Contently

OCTOBER 29, 2024

Adobe Experience Cloud features myriad customer-generated case studies. When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms.

User-Generated Content 144

User-Generated Content Paid Content Generation Branding 144

Marketing Insider Group

MARCH 17, 2025

” That means your budget should go toward publishing in-depth, valuable content like blog posts, guides, videos, and case studies that establish your brand as an industry expert. Whether its short-form content on TikTok and Instagram Reels or long-form educational videos on YouTube, people prefer visual content over text.

Marketing Budget 130

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 130

Marketing Insider Group

APRIL 4, 2023

One study reports that inbound marketing motivates 90% of clicks. You can attract high-value prospects with blogs, SEO, case studies, e-books, and whitepapers. Case Studies Spotlighting a customer is delicious bait to bring in those feisty prospects that are still on the fence. So what are you waiting for?

Inbound Marketing 326

Inbound Marketing Examples Campaigns Planning 326

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. This includes expanding initial AI efforts, finding high-impact use cases, training teams, and managing organizational change. What research studies about AI and marketing analytics would support the average B2B marketer?

Marketing AI 123

Marketing AI Examples Planning Case Studies 123

Martech

FEBRUARY 13, 2025

As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. The use cases analyzed were carefully selected from our Martech Supergraphic, which tracks trends in marketing technology. Dig deeper: 3 marketing use cases for generative AI that arent copywriting 2. Management.

Marketing AI 136

Marketing AI Paid Search Agency Lead Scoring Lead Ranking 136

Scoop.it

OCTOBER 24, 2024

Skip the legal jargon and keep it simple by sharing these details about your attorneys: Education: What college did they attend, and where did they attend law school? Be Inspired by the News Many legal topics and case studies exist to explore legal content ideas. What does that legal term in the celebrity court case mean?

Content Marketing 106

Content Marketing Planning Content Ideal Customer Profiles 106

Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Grow your social proof with case studies. Case studies give B2B companies a unique opportunity to present data-driven information while also telling a relatable story. Quick Takeaways.

Paid Search Agency 347

Paid Search Agency Content Marketing Companies Case Study 347

Marketing Insider Group

SEPTEMBER 28, 2020

Cloud business applications provider Intermedia uses their blog to share news, security advice, and case studies of businesses successfully deploying cloud technology to improve performance. Content such as “New Study Finds More Than Half of U.S. DivvyHQ Blog. Microsoft “Stories”.

Thought Leadership 362

Thought Leadership Enterprise Management Work Management Marketing Management 362

Navigate the Channel

MARCH 10, 2025

Tailor onboarding experiences based on customer goals and use cases. Provide educational contentlike case studies or webinarsdemonstrating the benefits of these solutions. Provide educational contentlike case studies or webinarsdemonstrating the benefits of these solutions.

Churn Rate 102

Churn Rate Work Management Marketing Management Loyalty 102

Zoominfo

SEPTEMBER 24, 2024

Content Engagement: Monitoring downloads of whitepapers, engagement with case studies, or attendance at webinars. Consideration Stage: If a prospect starts engaging with product comparisons or case studies, this might trigger a notification to the sales team to reach out with a personalized offer or a demo.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Marketing Insider Group

DECEMBER 17, 2020

Case studies are like juiced-up testimonials that showcase specific instances where your products or services have clearly demonstrated their value. Case studies should be primarily educational but allow you to discuss your capabilities and quantifiable benefits.

Marketing Budget Creation 356

Marketing Budget Creation Marketing Budget B2B Thought Leadership Content 356

Martech

JULY 10, 2024

In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product.

Marketing AI 125

Marketing AI Generation Work Management Marketing Management 125

sagefrog

DECEMBER 16, 2024

While AI has revolutionized how we create, distribute, and measure content, the core principles of content marketingbuilding trust, educating audiences, and fostering meaningful relationshipsare more relevant than ever. Awareness: At this stage, the focus is on attracting attention and educating potential customers.

Marketing AI 98

Marketing AI Top of Funnel B2B Marketing B2B Thought Leadership 98

Martech

AUGUST 26, 2024

Dig deeper: The B2B case for retention marketing — 7 key tactics 4. Video can be applied across the buying process, from brand storytelling, to customer testimonials, product demos, case studies, customer training and more. Video’s ability to grab attention and generate emotion. Video is, as it should be, everywhere in B2B.

