4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. No, testing and analytics won’t eliminate old-school focus groups altogether, but now that marketers have access to a lot of rich real-time data and insight into their products and marketing efforts already available to them, it’s much easier, scalable and more cost-effective.

Is social media all the market research you need?


In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor. I have seen companies eliminate brand tracking and customer loyalty studies because they believe they can find out what they need online. The best of all worlds might be to pair the two types of data so that one can understand how online behaviors correlate with attitudes, satisfaction and loyalty.


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Inside SAP’s Customer Loyalty program

Integrated B2B

In her role as Customer Experience Director for enterprise software giant SAP’s Customer Office EMEA, Mette is responsible for a customer loyalty program that leaves most other programs far behind in terms of maturity and sophistication. To illustrate the underlying thoughts in SAP’s customer loyalty program, Mette began her talk with a personal story. “I There is a shift from moments to journeys and loyalty matters more than ever.

5 Ways To Build Customer Loyalty (Beyond Exceptional Service)

Marketing Advisory Network

After cleaning out my purse I had a bemused thought — how do men hold all of their loyalty cards? Apparently men don’t carry loyalty cards unless it is for a hotel chain they visit for business regularly. How does a marketer create customer loyalty in a diverse customer base? By asking a customer to speak on your behalf, to review a product for you or to participate in a focus group, you are telling them loud and clear their opinion matters.

“Better Customer Journey Analytics are Critical,” says Red Cross Loyalty Lead


Article by Ernan Roman Featured on CustomerThink.com Andrew George is the Lead for Loyalty and Retention at the Canadian Red Cross. He spent the last 3 years focused on customer experience initiatives and analysis and customer journey discovery. As marketers, we’re accustomed to reviewing data focused on demographics and generalized characteristics to develop customer personas and then create a series of touch points forming a customer journey.

Changing perspectives in a world without barriers


We use a plethora of discrete and disconnected data points, from surveys and focus groups to demographics and buying patterns to understand consumer behavior. Mobile Marketing Reputation Management Brand Brand loyalty digital anthropology Digital marketing mobile marketing

Poliakov?s Pyramid of Engagement Will Make Your Content Strategy Better


But you won’t build true loyalty and trust. If you’re B2C, you need to focus on topics people love, which can span everything from travel and adventure to cooking and sleeping. (I’m For this reason—despite popular belief—I think that B2B content marketing is easier than B2C, especially if you’re in an emerging industry or serving a specific group of people who don’t always get the attention they deserve.

How to save your content marketing strategy from self-destruction

Tomorrow People

You can even conduct customer surveys, questionnaires and focus groups to get detailed insights on the kind of content your audience needs and wants. Assess your CX now with our audit and get actionable takeaways to improve customer acquisition, retention, and loyalty. Brands are jumping on content marketing as a cash cow — but the yield will be poor unless you can stand out from the herd. Don’t kill your content marketing with mediocrity.

How to Approach Content Marketing in the Wake of Coronavirus and Deliver Dynamic Campaigns


Consumers’ attention was only able to be focused on your company’s virtual presence and strategy applied during unfortunate times. Showing empathy and understanding was crucial, and further led to increased levels of customer loyalty.

What is Customer Engagement? Definition, Benefits, and Strategies for Success


It's an intentional, consistent approach by a company that provides value at every customer interaction, thus increasing loyalty. Boosts Loyalty and Customer Retention. Furthermore, streamlined purchasing gives your team time to focus on innovation, growth, and other higher-level tasks.

10 Effective Strategies to Boost Your SaaS Sales Without Chasing New Customers

Directive Agency

The reason for this is that it takes a lot of time and effort to develop trust and brand loyalty. Unfortunately, many SaaS organizations put too much focus and attention on gaining new clients. Focus on Providing Value. Also, each company may have a unique group of customers.

How to Adjust Your Email Strategy When Coronavirus Restrictions Ease


That means that you’ll be able to focus group it, either formally or informally, and refine the messaging. Virtual focus groups, surveys, and other tools can help you get a handle on new and shifting personas within your customer base.

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What is Brand Salience? [+How Do You Measure It?]


