Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. CMO Romi Mahajan Social Sentiment

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Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI?


Have an idea of which promotions lead to greater return on marketing investments (ROMI)? The post Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI? What kind of promotions hook you? Do you know what kind of promotions hook your customers?


Sincere Marketing – a podcast with Romi Mahajan

Buzz Marketing for Technology

To explore this topic further I interviewed Romi Mahajan who recently wrote a piece in Internet Evolution on this topic. Link to Original Audio Source Signup for this Podcast Series About Romi Romi Mahajan, Chief Marketing Officer.

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Building a ROMI Calculator

delicious b2bmarketing

Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. A couple of pointers: Use Gross Profit, not Revenue, in your ROMI calculation.


Getting Towards a Mature Data Infrastructure

Buzz Marketing for Technology

Guest post by: Romi Mahajan. Applications Big Data Customer Experience Data Data Analytics Data Mining Innovation Data Infrastructure Romi Mahajan TimeXtenderData is the watchword in organizations large and small.

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B2B Lead Generation Blog: Closed-Loop Marketers More Likely to Reach ROMI Goals

B2B Lead Generation

Aberdeen found, "Companies that adopt closed-loop marketing processes are more than three times as likely to report a greater than 50% return on marketing investment (ROMI) than those that do not.”

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The Return of the “Marketing Mix”

Buzz Marketing for Technology

Guest post by: Romi Mahajan, Blueprint Consulting. Inbound Marketing Innovation Interactive Marketing Marketing Real Time Marketing ROI Strategy B2B Marketing CMO Digital Marketing Marketing Mix Performance Based Marketing Return on Investment Return on Marketing Investment ROMI

A (good) data-driven business is a customer-centric business


Analytics Branding Customer experience Demand generation Digital marketing Integrated marketing Marketing automation Marketing optimization Marketing ROI customer-centric data analysis data-driven business data-driven marketing direct marketing Jim Lenskold marketing ROI ROMI

CMO Advice: What to look for when choosing a Social Media or Digital agency?

Buzz Marketing for Technology

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. Romi: As if being AOR is a good thing! Who is Romi?

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CMO Advice: What to look for when choosing a Social Media or Digital agency?

Buzz Marketing for Technology

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO's should be looking for in an Agency. Romi: As if being AOR is a good thing! Who is Romi?

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Improving B2B Marketing ROI: Thought Leadership With Merry Elrick

Modern B2B Marketing

Marketers need to think beyond justifying their existence, to improving ROMI (Return on Marketing Investment) to the point where they make a real impact on the enterprise. Tags: Accountability Thought Leader Interviews b2b marketing marketing roi Merry Elrick return on marketing investment ROMI The Truth About Marketing ROI thought leadership

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Is Marketing ROI Important?

Customer Experience Matrix

Frankly, this surprises even me: ROMI appears every time I jot down a list of such measures, but it never quite fits into the final schemes. To use the categories I proposed yesterday , ROMI isn’t a measure of business value, of strategic alignment, or of marketing efficiency. Although ROMI could be considered the ultimate measure of marketing efficiency, it is too abstract to fit easily into this group. Were I to calculate ROMI, I’d do the same.

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5 Ways to Boost Your Marketing Accountability and Credibility

Modern Marketing

Instead of thinking of ROMI as an insurmountable challenge, identify ways to build the foundation for ROMI at your company. Focus first on the “I” piece of ROMI – investment. This will allow you to get a handle on the data and start the building blocks to ROMI.

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The Most Important Marketing Metrics

Marketing Insider Group

If you get just one metric to present to your CEO, it should marketing return on investment (or “ ROMI “). But ROMI does not show something that may be even more important: is your marketing better than your competition?

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How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

Calculating return on a marketing investment (ROMI) is something of an art form. But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results.

Digital Transformation as an Expression of Business

Buzz Marketing for Technology

Guest post by: Romi Mahajan, KKM Group. In much of industry, the idea of “Digital Transformation” has taken root.

Why Marketers Need to Think Like Data Scientists (And How to Do It)

Content Marketing Institute

For starters, Katrina suggests marketers get comfy with these terms: ROMI and CLTV. ROMI (return on marketing investment) is distinct from ROI, which technically applies only when a business asset is sold. See this online ROMI calculator.

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The Power of Return On Marketing Investment Calculations

delicious b2bmarketing

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1.