B2B Marketing 131

B2B Marketing Trends Top of Funnel B2B 131

Marketing Insider Group

MARCH 16, 2021

It’s relevant, accurate, and compelling, and it educates readers. An eye-tracking study revealed most users dismiss ads online. Further, in most cases, it’s very hard to attribute outbound advertising, like TV and radio. To make the case even stronger of why content marketing beats advertising, check out these benefits.

Advertising Agencies 363

Advertising Agencies Advertisements Advertising Content Marketing 363

markempa

NOVEMBER 14, 2024

In fact, studies show that a significant percentage of business contact information changes every year, making pre-purchased lists risky and unreliable. Additionally, set up outbound email sequences that provide real value—think educational content, relevant case studies, or exclusive insights.

Ideal Customer Profiles 120

Ideal Customer Profiles Account Based Marketing Sales Qualified Leads ABM 120

Webbiquity

MARCH 14, 2025

Case Study: Drift’s Conversational AI Drift , a leader in conversational marketing, has shown how AI chatbots can?improve Through his insights, he aims to educate businesses on leveraging AI-driven innovations for enhanced online presence and growth. improve lead generation. Drift empowers businesses with AI-powered?

Marketing AI 143

Marketing AI Design B2B Marketing Lead Ranking 143

Martech

AUGUST 19, 2024

Incorporating industry-specific language, relevant case studies and personalized calls to action (CTAs) significantly enhances engagement. Incorporate trust signals, such as testimonials, case studies or industry certifications, to reinforce credibility. Are you getting the most from your stack?

Account Based Marketing 112

Account Based Marketing Ideal Customer Profiles ABM Sales Management 112

Martech

JANUARY 7, 2025

To adapt your content strategy, study the nature of the queries and create content that directly answers them. In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages.

Optimization 108

Optimization SEO Marketing Automation Services Work Management 108

Marketing Insider Group

OCTOBER 1, 2024

Tom Seclow of Spencer Stuart presented a case study with the message that CMOs’ tenure continues to climb as they become more entrenched in their roles and expand their influence across their organizations. Stephanie Anderson of Time Warner Cable reinforced that “we need to continually train and educate internally.”

Work Management 200

Work Management Budget Programs Marketing Management CMO 200

Marketing Insider Group

AUGUST 31, 2020

If you want to convert more leads, your website must build trust in your brand while educating your audience. According to a Forrester study , 57% of B2B buyers say most of the material they receive is completely useless. So, to convert more leads, create content that: Solves pain points through use cases and case studies.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Ranking Lead Scoring 363

SendX

MARCH 16, 2020

Articles introducing your new sales manager, case studies about client successes, and discussing why your product is better than the competitor’s product are *not* editorial – they do not provide value without a purchase. The newsletter should be informative and educational, and not be overly self-promotional.

Newsletter 341

Newsletter Enterprise Management Thought Leadership Marketing Management 341

Only B2B

OCTOBER 9, 2024

Providing tailored content such as case studies , how-to guides , and product comparisons , helps ensure your MQLs get the information they need to progress However, most businesses fail to personalize their content. But this doesn’t have to be the case. Sending generic messages often results in disengagement.

Lead Ranking 133

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Work Management 133

ClearVoice

NOVEMBER 13, 2024

Reports, case studies, and performance reviews showcase the firm’s reputation and help clients trust that the firm knows how to manage investments over time. Here’s how: Market Trends and Analysis: Share economic reports and forecasts, but don’t just inform — educate. Performance Metrics: Go beyond the numbers.

Work Management 96

Work Management Marketing Management Loyalty Webinar Metrics 96

Marketing Insider Group

JANUARY 18, 2021

In a study, PwC found that 78% of CEOs believe the shift to remote collaboration will endure long term. By updating teammates on wins, drawbacks, case studies, and new information, marketing and sales teams can remain in alignment. Cross-Departmental Training and Education.

Top of Funnel 349

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 349

Marketing Insider Group

FEBRUARY 11, 2025

Include testimonials or case studies that show how others have benefited. Early-stage content might educate readers, while advanced-stage blogs could focus on reviews or product comparisons. A visually appealing button with a phrase like Claim Your Free Ebook makes it easy for readers to engage.

