Marketing Insider Group

AUGUST 10, 2020

Have you successfully measured the return of marketing investment (ROMI) of your ABM programs? We measured ROMI early on when we were piloting and building the case for ABM but have since moved away from that because the funding for ABM tactics comes from a number of sources, typically, rather than just Marketing spend.

Account Based Marketing 347

Account Based Marketing ABM Work Management Marketing Management 347

Buzz Marketing for Technology

NOVEMBER 17, 2011

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. Q: Very cool stuff Romi; thanks for sharing all of this and I will be sure to watch Metavana with great interest!

ROMI 100

ROMI CMO Enterprise Management Work Management 100

Martech

NOVEMBER 13, 2024

This means focusing on metrics such as revenue growth, customer lifetime value and return on marketing investment (ROMI). Align marketing goals with financial metrics To earn a strategic role, marketing teams must measure their success in terms that resonate with the executive suite.

Paid Search Agency 128

Paid Search Agency Lead Ranking ROMI Work Management 128

Customer Experience Matrix

JULY 5, 2007

Frankly, this surprises even me: ROMI appears every time I jot down a list of such measures, but it never quite fits into the final schemes. To use the categories I proposed yesterday , ROMI isn’t a measure of business value, of strategic alignment, or of marketing efficiency. Were I to calculate ROMI, I’d do the same.

ROMI 120

ROMI ROI Marketing Proposals Efficiency 120

ViewPoint

AUGUST 2, 2017

Close Rate Required for 10x ROMI*. ROMI = Return on marketing investment. Cost per Lead (based on $61.50/hour hour and 40-hour week). Break-Even Close Rate (1 / (Margin per Deal / Cost per Lead)).

Sales Qualified Leads 192

Sales Qualified Leads Lead Ranking Lead Scoring ROMI 192

Marketing Insider Group

JANUARY 26, 2021

Return on marketing investment (ROMI) can be tough to navigate, but with persistent research, you can optimize the channels that are working in your favor and pull back marketing spend on the tactics that aren’t. Do your best to prioritize marketing tactics based on an unbiased review of their performance each quarter.

Marketing Budget Creation 362

Marketing Budget Creation Marketing Budget Planning Budget Programs 362

Aberdeen

APRIL 5, 2018

Have an idea of which promotions lead to greater return on marketing investments (ROMI)? The post Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI? What kind of promotions hook you? Do you know what kind of promotions hook your customers? appeared first on Aberdeen Essentials.

ROMI 63

ROMI Promotion Purchase Intent Merchandising 63

Buzz Marketing for Technology

MAY 11, 2017

Guest post by: Romi Mahajan, KKM Group. As such, Digital Transformation is the ultimate expression of IT-Business Harmony and IT-Business Harmony is the starting point of real Digital Transformation. Srini Venugopal, Epicor Software.

Digital Transformation 188

Digital Transformation ROMI Business Barriers 188

markempa

MAY 1, 2019

Return on Marketing Investment (ROMI) What’s your return on your marketing investment (ROMI)? Marketing Influenced Customer Percentage What’s the impact are your marketing investments making on sales productivity? On the sales pipeline? On revenue velocity?

ROMI 166

ROMI B2B Marketing Work Management Marketing Qualified Leads 166

Marketing Insider Group

FEBRUARY 13, 2023

The majority (72 percent) saw higher Marketing ROI (ROMI) with ABM and most (66 percent) experienced improvement in sales and marketing alignment. The business impact of ABM continues to be impressive: 90 percent of those surveyed experienced an uplift of engagement, 84 percent growth in pipeline, and 77 percent growth in revenue.

Account Based Marketing 294

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 294

Marketing Insider Group

NOVEMBER 10, 2020

Marketing ROI (ROMI) is directly related to marketing budgets, and tracking how our marketing investments are translating into business success. Budget Tracking is even more critical in a time of a pandemic crisis, as budgets are often flat and many are being cut.

Planning 352

Planning Analytics Enterprise Management Work Management 352

Allocadia

APRIL 24, 2019

They measure for both ROMO (Return on Marketing Objectives), which shows their impact on broader goals on marketing, and ROMI (Return on Marketing Investment), which is based on pipeline and opportunities metrics. Find out how GE Digital harnessed the connection between Allocadia and Salesforce to measure ROMI and ROMO in the full case study.