How to Optimize the Cost of B2B Marketing


Following cost optimization tactics are specific to marketing & can help the B2B marketers in optimizing the cost on marketing -for better returns on marketing investment (ROMI), as well as to optimize the website conversion rates, & in turn the overall revenue from sales investments: 1.

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5 Ways Artificial Intelligence Scales up B2B Sales & Marketing


5) Improving the Return on Investment (ROI) & the Return on Marketing Investment (ROMI): According to a report by Hubspot, a closing sales lead is the prime objective of 71% of the salespeople. Running highly targeted campaigns helps B2B marketers to optimize their ROI as well as the ROMI.


How to Define Social ROI for B2B marketing


Hence, it is important for marketers to measure the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) of the social campaigns.


The Most Important B2B Marketing Metrics for CEOs

B2B Lead Blog

Return on Marketing Investment (ROMI) What’s your return on your marketing investment (ROMI)? Do you know what CEOs want most from B2B marketers? They want clarity about marketing results. CEOs often complain, “Why can’t I see clear measures and ROI from our marketing?”


B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #4: How Much Should Leads Cost?


Now let’s assume that you are looking for a 10x ROMI (return on marketing investment). How much should a lead cost? My answer to this is, and has always been, probably more than you think, but definitely less than you are currently paying.

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What Percent of Leads Should Sales Close?


Close Rate Required for 10x ROMI*. ROMI = Return on marketing investment. The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads that should be closed by sales. This blog will take you through five factors that impact lead close rate and a calculation you can use to determine the minimum close rates your product or solution requires. The five main factors in lead close rate are: Market definition. Lead definition.

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Investing in Marketing: Calculate ROI before you Leap

delicious b2bmarketing

Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). If you are looking for an easy way to help you calculate ROMI, here are a few helpful links: To calculate ROMI for your website project, click here.


Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)


ABM is about leveraging omnichannel marketing in order to acquire new prospects & engage with the existing ones, while measuring metrics such as in-situ funnel conversions & Return on Marketing Investment (ROMI) make more sense for running & improving ABM campaigns.

Netline Launches Audience Explorer for Quantifying Content Consumption


Deploys a highly targeted content strategy that facilitates marketers to measure the Return on their Marketing investment (ROMI) as well as the Return on Investment (ROI) which are important pre-requisites for the marketers to optimize conversions on their websites.

A five-step playbook that will optimize lead generation programs

B2B Lead Generation

Companies that adopt closed-loop lead management processes report higher return on marketing investment (ROMI) than those that do not, making this a key investment for B2B marketers. The challenge that many organizations face is that their lead management process is a black hole. I'll address this proverbial black hole between your company's sales and marketing efforts during a MarketingExperiments' Web Clinic on Wednesday, September 24 at 4 p.m.

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How to Incorporate Geofencing in B2B Content Strategy


Geofencing Campaigns On Facebook: Engaging audiences on Facebook, using Geotargeting helps marketers generate a greater Return on Marketing Investment (ROMI).


The Future of Marketing: Is The Science of Marketing Taking Over?

Marketing Insider Group

Return of Marketing Investment (ROMI) is a critical way for us to demonstrate the impact and tangible results we generate. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer.

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Gold Calling vs. Cold Calling


Theoretical calculations of return on investment (ROI) or return on marketing investment (ROMI) are used to judge the success of the program without regard to actual results. I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a personalized touch to your outreach attempts, and a lot of persistency will help you get in the door for more prospects than you might think.

KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data


Kickfire, the global leader in IP address intelligence & company identification technology on the 25 th of July, 2019, announced its latest release – IP address-to-company Application Program Interface (API).

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How to use Account-Based Marketing to Acquire High-Value Customers


It can be used across a consolidated multi-channel marketing strategy to gain the maximum return on the marketing investment (ROMI). Also, the ABM partners will benefit from the greater ROMI which will encourage them to focus on the marketing of brands who believe in intent-based targeting.

Aberdeen Study Confirms Value of LTV Measures

Customer Experience Matrix

The Best-in-Class also outperform average and laggard companies in annual increase in revenues and in achieving a return on marketing investment (ROMI).” I had truly intended to give lifetime value a rest, but then an email arrived from Aberdeen Group asking me to participate in one of their surveys on “customer value management”. You can fill it out too by clicking here and earn a free copy of the results.

What Should the Sales Close Rate Be?


If the average company could, in fact, close 20% of sales qualified leads the ROMI would be $28.80 I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads while average companies close 20%. Those results factor in lead leakage of between 52% to 86% of the marketing qualified leads put into the top of the funnel.

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