Go Beyond Data - Consumer Insights are Key to Understanding Your Customers
AUGUST 6, 2014
With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.