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3 Ways to Measure Ad Campaign Effectiveness: ROI, ROMI, and ROAS

SmartBug Media

Using methods such as ROI, ROMI, and ROAS can lift the veil of mystery surrounding the success of your ad campaigns, but which method is right for your business and your overall marketing campaign? Return on Marketing Investment, or ROMI. ROMI is an indication of return on investment in marketing. Let’s discuss.

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An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

Return on Marketing Investment (ROMI) . The ROMI metric calculates a marketing campaign’s revenue compared to the cost of executing that marketing campaign. ROMI helps identify marketing projects that generate revenue or lack traction. . The formula for calculating ROMI is: .

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How GE Digital Doubled ROMI in One Year with Allocadia

Allocadia

They measure for both ROMO (Return on Marketing Objectives), which shows their impact on broader goals on marketing, and ROMI (Return on Marketing Investment), which is based on pipeline and opportunities metrics. Find out how GE Digital harnessed the connection between Allocadia and Salesforce to measure ROMI and ROMO in the full case study.

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How GE Digital Doubled ROMI in One Year

Allocadia

Neenu will share how their new process has driven better alignment for their team into what they’re spending on, which enabled them to achieve a 2.55x ROMI this year.

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Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI?

Aberdeen

Have an idea of which promotions lead to greater return on marketing investments (ROMI)? The post Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI? What kind of promotions hook you? Do you know what kind of promotions hook your customers? appeared first on Aberdeen Essentials.

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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. Q: Very cool stuff Romi; thanks for sharing all of this and I will be sure to watch Metavana with great interest!

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Sincere Marketing – a podcast with Romi Mahajan

Buzz Marketing for Technology

To explore this topic further I interviewed Romi Mahajan who recently wrote a piece in Internet Evolution on this topic. Link to Original Audio Source Signup for this Podcast Series About Romi Romi Mahajan, Chief Marketing Officer. Listen to our podcast and advice on how to be more sincere in your marketing efforts.

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