ROMI 59

ROMI Marketing Budget Marketing Management Budget Programs 59

ViewPoint

MAY 23, 2017

If the average company could, in fact, close 20% of sales qualified leads the ROMI would be $28.80 For a $100,000 deal ($60,000 in margin) the close rate would need to be 2.08%. For a $10,000 deal ($6,000 in margin) the close rate would need to be 20.8%. for every $1 invested (again based on 60% gross margin).

Sales Qualified Leads 192

Sales Qualified Leads Lead Ranking Top of Funnel Work Management 192

Tomorrow People

MARCH 23, 2021

Return on Marketing Investment (ROMI) Hubspot recently reported that 40% of marketers cited “Proving the ROI of our marketing activities” was their company’s biggest marketing challenge. A simple way to calculate ROMI is to compare revenue gains with the marketing investment.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. Romi: The single most important factor is the agency’s internal organizational principle. Who is Romi?

ROMI 100

ROMI Advertising Agencies Paid Search Agency Social Media 100

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO's should be looking for in an Agency. Romi: The single most important factor is the agency’s internal organizational principle. Who is Romi?

ROMI 100

ROMI Advertising Agencies Paid Search Agency CMO 100

Allocadia

MAY 7, 2019

Neenu will share how their new process has driven better alignment for their team into what they’re spending on, which enabled them to achieve a 2.55x ROMI this year.

ROMI 52

ROMI Marketing Budget ROI Budget Programs 52

Martech

FEBRUARY 20, 2025

They saw a lift of 12% with a spend of $25,000, resulting in an impressive ROMI. ” Reply: “The group marketing laundry detergent ran a similar campaign in September of last year. However, since that campaign launched, research shows that eco-positioning is no longer top of mind for our brand and customers.

Marketing AI 71

Marketing AI Budget Programs ROMI Peer-to-peer 71

Buzz Marketing for Technology

JANUARY 3, 2018

Guest post by: Romi Mahajan, Blueprint Consulting. Ironically, the zealotry around measurability and ROI lands Marketers in an ironic soup- they restrict themselves from generating real ROI by thinking of it as an input and not as an outcome. All fashions have their arc. Steven Salta, Agilysys.

Marketing Mix 87

Marketing Mix ROMI Paid Search Agency Enterprise Management 87

markempa

SEPTEMBER 22, 2008

Companies that adopt closed-loop lead management processes report higher return on marketing investment (ROMI) than those that do not, making this a key investment for B2B marketers. The challenge that many organizations face is that their lead management process is a black hole.

Lead Generation 120

Lead Generation ROMI Generation Marketing Qualified Leads 120

ViewPoint

NOVEMBER 8, 2016

Theoretical calculations of return on investment (ROI) or return on marketing investment (ROMI) are used to judge the success of the program without regard to actual results. Progress is monitored so that leads do not stagnate in the pipeline. Cold calling is about quantity, not quality.

Cold Calling 149

Cold Calling Sales Qualified Leads ROMI High Quality Lead 149

Customer Experience Matrix

MAY 17, 2007

The Best-in-Class also outperform average and laggard companies in annual increase in revenues and in achieving a return on marketing investment (ROMI).” Specifically, the Best-in-Class are more than twice as likely to achieve a greater than 15% improvement in annual customer retention rates.

Studies 120

Studies ROMI Class Click Rate 120

markempa

AUGUST 1, 2007

This chronic lack of visibility has a snowball effect of making it challenging for marketers to measure their effectiveness and understand their return on marketing investment (ROMI). So what can be done about it? So what can be done about it?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Content Marketing Institute

NOVEMBER 16, 2017

For starters, Katrina suggests marketers get comfy with these terms: ROMI and CLTV. ROMI (return on marketing investment) is distinct from ROI, which technically applies only when a business asset is sold. See this online ROMI calculator. It can get complicated,” Katrina says. What I want to embed is a mindset change.

Marketing Attribution 112

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 112

Buzz Marketing for Technology

APRIL 3, 2011

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. Below is a transcript of some Q&A that I captured with Romi …. 1) What is your vision for Microsoft and Digital Marketing?

