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How to Improve Your Product With Remote Focus Groups

ClearVoice

For the businesses that are focused on building, launching, or improving their products in 2020, the way in which their teams work with focus groups has changed. Many businesses are figuring out how to best work with focus groups that are now remote to build and improve their products. 3 ways to run remote focus groups.

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What Is a Focus Group in 100 Words or Less [+ Pros and Cons]

Hubspot

But, while mass data collection through surveys provides you with necessary quantitative information, it doesn't offer as much qualitative insight into your target market's view or opinion of what you're selling. This is where a focus group comes in. What is a focus group? The Pros of a Focus Group.

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How to Run a Focus Group for Your Business

Hubspot

Typically, this is done through extensive market research -- and one key component of the market research process is running a focus group. A focus group is a small group of people, typically representative of your target market, that you run ideas and questions about your product, service, or business by.

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What Ever Happened to Focus Groups?

Content Standard

With a thousand and one different ways to gather, analyze, and automate data practices, it’s no wonder that marketers are finding themselves running on-site focus groups or distributing paper surveys less often. “But that doesn’t have to be the case any longer.” Image attribution: Eli DeFaria.

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Focus Group on Must-Know Instagram User Behavior Stats [Data Study]

ClearVoice

The following survey breaks down Instagram user experience in nine simple questions. Of the individuals in my survey, more than 50% stated that they utilize Instagram for less than 1 hour. The post Focus Group on Must-Know Instagram User Behavior Stats [Data Study] appeared first on ClearVoice.

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Focus Group on ‘Going Remote’: We Ask Digital Nomads Around the World

ClearVoice

Curious about how others have experienced the process of “going remote,” I surveyed 37 digital nomads, both males and females, ranging from ages 21 to 69, and currently spread about four continents. The post Focus Group on ‘Going Remote’: We Ask Digital Nomads Around the World appeared first on ClearVoice.

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Why Focus Groups Are a Waste of Money for B2B Marketers

B2B Marketing Traction

I’ve never been much of a believer in focus groups for market research. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. Are you a B2B marketer or researcher who has gotten great results from focus groups?