Modern B2B

MARCH 1, 2024

These are Governance, Workers, Community, Environment and Customers. The environment is a big, heavy, personal and political topic. What our certification showed us To become certified, you assess your company on how you’re doing and what you’ve already done against five categories. we scored better on some topics over others.

Communities 52

Communities Customer Surveys Focus Group Analysis 52

Martech

FEBRUARY 9, 2024

In these circles, trust runs high and loyalty follows since a common purpose unites members – whether that’s a lifestyle accountability group chat or a focus group made of top customers from a global brand. These communities thrive on mutual support and shared success, making them a powerful space for those who are a part of it.

Communities 123

Communities Top of Funnel Word of Mouth Enterprise Management 123

Vision Edge Marketing

NOVEMBER 17, 2020

As a marketer, your number one job is to create an environment that motivates and gives customers the confidence to buy. Customer focus groups are one way to test. But sometimes, in our enthusiasm to convey the specific features and advantages of our product, we do just the opposite. Confused buyers don’t buy. Reduce options.

Buy 144

Buy Focus Group Marketing Management Purchase 144

Choozle

APRIL 9, 2024

In today’s diverse and dynamic workplaces, fostering inclusivity isn’t just a buzzword—it’s a fundamental aspect of creating a supportive and productive environment for all employees. We conducted employee surveys and held focus groups to gather input on language preferences and concerns.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65

Vision Edge Marketing

JUNE 16, 2020

Because pain and passion points are highly subjective, we recommend beginning with methods such as in-depth interviews or focus groups. In today’s customer-centric environment, success in positioning requires focus on the overlap between the customer’s problem and their aspirations.

Allocation 164

Allocation Positioning Marketing Management Paid Search Agency 164

SmartBug Media

FEBRUARY 16, 2024

Focus groups and interviews : In-depth discussions with a select group of customers or tailored one-on-one interviews can yield qualitative insights. For example, you might collect feedback via email surveys, social media polls, and focus groups simultaneously to broaden your reach.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. According to the World Advertising Research Center (WARC), attention is defined as “concentrating awareness (even if fleeting) towards a reduced number of stimuli in our environments, while ignoring other stimuli.”.

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. The company gathers customer feedback through a variety of channels, including customer surveys, focus groups, and customer advisory councils.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Brightedge

OCTOBER 6, 2020

They need to know what the customers care about, how their environment is impacting their intentions and where opportunities are to meet their needs and create meaningful interactions. This will require re-imagining how they gain market and business intelligence to be faster, more accurate and actionable in new environments.

Organization 116

Organization Tools Business Correlation 116

Liveintent

DECEMBER 8, 2020

” eMarketer · The Ad Platform: Advertising in the Personal, Permissioned Environment of Email | Sep 2, 2020. It’s like you have a large-scale focus group of your best possible customers. The Essentials now has more than 100,000 subscribers.

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

B2B Marketing Directions

SEPTEMBER 27, 2020

Sixty-five percent of the survey respondents said some customers were looking for unexpected opportunities to strengthen their position, and 58% said some customers were eager to advance their pre-pandemic plans while the environment is fluid.

Research 86

Research B2B Marketing Terms and Conditions Planning 86

ClearVoice

MAY 29, 2023

Some strategies you can use: Conducting surveys, interviews, and focus groups. This involves immersing researchers in customers’ environments to gain a deeper understanding of their attitudes and behaviors Checking forums and online review sites for what customers are saying about a product or service.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Circle Studio

NOVEMBER 23, 2021

Look for their production quality to increase in 2022, bringing a broadcast quality to the format by taking a cue from TV production and applying it to the virtual environment. Marketing is typically tasked with conducting client research in the form of one-on-one interviews, town halls, focus groups and surveys.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Heinz Marketing

APRIL 8, 2022

While anyone can go down a Google rabbit hole to learn something new, communities present an opportunity for group learning. Often, it’s better to capture the power of a small but focused group to tackle specific problems. The Value of Community Learning.

Communities 107

Communities B2B CMO Paid Search Agency 107

Sprout Social

FEBRUARY 19, 2024

This enables you to scale quickly and efficiently while ensuring flexibility in your work environment. Companies today have access to innovative market research methods that can bring key insights within minutes, compared to traditional time-consuming approaches like written surveys and focus groups.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Valasys

MARCH 7, 2023

This involves various methods such as surveys, focus groups, interviews, and observational studies. Focus groups: This is data from a small group of people who represent the target market. Focus groups provide market data on customer attitudes, opinions, and preferences.

Research 52

Research Paid Search Agency Business Analysis 52

Tony Zambito

OCTOBER 26, 2015

There are two additional concerns CEOs are finding of increasing importance to the growth, as well as, survival in competitive environs. Ethnographic research uses techniques, which allows businesses to have conversations with and observe people in their cultural, as well as, natural environments. This has never been more important.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Convince & Convert

APRIL 23, 2015

Consider this a mini focus group to power a broader campaign or piece of content. Don’t Just Create Campaigns–Create Experiences Succeeding in today’s social media environment calls for more than just campaigns—it calls for creating positive experiences for your customers.

Communities 153

Communities Social Media Curation Facebook 153

Content4Demand

FEBRUARY 24, 2021

You don’t always need to shell out for pricey focus groups or customer research when you have a direct line to what your audience cares about. A strong community can give them a voice in how you steer your brand, and what products and services they want. Remember, you’re not trying to build a mammoth audience.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Seismic

MARCH 22, 2021

The study, which is based on a set of online focus groups, as well as a web-based survey of 1,090 executives with sales enablement decision-making responsibilities, details the organizational environments, practices, and sales enablement technologies that are most correlated with successful business outcomes.

