Zoominfo

MARCH 4, 2021

Lead generation is effective because not every audience member you attract is going to invest in your product or service — but it’s worth trying to take their eyes away from larger-sized competition. You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Martech

AUGUST 23, 2021

B2B DecisionLabs, the research arm for Corporate Visions, conducts studies focused on observing people’s behavior as they make choices and decisions. “We We conduct neuroscience studies, which is what I am mainly involved in,” said Dr. Simon. “We Dr. Simon elaborated on the use of multiple tools to track participants’ reactions. “We

Video Marketing 131

Video Marketing Eye-Tracking Case Studies Sample 131

Marketing Insider Group

MARCH 16, 2021

An eye-tracking study revealed most users dismiss ads online. Further, in most cases, it’s very hard to attribute outbound advertising, like TV and radio. To make the case even stronger of why content marketing beats advertising, check out these benefits. Now, on to the numbers. In 2020, 26.4% Image: Statista.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

KoMarketing Associates

DECEMBER 8, 2021

For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. The problem is, many B2B marketers aren’t tracking the right benchmarks. Each section includes benchmark metrics B2B businesses should keep a close eye on.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Martech

APRIL 15, 2024

Q: You studied in São Paulo. For the most part, our use cases are more about knowing that an end user is really interested in woodworking and then matching that interest with our content. Everything we collect, we want to make sure we have content or are on track to develop content. Is that where you are from? A: Exactly.

Work Management 99

Work Management eCommerce Budget Programs Marketing Management 99

BOP Design

OCTOBER 26, 2023

We specialize in delivering design and content that not only catches the eye but also holds attention, turns prospects into clients, and boosts your bottom line. By incorporating the best practices outlined in this guide, your B2B website design will not only attract high-quality leads but also convert them into loyal customers.

Design 107

Design Marketing Websites B2B Ethics 107

Webbiquity

JANUARY 18, 2024

Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. Refine Through Testing Again, in case of failure, don’t lose hope or enthusiasm, but fail better the next time until you succeed.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

ClearVoice

APRIL 3, 2024

What is a Business Case? In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Why is Building a Business Case so Important?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Marketing Insider Group

NOVEMBER 29, 2022

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. If that’s the case, your website may suffer from a conversion problem. Depending on your organization type, you’ll want to keep an eye on the following types of conversions: Donations.

Marketing Websites 283

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 283

Sprout Social

JULY 29, 2020

According to a study conducted by BrightLocal, 85% of online shoppers trust reviews just as much as personal recommendations. For B2B brands or Saas companies, take note of the people who continually use your service or software and reach out to these power users for feedback or even participation in case studies.

Effectiveness 141

Effectiveness Marketing Management Case Studies Case Study 141

SnapApp

OCTOBER 31, 2017

Here’s a deep dive into a recent campaign the SnapApp team executed – conducting research into the B2B buying committee and promoting our results – from ideation all the way through tracking results, to give you an idea of how you can layer interactive into your own marketing in a meaningful way. . . Create multiple content types.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. You can track their buying signals. With ZoomInfo, we’ve increased the number of meetings scheduled by 85% and have decreased our email bounce rates by 13%” – David Donnelly, Digital Marketing Manager at Digitcom (see the case study ).

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

FunnelEnvy

DECEMBER 26, 2023

It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. There is so much data to track in digital marketing, especially now with the release of a new AI tool almost weekly. The more pages, the more complex tracking and reporting will be.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Content Standard

DECEMBER 6, 2023

We’ll be using a recent study from the Healthcare Financial Management Association (HFMA)—but don’t tune out because you’re not in the finance space. We’ll explore ways to use the study as a guide to create a more precise and effective content strategy.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Webbiquity

APRIL 18, 2024

For example, if a prospect has shown interest in a particular product or service, dynamic content can ensure that they receive emails highlighting features, benefits, and case studies related to that specific interest. This consistency keeps your brand in the public eye and allows for regular engagement with your audience.

Marketing Automation Services 154

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 154

Marketing Insider Group

MARCH 18, 2021

Promote helpful pieces like blogs and case studies while also announcing new product launches, acquisitions, or other noteworthy news. You can use social media to promote before, during, and after the event to get the most eyes on your webinar. Revisit Your Plan.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

Sprout Social

MARCH 19, 2020

Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. In addition to sharing your case studies in a typical social post, consider these options as well. Use paid targeting options to serve case studies to relevant people. .

Advertising Agencies 112

Advertising Agencies Paid Search Agency Social Media Ad Agencies 112

SalesGrape

FEBRUARY 2, 2024

Market Expansion: For small businesses eyeing market expansion, outbound calling is a strategic tool for reaching new audiences. Consider the following factors when making this decision: Industry Expertise: Look for a business development company with a track record in your industry.

