3 Ways to Measure Ad Campaign Effectiveness: ROI, ROMI, and ROAS

SmartBug Media

Using methods such as ROI, ROMI, and ROAS can lift the veil of mystery surrounding the success of your ad campaigns, but which method is right for your business and your overall marketing campaign? Return on Marketing Investment, or ROMI.

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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. Q: Thanks for taking the time to chat with me Romi, I’ve been a fan of your blogging on ResearchAccess for quite some time and it’s great to finally have a chance to reconnect. CMO Romi Mahajan Social Sentiment

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How GE Digital Doubled ROMI in One Year with Allocadia

Allocadia

They measure for both ROMO (Return on Marketing Objectives), which shows their impact on broader goals on marketing, and ROMI (Return on Marketing Investment), which is based on pipeline and opportunities metrics. GE Digital powering the grid.

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How GE Digital Doubled ROMI in One Year

Allocadia

Neenu will share how their new process has driven better alignment for their team into what they’re spending on, which enabled them to achieve a 2.55x ROMI this year.

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Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI?

Aberdeen

Have an idea of which promotions lead to greater return on marketing investments (ROMI)? Check out our exclusive research on reward-based vs. discount-based promotions here to reveal the strategy Aberdeen found to yield greater ROMI, deliver far superior performance results, and to find out which strategy respondents say leads to an average 27.2% The post Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI? What kind of promotions hook you?

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Building a ROMI Calculator

delicious b2bmarketing

Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. A couple of pointers: Use Gross Profit, not Revenue, in your ROMI calculation. Some marketers make the mistake in calculating marketing ROI by using pure Sales Revenue in the ROMI formula. marketers have shied away from calculating ROMI.

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B2B Lead Generation Blog: Closed-Loop Marketers More Likely to Reach ROMI Goals

B2B Lead Generation

« Your questions answered on Lead Generation via Podcasts | Main | On B2B Demand Generation tools and Lead Generation Dashboards » Closed-Loop Marketers More Likely to Reach ROMI Goals As Ive written before, Im a big proponent of using closed loop feedback to improve marketing and lead generation ROI. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

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Getting Towards a Mature Data Infrastructure

Buzz Marketing for Technology

Guest post by: Romi Mahajan. Applications Big Data Customer Experience Data Data Analytics Data Mining Innovation Data Infrastructure Romi Mahajan TimeXtenderData is the watchword in organizations large and small. In fact, how an organization frames data is the single most important determination of future success or failure. As some put it, Data is the new “oil,” the commodity of most value in the modern age. Many business leaders understand this intuitively.

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Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. Below is a transcript of some Q&A that I captured with Romi …. Applications Content Marketing Inbound Marketing Lead Nurturing Marketing Strategy Digital Marketing FAST search Microsoft Romi Mahajan Sharepoint

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The Return of the “Marketing Mix”

Buzz Marketing for Technology

Guest post by: Romi Mahajan, Blueprint Consulting. Inbound Marketing Innovation Interactive Marketing Marketing Real Time Marketing ROI Strategy B2B Marketing CMO Digital Marketing Marketing Mix Performance Based Marketing Return on Investment Return on Marketing Investment ROMIFashions change. . This cliché doesn’t apply just to hemlines and jeans, but to business as well.

How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

Calculating return on your marketing investment (ROMI) is something of an art form. This may sound daunting – but creating a strong strategy for long-term growth and sticking to it will give you the best chance of an increase to your ROMI. Use the right tools for ROMI.

A (good) data-driven business is a customer-centric business

i-Scoop

Analytics Branding Customer experience Demand generation Digital marketing Integrated marketing Marketing automation Marketing optimization Marketing ROI customer-centric data analysis data-driven business data-driven marketing direct marketing Jim Lenskold marketing ROI ROMIThe days when marketers could make decisions solely based on intuition or gut feeling are over.

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An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

Return on Marketing Investment (ROMI) . The ROMI metric calculates a marketing campaign’s revenue compared to the cost of executing that marketing campaign. ROMI helps identify marketing projects that generate revenue or lack traction. .

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Improving B2B Marketing ROI: Thought Leadership With Merry Elrick

Marketo

Marketers need to think beyond justifying their existence, to improving ROMI (Return on Marketing Investment) to the point where they make a real impact on the enterprise. Tags: Accountability Thought Leader Interviews b2b marketing marketing roi Merry Elrick return on marketing investment ROMI The Truth About Marketing ROI thought leadership

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How a Content Hub Can Help Content Managers

DivvyHQ

More here from guest contributor, Romy Catauta. As the content marketing technology landscape continues to evolve, content marketers have more and more tools at their disposal.

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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

Return on Marketing Investment (ROMI) Hubspot recently reported that 40% of marketers cited “Proving the ROI of our marketing activities” was their company’s biggest marketing challenge. A simple way to calculate ROMI is to compare revenue gains with the marketing investment.

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Is Marketing ROI Important?

Customer Experience Matrix

Frankly, this surprises even me: ROMI appears every time I jot down a list of such measures, but it never quite fits into the final schemes. To use the categories I proposed yesterday , ROMI isn’t a measure of business value, of strategic alignment, or of marketing efficiency. Although ROMI could be considered the ultimate measure of marketing efficiency, it is too abstract to fit easily into this group. Were I to calculate ROMI, I’d do the same.

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CMO Advice: What to look for when choosing a Social Media or Digital agency?

Buzz Marketing for Technology

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. Romi: The single most important factor is the agency’s internal organizational principle. Romi: This is of course the 64,000 dollar question, but that said: Agencies that get it have the following characteristics: 1. Romi: As if being AOR is a good thing!

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CMO Advice: What to look for when choosing a Social Media or Digital agency?

Buzz Marketing for Technology

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO's should be looking for in an Agency. Romi: The single most important factor is the agency’s internal organizational principle. Romi: This is of course the 64,000 dollar question, but that said: Agencies that get it have the following characteristics: 1. Romi: As if being AOR is a good thing!

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Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Marketing Insider Group

Have you successfully measured the return of marketing investment (ROMI) of your ABM programs?

The Most Important Marketing Metrics

Marketing Insider Group

If you get just one metric to present to your CEO, it should marketing return on investment (or “ ROMI “). But ROMI does not show something that may be even more important: is your marketing better than your competition? And I believe there will be a proven correlation between high share of conversations, high conversions and high ROMI. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO?

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A five-step playbook that will optimize lead generation programs

B2B Lead Generation

Companies that adopt closed-loop lead management processes report higher return on marketing investment (ROMI) than those that do not, making this a key investment for B2B marketers. The challenge that many organizations face is that their lead management process is a black hole. I'll address this proverbial black hole between your company's sales and marketing efforts during a MarketingExperiments' Web Clinic on Wednesday, September 24 at 4 p.m.

Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

Return on Marketing Investment (ROMI). A closer look at what marketing tactics seem to be working – and what to watch out for.

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The Power of Return On Marketing Investment Calculations

delicious b2bmarketing

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. Given that ROMI has the power to pinpoint which campaigns to increase spending on, and which ones to pause or stop running, there appears to be a disconnect. 3 factors are driving organizations large and small to focus on ROMI today: 1. Cymbic’s ROMI Calculator.

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How Freshworks is Turning Digital Channels into Predictable Revenue Streams

Allocadia

Measuring ROMI – with little visibility into spend, it was increasingly difficult to calculate the corresponding ROI to their campaigns. Freshworks provides intelligent customer engagement software for businesses of all sizes, making it easy for teams to win customers for life.

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How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

Calculating return on a marketing investment (ROMI) is something of an art form. But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Unlike capital investments, which have a fixed, upfront cost and clear results, marketing investments evolve over time and have both empirical and intangible results.

Digital Transformation as an Expression of Business

Buzz Marketing for Technology

Guest post by: Romi Mahajan, KKM Group. In much of industry, the idea of “Digital Transformation” has taken root. At the core of this process is the need to replace antiquated and “slow” processes, products, and service offerings with agile, automated, and “smart” processes, products, and service offerings.

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The Most Important B2B Marketing Metrics for CEOs

Markempa

Return on Marketing Investment (ROMI) What’s your return on your marketing investment (ROMI)? Do you know what CEOs want most from B2B marketers? They want clarity about marketing results. CEOs often complain, “Why can’t I see clear measures and ROI from our marketing?” ” They expect their marketing leaders to provide clear metrics and be accountable for meeting their numbers just like their sales leaders.

Investing in Marketing: Calculate ROI before you Leap

delicious b2bmarketing

Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). Today, 3 factors are driving organizations large and small to focus on ROMI: The recent economic downturn, tight budgets, and the added emphasis on cost accountability. If you are looking for an easy way to help you calculate ROMI, here are a few helpful links: To calculate ROMI for your website project, click here.

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SOLVED: Media Planning for Programmatic Advertising

Bionic

Unlike other tools, Bionic media planning software automates the process of estimating your advertising KPIs , including short-term ROAS and long-term ROMI. Programmatic advertising brings media planning problems you don’t have with other media channels.

Why Marketers Need to Think Like Data Scientists (And How to Do It)

Content Marketing Institute

For starters, Katrina suggests marketers get comfy with these terms: ROMI and CLTV. ROMI (return on marketing investment) is distinct from ROI, which technically applies only when a business asset is sold. See this online ROMI calculator. Talk in terms of ROMI any time you have costs and sales that you can tie directly to a marketing campaign. Katrina gives this formula: ROMI = incremental net profit (additional income minus additional costs) ÷ cost of campaign x 100%.

Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

Marketing ROI (ROMI) is directly related to marketing budgets, and tracking how our marketing investments are translating into business success.

The Path To Account-Based Marketing (ABM) Success

Unbound B2B

We’re now seeing a ‘return on marketing investment’ (ROMI) for our ABM efforts. Introduction. Over the last few years, I’ve been keeping a close eye on account-based marketing (ABM) — waiting for the hype to become reality.

Allocadia’s MPM platform will inspire you to ditch your marketing spreadsheets

ClickZ

times greater return on marketing investment (ROMI) this past year. times greater return on marketing investment (ROMI) this past year. 30-second summary: Founded in 2010 by twin sisters Kristine and Katherine Steuart, Allocadia has over 100 employees around the world.

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5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

5) Improving the Return on Investment (ROI) & the Return on Marketing Investment (ROMI): According to a report by Hubspot, a closing sales lead is the prime objective of 71% of the salespeople. Running highly targeted campaigns helps B2B marketers to optimize their ROI as well as the ROMI. Artificial Intelligence (AI) has revolutionized every aspect of our lives & B2B marketing is no different.

How to Optimize the Cost of B2B Marketing

Valasys

While optimizing the conversion rates ( Conversion Rate Optimization ) lies at the heart of any B2B marketing strategy, that not only leads to the increase in the Return on Marketing Investment (ROMI) made, but also leads to an increase in the total sales revenue of the organizations; deciding on the pennies to be invested in separate marketing strategies across omnichannel can be a real challenge. We do our best to optimize ROMI for our customers.

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How to Define Social ROI for B2B marketing

Valasys

Hence, it is important for marketers to measure the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) of the social campaigns. We, at Valasys Media, provide our customers with lead generation & nurturing services, which also leverage social media channels to help marketers optimize their overall ROI as well as their Return on Marketing Investment (ROMI), specifically from social media platforms.

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Everything You Need to Know About Marketing Operations In One Place

Hubspot

For example, a marketing ops professional might oversee the budgeting and planning for an automated email marketing campaign so they can document the ROMI. A marketing ops department tracks the Return on Marketing Investment (ROMI).

Why is Multi-Touch Attribution Right for You in 2020 and Beyond?

Oktopost

One that will empower you to make smarter decisions and allocate your budgets for maximal ROMI (return on marketing investment). “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” – John Wanamaker. Sounds familiar?

Why Brands Are Failing with Identity Resolution—and What You Can Do About It

Martech Advisor

We’re unsure of our marketing efficacy and our return on marketing investment (ROMI). Joel Pulliam, SVP of product management at Conversant, dives into Epsilon-Conversant’s commissioned study on identity resolution to share what the findings mean for brands. It’s almost 2020.