article thumbnail

The Entrepreneur Interview Series #18: Alex Wise, Netpeak Software

Webbiquity

Clients include Thomson Reuters, Shopify, Ignite Visibility, Template Monster , iProspect, and others. Funding rounds: bootstrapped. Current size: 100,000 users from 170 countries, 28 employees. The Inspiration. Webbiquity: What inspired you to work on a solution to this particular problem?

article thumbnail

What Instagram’s IGTV Can Offer Brands

Contently

IGTV presents a unique opportunity to engage with users at a deeper level,” said Kinzi Sparks, the lead for paid social at iProspect. It’s clear that brands like Netflix, Chipotle, and Bacardi are experimenting with ways of using the platform that differ from the commercials we’re used to seeing on television.

iProspect 163
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. Mobile searchers are looking for “ instant gratification ” (call, buy, or download now) and want to see 1-click actions. Keep It Simple & Back to the Basics.

article thumbnail

What Instagram’s IGTV Can Offer Brands

Contently

IGTV presents a unique opportunity to engage with users at a deeper level,” said Kinzi Sparks, the lead for paid social at iProspect. It’s clear that brands like Netflix, Chipotle, and Bacardi are experimenting with ways of using the platform that differ from the commercials we’re used to seeing on television.

iProspect 111
article thumbnail

Banner Ads Work; Really

NuSpark Consulting

Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. Their platforms support their clients needs of measuring digital campaigns and their effects on branding as a whole, and so far results have proven successful, especially with the measure in brand lift when online video is involved.

article thumbnail

Data Privacy Marks the End of Digital Feudalism

Content Standard

iProspect and Microsoft’s 2021 In Brands We Trust study revealed that while nearly half of marketers (49%) believe they offer fair value in exchange for consumer data, only 15% of consumers feel they’re actually getting good value in return. But the rest of you have work to do.

Privacy 127
article thumbnail

Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

Laurie Sullivan details results of an iProspect study quantifying how “display ads and search work together to provide a bigger impact on campaigns.&#. A guide to options and techniques for limiting delivery of search marketing ads to a targeted geographic area for local SEM. X Marks the Spot!