Marketer’s Guide to Blending Search and Display

KEO Marketing

iProspect ). KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.”

4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers.

Trending Sources

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

B2B 2

MarTech Europe agenda posted — alpha rate expires next week


Insights and frameworks from experienced martech thought leaders and consultants from Deloitte, iProspect, McKinsey, Real Story Group, Urban Airship, and Velocity Partners.

MarTech Europe preview: here’s what to expect in 6 weeks


Sophie Wooller, consultancy lead at iProspect , will give a case-driven talk on People: The Most Important Martech Integration.

Social Networking - On Second Thought.


In the same issue of iMedia Connection, John Tawadros of search engine marketing firm iProspect makes the case for social networks being just another form of search marketing. No sooner had I posted about skepticism surrounding social networking than iMedia Connection comes out with this article , containing detailed reviews of 11 popular social networking sites and mini-reviews of 13 more.

B2B Lead Management Market Heats Up

delicious b2bmarketing

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads.