Marketing Insider Group

APRIL 10, 2023

Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. In their guide to maximizing PPC ROI , PPC automation platform Optmyzr argues for third-party budget allocation tools that help advertisers manage planned campaign spend.

PPC 281

PPC Paid Content eCommerce Allocation 281

Salesforce Marketing Cloud

DECEMBER 18, 2023

Think about what could happen if you don’t have a good handle on your field service assets. Enter asset service management, the process of effectively managing and maintaining physical assets in field service. Here’s what you need to know — no matter your industry.

Work Management 59

Work Management Service Terms and Conditions Forecasting 59

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Brandfolder

APRIL 23, 2018

*Addition of JIRA and inMotionNow into the Brandfolder platform offers seamless collaboration across brand teams, validates need for Digital Asset Management tools in the martech stack* {:target="_blank"} __[DENVER, Colo.,

Press 40

Press Validation Leads Lead 40

Seismic

MARCH 5, 2024

Content automation streamlines manual workflows by integrating data, text, and other components into marketing assets. What excites me the most, having been in the industry for 10 years, is witnessing customers immediately reap the benefits of these innovations. The magic happens when personalization and automation converge.

Automation 105

Automation Personalization Allocation Marketing Management 105

Vision Edge Marketing

APRIL 4, 2023

Data is a crucial asset that can help any business leader make informed decisions and gain a competitive advantage. Analyzing this data has emerged into its own industry. Data is one of the most valuable assets for any organization. That’s about 2000 decisions per hour. Billion by the end of 2030.

Lead Scoring 203

Lead Scoring Lead Ranking Allocation Analytics 203

Vision Edge Marketing

MARCH 12, 2024

If anything, competition in most industries will probably intensify over the next few decades.” By recognizing data as a strategic asset, organizations gain the power to make informed decisions. Application of the MTMF isn’t confined to a specific industry. ” Uncertainty is not a flaw in our plans.

Training 242

Training Work Management Paid Search Agency Analytics 242

Martech

JULY 25, 2023

Every day, content creators, social media managers and industry professionals spend significant resources on generating unique, high-quality content to attract, engage and inspire. Yet, as the volume of content grows, the challenge of managing these diverse assets effectively becomes increasingly critical.

Digital Asset Management 90

Digital Asset Management Marketing Management Content High Quality Lead 90

The Point

FEBRUARY 28, 2023

Yet industry surveys report that as much as 60 percent of available MDF funds go unused. Weaving that story into content, ads, and other campaign assets will help your company stand out. What content assets or other calls to action (CTAs) have worked best in the past? Many will even help write the proposal to apply for funds.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Martech

APRIL 11, 2024

It can reposition the dogs into different poses and create assets that can be used in any PEDIGREE advertisement. It is integrated directly into Operative products and designed to drive productivity across the entire ad management workflow. EXL and Quilt.AI

Classified Ads 98

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 98

Vision Edge Marketing

JANUARY 31, 2023

A study by the International Association of Business and Management found that improved performance was a result of effective knowledge transfer and led to increased competitiveness. This can include tools such as online learning platforms, knowledge management systems, knowledge networks, Q&A forums, and video conferencing software.

SME 209

SME Work Management Marketing Management Bandwidth 209

Convince & Convert

APRIL 25, 2024

Considering the economic uncertainties across our industry last year, this is great news! Certain job levels , notably C-Level executives and senior leadership, demonstrate a higher propensity for immediate buying decisions, while middle management and other senior employees often show more reserved buying behaviors. hour expansion.

B2B 143

B2B Case Study Case Studies Content 143

Sprout Social

SEPTEMBER 6, 2023

This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees. How to create a LinkedIn Business Page How to manage a LinkedIn Company Page What is a LinkedIn Business Page? Industry : Type in your industry and pick from LinkedIn’s lists.

