Buzz Marketing for Technology

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium. Posted in Customer Experience Mobile.

12 Secrets of the Human Brain to Use in Marketing

Buzz Marketing for Technology

Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer.

Trending Sources

The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Posted in Innovation Interactive Marketing Strategy.

Getting Big Data to Actually Work

Buzz Marketing for Technology

43 percent of companies surveyed “obtain little tangible benefit from their information,” while 23 percent “derive no benefit whatsoever,” according to the study. Most marketers I talk with today say they are drowning in data.

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Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

Related posts: 3 Ways Mobile Insights Are Informing Online and Offline Marketing It’s predicted that shoppers around the world will have purchased. Posted in Innovation.

The Missing Link Between Media and Marketing

Buzz Marketing for Technology

Validate prospect information in order to inject quality, actionable data, and thereby increase lead velocity and lower media costs. It’s apparent that there’s a missing vital component in the quest to modernize marketing.

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

It is even trickier to figure out exactly how to translate that information into more visits and fuller shopping carts—in real time, customer by customer. Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0

5 Ways CMOs Can Master Their Online Customer Experience

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3 Ways Mobile Insights Are Informing Online and Offline Marketing It’s predicted that shoppers around the world will have purchased. Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization.

Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

Surveys are episodic and offer inauthentic information since the questions themselves alter the answers given, creating a distance between reality and what is articulated. In both cases, the information rendered is faulty.

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Consumers Get Over the Privacy Debate - Because consumers are getting on board with personalization, they should expect to see more of the general information they share online used by companies. Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Always be testing and learning with your responsive-design site so that key information and functions are visible, prioritized and accessible to people regardless of what device they are using.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

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Plugin tools turn consumers into brand advocates, making it easy to share site information with Facebook friends. Profile reports should be updated on a regular basis, so the most recent user information is always available.

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

They know who their customers are and they’ve got tons of data from past purchases and online behavior to inform their efforts. In other words, Wal-Mart can use the same model of targeting used online to inform which content each customer sees across all other channels.

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

All of these questions need to be asked when a brand is looking to optimize their site to be as informative, relevant and easy to use on mobile devices. 3 Ways Mobile Insights Are Informing Online and Offline Marketing It’s predicted that shoppers around the world will have purchased.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Hopefully you found this information useful – I really think this area of the market will be strong for the next few years.

5 Ways B2B Can Learn from B2C Marketers

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But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. And they certainly don’t want to be bored to death with encyclopedic catalogue-type information.

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20 Tips for More Efficient Google Searches

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educational information: ["dumb little man" research *.edu]. Subscribe via RSS. Subscribe via Email. Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. 20 Tips for More Efficient Google Searches.

The Rapid eLearning Blog

Buzz Marketing for Technology

It’s a great way to get them to learn to use the course information and make the decisions you want. But they tend to focus on sharing information rather than performance. A great way to counter this is to build scenarios where the learner uses the information.

Google Guide--Tutorials on How to Use Various Google Features and Services

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I developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between.

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

That kind of data is more apt to deliver real insights into who their audience is, what types of content and information they want, and where they are making those purchases. Social media has forever changed the way we use the Internet and consume information.

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

In reality, every specific piece of information you can gain about your customer—from search information to online behavior and purchases—can be used to create a personalized experience. Posted in behavioral targeting Personalization. What does personalization really mean?

Social Intelligence adds value throughout the Stage Gate Process

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Social data can be a unifying thread of information that supports decision-making at every stage of product development – discovering a new product idea, building a business case for it, developing the product, testing and validation, launch, and post-launch review.

IROI: Immediate Return on Investment

Buzz Marketing for Technology

Not so when media planning and buying is informed by Social Media. With information and insights derived from Social Media, these companies can find alternate and more effective channels to disseminate their messages in real-time and with high-fidelity to audience attitudes and behavior. The decision about which outlet is made often with a gut decision based on limited information and the resulting uptake, or lack thereof, cannot be measured with precision.

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

When it comes to our online strategies, it’s easier than ever to use data-driven, scientific tools to inform ourselves about what is really making our customers click. Posted in Conversion Conversion Optimization.

Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

The ambitious CMO knows that their company site must be more engaging than the competitions’, as well as a place that customers trust, valuing the available products, services and information on offer.

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

Additionally, consumers are smarter and savvier in their use of the extensive toolset that the Internet provides to make more informed decisions. As a marketer, how do you possibly compete for attention within this constant stream of information?

The Emotion found in Social Data

Buzz Marketing for Technology

And recall is imperfect because it asks a person to offer information on a past event outside of the context and situation in which he or she experienced it. Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it.

The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

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PLNs provide individuals with learning and access to leaders and experts around the world bringing together communities, resources and information impossible to access solely from within school walls. skip to main | skip to sidebar. The Innovative Educator.

4 Ways Your Website Can Replace Focus Groups

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They’re producing data that can inform overall branding and in-store shopping experiences. Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design.

Online Shopping’s – Zero Moment of Truth

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Sealing the deal comes down to being able to provide a great deal of information in as few clicks as possible. Posted in behavioral targeting Customer Experience Online Shopping.

Influencer Shminfluencer: The Truth Under the Covers

Buzz Marketing for Technology

You’re launching a new campaign and you want to find the most influential people to inform and to win over as advocates. Hey, I feel for you.

Change or Die | Fast Company

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What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think and act? Nor does giving people accurate analyses and factual information about their situations. ); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Leadership. Management. Careers. Design.

IBM Social Computing Guidelines

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Therefore, it is very much in IBMs interest—and, we believe, in each IBMers own—to be aware of and participate in this sphere of information, interaction and idea exchange: To learn: As an innovation-based company, we believe in the importance of open exchange and learning—between IBM and its clients, and among the many constituents of our emerging business and societal ecosystem. Dont provide IBMs or anothers confidential or other proprietary information.

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

We then added to that with web information from Google, comScore, and Quantcast. Together, this information tracked what topics were important to marketers over the last 4 weeks. Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo!

Using Insights to Tame the Strategic Planning Beast

Buzz Marketing for Technology

Fortunately, for those who are really interested in this kind of consumer centric planning strategy, there is a detailed and highly informative new ebook I ran across from the people at Insights In Marketing which is packed with practical advice.

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Tips for Mastering E-mail Overload - HBS Working Knowledge

Buzz Marketing for Technology

If you have time-sensitive information, dont assume people have read the e-mail you sent three hours ago rescheduling the meeting that takes place in five minutes. If theres important reference information in the e-mail, drag it to your Reference folder. Tips for Mastering E-mail Overload. 10/25/2004. A great productivity enhancer? E-mail can be a tremendous waste of time unless you know how to tame the savage beast, says Stever Robbins. by Stever Robbins.

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CMOs: Shedding light on marketing performance

Buzz Marketing for Technology

But these are becoming less and less informative as the world moves at Internet speed. Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization.

Using Big Data To Target The Right Consumers With The Right Offers

Buzz Marketing for Technology

What’s more, it’s also difficult to translate that information into “personalizations” that are meaningful and compelling to your customers. Insight on behaviors such as previous products researched, frequency of purchases, the nature of past purchases, and ads or offers they’ve clicked can inform what content and offers you should make available to each individual, and precisely when in the process.

3 Reasons Online Customers Never Return

Buzz Marketing for Technology

It could also be the overall usability of your site, a lack of necessary information, a poor checkout process… The list goes on. All of this information should then go to informing minor (or major) site updates, which can lead to significant lifts in conversions.