Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. Q: Thanks for taking the time to chat with me Romi, I’ve been a fan of your blogging on ResearchAccess for quite some time and it’s great to finally have a chance to reconnect. CMO Romi Mahajan Social Sentiment

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Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI?


Have an idea of which promotions lead to greater return on marketing investments (ROMI)? Check out our exclusive research on reward-based vs. discount-based promotions here to reveal the strategy Aberdeen found to yield greater ROMI, deliver far superior performance results, and to find out which strategy respondents say leads to an average 27.2% The post Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI? What kind of promotions hook you?


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Building a ROMI Calculator

delicious b2bmarketing

Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. A couple of pointers: Use Gross Profit, not Revenue, in your ROMI calculation. Some marketers make the mistake in calculating marketing ROI by using pure Sales Revenue in the ROMI formula. marketers have shied away from calculating ROMI.


Sincere Marketing – a podcast with Romi Mahajan

Buzz Marketing for Technology

To explore this topic further I interviewed Romi Mahajan who recently wrote a piece in Internet Evolution on this topic. Link to Original Audio Source Signup for this Podcast Series About Romi Romi Mahajan, Chief Marketing Officer. Romi Mahajan is Chief Marketing Officer of Ascentium Corporation, a leading interactive marketing and technology consultancy. We live in an age of skepticism about all forms of consumption.

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B2B Lead Generation Blog: Closed-Loop Marketers More Likely to Reach ROMI Goals

B2B Lead Generation

« Your questions answered on Lead Generation via Podcasts | Main | On B2B Demand Generation tools and Lead Generation Dashboards » Closed-Loop Marketers More Likely to Reach ROMI Goals As Ive written before, Im a big proponent of using closed loop feedback to improve marketing and lead generation ROI. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

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Getting Towards a Mature Data Infrastructure

Buzz Marketing for Technology

Guest post by: Romi Mahajan. Applications Big Data Customer Experience Data Data Analytics Data Mining Innovation Data Infrastructure Romi Mahajan TimeXtenderData is the watchword in organizations large and small. In fact, how an organization frames data is the single most important determination of future success or failure. As some put it, Data is the new “oil,” the commodity of most value in the modern age. Many business leaders understand this intuitively.

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The Return of the “Marketing Mix”

Buzz Marketing for Technology

Guest post by: Romi Mahajan, Blueprint Consulting. Inbound Marketing Innovation Interactive Marketing Marketing Real Time Marketing ROI Strategy B2B Marketing CMO Digital Marketing Marketing Mix Performance Based Marketing Return on Investment Return on Marketing Investment ROMIFashions change. . This cliché doesn’t apply just to hemlines and jeans, but to business as well.

A (good) data-driven business is a customer-centric business


Analytics Branding Customer experience Demand generation Digital marketing Integrated marketing Marketing automation Marketing optimization Marketing ROI customer-centric data analysis data-driven business data-driven marketing direct marketing Jim Lenskold marketing ROI ROMIThe days when marketers could make decisions solely based on intuition or gut feeling are over.


An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

Return on Marketing Investment (ROMI) . The ROMI metric calculates a marketing campaign’s revenue compared to the cost of executing that marketing campaign. ROMI helps identify marketing projects that generate revenue or lack traction. .

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Improving B2B Marketing ROI: Thought Leadership With Merry Elrick


Marketers need to think beyond justifying their existence, to improving ROMI (Return on Marketing Investment) to the point where they make a real impact on the enterprise. Tags: Accountability Thought Leader Interviews b2b marketing marketing roi Merry Elrick return on marketing investment ROMI The Truth About Marketing ROI thought leadership

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How a Content Hub Can Help Content Managers


More here from guest contributor, Romy Catauta. As the content marketing technology landscape continues to evolve, content marketers have more and more tools at their disposal.


Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

Return on Marketing Investment (ROMI) Hubspot recently reported that 40% of marketers cited “Proving the ROI of our marketing activities” was their company’s biggest marketing challenge. A simple way to calculate ROMI is to compare revenue gains with the marketing investment.

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5 Ways to Boost Your Marketing Accountability and Credibility


Instead of thinking of ROMI as an insurmountable challenge, identify ways to build the foundation for ROMI at your company. Focus first on the “I” piece of ROMI – investment. This will allow you to get a handle on the data and start the building blocks to ROMI.