Linkedin 115

Linkedin Effectiveness Ideal Customer Profiles Business 115

Martech

SEPTEMBER 21, 2023

Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization. Akeneo , a product information management (PIM) solutions provider, has acquired Unifai, an AI platform for data collection, cleansing, categorization, and enrichment.

Marketing AI 104

Marketing AI Digital Asset Management Enterprise Management Gartner 104

B2BMarketing.net

APRIL 26, 2024

So, as the pressure intensifies to drive commercial results, how should marketing leaders manage the balancing act between ‘quality’ and ‘quantity’…? Perhaps the clue is in the terms ‘precision’ and ‘scale.’

Account Based Marketing 59

Account Based Marketing Demand Generation CMO ABM 59

SmartBug Media

APRIL 12, 2024

This enhancement enables marketers to manage a broader range of campaign elements directly within HubSpot, thereby streamlining campaign management and providing a more comprehensive view of campaign effectiveness across various digital properties. Learn More > SmartBug's Impact This enhancement is a significant asset.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Salesforce Marketing Cloud

JANUARY 31, 2023

According to Forbes , unplanned downtime due to equipment failure costs industrial manufacturers more than $50 billion annually. By proactively maintaining an asset before it fails, you’re taking care of preventative maintenance — the routine maintenance of equipment and assets to prevent unanticipated downtime.

Work Management 98

Work Management Service Customer Satisfaction Terms and Conditions 98

Contently

MARCH 16, 2023

You should proactively iron out a high-level workflow for all content when building your strategy and then a more granular workflow for each specific content asset. Adding workflow management tools to your MarTech stack can help increase accountability and eliminate process redundancies. Choose the right writer for the job.

Efficiency 136

Efficiency Design SME Budget Programs 136

Martech

OCTOBER 10, 2023

Industries that once depended on brick-and-mortar locations and in-person meetings needed to adjust their service models quickly to keep up with an evolving consumer journey. across three industries. This means businesses must invest in a solid online presence, reputation management and strong brand assets.

Marketing AI 117

Marketing AI Paid Search Agency Allocation Marketing Management 117

Martech

FEBRUARY 25, 2022

It’s that need to maintain a compliant, on-brand experience that is leading more marketers to adopt or upgrade digital asset management systems. How do we currently manage the incoming and outgoing digital assets in our marketing systems today? What digital asset management capabilities does our organization need?

Digital Asset Management 106

Digital Asset Management Enterprise Management Work Management Marketing Management 106

Seismic

NOVEMBER 14, 2023

For asset management firms around the globe, quarter-end and month-end content production remains a complex and time-consuming process. It also provides marketing leaders and managers with a better way to plan and manage the complexity associated with month-end and quarter-end production.

Marketing Management 59

Marketing Management Content Planning Template 59

Martech

JUNE 15, 2023

A digital asset management (DAM) platform isn’t meant to be a lock box or a black hole where assets go in but never come out. Your DAM creates value and efficiency by allowing you to locate existing assets for reuse easily. It’s the information that’s assigned to your assets to describe them. Well, not necessarily.

Digital Asset Management 97

Digital Asset Management Tagging Lock-In Work Management 97

Martech

NOVEMBER 2, 2023

And it should come as no surprise that market shares have fallen across industries. But, for large brands in high-consideration industries, it does provide a map to help build out a reception marketing strategy, like owned asset optimization (OAO). It’s highly personalized and certainly not linear. It’s exhausting.

Brand Identity 116

Brand Identity Branding Work Management Marketing Management 116

Martech

DECEMBER 8, 2022

As the industry weans itself from cookie-tracking, other data sources are becoming more important. The MarTech Conference returns online March 28-29, 2023. This time we’ll be focusing on the identity challenge. Especially first party data and consensually obtained customer information that can be supplemented in privacy-compliant ways.

Conference 122

Conference Digital Asset Management Case Study Case Studies 122

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Thought leadership is about establishing yourself and your organization as an industry leader. People who don’t work for your company but are industry thought leaders.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Brandfolder

AUGUST 7, 2022

The ballots are in and it's been determined that Brandfolder is the #1 digital asset management solution for marketers and creatives across industries for usability by G2's trusted review platform.

