Martech

MAY 11, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. It analyzes vast amounts of data to detect fraudulent practices, such as click fraud, impression fraud and traffic manipulation. Get MarTech! In your inbox.

Features 104

Features Click Fraud Product Advertising Agencies 104

Martech

OCTOBER 27, 2022

They include a big improvement for the Setup Assistant, real-time behavioral modeling reports, more customization features and a new homepage design. Expected to go live soon, this feature will provide real-time info on customer behavior while respecting privacy. The other changes represent big adds to an already impressive product.

Features 110

Features Google Cost per Acquisition Marketing Analytics Tools 110

Heinz Marketing

OCTOBER 15, 2020

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and in the past, several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Nominate someone for this series. .

Impressions 116

Impressions Work Management Marketing Management Case Study 116

SendX

AUGUST 4, 2020

Engagement Studio: For lead nurturing (developing relationships with subscriber/lead at every stage of the sales funnel) Pardot offers a visual canvas-like feature called Engagement Studio. A beneficial feature is the ability to test your program before activating it. Shopify, Squarespace).

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

SendX

AUGUST 4, 2020

Engagement Studio: For lead nurturing (developing relationships with subscriber/lead at every stage of the sales funnel) Pardot offers a visual canvas-like feature called Engagement Studio. A beneficial feature is the ability to test your program before activating it. Shopify, Squarespace).

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

33Across

JANUARY 13, 2020

The post Attention, Not Impression | Podcast appeared first on 33Across. 33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead.

Impressions 71

Impressions Advertisements Advertising Trends 71

CoSchedule

FEBRUARY 13, 2023

In this guide, I’ll show you exactly how to write a professional letter that conveys your point and leaves a positive and lasting impression. That’s way too generic and gives the impression that you didn’t read the article at all. How can I get my point across without sounding too demanding?

Impressions 59

Impressions Paper Template Eye-Tracking 59

ConvertKit

SEPTEMBER 15, 2021

This musician bio from Sundae Crush takes full advantage of a few of Instagram’s features, including breaking out their Linktree URL and location so those two items don’t take up precious biography characters. It also showcases a few of the impressive artists those musicians have performed without getting into the weeds. Throwbacks.

Impressions 78

Impressions Advertising Mediums Press Social Media 78

Trade Press Services

DECEMBER 4, 2023

To help meet the evolving needs of its members, LinkedIn is constantly improving the site’s user functions and customer experience with new features and updates. Knowing how to take advantage of these features can be a game-changer for brands looking to reach their audiences in new and engaging ways.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

33Across

JANUARY 15, 2020

The post AdExchanger Podcast: Attention, Not Impressions appeared first on 33Across. As one of the longest, if not the longest, tenured CEO of an ad tech start-up, Eric Wheeler’s tale of 33Across is filled with both challenges and triumph but there is one overarching theme: quality should be at the heart of everything you do.

Impressions 62

Impressions Ads Features 62

Heinz Marketing

MARCH 28, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Why Mars is more interested in measuring attention, not impressions. An important look at the difference between attention vs. impressions when it comes to ads.

Impressions 64

Impressions B2B B2B Sales Spending 64

Oktopost

OCTOBER 28, 2020

That’s why we’ve added TV mode that will make your presentation even more impressive. Meanwhile, we’d really appreciate your feedback on this feature. Excited to show your new dashboards to the team? To enter TV mode, click on a three dots icon in the top right corner of a dashboard. PowerPoint exports. How cool is that?

Features 118

Features Demographics Marketing Report Impressions 118

Heinz Marketing

MARCH 25, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The post B2B Reads: How to use sales incentives, maintain pitch process momentum, start a conversation & make a great impression and more appeared first on Heinz Marketing.

Impressions 52

Impressions B2B Sales Process Conversion 52

Sprout Social

JULY 5, 2016

In order to figure out how many people are seeing your Tweets, you need to track Twitter impressions. What Are Twitter Impressions? Twitter impressions are the number of times a user is served a Tweet in their timeline or search results. Every time a user sees your Tweet, it counts as an impression.

