Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Now Available: Guide to Blending Search and Display

KEO Marketing

iProspect ). It’s here! The essential guide for marketers entitled “ How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI ” is now available from KEO Marketing.

MarTech Europe agenda posted — alpha rate expires next week

chiefmartech

Insights and frameworks from experienced martech thought leaders and consultants from Deloitte, iProspect, McKinsey, Real Story Group, Urban Airship, and Velocity Partners.

Marketer’s Guide to Blending Search and Display

KEO Marketing

iProspect ). KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.”

Banner Ads Work; Really

NuSpark

Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix.

Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . As a marketer, you need to know one thing: Are your campaigns actually driving revenue? .

Social Networking - On Second Thought.

WebMarketCentral

In the same issue of iMedia Connection, John Tawadros of search engine marketing firm iProspect makes the case for social networks being just another form of search marketing. No sooner had I posted about skepticism surrounding social networking than iMedia Connection comes out with this article , containing detailed reviews of 11 popular social networking sites and mini-reviews of 13 more.

B2B Lead Management Market Heats Up

delicious b2bmarketing

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads.