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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

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Why Customer Feedback is Valuable and 5 Tools for Collecting It

Navigate the Channel

And, if you don’t know what drives satisfied customers, you can’t create customer loyalty. Customer feedback is a valuable gift that can help you understand what drives customer satisfaction and create customer loyalty. Avoid relying totally on customer loyalty metrics, though. Why is Customer Feedback So Invaluable?

Tools 65
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The comprehensive marketer’s guide to brand research

Tomorrow People

In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. Focus groups. Compared to surveys, focus groups are a much less scalable method of brand research—so getting large amounts of standardised data shouldn’t be the goal here.

Brand 156
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How to Grow Your Business with Voice of the Customer


This final step of “closing the loop” shows the customer that they’ve been listened to, and can be powerful in building brand loyalty. Customer Interviews / Focus Groups While customer interviews are one-on-one conversations with customers, focus groups include a small panel. WHAT ARE THE ADVANTAGES?

Customer 370
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Inside SAP’s Customer Loyalty program

Integrated B2B

In her role as Customer Experience Director for enterprise software giant SAP’s Customer Office EMEA, Mette is responsible for a customer loyalty program that leaves most other programs far behind in terms of maturity and sophistication. There is a shift from moments to journeys and loyalty matters more than ever.

Loyalty 40
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How to keep your content strategy flexible and agile


Email alerts and newsletters present valuable opportunities for publishers and brands to connect directly with their customers, improve those relationships, and drive loyalty by delivering the right content. By segmenting your list in different ways, you might uncover critical insights that can help improve engagement and drive loyalty.

Content 62
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5 essential tips to clearly define your ideal target market

Tomorrow People

Previous customer surveys, interviews, focus groups. However, the advantage of a differentiated marketing strategy is that your unique approach to each segment is likely to generate more brand resonance and loyalty. But other important sources may also include: Demographic censuses. Google Analytics. CRM platforms.

Target 288