Digital Asset Management 98

Digital Asset Management Marketing Management Trust Marketing Creativity 98

ClickZ

JUNE 15, 2020

AI can help brands in heavily regulated industries avoid compliance issues when posting to social media via the use of AI. DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Martech

OCTOBER 13, 2021

Fact 1: Digital Asset Management is a metadata engine. Digital Asset Management is a metadata engine, that can dive your content through a myriad of channels on a tonne of devices with the automation and analytics your business needs to compete today and in future digital ecosystems. This is part one of an ongoing series.

Digital Asset Management 110

Digital Asset Management Marketing Management Peer-to-peer Vendors 110

ClickZ

JULY 2, 2020

Social media management is perhaps one of the most useful ways a company can use AI in their marketing strategy. By using machine learning to tag assets, AI improves categorization, provides suggestions based on similarities, and offers advanced and refined keyword searches for users. 4) Managing social media accounts.

Marketing AI 142

Marketing AI Digital Asset Management Marketing Management Banner Ads 142

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. Step 2: Conduct a content audit The first step in a well planned B2B marketing strategy is to evaluate the assets you currently have with a content audit.

Planning 118

Planning Allocation Process B2B Marketing 118

Martech

DECEMBER 22, 2022

“Data is an asset.” And for some companies, data is, indeed, an asset. Before you can value your data in the marketplace, you need to determine if you have an asset that others might want and that the asset can be made available to others. Do you have an asset that others will pay for? Do you know the answer?

Lead Scoring 114

Lead Scoring Lead Ranking Tips Work Management 114

Valasys

AUGUST 1, 2023

Are you looking to explore your career options in the increasingly popular and lucrative cryptocurrency industry? High earning potential is only one of the big perks in the industry, so get ready to see the five most popular crypto jobs you can start exploring in 2023. Community Manager Crypto communities are somewhat a unicorn.

Forecasting 52

Forecasting Communities Work Management Webinar Metrics 52

Lead Liaison

JANUARY 19, 2024

A Testament to Robust Data Security Practices The SOC-2 certification is a rigorous, independent audit designed to ensure that companies manage customer data with the highest level of security and privacy. This certification reassures clients that their data is in safe hands, regardless of their business’s size or industry.

Lead Liaison 62

Lead Liaison Enterprise Management Lead Capture Trade Show 62

Brandpoint

MARCH 31, 2020

Cost-Per-Lead (CPL) campaigns are fixed-cost lead generation tactics that promote your high-quality, gated content through a closed network of industry-specific B2B websites. You can filter by qualifications such as job type, industry, region or company size, to name a few. Step 1: Create a gated asset. What is cost-per-lead?

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Animalz blog

FEBRUARY 25, 2024

Most keywords in most industries are heavily contested. Set a benchmark for each channel’s conversion rate using data from online research tools like Perplexity , industry reports, or a content marketing agency like Animalz. Gartner expects a decrease of 50% or more by 2028. SEO arms race. Shorter attention spans.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Salesforce Marketing Cloud

JUNE 8, 2022

Safety in field service is paramount and transcends industries,” said Shilpa Ramaswamy, senior director, product management, Salesforce Field Service. Remote assistance, service agreements, work plans, and self-service in field service management put safety first and set you up to generate revenue.

Work Management 98

Work Management Service Cross-Selling Customer Satisfaction 98

Martech

DECEMBER 1, 2021

Welcome was created when Industry Dive acquired Newscred’s content services in October 2020, the remaining marketing management capabilities were rebranded. Within the Welcome platform, marketers get the capabilities of a content marketing platform (CMP), marketing resource management (MRM) and digital asset management (DAM).

Digital Experience Platform 97

Digital Experience Platform Resource Management Acquisitions Optimization 97