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Is Marketing ROI Important?

Customer Experience Matrix

Frankly, this surprises even me: ROMI appears every time I jot down a list of such measures, but it never quite fits into the final schemes. To use the categories I proposed yesterday , ROMI isn’t a measure of business value, of strategic alignment, or of marketing efficiency. Although ROMI could be considered the ultimate measure of marketing efficiency, it is too abstract to fit easily into this group. Were I to calculate ROMI, I’d do the same.

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CMO Advice: What to look for when choosing a Social Media or Digital agency?

Buzz Marketing for Technology

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. Romi: The single most important factor is the agency’s internal organizational principle. Romi: This is of course the 64,000 dollar question, but that said: Agencies that get it have the following characteristics: 1. Romi: As if being AOR is a good thing!

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CMO Advice: What to look for when choosing a Social Media or Digital agency?

Buzz Marketing for Technology

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO's should be looking for in an Agency. Romi: The single most important factor is the agency’s internal organizational principle. Romi: This is of course the 64,000 dollar question, but that said: Agencies that get it have the following characteristics: 1. Romi: As if being AOR is a good thing!

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Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Marketing Insider Group

Have you successfully measured the return of marketing investment (ROMI) of your ABM programs?

A five-step playbook that will optimize lead generation programs

B2B Lead Generation

Companies that adopt closed-loop lead management processes report higher return on marketing investment (ROMI) than those that do not, making this a key investment for B2B marketers. The challenge that many organizations face is that their lead management process is a black hole. I'll address this proverbial black hole between your company's sales and marketing efforts during a MarketingExperiments' Web Clinic on Wednesday, September 24 at 4 p.m.

Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

Return on Marketing Investment (ROMI). A closer look at what marketing tactics seem to be working – and what to watch out for.

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The Most Important Marketing Metrics

Marketing Insider Group

If you get just one metric to present to your CEO, it should marketing return on investment (or “ ROMI “). But ROMI does not show something that may be even more important: is your marketing better than your competition? And I believe there will be a proven correlation between high share of conversations, high conversions and high ROMI. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO?

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The Power of Return On Marketing Investment Calculations

delicious b2bmarketing

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. Given that ROMI has the power to pinpoint which campaigns to increase spending on, and which ones to pause or stop running, there appears to be a disconnect. 3 factors are driving organizations large and small to focus on ROMI today: 1. Cymbic’s ROMI Calculator.


How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

Calculating return on a marketing investment (ROMI) is something of an art form. But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Unlike capital investments, which have a fixed, upfront cost and clear results, marketing investments evolve over time and have both empirical and intangible results.

Digital Transformation as an Expression of Business

Buzz Marketing for Technology

Guest post by: Romi Mahajan, KKM Group. In much of industry, the idea of “Digital Transformation” has taken root. At the core of this process is the need to replace antiquated and “slow” processes, products, and service offerings with agile, automated, and “smart” processes, products, and service offerings.

The Most Important B2B Marketing Metrics for CEOs


Return on Marketing Investment (ROMI) What’s your return on your marketing investment (ROMI)? Do you know what CEOs want most from B2B marketers? They want clarity about marketing results. CEOs often complain, “Why can’t I see clear measures and ROI from our marketing?” ” They expect their marketing leaders to provide clear metrics and be accountable for meeting their numbers just like their sales leaders.


Investing in Marketing: Calculate ROI before you Leap

delicious b2bmarketing

Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). Today, 3 factors are driving organizations large and small to focus on ROMI: The recent economic downturn, tight budgets, and the added emphasis on cost accountability. If you are looking for an easy way to help you calculate ROMI, here are a few helpful links: To calculate ROMI for your website project, click here.


SOLVED: Media Planning for Programmatic Advertising


Unlike other tools, Bionic media planning software automates the process of estimating your advertising KPIs , including short-term ROAS and long-term ROMI. Programmatic advertising brings media planning problems you don’t have with other media channels.

Why Marketers Need to Think Like Data Scientists (And How to Do It)

Content Marketing Institute

For starters, Katrina suggests marketers get comfy with these terms: ROMI and CLTV. ROMI (return on marketing investment) is distinct from ROI, which technically applies only when a business asset is sold. See this online ROMI calculator. Talk in terms of ROMI any time you have costs and sales that you can tie directly to a marketing campaign. Katrina gives this formula: ROMI = incremental net profit (additional income minus additional costs) ÷ cost of campaign x 100%.


The Path To Account-Based Marketing (ABM) Success

Unbound B2B

We’re now seeing a ‘return on marketing investment’ (ROMI) for our ABM efforts. Introduction. Over the last few years, I’ve been keeping a close eye on account-based marketing (ABM) — waiting for the hype to become reality.

Allocadia’s MPM platform will inspire you to ditch your marketing spreadsheets


times greater return on marketing investment (ROMI) this past year. times greater return on marketing investment (ROMI) this past year. 30-second summary: Founded in 2010 by twin sisters Kristine and Katherine Steuart, Allocadia has over 100 employees around the world.


Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

Marketing ROI (ROMI) is directly related to marketing budgets, and tracking how our marketing investments are translating into business success.

5 Ways Artificial Intelligence Scales up B2B Sales & Marketing


5) Improving the Return on Investment (ROI) & the Return on Marketing Investment (ROMI): According to a report by Hubspot, a closing sales lead is the prime objective of 71% of the salespeople. Running highly targeted campaigns helps B2B marketers to optimize their ROI as well as the ROMI. Artificial Intelligence (AI) has revolutionized every aspect of our lives & B2B marketing is no different.


How to Optimize the Cost of B2B Marketing


While optimizing the conversion rates ( Conversion Rate Optimization ) lies at the heart of any B2B marketing strategy, that not only leads to the increase in the Return on Marketing Investment (ROMI) made, but also leads to an increase in the total sales revenue of the organizations; deciding on the pennies to be invested in separate marketing strategies across omnichannel can be a real challenge. We do our best to optimize ROMI for our customers.


How to Define Social ROI for B2B marketing


Hence, it is important for marketers to measure the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) of the social campaigns. We, at Valasys Media, provide our customers with lead generation & nurturing services, which also leverage social media channels to help marketers optimize their overall ROI as well as their Return on Marketing Investment (ROMI), specifically from social media platforms.


Everything You Need to Know About Marketing Operations In One Place


For example, a marketing ops professional might oversee the budgeting and planning for an automated email marketing campaign so they can document the ROMI. A marketing ops department tracks the Return on Marketing Investment (ROMI).


Allocadia Wins MarTech Breakthrough Award for Best Marketing Performance Management Company


Companies such as Microsoft, GE Healthcare, Box and Charles Schwab currently manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40 percent of the time they typically spend on budgeting and planning, recover and reinvest 10% or more of wasted marketing budgets, and ultimately double their ROMI (return on marketing investment). “We Company recognized for excellence in delivering real-time insights to help marketers maximize ROI.


Why is Multi-Touch Attribution Right for You in 2020 and Beyond?


One that will empower you to make smarter decisions and allocate your budgets for maximal ROMI (return on marketing investment). “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” – John Wanamaker. Sounds familiar?

Why Brands Are Failing with Identity Resolution—and What You Can Do About It

Martech Advisor

We’re unsure of our marketing efficacy and our return on marketing investment (ROMI). Joel Pulliam, SVP of product management at Conversant, dives into Epsilon-Conversant’s commissioned study on identity resolution to share what the findings mean for brands. It’s almost 2020.

Top 10 Data Analysis Tools for B2B Marketing


With the rise of data analytics in B2B marketing, it is worthwhile to highlight how it can boost Return on Marketing Investment (ROMI) for you. . Data makes the world go round, and knowledge is indeed power, now more than ever.

What Percent of Leads Should Sales Close?


Close Rate Required for 10x ROMI*. ROMI = Return on marketing investment. The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads that should be closed by sales. This blog will take you through five factors that impact lead close rate and a calculation you can use to determine the minimum close rates your product or solution requires. The five main factors in lead close rate are: Market definition. Lead definition.


Aberdeen Study Confirms Value of LTV Measures

Customer Experience Matrix

The Best-in-Class also outperform average and laggard companies in annual increase in revenues and in achieving a return on marketing investment (ROMI).” I had truly intended to give lifetime value a rest, but then an email arrived from Aberdeen Group asking me to participate in one of their surveys on “customer value management”. You can fill it out too by clicking here and earn a free copy of the results.