Essentially, brand salience is a similar metric as brand awareness except it's focused on measuring awareness during the actual purchasing decision instead of overall brand visibility. Well, one of the only ways to measure brand salience is through surveys and focus groups.

How the Internet of Things is Creating a Proliferation of Consumer Touchpoints


Editor’s Note: Today’s post comes courtesy of Jessica Groopman ( @jessgroopman ), a Senior Researcher at Altimeter Group where she conducts research on disruptive technologies. Jessica specializes in digital strategy, Internet of Things, social data integration, content marketing, and customer experience, with a focus on how data is shifting business models and behaviors.

Neuromarketing and Its Advantage in the Experience Economy


Marketers can test their marketing campaigns and triangulate testing methods such as focus groups, surveys, and others with the information gathered from brain scans.

What Type of Customer Experience Do You Deliver?

Vision Edge Marketing

Experience Impacts Loyalty. It consists of various touch points that set the tone for overall customer satisfaction, trust and loyalty. Satisfaction at each of these touch points should be measured and managed because each one influences loyalty–positive sentiment, purchases, references, etc. In-depth interviews and focus groups are two of the best ways to begin collecting customer touch point and experience information.

Community-Based Marketing Empowers Your Customers


Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers.

Why Brands and Influencers Need to Join Clubhouse


It’s a place where a diverse group of people around the world goes to share, learn, debate, laugh, sing, perform, tell stories, ask questions, connect and more. The social media app launched as an invite-only beta version in March 2020 to a small group of people. This can help you increase brand loyalty as well as brand reputation and brand awareness. A new social media app is gaining rapid attention lately, and both brands and influencers are interested.

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How To Promote Brand Using An Online Community

Altitude Branding

Due to their loyalty and investment in the community, they won’t be so price sensitive and will be less probable to shop about. Conventional product marketing research, like focus groups and surveys, aren’t as trustworthy as once believed. Push Brand Loyalty To Acquire Followers.

4 Community Managers, 4 Common Scenarios, 4 Real Solutions [WEBINAR RECAP]

Higher Logic

Here’s what I recommend: Invite specific users to a private, focus group community where users can provide feedback and employees can ask follow-up questions. Keep your focus group s updated on changes you’re making based on their feedback. You’ll create an environment of feedback , and the focus group users will feel like they have VIP access, creating an increased sense of ownership. Been craving some community management advice?

Why You Need Original Research for Content Marketing

Content Standard

“Really get to know (your audience) via interviews, surveys, and focus groups,” suggests Santiago Castillo , founder of Schema Strategy, LLC. We focused our advertising budget on Facebook and Google after learning these were the top two channels for daily usage and school research. In focus groups, interviews, or surveys, you can learn about the specific touch points they use to discover brands and make purchases.

Look down the Road: Passikoff on Consumer Values

The Customer

If you hear it in a focus group, it’s too late. Oh, and they’re “elusive” because today most brand buying and loyalty decisions and expectations are more emotional than rational and grow at about 25% a year!

How to Create a Facebook Group for Your Business [+ Why You Should]


Facebook groups have helped me find roommates in Boston, potential dog breeders for a family pet, and women's networking opportunities in the nearby area. In short: Facebook groups are undeniably valuable. Even HubSpot recently created its own private group, Marketer to Marketer.

Why social media vs. traditional media is not the debate you should care about

Sprout Social

Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing. The brands that embrace this dual approach, combining traditional with social media, will broaden their audience, build brand loyalty and maintain their status as a market leader. For years, people pitted “traditional” and social media against one another.

The Emerging Importance Of B2B Ethnography To Buyer Personas

Tony Zambito

In recent studies by IBM and other research studies on CEO sentiments, customer insight and understanding are identified as a top focus for CEOs. A majority of surveys also find a growing concern for both establishing and retaining customer loyalty in today’s digital marketplaces. This is then combined with win/loss questioning focused on the buying process (or buyer’s journey). The focus on how to solve difficulties in international customer service and support.

Data-Driven Creative


Brands will often miss the mark because they get lost in the data or focus too much on the creative. Traditional tactics have been focused on the brand and persuading the audience; billboards, newspaper and TV ads required a creative and flashy mindset – one that grabs attention.