Impressions 93

Impressions Twitter Organization Eye-Tracking 93

Sprout Social

JUNE 24, 2019

Feature influencers in your ads. You could also create an entirely new set of ad creative that feature influencers. The brand showcased a video featuring the influencer. This post Instagram Story ads: Rules and best practices for impressive results originally appeared on Sprout Social. Related Articles.

Rules 103

Rules Impressions Practices Ads 103

33Across

DECEMBER 5, 2019

The post Five Tips for Turning Cost Per Impressions into Opportunity appeared first on 33Across. We don’t want to kill your holiday buzz but we put together a few tips that you can use to prepare for the not so “most wonderful” time of the year.

Impressions 62

Impressions Cost Tips Buzz 62

Buffer

SEPTEMBER 20, 2022

Analytics (including impressions, reach, engagement, likes, and more) are now available for Instagram Reels. We hope to ship some of these extra features soon. But Buffer’s Build Week wasn’t just about shipping product features. Profile pictures (stored in Gravatar) will now be pulled directly into Buffer.

Features 86

Features Ad Building Landing Pages Analytics 86

Launch Marketing

OCTOBER 21, 2020

In a previous blog , we provided an overview on how LinkedIn ads operate and why B2B organizations benefit from using them, as well as some key features. While this blog is still a useful resource for B2B marketers, both experienced with LinkedIn Ads and novice to them, a number of new LinkedIn ad features have since been rolled out.

Paid Search Agency 62

Paid Search Agency Linkedin Features Ad Frequency 62

ATAK Interactive

MAY 31, 2018

Here are the 12 most obvious features your 2018 ecommerce site absolutely needs. First impressions are important, don’t let the first encounter a potential customer has with one of your products be a grainy, underlit image. Security Features. Easy to Use. The last thing your customers want is a stressful shopping experience.

eCommerce 90

eCommerce Features Privacy Policies Top of Funnel 90

Buffer

DECEMBER 20, 2022

Within just a few weeks, the account had amassed over 13,000 followers and over 1 million organic impressions and, months later, that number keeps on growing. For one, I’ll always use the green screen feature, which allows me to drop in any background I’d like.

Impressions 86

Impressions Organization Ad Frequency Viral Marketing 86

Hubspot

JUNE 12, 2019

Are you introducing a new product or feature to them? As seconds tick by and viewers hypothetically click out of the video, the information shared gets more into the weeds sharing specific tactics and features. But it packs a powerful punch with text-based benefits and features, and a walk-through of the product interface.

Impressions 78

Impressions Product Video Marketing Work Management 78

Inbox Insight

MARCH 29, 2022

Why should brand awareness feature in your B2B multi channel strategy? For each campaign, we tailor the phasing and objectives to drive not just impressions but also engagement, to ensure the people you are advertising to make a lasting connection with your brand. Read on to discover 5 key reasons…. Reading time: 5 minutes.

Multi-Channel 106

Multi-Channel Advertising Channels Allocation Features 106

Sprout Social

APRIL 10, 2019

From Publishing to Reporting, Sprout Social continues to develop new features designed to enhance your workflow. With all of the features available on Sprout, you might be overlooking a few easy opportunities to save time and gain greater insight into your social performance. Click Schedule and the post will re-open in Compose.

Features 106

Features Tagging Custom Publishing Keywords 106

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called "fleets," short for "fleeting tweets" in Brazil. are similar to that of Instagram Stories.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

Convince & Convert

APRIL 13, 2017

So let’s dive into the Super Sweet Six: Facebook’s best features right now. All of these features are still relatively new, but they have also been around long enough to be tried and tested by advertisers big and small, which is roughly three months. Here’s an important note for non-U.S. Time On Site Custom Audiences.

