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QuanticMind Hires Former Global VP of iProspect as Head of QuanticMind Digital

QuanticMind

San Mateo, Calif.–(Newswire)–QuanticMind Newswire)–QuanticMind has announced the hire of Jessie Dearien as the first Head of QuanticMind Digital, the full-service performance marketing agency leveraging bespoke machine…

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What Instagram’s IGTV Can Offer Brands

Contently

IGTV presents a unique opportunity to engage with users at a deeper level,” said Kinzi Sparks, the lead for paid social at iProspect. It’s clear that brands like Netflix, Chipotle, and Bacardi are experimenting with ways of using the platform that differ from the commercials we’re used to seeing on television.

Brand 148
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Now Available: Guide to Blending Search and Display

KEO Marketing

iProspect ). Consider these statistics: Search for related brand terms saw an average lift of 278% among consumers exposed to display advertising. Specific Media ). Almost as many internet users respond to display ads by performing a search on a search engine (27%) as those who click on the ad itself (31%).

Display 54
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What Instagram’s IGTV Can Offer Brands

Contently

IGTV presents a unique opportunity to engage with users at a deeper level,” said Kinzi Sparks, the lead for paid social at iProspect. It’s clear that brands like Netflix, Chipotle, and Bacardi are experimenting with ways of using the platform that differ from the commercials we’re used to seeing on television.

Brand 83
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Merkel’s All-New B2B Group to Integrate Its Different Businesses

Valasys

Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope, and Vizeum and is supported by its specialist or multi-market brands. The company operated in over 145 countries across the globe offering more than 50,000 dedicated specialties and is a part of Dentsu Inc.

B2B 40
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TOP 15 Content Marketing Agencies in South East Asia

Outgrow

iProspect Indonesia. iProspect is a global marketing agency and caters to some of the best brands around the world. iProspect Indonesia follows a data-driven approach to content marketing. Related Read: 31 Marketing Stats That’ll Help You Drive your Marketing Strategy in 2020.

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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. Mobile searchers are looking for “ instant gratification ” (call, buy, or download now) and want to see 1-click actions. Keep It Simple & Back to the Basics.

B2B 214
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MarTech Europe agenda posted — alpha rate expires next week

chiefmartech

Insights and frameworks from experienced martech thought leaders and consultants from Deloitte, iProspect, McKinsey, Real Story Group, Urban Airship, and Velocity Partners. Real-world marketing technology case studies from companies such as ABB, Basware, BMC, Luxoft, Microsoft, Nutrica, Skyscanner, Travelex, The Weather Company, and more.

Rate 42
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Data Privacy Marks the End of Digital Feudalism

Content Standard

iProspect and Microsoft’s 2021 In Brands We Trust study revealed that while nearly half of marketers (49%) believe they offer fair value in exchange for consumer data, only 15% of consumers feel they’re actually getting good value in return. But the rest of you have work to do.

Privacy 103
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Marketer’s Guide to Blending Search and Display

KEO Marketing

iProspect ). A few important statistics to consider: Search for related brand terms saw an average lift of 278% among consumers exposed to display advertising. Specific Media ). Almost as many internet users respond to display ads by performing a search on a search engine (27%) as those who click on the ad itself (31%).

Display 80
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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.”

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The Complete Guide to Multivariate Testing

Convert

An outstanding example of this comes from iProspect , a Convert Partner Agency. And you can have as many variations as possible in A/B testing as in A/B/N testing. But it still won’t be an MVT test, as you’re only testing one element. The agency ran a test that featured pricing page information.

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

Laurie Sullivan details results of an iProspect study quantifying how “display ads and search work together to provide a bigger impact on campaigns.&#. A guide to options and techniques for limiting delivery of search marketing ads to a targeted geographic area for local SEM. X Marks the Spot!

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The Entrepreneur Interview Series #18: Alex Wise, Netpeak Software

Webbiquity

Clients include Thomson Reuters, Shopify, Ignite Visibility, Template Monster , iProspect, and others. Funding rounds: bootstrapped. Current size: 100,000 users from 170 countries, 28 employees. The Inspiration. Webbiquity: What inspired you to work on a solution to this particular problem?

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Humans of Marketing: Tyler Brewer

Conductor

So when I was looking for my first job out of college, I found a search marketing internship at an agency, iProspect, that would give me an entry-level position after three to six months of a successful intern program. When they had some of their staff leave, I got to work on some SEO and SEM projects that I really took to.

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MarTech Europe preview: here’s what to expect in 6 weeks

chiefmartech

Sophie Wooller, consultancy lead at iProspect , will give a case-driven talk on People: The Most Important Martech Integration. He’ll also illustrate the advantages that accrue to genuine marketing ops organisations and provide suggestions on how to get started or improve your own operations.

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Top 15 Content Marketing Agencies in Eastcoast, USA

Outgrow

iProspect is an agency based on data, expertise, and technology. iProspect specializes in content, landing pages, product descriptions, blogs, and microsites. Chevrolet challenged iProspect to create a Super Bowl campaign to boost social media engagement. The brand believes in creating personalized experiences. Success Stories.

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Social Networking - On Second Thought.

WebMarketCentral

In the same issue of iMedia Connection, John Tawadros of search engine marketing firm iProspect makes the case for social networks being just another form of search marketing. He points out that "whether you like it or not, your brand is probably already a topic being discussed.

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Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . Traditional attribution methods don't paint the full picture; in a MMAGlobal case study , researchers found there is almost no correlation between click-through rate and sales. It’s too simplistic. .

Marketing 104
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Humans of Marketing: Cameron Muir

Conductor

Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I was with iProspect for about two years. That was where I discovered SEO as a content outlet. I love reading. I love writing. That was where my love for SEO really began to flourish.

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B2B Lead Management Market Heats Up

delicious b2bmarketing

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. 4) Online portals – I know, this is a broad category.

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Top 25 Content Types for Inbound Marketing

ClearVoice

Digital performance marketing agency iProspect shares an intriguing white paper about marketing strategies that embrace the evolving face of modern audiences titled Exclusion to Inclusion. White papers tend to be straightforward, filled with facts, and persuasive.

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Top 25 Content Types for Inbound Marketing

ClearVoice

Digital performance marketing agency iProspect shares an intriguing white paper about marketing strategies that embrace the evolving face of modern audiences titled Exclusion to Inclusion. White papers tend to be straight forward, filled with facts and persuasive.