Small Business Marketing 72

Small Business Marketing Business Sales Qualified Leads Allocation 72

Convert

DECEMBER 8, 2020

Eye-Tracking Studies. Eye tracking is an advanced user research method that tells researchers what users are looking at and for how long. Eye-tracking studies may require you to create heatmaps so that you can track your users’ eyes when they interact with a page. Source: Hotjar.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

Go Beyond SEO

JUNE 14, 2022

Here’s how you can transform your marketing with client case stories: all on video. Companies are moving toward client case stories: letting their case study be expressed as a case story. Track Your ROI. The post Achieve These 6 Marketing Goals With Video Client Case Stories appeared first on Go Beyond.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

MLT Creative

APRIL 3, 2012

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. There was a great case study about this on WhichTestWon.com — as well as the constant need to test rather than always just relying on research.

Eye-Tracking 40

Eye-Tracking Research B2B Marketing Advertising Agencies 40

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? Whitepapers, case studies, and webinars are all great examples of content that can provide value to your subscribers and showcase your expertise.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

ClickZ

NOVEMBER 22, 2019

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020. Plus, it gives custom KPI-driven goal tracking.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Sprout Social

NOVEMBER 1, 2021

In a recent Edelman study of consumer trust, 63% of 18-34 year olds surveyed trust what influencers say about brands more than the brands themselves. One study found that company branded messages had a 561% reach when shared by employees compared to branded channels. Increases brand awareness reach. Improves employee performance.

Work Management 124

Work Management B2B Thought Leadership Thought Leadership Marketing Management 124

MLT Creative

FEBRUARY 15, 2012

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. The Research in B2B: WhichTestWon.com discusses this in one of its B2B marketing case studies.

Eye-Tracking 40

Eye-Tracking B2B Marketing Advertising Agencies Banners 40

Rev

MAY 3, 2023

After all, your aim—the percent of accounts in your pipeline that match your ICP—matters, and it should be a key metric you track. If you’re wondering how to track your aim and how to improve it, you’re in luck. Sales cycle length case study: Oracle Oracle recognized it needed a more scientific way to maximize its sales cycle.

Ideal Customer Profiles 78

Ideal Customer Profiles Lead Ranking Top of Funnel Demand Generation 78

Martech

OCTOBER 4, 2021

We’ve transitioned into a privacy-first economy, where cookie tracking and third-party aggregated data sets are thankfully becoming the thing of a bygone era. And yet, you still hear marketers complaining about having too much data.

Psychographics 102

Psychographics Aggregators Privacy Eye-Tracking 102

Content4Demand

FEBRUARY 19, 2021

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. This year, they’ve gone digital with six tracks and more than 50 sessions , plus peer-to-peer roundtables and B2B mentorship sessions. Refresh, Renew, Remix.

Peer-to-peer 73

Peer-to-peer Account Based Marketing Content Marketing Management 73

Content4Demand

MAY 14, 2021

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Keep an eye out for details about Content4Demand’s own case study, and check out our workshop!) Crush Engagement KPIs.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Conversica

FEBRUARY 21, 2022

Building a success plan that guides customers through each step and includes regular check-ins keeps new adopters on track and engaged in the onboarding process. Talk to your customers through their first use case and launch process so they see the product in action from end to end.

Work Management 72

Work Management Marketing Management Case Studies Eye-Tracking 72

Sharpspring

JUNE 15, 2022

Sometimes a buying journey is limited to your site (this is the best case scenario) but more often than not a consumer would visit lots of sites before finally buying from you. Search for your reviews and case studies. Make sure to install their tracking pixel beforehand to collect all the data before you run those ads.

Buy 111

Buy Top of Funnel Advertising Funnels SERP 111

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Excelsior Research

AUGUST 24, 2022

Such study can help you bring a knowledge on unwanted losses. But in case of B2B sales it refers to the business to business transactions. 1) Keep a track analyzing the wrong B2B Sales agreements due to unforeseeable things, such data can be preserved for future references. They can get you solutions in a blink of an eye.

Analysis 52

Analysis B2B Sales B2B Forecasting 52

Oktopost

NOVEMBER 22, 2023

You can include several types of UGC in your website and social media posts, such as reviews, testimonials, and case studies. Tracking engagement metrics like comments, likes, clicks, and shares can help you measure the interactions between your audience and your content.

Social Media 117

Social Media Trends Media B2B 117

Valasys

APRIL 19, 2024

In most cases, businesses will keep drawing attention to keeping those roles inside a company. Similarly, agencies employ dedicated researchers who track competitors, analyze customer psychographics, and scour reams of market data for insights. So, they approach challenges with neutral, unbiased eyes.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Salesforce Marketing Cloud

FEBRUARY 14, 2022

Imagine the following: Someone views your website or downloads your app and a pop-up appears saying, “We’d like to track you so we can make your experience better – Yes or No?” In other cases, companies are trying to do the right thing by seeking permission to use customer data. And what do terms like “tracking” even mean?

Personalization 52

Personalization Ad Exchange Privacy Terms and Conditions 52