Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

What Instagram’s IGTV Can Offer Brands


IGTV presents a unique opportunity to engage with users at a deeper level,” said Kinzi Sparks, the lead for paid social at iProspect. After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne.

MarTech Europe agenda posted — alpha rate expires next week


Insights and frameworks from experienced martech thought leaders and consultants from Deloitte, iProspect, McKinsey, Real Story Group, Urban Airship, and Velocity Partners.

Now Available: Guide to Blending Search and Display

KEO Marketing

iProspect ). It’s here! The essential guide for marketers entitled “ How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI ” is now available from KEO Marketing.

Banner Ads Work; Really


Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix.

Best Search Engine Marketing Tips of 2009, Part 2


Laurie Sullivan details results of an iProspect study quantifying how “display ads and search work together to provide a bigger impact on campaigns.&#. While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search?

Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors


According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . As a marketer, you need to know one thing: Are your campaigns actually driving revenue? .

Social Networking - On Second Thought.


In the same issue of iMedia Connection, John Tawadros of search engine marketing firm iProspect makes the case for social networks being just another form of search marketing. No sooner had I posted about skepticism surrounding social networking than iMedia Connection comes out with this article , containing detailed reviews of 11 popular social networking sites and mini-reviews of 13 more.

B2B Lead Management Market Heats Up

delicious b2bmarketing

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads.