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Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Effective UX design begins with considering site design and content from a sales prospect’s perspective.

Design 269
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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

“That’s easy,” you say, “The internet is chock full of statistics.” Examples: Ipsos Pew Research Premium business media Public relations professionals seek coverage in business magazines that have long-standing reputations as authoritative news sources executives turn to.

Stats 284
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Content Anticipation: Inc. Magazine vs. Inc.'s Website

Biznology

As a result, I have a favorite business magazine that I love and that I have a strange relationship with. magazine arrives in the mail. magazine, but only in the printed form. magazine, but only in the printed form. The trouble I ran into though was on their Web site. magazine is current. Yes, that's right.a

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5 Common Digital Marketing Mistakes

FMG Suite

This article was first featured in Financial Advisor Magazine on Nov 1st, 2021. Failing To Create A Site That Passes The Five-Second Test This test is about measuring the effectiveness of your home page. What to do: Copy is often the reason advisor sites fail the five-second test. How are you different from other firms?

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14 More Appallingly Common Copywriting Mistakes to Avoid

Webbiquity

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. Sentences like “Digital marketing is very important for business today,” or “The Internet has changed a lot of things in our lives,” waste the reader’s time and communicate nothing of value.

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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. Our aim was to fit the design in with the rest of the site. No, seriously.

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Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

Advertising evolved significantly since its inception, and it’s all around us—online, TV, radio, billboards, magazines, and so much more. internet users blocked ads. If you are ready to get more traffic to your site with quality content published consistently, check out our Content Builder Service. Now, on to the numbers.