Thinkers360

SEPTEMBER 30, 2024

Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Over time, many of you have consistently shared your insights, ideas, and expertise, making Thinkers360 the premier hub for thought leadership.

B2B Thought Leadership 144

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 144

Contently

OCTOBER 9, 2024

In fact, according to LinkedIn : 40% of B2B marketers surveyed say LinkedIn is the most effective channel for driving high-quality leads. They can help B2B companies looking to establish credibility, smaller companies and startups who want to make their mark as an authority in their field, or large companies looking to build their brand.

Linkedin 141

Linkedin B2B Thought Leadership Thought Leadership FAQ 141

Thinkers360

DECEMBER 29, 2024

Find and work with the World’s Premier B2B Thought Leaders, Advisors, Authors, Consultants, Influencers & Speakers (100M+ followers combined). We’ve searched the Thinkers360 Content Library to pick out podcasts on business, technology, and sustainability from Thinkers360 member thought leaders.

Marketing AI 143

Marketing AI Enterprise Management B2B Thought Leadership Thought Leadership 143

Marketing Insider Group

AUGUST 31, 2020

Quick takeaways: Today’s B2B buyers demand informative content that solves their pain points. B2B buyers often jump from casual reader to hot lead before a company’s marketing or sales team knows they exist. B2Bs should create an empowering digital marketing experience focused on human conversations and relevant content.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Ranking Lead Scoring 363

Marketing Insider Group

MAY 18, 2020

If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. One of the best ways to gain trust and credibility is through thought leadership. By executing a thought leadership strategy, you can gain credibility and showcase your expertise. Quick Takeaways.

Thought Leadership 363

Thought Leadership B2B Thought Leadership Research Practices 363

Thinkers360

FEBRUARY 10, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Blockchain for 2025. Congratulations to all our influencers on Blockchain who participated! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 124

Thinkers360

FEBRUARY 9, 2025

Heres the Thinkers360 annual leaderboard for our top 100 B2B thought leaders, analysts and influencers you should work with in 2025 (EMEA). Congratulations to all who participated! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 109

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 109

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Quick Takeaways. Microsoft “Stories”.

Thought Leadership 362

Thought Leadership Enterprise Management Work Management Marketing Management 362

Marketing Insider Group

JULY 13, 2020

Brand trust and thought leadership. And, if you look at the firm’s blog , you’ll find plenty of long-form educational content. Brand trust and thought leadership. It also positions your brand as a thought leader in your industry. For B2B businesses, a blog is just as important as it is for B2C brands.

Paid Content 360

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 360

Thinkers360

APRIL 7, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on EdTech for 2025. We specialize in B2B thought leadership marketing, B2B strategic marketing, and B2B analyst and influencer relations putting your brand in front of active B2B buyers, analysts and influencers worldwide Explore membership today

B2B Thought Leadership 114

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 114

sagefrog

DECEMBER 3, 2024

What Is B2B Demand Generation? At its core, B2B demand generation is about planting the seeds of interest and nurturing them into meaningful engagement. Transactional in nature, it can be thought of as a direct exchange: you offer something of value, and in return, you get the data your sales team needs to start a conversation.

Demand Generation 105

Demand Generation Top of Funnel Demand Sales Qualified Leads 105

Thinkers360

MARCH 17, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2025. 11 Erik Francis Maverik Education Contact Erik Francis Score: 37.52 16 Khairul Anwar DT LEADERSHIP Contact Khairul Anwar Score: 35.77 3 Dr. Mehmet Yildiz Score: 53.07 10 Brian Burton, Ed. Score: 38.40

B2B Thought Leadership 121

B2B Thought Leadership Design Thought Leadership Lead Ranking 121

Marketing Insider Group

JANUARY 23, 2023

Did you know that 65% of the most successful B2B marketing professionals have a documented content marketing strategy in place? Establishes Thought Leadership Thought leadership refers to the delivery of authentic, genuine content with the goal of sharing wisdom with readers.

B2B Thought Leadership 338

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 338

Marketing Insider Group

OCTOBER 2, 2020

Instead of just sharing each of these, I thought I would summarize them here in a quick post. 2021 B2B Content Marketing: What Now? For the 11th year in a row, CMI asked B2B content marketers about their challenges, priorities, and concerns going into the next year. Enjoy these top content marketing posts of the week!

B2B Thought Leadership 64

B2B Thought Leadership Content Marketing Thought Leadership Content 64

sagefrog

DECEMBER 16, 2024

With artificial intelligence (AI) and automation reshaping how we work, you might wonder if strategies like B2B content marketing are still worth the effort. For B2B companies, content marketing remains the backbone of effective communication, connecting with decision-makers, addressing complex challenges, and driving sustainable growth.

Marketing AI 98

Marketing AI Top of Funnel B2B Marketing B2B Thought Leadership 98

Thinkers360

JANUARY 26, 2025

Heres the Thinkers360 annual leaderboard for our top 100 B2B thought leaders, analysts and influencers you should work with in 2025 (North America). Congratulations to all who participated! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 107

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 107

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). The findings?

B2B Marketing 354

B2B Marketing Content Marketing B2B Thought Leadership Planning 354

Webbiquity

MARCH 16, 2021

B2C and B2B influencer marketing are similar in some ways, and not so much in others. More generally speaking, the similarities and differences between B2B and B2C marketing overall were detailed previously in B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity. Image credit: Product School on Unsplash.

B2B Marketing 360

B2B Marketing Enterprise Management Work Management B2B Thought Leadership 360

Marketing Insider Group

OCTOBER 20, 2020

Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Quick Takeaways : Webinar marketing helps B2B businesses establish thought leadership and convert qualified leads. Why is Webinar Marketing Important for B2B Businesses? Source: ON24. Prepare Your Presentation.

Webinar Metrics 363

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 363

Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. Congratulations to all our Education influencers who participated! Join Enterprise Lite to work with all of these Education influencers! 3 SJ White Contact SJ White Score: 54.05

Education 128

Education B2B Thought Leadership Thought Leadership Lead Ranking 128

Thinkers360

JULY 21, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Finance for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 117

Martech

OCTOBER 18, 2024

LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing. Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. Community building: Nothing fancy about this.

Linkedin 137

Linkedin B2B Thought Leadership Work Management Marketing Management 137

Thinkers360

JANUARY 19, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Innovation for 2025. MSR Leadership Consultants India Contact Professor M.S. Congratulations to all our influencers on Innovation who participated! Westover, PhD Human Capital Innovations Contact Jonathan H. McKenna Score: 43.61

B2B Thought Leadership 127

B2B Thought Leadership Lead Ranking Lead Scoring Thought Leadership 127

Marketing Insider Group

MARCH 22, 2021

You know it’s not logical, especially in B2B. That’s why most B2B marketers say their main goals for content marketing include: Building brand awareness. Educating their audience. Where does thought leadership fit? Even top-of-funnel content should display your unique thought leadership voice and style.

Top of Funnel 359

Top of Funnel Paid Content Lead Scoring Lead Ranking 359

Thinkers360

JULY 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Creativity for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 113

B2B Thought Leadership Creativity Thought Leadership Lead Ranking 113

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Having a LinkedIn presence is an expectation for B2B brands. Likewise, being active on the platform helps you stay informed and keep a pulse on opportunities to educate your target audience. You need to mind how you approach the platform.

Linkedin 124

Linkedin Marketing & Strategy Examples Marketing Strategy 124

SocialPilot

JANUARY 27, 2025

But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. Ready to turn social media into your B2B powerhouse? What is a B2B Social Media Strategy? Do you know 75% of B2B buyers use social media to support their purchasing decisions (IDC).

Social Media 95

Social Media Marketing Automation Services Webinar Metrics Budget Programs 95

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. What’s the Real Deal with B2B Lead Magnets? Lead Magnet Examples for B2B Marketers.

Sales Qualified Leads 363

Sales Qualified Leads Lead Ranking Lead Scoring Lead 363

Marketing Insider Group

APRIL 20, 2021

Research from Content Marketing Institute shows that B2B marketers with low-performing content rank content creation as their top challenge. It all started with thoughtful consistency. You Can Carve Out Your Brand’s Thought Leadership Voice. It’s thoughtful and intentional. Content Marketing Institute.

Blast Campaigns 363

Blast Campaigns Content Marketing Planning B2B Thought Leadership 363

B2BMarketing.net

FEBRUARY 17, 2025

As B2B marketers become increasingly reliant on technology, the importance of cybersecurity continues to rise. In B2B marketing, where campaigns often require handling proprietary or sensitive information, addressing cybersecurity proactively helps establish trust and strengthens a companys reputation.

B2B Marketing 104

B2B Marketing Enterprise Management Phishing Marketing Management 104

Sword and the Script | B2B

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. Below are 25 B2B marketing statistics that sum up 2024 so far. >>> Thought leadership.

Statistics 103

Statistics B2B Marketing B2B Thought Leadership Webinar Metrics 103

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Customer testimonials tap into the deep-rooted psychological principle of social proof.

Webinar Metrics 325

Webinar Metrics Demand Work Management Video Marketing 325

Marketing Insider Group

DECEMBER 17, 2020

We use the word “content” all the time in B2B digital marketing. The 2021 B2B Marketing Mix Report shows that content creation remains among the top priorities for digital marketers, and the accessibility and potential speed of production make it easy to understand why. Download The 2021 B2B Marketing Mix Report here to learn more.

Marketing Budget Creation 356

Marketing Budget Creation Marketing Budget B2B Thought Leadership Content 356

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. Marketers are embracing the medium to produce several different types of videos including branding, customer education (explainer videos, tutorials), thought leadership, and client testimonials.

Top of Funnel 252

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 252

Oktopost

DECEMBER 17, 2024

For B2B companies, EGC is especially valuable in industries where trust and credibility are essential. Source Why is employee-generated content important for B2B brands? These could be quick clips of employees sharing their thoughts on a project, celebrating a milestone, or offering a behind-the-scenes workplace tour.

Examples 116

Examples Generation B2B Thought Leadership Content 116

Thinkers360

FEBRUARY 15, 2025

Heres the Thinkers360 annual leaderboard for our top 100 B2B thought leaders, analysts and influencers you should work with in 2025 (APAC). MSR Leadership Consultants India Contact Professor M.S. Congratulations to all who participated!

Work Management 80

Work Management B2B Thought Leadership Enterprise Management Thought Leadership 80

Salesforce Marketing Cloud

AUGUST 29, 2024

Just because you work for a B2B company doesn’t mean your social media presence has to be dry and super formal. B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. What you’ll learn What is B2B social media marketing?

Social Media 109

Social Media Marketing AI Work Management Social Marketing 109