Enterprise Management 100

Enterprise Management ROMI Advertising Agencies Work Management 100

Marketing Insider Group

JANUARY 29, 2013

If you get just one metric to present to your CEO, it should marketing return on investment (or “ ROMI “). But ROMI does not show something that may be even more important: is your marketing better than your competition? Marketing Metrics In A Social Business. Your goal: shoot for any positive number!

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Customer Experience Matrix

JANUARY 25, 2007

Aberdeen found “companies that adopt closed loop marketing processes are more than three times as likely to report a greater than 50% return on marketing investment (ROMI) than those that do not”. Of course, the devil is in the details.

Ideal Customer Profiles 120

Ideal Customer Profiles ROMI Paper Barriers 120

markempa

AUGUST 8, 2016

What’s your return on your marketing investment (ROMI)? What’s the impact are your marketing investments making on sales productivity? On the sales pipeline? On revenue velocity? How much are you putting in marketing and what are you getting out in revenue? The difference between these two numbers gets expressed as a percentage.

ROMI 0

ROMI Marketing Automation Services B2B Sales Lead Generation 0

Marketing Insider Group

JUNE 15, 2015

Calculating return on a marketing investment (ROMI) is something of an art form. But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results.

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 on how should agencies of the future be organized.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

ViewPoint

DECEMBER 20, 2016

Now let’s assume that you are looking for a 10x ROMI (return on marketing investment). Let’s look at an example of how you might come up with “the acceptable acquisition cost”: Average Deal – $100,000. Gross Margin – 60%. Close Rate – 20%. Break Even Point Cost Per Lead - $100,000 x 60% = $60,000 / 5 = $12,000.

Sales Qualified Leads 120

Sales Qualified Leads Cost Cost per Lead Account Based Marketing 120

Tomorrow People

OCTOBER 27, 2020

Return on Marketing Investment (ROMI). Marketing Qualified Leads (MQL). Sales Qualified Leads (SQL). Conversion Rates by Channel. Email Marketing Performance. Customer Acquisition Cost (CAC). Revenue Growth. Brand Loyalty (repeat visits). Customer Lifetime Value (CLV). Net Promoter Score (NPS). SERP Position Zero.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

ClickZ

FEBRUARY 24, 2020

times greater return on marketing investment (ROMI) this past year. times greater return on marketing investment (ROMI) this past year. By using Allocadia’s tools, GE Digital’s marketing organization reported 2.55 By using Allocadia’s tools, their marketing organization reported 2.55

Marketing Automation Services 103

Marketing Automation Services Budget Programs Enterprise Management Work Management 103

Hubspot

MAY 21, 2020

For example, a marketing ops professional might oversee the budgeting and planning for an automated email marketing campaign so they can document the ROMI. A marketing ops department tracks the Return on Marketing Investment (ROMI).

Work Management 101

Work Management ROMI Planning Marketing Management 101

ViewPoint

AUGUST 21, 2013

Theoretical calculations of return on investment (ROI) or return on marketing investment (ROMI) are used to judge the success of the program without regard to actual results. Progress is monitored so that leads do not stagnate in the pipeline. Cold calling is about quantity, not quality.

Cold Calling 120

Cold Calling Sales Qualified Leads ROMI Lead Qualification 120

markempa

APRIL 5, 2007

« On building targeted lists for B2B Lead Generation Programs | Main | Closed-Loop Marketers More Likely to Reach ROMI Goals » Your questions answered on Lead Generation via Podcasts I’m looking forward to launching my new podcast, “ Start with a Lead ,” this April.

Lead Generation 120

Lead Generation Generation Leads Marketing Qualified Leads 120

Martech

SEPTEMBER 19, 2023

From my experience, it can double YoY growth, boost ROMI by 150% and reduce CAC twice. This alignment ensures that businesses can adapt quickly to market changes, innovate faster and stay ahead of the competition. And yes, our CEO sleeps better. Dig deeper: A sales-side view of marketing, automation and AI Get MarTech! In your inbox.

Lead Ranking 117

Lead Ranking Top of Funnel Lead Scoring ROMI 117