Brightedge

NOVEMBER 21, 2018

BrightEdge has just released 7 new industry vertical research reports, which you can download free now. The post 7 New BrightEdge Industry Vertical SEO and Marketing Research Reports appeared first on BrightEdge SEO Blog.

Verticals 66

Verticals Marketing Report SEO Research 66

Net-Results

MAY 22, 2019

Depending on the size and budget of the educational institution, any marketing automation platform that would normally fit an equally sized business will fit the bill. The post What marketing automation tools work best for higher education? Amongst others, Washington State University is one of our customers.

Marketing Automation Services 75

Marketing Automation Services Education Budget Programs Marketing Automation 75

Launch Marketing

MAY 16, 2018

Building B2B marketing campaigns that generate leads and effectively carry your messages to specific vertical markets doesn’t require you to be a seasoned expert in those industries. Below are four high-level steps you and your team can follow to create and execute successful vertical marketing campaigns. . webinars, social media) .

Verticals 54

Verticals Campaigns Paid Search Agency Planning 54

Martech

MARCH 13, 2024

In terms of customer expectations, they have been educated through their own interactions with ChatGPT, and they say, “How do I deploy it in business?” Instead of a horizontal AI general-purpose search, it’ll be a vertical search. Those are the kinds of vertical AI applications we think are going to be big.

Marketing AI 97

Marketing AI CPO Verticals Terms and Conditions 97

Outbrain

DECEMBER 10, 2020

across a number of verticals to give your New Year’s campaigns that refreshing twist. So, why not break from the routine and dip into those other high-performing ad verticals for better campaign CTR? The post By-Vertical Insights to Ring in the New Year with ROAS appeared first on English (US). 3 Tips to Jump-Start Your 2021.

ROAS 29

ROAS Verticals CTR Impressions 29

Top Rank Marketing

MARCH 25, 2024

The approach is guided by personas, which often span verticals, functions, or buying committee roles. Focus on educational B2B SEO content and deliver value. Because B2B purchases are so complex, there is ample room for education, and information is flowing at all times.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Liveintent

SEPTEMBER 8, 2022

Native Curated Packages (NCP) are exclusive, vertically-aligned sponsored content packages. And, because NCP runs on vertically-aligned newsletters, you get an added layer of relevance. If you’re looking to capitalize on native’s benefits, offerings like LiveIntent’s Native Curated Packages might be the way to go.

Curation 118

Curation Relevance Advertisements Advertising 118

Hubspot

FEBRUARY 12, 2024

Disqualifying at the Identify stage is largely a function of making sure you’re targeting the right leads and is broad-based, so in most instances, you’re making an educated guess. Their vertical market (i.e. Their vertical market does not operate like your target market. industry) does not fit your target market.

Hubspot 80

Hubspot Process Verticals Marketing Prospects 80

Webbiquity

FEBRUARY 25, 2020

Marketers are embracing the medium to produce several different types of videos including branding, customer education (explainer videos, tutorials), thought leadership, and client testimonials. digital marketing directors) or vertical (e.g., A key reason businesses are embracing video is its flexibility. healthcare providers)?

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

TrustRadius Marketing

APRIL 18, 2019

One is about appealing to emotion, while the other is about education. They feel like they can trust these vendors to be knowledgeable about a particular strategy or vertical, and they want to invest their money in a platform or service that’s going to be helpful and continue putting out strong industry guidance.

Advertising Agencies 60

Advertising Agencies Paid Content Education Advertisements 60

Contently

MARCH 2, 2023

Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. Example : This Reel from Later Media is conversational, informal, and educational. Shoot the video in portrait mode (vertical) and make it high-resolution. TikTok is probably the best-known platform for brand videos.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Sprout Social

FEBRUARY 22, 2022

Because the vertical micro-videos have proven to be so popular, a number of platforms are trying to get a piece of the pie (we’ve got our eyes on you too, Instagram Reels ). YouTube is filling the gap of vertical short-form videos on its platform as well. Record in vertical format. So just keep it easy and stick to vertical.

Youtube 136

Youtube Verticals Mobile Marketing Video Marketing 136

Act-On

NOVEMBER 15, 2023

Marketing Automation Returns: The Outcomes No matter the business type or vertical, when marketing automation is done well, it reaches a large percentage of leads and customers who come into contact with the business. Returns for the sales team Using marketing automation to educate, track, and score leads helps support your sales team.

Marketing Automation Services 225

Marketing Automation Services Marketing Automation ROI Automation 225

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Use your data and analytics as your north star.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Martech

MARCH 12, 2024

There are three levels to a successful ICP: The first is in broad strokes: firmographics (vertical, revenue, number of employees, location, etc.). The third level takes an educated guess at what titles to target and why (e.g., Your TAM has a subset of your ICP. The ICP is the prompt you put in your ABM satellite navigation.

Ideal Customer Profiles 113

Ideal Customer Profiles Account Based Marketing ABM SME 113

Martech

JULY 28, 2021

The user bases of social media platforms vary by factors like age, gender and education level. The board will consist of “best-in-class examples of merchants on Twitter” and the company hopes to utilize this advisory board to address the needs of businesses of various sizes and across verticals in its own product innovation.

Profiling 133

Profiling Product Verticals Class 133

ANNUITAS

JANUARY 31, 2023

Plus, ANNUITAS’ deep expertise in financial services, technology, healthcare/life sciences, manufacturing/industrial, media and education means I have an almost horizontal set of data that can help go-to-market leaders of all shapes and sizes, across nearly all verticals.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

Seismic

DECEMBER 1, 2023

3 tips for stronger alignment Deliver ongoing education. In order to provide adequate education on these items, it’s crucial to establish an onboarding program that provides new sellers with easy access to this information. Create shared goals.

