainstream media, which is usually the turning point at which things happen.

Social Marketing Wisdom From a True Practitioner

Paul Gillin

There have been plenty of books about social media marketing written by people (like me) who don’t do much of it. In it, Lewis sets out practical guidelines for getting the most out of social media interactions based upon real data from real campaigns.

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Tips for Building a Quality Twitter Following

Paul Gillin

My philosophy of building a Twitter following has always been to provide interesting content about the Internet, digital media and publishing, with occasional excursions into my beloved Red Sox and New England Patriots. Social Media TwitterI breached the 10,000-follower mark on Twitter yesterday. I marked this milestone quietly because I’m not big on numbers games and have been outspoken against counting success solely in terms of fans and followers.

How B2B and B2C Marketing Are Different

Paul Gillin

Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. There are plenty of opportunities to apply social media tactics, but the context is different.

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Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

innovation Social Media social networks Bayer MaterialScience Childrens Hospital GAD IBM lotusphere ls12 Premier Healthcare Alliance social businessMichael J.

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Social Marketing Hangover

Paul Gillin

I was recently quoted on making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning.

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B2B Blogging Gets Publishing Discipline

Paul Gillin

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. This is an excellent idea, especially given that devastation in traditional media has put a lot of fine talent on the streets at bargain prices.

I’ve Been Writing A Lot Lately, Just Not Here

Paul Gillin

The answer might be incubating in fast-growing media operations like BuzzFeed (right) and Upworthy. Brian Solis (right) is one of the most consistently provocative and perceptive analysts in the world of new media and social business.

Facebook, LinkedIn and Twitter in Plain English

Paul Gillin

It turns out you can say more in 140 characters than you may think, and Twitter’s forced brevity actually encourages people to share information they wouldn’t communicate through long-form media like blogs or even e-mail. This notification feature makes Twitter an extraordinarily useful way to find people who may be difficult to reach by e-mail, phone or other media. B2B Facebook LinkedIn Social Media social networks Twitter

IBM’s Beck: Social Business is About Enablement, Not Control

Paul Gillin

Social Media social networks Amidori IBM Nigel Beck Omron SugarCon 2012Social business isn’t about tools and promises. It’s about giving people at every stage in the sales cycle the incentive to adopt tools that make their jobs easier and contribute to customer satisfaction.

Marketo Tells How to Use Social Media for Lead Generation

Paul Gillin

Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. For example, 58% of marketers who have used social media for more than three years say it has helped boost sales.

Here’s What 25 B2B Marketers Think Are the Key Trends in 2016

Paul Gillin

B-to-B B2B Content Marketing marketing ROI Social Media social networks Ambal Balakrishnan B2B Marketing Zone Brian Neufeld Carla Johnson Cheryl Burgess Debra Andrews Elizabeth Williams Erika Goldwater J-P De Clerck Joe Fields Michael Brenner Mike Moran Shannon Pham Steve Rayson

IBMer: ‘Social Selling’ Is a Sales Process in Itself

Paul Gillin

B-to-B corporate Social Media social networks Technology Gary Burnette IBM sales social selling sugarCRM

Two B2B Social Marketing Initiatives Worth Checking

Paul Gillin

Also, check out Social Media Quickstarter , a tutorial site aimed at small businesses and launched just this week by Constant Contact. The value of Social Media Quickstarter isn’t as much in the content itself as in the fact that it’s all in one place.

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Sensible Talk About Social Media Measurement

Paul Gillin

That’s a good thing for the rest of us because social media marketing, like PR, has always been challenged by the lack of reliable success metrics. The role of communicators in a democratized media world really hasn’t changed all that much.