Customer Experience Matrix

APRIL 30, 2019

I spy with my little eye…privacy systems! One well known example is DuckDuckGo , which positions itself as “a search engine that doesn’t track you”. There’s still plenty of data along those lines, such as this Mulesoft study , which found that 49% of consumers would share personal data to get personalized service.

Privacy Protection 219

Privacy Protection Privacy Eye-Tracking Mobile Advertising 219

Marketing Insider Group

NOVEMBER 18, 2020

Ride the Rise of Mobile. According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months. Ride the Rise of Mobile. There are over 5 billion mobile users around the world that you can potentially reach with mobile marketing strategies. Have a Formal Marketing Plan.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

KoMarketing Associates

DECEMBER 8, 2021

In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

SendX

JULY 30, 2021

You can track your revenues for different channels and campaigns, and optimize them to earn more. You can share a testimonial from a customer, craft an email around a case study, or even write about a fictional scenario that highlights a product benefit. Links can be hard to click on mobile. It’s a goal-oriented approach.

Email Marketing 213

Email Marketing SEO Work Management Marketing Management 213

Webbiquity

JANUARY 18, 2024

Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. Use a simple, clean visual design, making sure it’s easy to digest on both desktops and mobile devices.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. You can track their buying signals. With ZoomInfo, we’ve increased the number of meetings scheduled by 85% and have decreased our email bounce rates by 13%” – David Donnelly, Digital Marketing Manager at Digitcom (see the case study ).

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

SendX

JULY 29, 2021

Use Content That Is Mobile Friendly. You can track your revenues for different channels and campaigns, and optimize them to earn more. You can share a testimonial from a customer, craft an email around a case study, or even write about a fictional scenario that highlights a product benefit. Use Content That Is Mobile Friendly.

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

Valasys

JUNE 24, 2019

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. According to a study by Salesforce, Geofencing is a technology that is compatible with 92% of the U.S.A Mobile marketing: . Thus, mobile marketing is an important tool for B2B marketers.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Martech

OCTOBER 4, 2021

We’ve transitioned into a privacy-first economy, where cookie tracking and third-party aggregated data sets are thankfully becoming the thing of a bygone era. How to Utilize Mobile Across the Entire Customer Lifecycle. And yet, you still hear marketers complaining about having too much data.

Psychographics 108

Psychographics Aggregators Privacy Eye-Tracking 108

Go Beyond SEO

JUNE 14, 2022

Companies are moving toward client case stories: letting their case study be expressed as a case story. Track Your ROI. Consumers evaluate your website and marketing content with a highly skeptical eye, and possibly a predetermined reason NOT to spend money on your product or service. Engage Mobile Users. What’s more?

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

Optinmonster

NOVEMBER 7, 2023

As per the latest study , the average ecommerce conversion rate is 3.65%. Mobile : Mobile conversion rates are typically lower, averaging around 1% to 3%, partly due to the smaller screen size and sometimes less optimized mobile shopping experiences. Some popular alternatives include: 1.

Conversion Rate 72

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 72

KoMarketing Associates

FEBRUARY 10, 2021

Google is either evolving into a “walled garden,” or it’s evolving to meet the needs of “mobile-first” searches and voice search. An optimized URL (web address) should be easily readable for the human eye, explain to search engines what the page is about, and clearly outline the structure of the website. So why is all this happening?

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

JANUARY 27, 2014

We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. Content Curation: Key Tips and Ideas for Brands.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Sana Commerce

NOVEMBER 28, 2023

Studies have shown that page load times can significantly impact your bounce rate. Ensure that your website is responsive and easy to navigate on mobile devices. Optimize for mobile audiences Mobile optimization is essential to stay competitive in this evolving landscape.

Optimization 52

Optimization B2B Business Conversion Rate 52

Sharpspring

JUNE 15, 2022

Google’s Search Console also gives access to speed and mobile usability metrics and areas where both can be improved. Search for your reviews and case studies. In other words, to get people to buy from you, you need to be in front of their eyes many times within a short period of time to shorten that journey.

Buy 111

Buy Top of Funnel Advertising Funnels SERP 111

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. For the marketer who wants a birds-eye view of the leading players, I’ve laid out who they are and how they are building their identity graphs.

Multi-Touch Attribution 116

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 116

SmartBug Media

OCTOBER 12, 2022

An older study supported by Google showed that conversion rates tend to be higher when an input field matches the expected length of the answer. Another eye-tracking study found that visitors tend to complete forms that are designed with fewer visual distractions. Make it responsive. Limit the number of fields.

Contacts 84

Contacts Optimization Conversion Conversion Rate 84

ClickZ

MAY 21, 2020

30-second summary: Realeyes is an eye-tracking and emotion measurement platform with clients that include Buzzfeed, Coca-Cola, Conde Nast, and eBay. Headquartered in London, Realeyes is an eye-tracking and emotion measurement platform that uses AI and machine learning to gain insight into human behavior and expression.

Paid Content 111

Paid Content Classified Ads Mobile Advertising Eye-Tracking 111

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). Invest in an eye-catching booth design. In fact, studies show viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text ( source ).