Verticals 59

Verticals Education Training Organic Leads 59

SmartBug Media

FEBRUARY 15, 2021

In this case, scalable lead-nurture workflows can be achieved by sending the contact a series of educational blog articles and ending with a content offer that will provide extra value in their everyday work life. This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. They matter too!

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

In this case, scalable lead-nurture workflows can be achieved by sending the contact a series of educational blog articles and ending with a content offer that will provide extra value in their everyday work life. This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. They matter too!

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

Webbiquity

MAY 25, 2021

Twitter is compelling for certain verticals, news, politics, sports. In the right verticals within B2B, Instagram works out. Also, there are probably fewer types of content formats for B2B where you have to think about, “Okay, am I going to be informational or educational in my content? You have to be on Twitter.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

SmartBrief - Marketing

MARCH 17, 2024

Rise of the pharma/medical influencer Influencer marketing has surged in other verticals in the past decade, but the uptick hasn’t been as swift in the pharma and medical industries. This deeper understanding will help them select influencers for future engagements that align best with their brand ethos and beliefs.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Convert

NOVEMBER 2, 2022

One approach is to create short-form vertical videos. Social media platforms like Instagram and TikTok have widely popularized vertical video and have made most users accustomed to scrolling through feeds and taking action on items/videos that catch their eye. A tool that brings all these vertical video formats together is Viddy.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Modern B2B

JUNE 22, 2023

While we may have limited influence over organisational structures or who has control over the message and the medium, we can play a pivotal role in educating, refining and crafting our explanations regarding the balance of brand and personalised communications in the context of ABM.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Verticals ABM 52

Marketing Insider Group

MARCH 29, 2021

Look at their age, gender, culture, marital status, income, language, professions, and educational levels. If you’re expanding into new verticals, you might need to add some writers who have expertise in those industries. As Neil Patel points out, expanding your business “almost always requires a larger team.”

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Contently

SEPTEMBER 24, 2021

He also said users should expect to see more algorithmically recommended vertical videos, from people and topics they don’t follow, over the next 6-12 months. People will only spend more time watching vertical video streams, and they’ll be drawn to it in other environments. Educational content is already huge.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Make sure you’ve got your sales and vertical teams there to answer any questions.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Sword and the Script | B2B

MAY 11, 2021

Marketing and PR require considerable time to educate executives that aren’t digitally savvy; if we can keep our frustrations in check the payoff promises big returns. Are certain verticals, like tech, more digitally savvy? Just “approximately one-third of top team members” in these vertical markets are digitally savvy.

Studies 64

Studies B2B Thought Leadership Thought Leadership Paid Search Agency 64

Customer Experience Matrix

JANUARY 1, 2019

It saw a new generation of purpose-built CDP systems for vertical industries and personalized messaging. The CDP industry had already seen quite a few small acquisitions, mostly by agencies or vertical industry specialists adding customer data management to their existing product lines. There was a sharp drop in new CDP funding.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Conversica

DECEMBER 20, 2022

Most businesses recognize that when customers are educating themselves about your offerings, they usually start by browsing your website. B2C customers typically don’t like to engage a human Salesperson but rather would like to educate themselves about your business’ offerings on their own terms, digitally.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Contently

JULY 9, 2018

Users can now post videos up to an hour in length, and the videos are viewed vertically, the way we naturally hold our phones. It’s a different format, so we want to make sure we are designing specifically for longform and vertical content,” said Tressie Lieberman, Chipotle’s executive director of engagement marketing.

iProspect 149

iProspect Advertising Agencies Brand Identity Branding 149

DAGMAR Marketing

JULY 24, 2023

These new LSA verticals are: Education People Care Pet Care Wellness Healthcare This expansion is a milestone for the healthcare industries, including the newly added Dental category , because they had not been able to run LSAs due to HIPAA restrictions. Keep in mind, that this is just an estimate, and could change.

Work Management 52

Work Management Marketing Management Service Ads 52

nDash

JANUARY 17, 2023

Educational Financial Content: Bringing Value To Your Customers Using Freelance Writers. Financial services companies can increase their value proposition while drawing in new leads when optimizing an educational, financial content blog. Why Create an Educational Financial Blog? Advantages of Working With Freelance Writers.

Paid Search Agency 52

Paid Search Agency Companies Lead Scoring Lead Ranking 52

chiefmartech

FEBRUARY 28, 2022

Vertical and horizontal aggregation platforms , which I’ve been writing a lot about lately, provide the technical capability to build such a simultaneously open and well-structured architecture. Anyone can buy martech products that, at least technically, enable a range of use cases. But that is theoretical potential.

Work Management 130

Work Management Correlation Aggregators Verticals 130

Martech

DECEMBER 27, 2023

In 2024 — no matter the vertical — data consistency will become a must-have. In 2024, continuing to find the balance between offering an individual customer experience while educating consumers about their privacy rights will be vital to brand development and the customer experience.”

Marketing AI 131

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 131

Martech

MARCH 22, 2023

Educate yourself and reach out to your community Think about all the advice — in columns like this on MarTech, during webinars, in white papers and guides — that poured out as the business world shifted gears during the pandemic. Raise your sights and educate yourself about what’s happening in the broader economy beyond your vertical.

Enterprise Management 105

Enterprise Management Marketing & Strategy Marketing Strategy RFP 105

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62