Data-Driven Creative


Brands will often miss the mark because they get lost in the data or focus too much on the creative. Traditional tactics have been focused on the brand and persuading the audience; billboards, newspaper and TV ads required a creative and flashy mindset – one that grabs attention.

8 Inclusive Advertising Tips for 2021, According to Microsoft's Head of Inclusive Marketing


And inclusive advertising can yield dramatic results and increase brand trust, loyalty, and better overall brand perception. brand trust, love, and loyalty. Acceptance: Of others' differences, typically to be included as part of the group.

4 Ways E-commerce Can Drive Conversions From Green Initiatives

Buzz Marketing for Technology

It’s the customer loyalty that will be at stake. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. Posted in eCommerce Personalization. Going green, online—is it worth it? The short answer is yes. Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization.

What is the Clubhouse App? And is it Right for Your Business?


Meanwhile, clubs are interest-, identity- or industry-focused groups. weekly) conversations with relevant people in service of the group’s interests and needs. It’s a good place for marketers to stress-test new messages, or talk to customers in ad-hoc focus groups.

How CPG Marketing and Content Strategy Drive Lasting Product Demand

Content Standard

The changes introduced by the pandemic—from a rise in online shopping to more flexible brand loyalty—are set to stick around, suggests McKinsey. Amid these rapid pivots, looser brand loyalty, and new ways of shopping, the competition has only intensified.

Three Ways Content Intelligence Can Benefit Your Business

Martech Advisor

Additionally, lucky marketers may have access to primary customer research like surveys and focus groups (e.g., Inconsistent messaging can lead to a decrease in brand loyalty and can cause internal teams to lose sight of business goals. Modern marketers know the importance and value of having great content. That’s why it’s imperative to have a solid content marketing strategy in place.

What Is Market Segmentation? Why the Divide and Conquer Approach Works in Marketing


Market segmentation is a process in which prospective buyers are grouped together based on their similar needs, habits, demographics, or behavior. These groups generally respond similarly to calls to action and marketing approaches. What is market segmentation?

The Homer Simpson Guide to Neuromarketing

Writing on the Web

Content marketing experts and the people who write marketing messages ought to understand how consumers’ brains work if they want to engage and create trust and loyalty. Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws.

Brand positioning guide: how to consolidate your company’s strength in the market?


Research, interviews and focus groups were the traditional strategies that provided access to this knowledge. The brand persona focuses on what the brand wants to show as a value in its way of communicating.

3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

This is nothing new, by the way.although technology has changed how and where we buy, successful brands have always focused on delivering valuable products to their customers and making it easy for them to purchase. In a sea of growing competition, it pays to focus on your customers. An online community, much like an in-person focus group, allows you to listen closely to your customers’ needs. This type of engagement will drive loyalty and retention, thus, revenue.

5 Tips to Easily Develop Your B2B Buyer Persona

KoMarketing Associates

If your organization is producing great material but not seeing an uptick in customer loyalty or a boost in sales, you could benefit from B2B buyer persona development. Are they focused on increasing ad sales? This can be done through phone interviews, focus groups, surveys, and more. As a B2B marketer, there’s a good chance you are a part of a large team, which is one piece of a much larger organization.

Scaling a Different Paradigm - How Research Can Transform Customer Satisfaction

Martech Advisor

Our research with InnerView Group, found that more than half of respondents agreed that their brand’s narrative becomes impaired before reaching the customer. Data from research using surveys, focus groups, qualitative interviews, etc.

Every Brand Needs Virtual CRM for People-Based Marketing


In the days before digital marketing, brands relied on panels, surveys, and focus groups to understand their customers reached via TV, direct mail, billboards, and print ads. For example, a restaurant chain might have some first-party data from a loyalty program. The restaurant chain knows its customer base is far more extensive than their loyalty program would suggest, but how can it add current and prospective customers to its vCRM?

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Driving action from a customer satisfaction programme


Some are active agents of change – they spur the organisation to act, building stronger customer relationships, boosting customer loyalty and ultimately improving commercial performance. These critical stakeholders should then be invited to form a working group which shapes and owns the programme. Before anything is measured, another group of key stakeholders needs to shape the research – customers.