Advertising Benchmark 72

Advertising Benchmark Paid Search Agency Correlation Digital Transformation 72

Kevin Indig

MARCH 18, 2023

In that environment, web aesthetics can be a marginal advantage. On top of that, a lot of sites compete for the same keywords with slightly better content, trying to build a taller skyscraper. But skyscrapers can now be built taller and faster than ever before, thanks to Chat GPT and generative AI. Most companies don't have that.

Lead Scoring 52

Lead Scoring Lead Ranking CTR Paid Search Agency 52

Sprout Social

JANUARY 12, 2023

We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. Among other responsibilities, the working group led department-based focus groups to harvest feedback from across the company. Did you know going vegan is better for the environment?

Lead Scoring 130

Lead Scoring Lead Ranking Effectiveness Brand Identity 130

PureB2B

APRIL 1, 2020

However, companies find that data such as those from point-of-sales machines, sales information, penetration data, and other strategies like focus group insights are critical in understanding, planning, and relating to people. Combining both elements allows for an imaginative output in a quick-paced environment.

Creativity 62

Creativity ROI Marketing Management Paid Search Agency 62

PureB2B

APRIL 1, 2020

However, companies are finding that data such as those from point-of-sales machines, sales information, penetration data, and other strategies like focus group insights are critical in understanding, planning, and relating to people. Combining both elements allow for an imaginative output in a quick-paced environment.

Creativity 62

Creativity Marketing Management Paid Search Agency Correlation 62

PureB2B

APRIL 1, 2020

However, companies are finding that data such as those from point-of-sales machines, sales information, penetration data, and other strategies like focus group insights are critical in understanding, planning, and relating to people. Combining both elements allow for an imaginative output in a quick-paced environment.

Creativity 62

Creativity Marketing Management Paid Search Agency Correlation 62

EveryoneSocial

APRIL 1, 2021

Marketers and sales professionals use a variety of methods to understand their customers better, such as surveys and focus groups. And the conversations are more natural since they are user-generated and uninfluenced by a survey or market research environment. We’ll explain how next! Benefits of Social Listening.

Statistics 77

Statistics Paid Search Agency Companies Eye-Tracking 77

Digital Marketing World Forum

OCTOBER 22, 2019

To ask them questions and get responses, not in months like you would with a focus group, but in real-time. We will enable marketers to completely understand their consumers in 2020 in order to back data-based decisions in fast changing environment.

Mobile Advertising 56

Mobile Advertising Paid Search Agency Focus Group Mobile Marketing 56

Tony Zambito

JANUARY 29, 2017

For organizations to strive in such an environment, developing a robust multi-dimensional understanding of customers is becoming a strategic necessity. As the digital platform economy expands, we are seeing customers, on a personal and business level, adapt to working within digital platform environments.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

ERDM

JULY 24, 2017

Going beyond traditional focus groups has been a strategy for beauty company, Elizabeth Arden who looks to their “Arden Insiders,” insight community of more than 4,000 women, to inform the direction of innovation and critical product and design decisions. Elizabeth Arden Goes Inside to Get Insights.

BtoB 40

BtoB Brand Identity Branding Focus Group 40

Writing on the Web

NOVEMBER 11, 2011

Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. That doesn’t include marketing, advertising, etc. which carries an additional annual $117 billion tag.

Trigger Marketing 100

Trigger Marketing Loyalty Focus Group Tagging 100

Televerde

DECEMBER 13, 2019

Don’t they have ‘focus groups’ for this sort of thing? In an environment that celebrates independent, ass kicking women more than ever, this is understandably offensive. Even if you didn’t find it personally offensive, you can see why other people do. Know your audience.

B2B Marketing 52

B2B Marketing B2B Paid Search Agency Buyer Personas 52

Circle Studio

JANUARY 10, 2020

And while admittedly not all B2C strategies and tactics translate perfectly to B2B, forward-thinking marketers know how to look below the surface and uncover insights behind the idea that can be leveraged in a B2B environment. Myth 2: Content marketing = thought leadership.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Hubspot

APRIL 4, 2023

I believe these elements create a positive and productive working environment." I conducted several focus groups to gather feedback from employees about their experience working for the company. I believe in building strong relationships with team members and empowering them to take ownership of their work.

Consulting 66

Consulting Sample Work Management Marketing AI 66

SmartBug Media

AUGUST 1, 2019

This might take the form of a focus group or one-on-one interviews. The problems, business environment, and trends are constantly changing, which means that your research is never over. To help you develop the research plan, let’s review a few techniques for conducting research: Interview prospects and customers.

Research 81

Research Process Planning Marketing Budget Creation 81

Sprout Social

DECEMBER 9, 2020

Offering new services, like social listening, can help agencies uncover actionable insights for their clients previously available through costly focus groups and lengthy surveys. Based on the current environment, we only anticipate this number to grow.

Paid Search Agency 103

Paid Search Agency Advertising Agencies Ad Agencies Work Management 103

Buzz Marketing for Technology

JUNE 5, 2013

Even the occasional thumbs-down is a good sign; shoppers see negative reviews as proof of an unbiased, truthful environment. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. Are You Making These Costly Holiday Mobile Mistakes?

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

ClearVoice

NOVEMBER 16, 2020

In the last decade, many creative agencies have adopted multiple tools and technologies into their martech stacks in order to build the technology environment they need to support their initiatives and goals. For marketing technologists, this solution is excellent for running focus groups, and teamlance collaborations.

Planning 52

Planning Paid Search Agency Marketing Analytics Tools Tools 52