Building content experiences — Letter to the reader of Rock Content Magazine #5

RockContent

We can no longer rely on traditional vehicles in the same way, so it’s time to create your own places, such as podcasts, blogs, and newsletters. In this edition of Rock Content Magazine, we’ll address this topic to help you, reader, create Marketing that goes beyond.

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

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3 Ways to Measure the ROI of Your Podcast

Contently

As a podcast aficionado, I’m grateful that so many creators have found sustainable ways to develop their shows. By virtue of being cheap to make and free to enjoy, podcasts typically don’t use up too much time on ads. Even branded podcasts are geared toward an entertaining listener experience, and brand awareness takes a backseat. So, how do producers measure and prove podcast ROI ? For Joe Caporoso, a podcast felt like a great way to grow as a creator.

LeadsRx Ranks Among Highest-Scoring Businesses on Inc. Magazine’s Annual List of Best Workplaces for 2021

LeadsRX

magazine’s Best Workplaces for 2021. magazine editor-in-chief Scott Omelianuk. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Portland, Ore.,

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The Sales Conversion Podcast Ft. Melissa Chang

PureB2B

PureB2B President & CEO Melissa Chang was recently interviewed by Rylee Meek on The Sales Conversion Podcast to talk about providing full-funnel demand generation solutions to the tech industry. The post The Sales Conversion Podcast Ft.

The Sales Conversion Podcast Ft. Melissa Chang

PureB2B

PureB2B President & CEO Melissa Chang was recently interviewed by Rylee Meek on The Sales Conversion Podcast to talk about providing full-funnel demand generation solutions to the tech industry. The post The Sales Conversion Podcast Ft.

The Content Experiment: An Interview with Rishi Dave [Podcast]

Crimson Marketing

He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine. He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine. Feature Image: Courtesy of Flat Classroom Project Podcasts b2b marketing content marketing demand generation lead generation marketing concepts marketing message marketing solutions social media social media b2b social media metrics targeted marketing Content marketing is a core part of how you can drive your inbound lead generation funnel.

Brand storytelling lessons from the Serial podcast

Biznology

Like many people, I’m addicted to Serial , the new podcast by Sarah Koenig, which tells one story throughout an entire season. It’s no wonder people were vocally upset about the decision not to release a podcast on Thanksgiving. The story is the result of a contest held by the magazine, but it’s not much of a leap to see how this idea could fit into Nike’s “Just Do It” brand story. I’m a huge fan of Entrepreneur on Fire , John Lee Dumas’s podcast about entrepreneurship.

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Radio: Much as YouTube gave everyone a shot at being a movie or TV star, and blogging let everyone (at least pretend to) become a journalist, podcasting burst onto the scene in 2005, enabling anyone with a microphone and some inexpensive software become a radio broadcaster (sort of).

How to Develop and Grow a Successful Podcast

Content Marketing Institute

Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well. Since we launched in November 2013, the podcast has been downloaded nearly 2 million times from listeners in 200 countries, while generating approximately a half-million dollars in direct revenue in sponsorship support. The podcast should not be first.

B2B Lead Generation Blog: Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

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How to Convert Inefficient Advertising into Highly Efficient Content Engagement [Podcast]

inPowered

At the beginning of the year, Ton Dobbe, founder of Value Inspiration, invited our CEO and Co-founder, Peyman Nilforoush, as a guest on his podcast. Since Ton doesn’t transcribe his podcast we thought it would be a good idea to share the complete transcription below and the embed of the podcast above for the inPowered audience. Welcome to the value inspiration podcast. The guests on my podcast this week is Peyman Nilforoush, CEO and cofounder of empowered.

Yankee Magazine: Still Viable Thanks to Digital Content

Hubspot

A very early adopter of online content, Yankee Magazine , the 75-year-old magazine has been publishing a favorite feature from its archives on its website every weekday. The magazine, which also publishes the Old Farmer's Almanac , boasts 350,000 subscribers. They dropped from 12 to six issues a year, added more service-oriented features and changed the publication format from its "digest" style to its current standard-size magazine.

HG Data Featured in The Top Entrepreneurs Podcast

HG Data

Every day, the host of The Top podcast, Nathan Latka, interviews entrepreneurs in short 15-20 minute segments to discover what they sell, how they are selling it and how much money they are making. magazine recently ranked the show the #1 business show for business people. At the end of each podcast, Nathan likes to ask his guests five questions to learn more about how leaders of startups work and think. Click here to listen to the entire podcast with Mark Godley.

HG Data Featured in The Top Entrepreneurs Podcast

HG Data

Every day, the host of The Top podcast, Nathan Latka, interviews entrepreneurs in short 15-20 minute segments to discover what they sell, how they are selling it and how much money they are making. magazine recently ranked the show the #1 business show for business people. At the end of each podcast, Nathan likes to ask his guests five questions to learn more about how leaders of startups work and think. Click here to listen to the entire podcast with Mark Godley.

B2B Lead Generation Blog: Lead generation with Podcasts

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « Best Practices in Demand Generation | Main | Personal lead generation tools » Lead generation with Podcasts The audience for podcasts is tiny, when compared to other marketing mediums, but growing especially, in the context of the complex sale.

Keeping up with Media Trends

Biznology

He has written and produced documentaries, studio-based and magazine series, commercials, public service announcements, promotional material, and news production. One of the many challenges facing any media outlet is keeping up with the constantly changing media landscape in the United States.

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Sincere Marketing – a podcast with Romi Mahajan

Buzz Marketing for Technology

Listen to our podcast and advice on how to be more sincere in your marketing efforts. Link to Original Audio Source Signup for this Podcast Series About Romi Romi Mahajan, Chief Marketing Officer. His articles on technology have been published in Siliconeer, Silicon India, TechNet Magazine and in a number of proceedings and journals worldwide. We live in an age of skepticism about all forms of consumption.

ROMI 100

FIR B2B #136: The Best and Worst COVID-Related PR Pitches

Biznology

In this podcast, we look at the best and worst examples that we’ve seen cross our inboxes. Louis magazine. COVID-19 Latest PodcastsIs your inbox overflowing with a virus?

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5 Content Campaigns That Changed the Way I Saw Marketing

Contently

I got into podcasting during its first wave in 2005. With my team at R/GA, I helped create one of the first brand-sponsored podcasts: Download with Heather and Janelle for Johnson & Johnson’s Acuvue contact lenses. Storytelling advertising Cannes Podcasts sales series video

6 Time-Saving Apps and Tools Marketers Obsess Over

Content Marketing Institute

For instance, I have a weekly podcast (You Are the Media). Using URL shortener @Bitly, @MarkieMasters can track which segments of his podcast are more popular. Sign up to receive your free subscription to our print magazine every quarter. Chief Content Officer Magazine Content Marketing Tools and Technology ProductivityFinding a great app or tool sometimes can feel like winning the lottery – maybe not the Mega Millions, but at least a $20 scratch-off ticket.

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For the Love of Libraries: How Libraries Use Content to Tell New Stories

Content Marketing Institute

In addition to social media, the Public Library of Cincinnati and Hamilton County has an active email marketing program, a quarterly publication , and a podcast recorded by the library’s writer-in-residence who also authors a blog. One of two podcasts from NYPL, The Librarian Is In is a weekly discussion about books and culture. HANDPICKED RELATED CONTENT: How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands].

State of B2B Content: 5 Trends That’ll Get You Promoted

Contently - Strategy

88 Acres: How Microsoft Quietly Built the City of the Future… It reads like the title of an award-winning magazine feature. ” A number of innovative companies are starting to take this track through podcasts, video series, and even feature-length documentaries.

Technically Speaking: An Interview with Every Market Media CEO Rick Holmes

HG Data

Magazine’s list of America’s fastest-growing private companies – for the first time. I have the luxury of walking to work every day and listening to a podcast or audio book – always something related to sales and marketing – as I do this. Big Data Company Culture Industry Leaders Calendly Chicago Chicago startups company culture Demand generation Email marketing EMM Every Market Media Exact Data Consumer Base Google Calendar HootSuite HootSuite CEO Rick Holmes Inc Magazine Inc.

