article thumbnail

How to Build the Perfect Content Marketing Funnel

Marketing Insider Group

Your content marketing strategy isn’t going to reach new heights without a carefully curated content marketing funnel. A well-crafted content marketing funnel helps drive traffic , generate leads and secure conversions. Luckily, we’ve outlined everything you need to know to understand the content marketing funnel.

article thumbnail

How to Build the Perfect Conversion Funnel with Content Mapped To The Buyer Journey

Marketing Insider Group

After navigating your complex conversion funnel filled with quality content, they purchase right there on the first visit. For this reason, your content is essential to entertaining, educating, and converting potential customers. What is a Conversion Funnel? Leads could drop out of the funnel for several reasons.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Role of Blog Writing in Inbound Marketing

Marketing Insider Group

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Educational content builds trust, positioning your brand as a reliable resource while encouraging readers to explore your offerings. Educational content sets the stage for deeper engagement.

article thumbnail

Why full-funnel marketing is key to profitability

Martech

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? No one consumes media in a vacuum, so why limit your marketing to a single channel? If it sounds too good to be true, it probably is.

article thumbnail

Creating B2B Engagement, Not Just B2B Content

Speaker: Kate Jacobsen, Marketing Programs Manager, BrightTALK

Marketers are generating more and more content to educate and nurture prospects through the sales pipeline. Join us as we break down underutilized tactics marketers can use to improve engagement at all stages of the funnel. The solution isn't creating more content—it’s getting the most out of what you have on hand.

article thumbnail

6 Reasons Why Top-of-Funnel Content Delivers Leads and Sales

Marketing Insider Group

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. You need top-of-funnel content first. That’s why most B2B marketers say their main goals for content marketing include: Building brand awareness. Educating their audience. That’s why top-of-funnel content is critical. .

article thumbnail

Leveraging Educational Webinars: Building Credibility, Not Just Leads

Hinge Marketing

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

article thumbnail

How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey. So the question is: Will you choose to be an educator in your industry? You’ll learn: How to get started with your video marketing strategy. How to distribute your videos across your channels.