Optimization 179

Optimization Conversion Content Click Rate 179

Webbiquity

FEBRUARY 7, 2023

Whether trying to persuade, educate, or simply entertain, data storytelling can help you craft a message that resonates with your audience and leaves a lasting impact. Do you want to educate your audience, persuade them to take a certain action, or entertain them? Two of the most effective are through blog posts and case studies.

Storytelling 339

Storytelling Top of Funnel Content Paid Search Agency 339

Oktopost

NOVEMBER 27, 2024

Purpose-Driven Content : Every piece of content you create should serve a specific goal, whether it’s educating your audience, building brand trust, or converting prospects into customers. Use case studies, data-driven insights, and expert opinions to back up your messaging. Read the full case study here.

B2B Marketing 77

B2B Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 77

Marketing Insider Group

JANUARY 3, 2023

A well-maintained blog drives traffic, generates leads and encourages conversion through education and expertise. Sharing marketing collateral educates your audience, demonstrates expertise and drives brand loyalty. Its educational nature is more convincing than basic advertising, and separates your company from competitors.

Paid Search Agency 235

Paid Search Agency Case Studies Case Study Education 235

SmartBrief - Marketing

AUGUST 13, 2024

Key Topics Covered: AI, new technologies and emerging platforms Disruptive marketing strategies and campaigns Case studies, how-tos and trends Subscribe to SmartBrief on Marketing Innovation here. AAF SmartBrief For advertising professionals across all sectors. Sent daily.

Newsletter 105

Newsletter Advertising Agencies Paid Search Agency Trends 105

Marketing Insider Group

SEPTEMBER 20, 2021

If that’s the case, good news: we’ve created a comprehensive A-Z guide to get you up to speed on content marketing in general and learn how it can be used most effectively by distributors. It’s also a great way to educate your buyer without being boring. Sounds awesome, right? Quick Takeaways. Have a Great Blog. Tell stories.

Top of Funnel 340

Top of Funnel Lead Ranking Content Marketing Work Management 340

sagefrog

DECEMBER 3, 2024

Think of it as the foundation—educating your audience, building trust, and positioning your company as the go-to solution. Case studies, email campaigns, and webinars are powerful tools to engage them and showcase how your offerings meet their needs. Demand generation, however, casts a wider net.

Demand Generation 105

Demand Generation Top of Funnel Demand Sales Qualified Leads 105

Marketing Insider Group

DECEMBER 18, 2023

If you find yourself tasked with marketing a complex product, start by setting that product aside and studying the target audience. Invest in Educating Consumers Google’s increasingly sophisticated search algorithms are making content both more and less important. What are the pain points and problems of those you want to sell to?

Marketing Strategy 310

Marketing Strategy Marketing & Strategy Work Management Product 310

Marketing Insider Group

MARCH 29, 2021

Look at their age, gender, culture, marital status, income, language, professions, and educational levels. Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Studies show that 95 percent of all purchase decisions are emotion-driven.

Planning 363

Planning Paid Search Agency Content Marketing Advertising Agencies 363

Marketing Insider Group

OCTOBER 12, 2021

Many educational materials for marketers such as courses, masterclasses, and certificates focus on the business-to-consumer side of the equations. They may have had a valuable education, expert mentor, or perhaps just a particularly insightful book. If they have a good experience, they create even more satisfied customers and so on.

B2B Marketing 362

B2B Marketing B2B Word of Mouth Work Management 362

Marketing Insider Group

JULY 14, 2020

A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. In a way, it’s your job to educate your CEO and other stakeholders on what marketing is. I’ve been trying to educate them for five years to no avail. I simply had to make the business case for content marketing.

Paid Content 354

Paid Content Ad Frequency Paid Search Agency Marketing Budget 354

Marketing Insider Group

NOVEMBER 10, 2020

The same study showed that those that do research their audience are over 3x more likely to achieve their marketing goals. The four most common ways to segment your audience are by: Demographics (age, gender, income, education level, etc.). Source: [link]. But why is audience research so important?

Segmentation 363

Segmentation Research Psychographics Marketing Budget 363