Marketing Insider Group
OCTOBER 27, 2020
Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. However, research on blog frequency suggests that the magic number is 11. Many companies get hung up on this, especially if they see ROI in terms of ad metrics like impressions and clicks. Ranking Visibility.
Sprout Social
APRIL 6, 2023
Calendars can also help streamline collaboration and track marketing performance. Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. Creating a content calendar and managing it regularly gives you a bird’s eye view of your content.
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Martech
JUNE 8, 2022
According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. For the marketer who wants a birds-eye view of the leading players, I’ve laid out who they are and how they are building their identity graphs.
Sprout Social
MARCH 7, 2024
Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. Keep track of your competitors’ social strategies, find out what’s working in your market and learn how well customer needs are being met.
Optinmonster
FEBRUARY 21, 2024
In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Here’s how it works: First, track your brand mentions.
SendX
SEPTEMBER 3, 2020
When you set a price, you know that it won’t be attractive to everyone’s eyes. For instance, studies say that a major trend awaiting retailers in the upcoming months—it’s already happening in some segments—is heightened price sensitivity among consumers. Buying frequency. Products added to their wishlists.
Sprout Social
FEBRUARY 24, 2022
Paid social stats : Decreased ad CPC by $X by adjusting audience targeting. Include posting frequency and the number of channels you managed. Many larger companies use applicant tracking systems (ATS) to screen resumes, scanning them for relevant keywords to find the most qualified candidates. Highlight hard and soft skills.
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