Facebook 127

Facebook Advertisements Advertising Features 127

LeadSloth

OCTOBER 15, 2010

In this post I’m giving a short impression of the Marketo Summit. I attended the advanced track, and it was a nice combination of detailed feature descriptions and lead management best practices. There were many different tracks, so this post only gives an impression of the sessions that I was able to attend. Summarizing.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Webbiquity

JANUARY 16, 2024

Use everyday language and relatable scenarios to make sure your animated storytelling not only informs but also entertains, leaving a lasting impression on potential clients or partners. Instead of just listing features, you create a video that tells a story and gets people excited.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

ATAK Interactive

JANUARY 10, 2019

Here are the 12 most obvious features your 2018 ecommerce site absolutely needs. First impressions are important, don’t let the first encounter a potential customer has with one of your products be a grainy, underlit image. Security Features. Easy to Use. The last thing your customers want is a stressful shopping experience.

eCommerce 60

eCommerce Features Privacy Policies Top of Funnel 60

ATAK Interactive

JANUARY 10, 2019

Here are the 11 most obvious features your 2019 eCommerce site absolutely needs. First impressions are important, don’t let the first encounter a potential customer has with one of your products be a grainy, underlit image. Security Features. Easy to Use. The last thing your customers want is a stressful shopping experience.

eCommerce 60

eCommerce Features Privacy Policies Top of Funnel 60

Content Standard

SEPTEMBER 12, 2018

Impressions Aren’t Always That Impressive. Recently, the CMO of GE, Linda Boff, told Business Insider ‘s Tanya Dua that impressions are a poor measurement of content success. “I think impressions are just empty calories most of the time,” she explained. Image attribution: Michael Afonso.

Impressions 62

Impressions Lead Scoring Lead Ranking CMO 62

Conductor

JUNE 24, 2021

This report extremely important to us as a customer-first company, as the results involve gathering intelligence directly from our users on their satisfaction with both product features and their experience with our organization. Our latest product announcement around Explorer , our keyword index with over 16.5

Features 59

Features SEO Product Customer Satisfaction 59

Hubspot

MAY 2, 2018

An ideal cover letter leaves the hiring manager with a positive and memorable impression of you, something a resume alone won’t always do. Even if you don’t have the work experience to report impressive numbers, you can still offer proof when opening with an accomplishment. This is a memorable and impressive tactic.

Impressions 77

Impressions Examples Work Management Marketing Management 77

Sprout Social

JULY 19, 2016

Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. Since 2004 countless new Facebook features have been released for you to use to meet your business objectives. That’s where Facebook’s Save feature comes in handy. Save for Later.

Paid Content 98

Paid Content Facebook Features Peer-to-peer 98

Martech

SEPTEMBER 25, 2023

The first two parts were about how to recreate Universal Analytics’ reports and how to use the UA 360 features in GA4.) There are a couple of things in particular I’d like to address, The first is that businesses’ impression of GA4 is heavily informed by when they started using it. Q: What new features/refinements are in the works?

Marketing Analytics Tools 125

Marketing Analytics Tools API Analytics Impressions 125

SocialPilot

MARCH 5, 2024

If not, then let’s see the list of consequences of avoiding Facebook metrics: Wrong audience targeting Fewer impressions and reach on posts Fewer conversions through better ads Low returns on Facebook marketing expenditure Less engagement Missing on the best times to post on Facebook Less referral traffic And the list could go on. Agreed yet?

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

33Across

FEBRUARY 6, 2018

The post Five Tips for Turning Cost Per Impressions into Opportunity appeared first on 33Across. Now that we’re approaching the mid-way point of the first quarter, you’ve likely settled into the fact that once again Q4 and Q1 are vastly different when it comes.

Impressions 48

Impressions Cost Tips Features 48

33Across

FEBRUARY 6, 2018

The post Five Tips for Turning Cost Per Impressions into Opportunity appeared first on 33Across. Now that we’re approaching the mid-way point of the first quarter, you’ve likely settled into the fact that once again Q4 and Q1 are vastly different when it comes.

Impressions 48

Impressions Cost Tips Features 48