Why Clubhouse and Social Audio is the Future for B2B Digital Marketing

B2B Digital Marketer

Rita has been featured on CBS WUSA Channel 9 and in The Washington Post, WTOP, Northern Virginia Magazine, The Reston Connection, JamesAltucher.com, Power Women Magazine, YourTango, Bristow Beat, It’s a Woman’s World and the Loudoun Times. Podcast Timestamps/Outline.

B2B Marketers Are Turning Away Prospects

Digital B2B Marketing

Ebooks, blogs and podcasts all follow and have been used by more than 50%. In contrast, the spread for ebooks, webcasts and podcasts is less than 3x. Content Demand Generation BtoB Magazine content marketing IDC inbound marketing lead generation SiriusDecisions webcast white paperAccording to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online.

Secrets of Social Media Marketing – a podcast with Paul Gillin

Buzz Marketing for Technology

Check out my podcast with Paul as we discuss some of the Secrets of Social Media Marketing. Link to Original Audio Source Signup for this Podcast Series About Paul Paul is a veteran journalist who's always been fascinated by the leading edge of technology innovation. Currently, he writes the social media column for BtoB magazine. There is no doubt the speed of change in the media space is blinding.

Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

The idea is to foster awareness of your brand's expertise via well-crafted blog posts, videos, podcasts, infographics, etc. . 5) GE Launches a Science-Fiction Podcast. Much like Wistia, GE has embraced binge-worthy content and affinity marketing with their podcast, “The Message.”.

Print Magazines Are Dying, but Their Brands Aren't

WebMarketCentral

The fact it's been one year since one of my favorite print pubs, the award-winning CMO Magazine , ceased publishing got me reflecting on the state of print magazines. To survive, publishers will have to stop thinking in terms of format (print magazines) and focus instead on providing compelling content that attracts a quality audience, and is delivered in a variety of formats (print, website, blog, podcast , video, and whatever comes next).

How to Improve the ROI of Your Content Marketing Strategy

B2B Digital Marketer

Podcast Timestamps/Outline. And so he was actually on my podcast a couple of times, the fast leader show, which I have run for so many years, and now I get to bring him on the B2B digital marketer podcast. So there’s going to be links to this particular podcast.

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How Gimlet Hacked Slack to Reinvent Its Comments Section

Contently

And monitoring an entire online community isn’t a practical alternative for newspapers and magazines with dwindling resources. (A Gimlet Media, the podcast network founded in 2014, is trying to change all that with a creative experiment meant to increase positive engagement. Granted, there’s a big difference between listening to a podcast and reading a news article. The average article can be skimmed; podcasts often require an hour of the listener’s time.

Beyond the Blog Post: 6 Content Formats Your Audience Wants

Contently

If you invest in quality, listeners who find your podcast on iTunes or see your infographic on Reddit will seek out your company to find more. Print magazines released by media companies need to prove a return based on subscriptions and ads, but when brands put out their own print publications, the experience doesn’t have to be as transactional. Most airlines now produce magazines which they simply make available on flights. Podcasts.

Weekend Reading: “The End of Advertising” by Andrew Essex

Marketing Insider Group

For the 127th episode of The Marketing Book Podcast, I interviewed Andrew Essex, author of The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come. Andrew Essex had a career in the magazine industry as a writer and editor, followed by 10 years on New York City’s Madison Avenue as […].

Standing Out in LinkedIn with Simple Strategies

B2B Digital Marketer

In this episode of the B2B Digital Marketer Podcast, David Ubeda shares his experience how you can use LinkedIn in your B2B digital marketing strategy and potentially generate 426 sales appointment in a year! Thanks for joining us on the digital B2B marketer podcast.

B2B Lead Generation Blog: Inquiry management and search marketing strategy

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies."

7 Ways To Get Featured on Forbes, Mashable, Inc, Techcrunch, Entrepreneur and others for FREE

Alejandro Rioja

Over the last 12-16 months I’ve appeared on Inc, Linkedin Pulse, various podcasts, TV interviews and printed media such as Forbes Magazine. Getting people to know about your projects and your story through press is essential for your success.

B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.