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Adobe Experience Cloud Blog

OCTOBER 8, 2018

Our eyes gravitate toward the faces of human subjects. This is seen in Facebook users on mobile devices who engage with content for an average of just 1.7 A recent eye-tracking study, “ Eye Gaze Cannot Be Ignored ,” demonstrated this effect with a webpage showing a baby looking directly at the reader.

Paid Search Agency 134

Paid Search Agency Ads Eye-Tracking Cross-Selling 134

Martech

APRIL 26, 2023

A study by Ahrefs found that the number of referring domains to a webpage strongly correlates with its search engine ranking position. The cost of each of these precious links can skyrocket to an eye-watering $500-$700 per placement. And what’s the secret sauce to SEO success? It’s link building! Regular communication.

Link Building 117

Link Building Advertising Agencies Ad Building Tips 117

SmartBug Media

JANUARY 16, 2023

If I were this persona, what would catch my eye? Remember, your buyer personas are looking to partner with a company that has a proven track record of success, quality, and results. Create a case study and ask to interview the client. It’s easier than ever to create high-quality videos right from your mobile phone or tablet.

Inbound Marketing 98

Inbound Marketing B2B Marketing Marketing & Strategy Marketing Strategy 98

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? Whitepapers, case studies, and webinars are all great examples of content that can provide value to your subscribers and showcase your expertise.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Here’s how it works: First, track your brand mentions.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

BenchmarkONE

APRIL 24, 2019

After crunching the numbers, most studies state that Tuesday at 10 a.m. Track the results. Whether you’re selling business-to-business or organizing a webinar, you’ll want to get your email in front of relevant eyes once the week has slowed. Sure, they’re all going to your client inboxes, but we’re going for engagement here.

Stats 97

Stats Best Practices Open Rate Eye-Tracking 97

Exo B2B

FEBRUARY 28, 2024

Well, the figures don’t lie: one study shows that 75% of customers are willing to spend more if they are delighted with their experience. Tracking down and eliminating friction points is crucial to delivering a seamless, positive experience at every stage of the customer journey.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

Outbrain

SEPTEMBER 5, 2018

In just a decade, the mobile app industry has exploded. Is it any wonder that mobile marketers are constantly searching for new and different ways to get more downloads for their apps? Now, this trend is casting its net to include the world of mobile app marketing. Here’s how – and why – it works: 1.

Mobile Advertising 46

Mobile Advertising Advertising Agencies Advertisements Advertising 46

The Lead Agency

APRIL 22, 2020

Focus on Usability – Be Responsive and Mobile Friendly It will come as no surprise that an increasing number of people conduct internet searches on their mobile devices. In fact, CIODrive reported that 70% of web traffic occurs on mobile and these figures are increasing year over year. Many of us have multiple.

Marketing Websites 71

Marketing Websites B2B Top of Funnel Case Study 71

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. 4. Mobile devices dominate YouTube views, but TV is gaining.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Optinmonster

NOVEMBER 9, 2021

What about users coming from mobile? Do Exit Popups Work on Mobile? Yes, exit popups work on mobile. You have two options for showing exit messages on mobile. You can trigger a mobile exit popup when someone scrolls up on their screen. Or, when they hit the back button on their mobile browser. Use Arrows.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

RebelMouse

FEBRUARY 9, 2024

João's eye for aesthetics and understanding of UX principles resulted in a website that effectively communicates its vision and directs users to relevant content. Mobile Responsiveness and User Experience The redesign phase included providing responsive layouts to ensure a consistent and optimal user experience across various devices.

CMS Development 74

CMS Development SEO Work Management Tagging 74

Optinmonster

MARCH 7, 2024

Recent studies have shown that personalized experiences can lead to a 20% increase in sales. Skates.co.uk, a family-owned eCommerce company, combined personalization features like geo-location and mobile device targeting to recover abandoned carts and get an extra £2000 a day in holiday sales.

Enterprise Management 60

Enterprise Management Marketing Automation Services eCommerce Marketing Management 60

Salesforce Marketing Cloud

OCTOBER 20, 2021

Good SEO also hinges on some technical aspects, such as site speed and mobile optimization. Every couple of months, keep an eye out for anything that looks spammy and disavow the links to prevent them from bringing down your ranking. You should also track page speed, broken links, or redirect chains on each page. Learn more.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

KoMarketing Associates

JULY 7, 2015

If B2B organization has a mobile app, most users need to agree to a set of permissions when they downloaded it (regardless of if it is free or not). Social media posts with images get more interaction because the human eye is trained to notice images first. App Notifications. Email Blasts / Newsletters.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

ClickZ

NOVEMBER 22, 2019

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020. Plus, it gives custom KPI-driven goal tracking.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Valasys

NOVEMBER 13, 2023

With a reliable CRM sales lead tool, you can easily track and manage your customer interactions, streamline your sales process, and improve your bottom line. Maybe you’re looking for a system that offers robust reporting and analytics capabilities, so you can track your progress and identify areas for improvement. What is a CRM?

Sales Leads 52

Sales Leads CRM Enterprise Management Work Management 52

Outbound Engine

DECEMBER 4, 2019

In the same study, less than half of organizations globally (44%) trust their data to make important business decisions. Is your content optimized for mobile viewing? Keep an Eye on Reviews. A Salesforce study found that 67% of marketing leaders use marketing automation. Talk about opportunity lost! Subject line.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145