QuanticMind Hires Former Global VP of iProspect as Head of QuanticMind Digital

QuanticMind

San Mateo, Calif.–(Newswire)–QuanticMind Newswire)–QuanticMind has announced the hire of Jessie Dearien as the first Head of QuanticMind Digital, the full-service performance marketing agency leveraging bespoke machine… QuanticMind News AI-powered optimization machine learning technology performance marketing QuanticMind QuanticMind Digital

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Shortening the Industrial Buy Cycle in 5 Simple Steps by Achinta Mitra on June 8, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Search Engine Optimization (SEO) , Website Design & Development The other day I read an interesting article titled “5 Steps To Shorten The B2B Buying Cycle” by Kerry Spellman , Client Relationship Manager at iProspect.

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What Instagram’s IGTV Can Offer Brands

Contently

IGTV presents a unique opportunity to engage with users at a deeper level,” said Kinzi Sparks, the lead for paid social at iProspect. After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. In late June, Instagram launched IGTV, its longform video platform. Users can now post videos up to an hour in length, and the videos are viewed vertically, the way we naturally hold our phones.

Merkel’s All-New B2B Group to Integrate Its Different Businesses

Valasys

Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope, and Vizeum and is supported by its specialist or multi-market brands. On 7th September, one of the pioneer performance marketing agencies in the U.S.A, Merkle, announced the coalescence of 5 of its B2B companies to form a new B2B group, as the part of a new collective.

What Instagram’s IGTV Can Offer Brands

Contently

IGTV presents a unique opportunity to engage with users at a deeper level,” said Kinzi Sparks, the lead for paid social at iProspect. After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. In late June, Instagram launched IGTV, its longform video platform. Users can now post videos up to an hour in length, and the videos are viewed vertically , the way we naturally hold our phones.

Now Available: Guide to Blending Search and Display

KEO Marketing

iProspect ). It’s here! The essential guide for marketers entitled “ How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI ” is now available from KEO Marketing. The days when business-to-business (B2B) marketers could treat search and display as two distinct and separate entities are long gone. Consider these statistics: Search for related brand terms saw an average lift of 278% among consumers exposed to display advertising. Specific Media ).

TOP 15 Content Marketing Agencies in South East Asia

Outgrow

iProspect Indonesia. iProspect is a global marketing agency and caters to some of the best brands around the world. iProspect Indonesia follows a data-driven approach to content marketing. Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’.

4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers.

Mobile 194

Top 15 Content Marketing Agencies in Eastcoast, USA

Outgrow

iProspect. iProspect is an agency based on data, expertise, and technology. iProspect specializes in content, landing pages, product descriptions, blogs, and microsites. Chevrolet challenged iProspect to create a Super Bowl campaign to boost social media engagement. iProspect designed Chevy’s “Purple Your Profile” campaign with strong creative content. Top 15 Content Marketing Agencies in Eastcoast, USA.

MarTech Europe agenda posted — alpha rate expires next week

chiefmartech

Insights and frameworks from experienced martech thought leaders and consultants from Deloitte, iProspect, McKinsey, Real Story Group, Urban Airship, and Velocity Partners. As summer enters its home stretch, it’s time to look forward to the fall — and the next MarTech Europe conference in London, November 1-2. And time to take advantage of the lowest ticket prices of our “alpha rate” — a 23% discount — which expires August 13.

Banner Ads Work; Really

NuSpark

Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. However, any preconceived opinions on this medium needs to be turned around and thought of positively.

Marketer’s Guide to Blending Search and Display

KEO Marketing

iProspect ). KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.” This report discusses the evolution of the two online advertising channels, and explains why it is important for marketers to develop a comprehensive strategy that best combines both venues.

Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

Laurie Sullivan details results of an iProspect study quantifying how “display ads and search work together to provide a bigger impact on campaigns.&#. While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search?

Humans of Marketing: Tyler Brewer

Conductor

So when I was looking for my first job out of college, I found a search marketing internship at an agency, iProspect, that would give me an entry-level position after three to six months of a successful intern program. But I realized when I was at iProspect, the reason I like doing search and the reason I like SEO is I like knowing what people are looking for.

The Entrepreneur Interview Series #18: Alex Wise, Netpeak Software

Webbiquity

Clients include Thomson Reuters, Shopify, Ignite Visibility, Template Monster , iProspect, and others. Search engine optimization (SEO) software is a tough business segment. Not only must developers compete against dozens of other all-in-one suites and special-purpose SEO tools , but also continually adapt to the changing nature of search, whether that’s the increasing importance of voice search or the thousands of changes Google makes to its algorithms each year.

MarTech Europe preview: here’s what to expect in 6 weeks

chiefmartech

Sophie Wooller, consultancy lead at iProspect , will give a case-driven talk on People: The Most Important Martech Integration. We’re only six weeks away from MarTech Europe in London, November 1-2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology, and management.

Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . As a marketer, you need to know one thing: Are your campaigns actually driving revenue? . If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel. .

Social Networking - On Second Thought.

WebMarketCentral

In the same issue of iMedia Connection, John Tawadros of search engine marketing firm iProspect makes the case for social networks being just another form of search marketing. No sooner had I posted about skepticism surrounding social networking than iMedia Connection comes out with this article , containing detailed reviews of 11 popular social networking sites and mini-reviews of 13 more.

Top 25 Content Types for Inbound Marketing

ClearVoice

Digital performance marketing agency iProspect shares an intriguing white paper about marketing strategies that embrace the evolving face of modern audiences titled Exclusion to Inclusion. Content is an umbrella term encompassing the various ways we share written, audio and visual communications.

Humans of Marketing: Cameron Muir

Conductor

Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I was with iProspect for about two years. As SEO Manager at Carbonite, Cameron Muir is constantly advocating for the voice of the customer. For our Humans of Marketing series, Cameron spoke to us about his successes, his inspirations, and his biggest piece of advice — “don’t deny the data.”.

B2B Lead Management Market Heats Up

delicious b2bmarketing

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads.